HomeMy WebLinkAboutCAO-016-20Staff Report
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Report To: General Government Committee
Date of Meeting: June 22, 2020
Reviewed By: Andrew C. Allison, CAO
File Number:
Report Number: CAO-016-20
Resolution#:
By-law Number: Report Subject: Strategic Plan Update
Recommendation:
1.That Report CAO-016-20 be received for information.
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Report CAO-016-20
1. Background
1.1 The Clarington Strategic Plan 2019 to 2022 was approved by Council on June 10, 2019.
The Plan sets out the following five Strategic Priorities:
A. Engaged Communities
B. Strong Economy
C. Sustainable Infrastructure Growth
D. Legacy Projects
E. Environmental Sustainability
1.2 The Plan also identified a total of 17 specific goals. They are as follows:
A. Engaged Communities
A.1. Enhance two-way communication with the community
A.2. Establish and develop a unique Clarington brand for promoting our
community
B. Strong Economy
B.1. Complete the implementation of the Downtown Plans
B.2. Create partnerships in broadband expansion, working to achieve 100%
connectivity
B.3. Create partnerships to promote investment in infrastructure to make natural
gas more accessible
B.4. Expand our transportation network into commercial and industrial areas
B.5 Explore an economic development strategy/framework in collaboration with
the business community and other stakeholders
C. Sustainable Infrastructure Growth
C.1. Develop an Affordable Housing Policy
C.2. Develop a realistic strategy for infrastructure investment in employment
lands
C.3. Develop a realistic strategy for broader infrastructure investment
Report Overview
This Report summarizes the actions taken to date to implement Clarington’s Strategic Plan
2019 to 2022.
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D. Legacy Projects
D.1 Clearly articulate our plans for:
a) Courtice waterfront
b) Port Darlington waterfront
D.2 Pursue a final decision from Atomic Energy of Canada Limited (AECL) and
Canadian Nuclear Laboratories (CNL) respecting the disposition of lands for
the Port Granby Nature Reserve
D.3 Develop the concept, financing, project plan and potential construction
schedule for the South Bowmanville Recreation Centre for Council in 2019,
for consideration in the 2020 budget, with a design t o follow
D.4 Articulate a vision of a Performing Arts space
D.5 Make a decision on Camp 30
E. Environmental Sustainability
E.1 Advance waste reduction initiatives by promoting the four Rs: Refuse,
Reduce, Reuse and Recycle
1.3 By Resolution #GC-417-19, Council directed that Staff provide quarterly updates to
Council on the progress of goals outlined in the Strategic Plan 2019 to 2022.
1.4 This Report summarizes the status of each of the 1 7 goals in the Plan as of June 2020.
2. Summary of Actions
A. Engaged Communities
Enhancing Communication
A.1. Enhance two-way communication with the community
Responsible Department: CAO’s Office
2.1 Currently, the Municipality has many opportunities for public engagement on various
projects and initiatives. Some forms of engagement are mandatory and set out in
federal and provincial regulations. These mostly apply to planning and development
projects. Others are discretionary, but are reflective of a desire to invite stakeholders
into the decision-making process so that they can help define issues, identify solutions,
and develop priorities for action and resources. Council and Municipal staff are
accountable to our community. We answer to residents on critical decisions surrounding
services and how tax dollars are allocated to pay for them. It is critical that our
community has a say in the decisions made that impact them.
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2.2 Public engagement fosters a sense of ownership and vested interest from residents in
the community and the decisions made. Engaged residents will understand the decis ion
made, including some of the challenges surrounding that decision, and will be more
inclined to accept the results. Effective engagement also expedites project
implementation as there is no need to revisit the decision made and re -engage on the
issue. Effective engagement builds trust between the Municipality and its residents.
2.3 The Municipality needs a consistent corporate-wide approach to public engagement.
We need a framework that will guide all of our engagement efforts to ensure that they
are well planned, well-executed and measured to ascertain their success. Several
larger municipalities are developing or have already established public engagement
plans and strategies. Communications staff will oversee the development of a made-in-
Clarington framework utilizing the process outlined below.
2.4 To develop an effective engagement framework, staff will,
interview members of Council to understand Councillors’ viewpoints and
expectations;
interview senior management to determine ongoing needs for engage ment, and
understand current corporate strengths, weaknesses, opportunities and threats
(SWOT analysis) as they pertain to public engagement; and
establish an internal staff steering committee, involving key people across all
Departments, that will help develop the corporate-wide engagement framework.
2.5 Staff will also conduct research on best practices and strategies employed by
comparable municipalities. Staff will consult and base the proposed engagement
framework on fundamental public participation principles established by the leading
international organization on this topic, the International Association for Public
Participation (IAP2).
2.6 The framework will ensure that all of Clarington’s engagement is meaningful,
transparent and standardized. It will include a toolkit for all staff and will also
encompass staff training to ensure that the Municipality has one uniform approach to
involve stakeholders in the decision-making process. It will also include a way to
measure the success of each public engagem ent initiative.
2.7 Once the consultation and research are synthesized, staff will prepare a report to
Council with a proposed engagement framework for approval.
2.8 An important part of communicating with the community is consistency. The creation
and implementation of a branding strategy (discussed below) help ensure consistency.
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Branding
A.2. Establish and develop a unique Clarington brand for promoting our community
Responsible Department: CAO’s Office
2.9 As discussed in Report CAO-015-19, the corporation needs to focus initially on internal
branding. This will help ensure the success of a more fulsome branding exercise.
2.10 The Communications Division has developed Brand Guidelines (see Attachment 1 to
this report). The CAO’s Office will be meeting with staff to explain how the Guidelines
will be applied across the entire organization.
2.11 In September 2019 (Resolution #C-302-19), Council endorsed an initiative of the
Tourism Advisory Committee to work in partnership with the Municipality to “develop a
comprehensive tourism branding strategy which is consistent with Clarington’s overall
brand”. The action taken by the Tourism Advisory Committee respecting this initiative
was outlined in section 2.2 of Report CAO-013-20 (Service Delivery Review Update –
Tourism).
B. Strong Economy
Downtown Plans
B.1. Complete the implementation of the Downtown Plans
Responsible Departments: Engineering and Planning
2.12 The streetscape plan for Downtown Bowmanville was completed in 2004/2005 which
included lighting, sidewalks, interlocking brick boulevards and street trees. Since that
time, Clarington has been reviewing options for the rehabilitation of the pavement and
curb through this area. Staff have met with the BIA on several occasions to discuss the
timing of the rehabilitation. They had asked that (a) the work be delayed for a year or
two to allow for an upswing in the economy as they have seen some sales reduct ions in
the last couple of years; and (b) consideration be given to scheduling this work during
the evening to reduce the impact to local businesses.
2.13 Staff will meet with various contractors to discuss options to reduce impacts on local
businesses and develop a plan to present to the BIA in 2020. Staff will consider 2021
budget allocation for the rehabilitation works pending the outcome of discussions with
the BIA. Considering the recent impact of COVID-19, staff will meet with the BIA in the
fall of 2020 to determine if a 2022 schedule may be more appropriate.
2.14 Staff are in the process of coordinating accessibility and operational improvements at
the intersection of Scugog Street and King Street to be completed this year.
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Since the beginning of May of this year Phase 2 of the LED street lighting conversion for
the decorative lighting has been ongoing. The replacement of the decorative lights in
downtown Bowmanville has now been completed.
2.15 Staff are developing a streetscape plan for Newcastle (King Avenue from North/Baldwin
to Brookhouse/Arthur). Based on budget restrictions for 2020, this project will be
phased over several years, potentially starting in 2021 with Phase 1. A small portion of
the overall plan was constructed at the intersection of Beaver and King in 2017 to
address safety concerns at this location and to give the public an idea of what the
overall plan might look like. As part of the work to relocate the pedestrian crossing
associated with the Parkview seniors living project, staff incorporated the streetscape
theme developed for the corridor into the relocation project which should be completed
later this year. The following is a summary of the suggested phasing and associated
costs (based on 2014 Newcastle Streetscape Master Plan):
Phase 1 – Baldwin/North Streets to Mill Street - $665,000 costs – $332,500 DC funded
and $332,500 from other funding (Taxy Levy, Gas Tax, Funding Program if available)
2021 year of construction
Phase 2 – Mill Street to Beaver Street - $470,000 costs - $235,000 DC funded and
$235,000 from other funding (Taxy Levy, Gas Tax, Funding Program if available)
2023 year of construction
Phase 3 – Beaver Street to Brookhouse/Arthur - $480,000 costs - $240,000 DC funded
and $240,000 from other funding (Taxy Levy, Gas Tax, Funding Program if available)
2025 year of construction
Total Cost off all phases = $1,615,000 - $807,500 DC funding and $807,500 other
funding sources.
2.16 Staff are in ongoing discussions with the Region of Durham as part of the Road
Rationalization review, and Main Street in Orono is one of the streets being considered
for transfer to the Municipality. The transfer of this road section will allow Clarington, in
consultation with the local BIA, to develop and implement a streetscape and
infrastructure improvement plan that should help with the attraction of more businesses
to the downtown. Staff will look to resolve the issue in 2020 with reports back to both
Regional and Clarington Councils.
2.17 Clarington Staff have recognized the importance of Highway 2 in Courtice as a street
that can help provide unique identity for the area and as such have developed a strong
secondary plan for the corridor. The plan will aid in the transformation of the corridor
from what it is today to more of a “downtown” with a mix of uses from higher density
residential to personal service businesses and commercial retail that will appeal to a
variety of Clarington residents, businesses and visitors. In addition to the secondary
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plan, staff have also identified just over $5.2M of streetscape works in the draft 2020
Development Charges by-law update that will aid in this transformation. The timing for
this streetscape work will be driven by local development but mainly by the development
and implementation of the Region of Durham’s transit plans for the corridor which will
require major infrastructure investment in the future as the business case for the transit
investment makes sense.
2.18 In 2018, Clarington received funding from OMAFRA for Community Improvement Plan
enhancements. Council approved using this funding for public art initiatives in the four
downtowns. The proposal calls were in September 2019 and awarded in late
October. The artists finalized their concepts and showcased them at the Mayor’s Art
Gala in February. They are in various stages of manufacture. Council was provided
with a summary of the projects in a memo from the Planning Department dated April 2,
2020. Some pieces are ready of installation but have been delayed due to working
conditions imposed by COVID-19. OMAFRA extended the deadline to October 31 to
allow for the completion of the works in the different downtowns.
2.19 In 2018, the Community Improvement Plans for Orono, Newcastle and Bowmanville
were renewed and refreshed with the addition of accessibility, to the existing grants for
façade improvement, building code and signage plus change in eligibility criteria to allow
businesses to access funds a second time after 10 years. Council is the recipient of
annual reports on the CIP grants and initiatives such as the bus shelter at 20 King Street
West and parking lot landscaping in Bowmanville. Council approved the usage of funds
to kick-start the outdoor patio program in 2018, this program has been implemented and
expanded. In 2020, additional measures may be implemented to address COVID-19
restrictions and provide additional outdoor seating areas.
Broadband
B.2. Create partnerships in broadband expansion, working to achieve 100% connectivity
Responsible Department: CAO’s Office
2.20 Staff had been working closely with Bell Canada in an attempt to build-out rural internet
coverage across Clarington. Unfortunately, Bell has not taken any meaningful steps to
bring the necessary infrastructure into the rural parts of our community. With the
increasingly heightened need for reliable and accessible internet services, staff feel that
the only prudent way to move this file ahead is to look beyond Bell for a solution.
Fortunately, we have had a number of conversations with small Internet Service
Providers (ISPs). Confidential Report CAO-017-20 seeks direction from Council to
pursue an opportunity with one such ISP.
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Natural Gas
B.3. Create partnerships to promote investment in infrastructure to make natural gas more
accessible
Responsible Department: CAO’s Office
2.21 In sections 2.15, 2.16 and 2.17 of Report CAO-015-19, Council was advised that staff
were in discussions with Enbridge Gas regarding Provincial initiatives that may help
facilitate the expansion of natural gas into unserviced parts of Clarington.
2.22 In December 2019, the Government of Ontario announced its plans to further increase
access to natural gas by making financial support available for new expansion projects.
The stated purpose of the Province’s Natural Gas Expansion Program is to offer an
opportunity to drive economic development and enhance the quality of life and
prosperity of families and businesses across Ontario.
2.23 By letter dated February 20, 2020, Enbridge asked for the Municipality’s support to bring
natural gas to unserved areas within our community. Its specific request was that
Council endorse sending a letter in support of a project in North Clarington (Tyrone,
Haydon and Enniskillen). The North Clarington project has been previously assessed by
Enbridge and identified as being the most economically feasible of possible natural gas
expansion projects in Clarington, giving it the best chance to receive funding under the
Province’s Natural Gas Expansion Program. Through Resolution #GG-162-20 passed
on March 24, 2020, Council provided its support for this project. Due to COVID-19,
Enbridge’s public consultation respecting this project was suspended.
2.24 We have been advised by Enbridge Gas that it has submitted our project, along with
other proposed projects, to the Ontario Energy Board. It was expected that the OEB
would be reviewing project submissions and providing a report to the Ministry of Energy,
Northern Development and Mines later this year recommending potential natural gas
expansion projects that the Ontario government could consider as candidates for
financial support. The Ministry of Energy, Northern Development and Mines would then
be reviewing the recommendations of the OEB along with other considerations and
issue a decision on future natural gas expansion projects eligible to receive financial
support. This timing may, however, be delayed due to COVID-19.
2.25 Separate and distinct from the application referred to in section 2.24 above, Enbridge
has applied to the OEB for approval of several mechanisms to facilitate natural gas
expansion, customer attachment and economic development specific projects. Notice of
this proceeding was provided to the Municipality and included in the General
Government Committee agenda on June 1, 2020.
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Transportation Network
B.4. Expand our transportation network into commercial and industrial areas
Responsible Departments: Engineering (in consultation with Active Transportation and Safe
Roads Committee)
2.26 The active transportation network has been expanded over the past year with the
addition of Soper Creek Trail Phase 2 and Farewell Creek Trail Phase 1, and there are
plans and an approved budget to extend the Bowmanville Creek Trail from Baseline
Road to the Waterfront Trail. Phase 2 of the Farewell Creek Trail from Phase 1
terminus to Townline Road is also in design and planned for 2020 construction . The
construction of the Toyota Trail from Soper Creek to Lambs Road will also add to our
active transportation network. This work will be completed in 2020.
2.27 Clarington has also improved the active transportation network with the paving of the
waterfront trail in 2 locations, from Bowmanville Avenue to West Beach Road (2019 -
2020) and from Cobbledick Road to Toronto Road (2019).
2.28 Staff plan to complete an Active Transportation Master Plan in the next year to provide
further guidance with strategic expansion of the active transportation network. The RFP
for the work is being prepared and will be issued this summer with public consultations
beginning this fall.
2.29 Staff continue to identify active transportation opportunities within new developments in
order to create more sustainable and walkable communities. Staff will also continue to
work with Active Transportation and Safe Roads Committee to identify ways to improve
and expand our active transportation network.
2.30 Staff meet with DRT annually to review develop ment proposals, completion of new
developments and new transportation network links and look at options for expanding
and improving transit servicing of Clarington.
2.31 In late 2019 the extension of Baseline Road to Bennett Road was completed and
greatly improves access to our Clarington Technology Business Park and will
accommodate improved access to the 401 for Toyota Canada’s new East Parts
Distribution Centre on Lambs Road when they open this year.
2.32 Staff will continue to look at transportation improvements in our business parks and will
be moving design work forward for the urbanization and servicing of these areas to be
able to respond to development requests as they come forward.
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Economic Development Strategy
B.5 Explore an economic development strategy/framework in collaboration with the
business community and other stakeholders
Responsible Department: CAO’s Office
2.33 This strategic goal needs to be addressed prior to the expiration of the term of the
Municipality’s contract with the Clarington Board of Trade and Office of Economic
Development (CBOT) which is December 31, 2021.
2.34 As part of its review of the Municipality’s Organizational Structure, Grant Thornton LLP
was requested to review different models for the delivery of economic development
services. They were not asked to provide any specific recommendations respecting a
best practice for Clarington because the scope of their retainer did not permit any
consultation or “collaboration with the business community and other stakeholders”.
Table 2.0 in Grant Thornton’s Final Report dated December 4, 2019 is titled “Key
Attributes of Internal and External Economic Development Service Delivery Models”.
The information will be part of Council’s consideration in 2021 of whether to renew the
CBOT contract or pursue a different economic development service delivery model.
2.35 In response to questions from Council relating to CBOT, the Director of Finance provide
a memo dated January 17, 2020 and the Municipal Solicitor prepared confidential
Report LGL-003-20 dated March 9, 2020. The information in these memos will help
inform Council’s decision on whether to extend the CBOT contract.
2.36 Sections 3.107 through 3.112 of Report CAO-006-20 described some of the service
improvements that have been made regarding communications between Municipal staff
and CBOT.
C. Sustainable Infrastructure Growth
Affordable Housing
C.1. Develop an Affordable Housing Policy
Responsible Department: CAO’s Office (in consultation with Clarington Task Force on
Affordable Housing)
2.37 Report CA0-013-19 dated November 25, 2019 provided an overview of the steps taken
to advance this goal and provides Council with several options to incentivize affordable
housing in Clarington.
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2.38 The Affordable Housing Toolkit has been finalized and approved by Council. Staff have
received a number of inquiries about the incentives included in the Toolkit from
prospective developers. There is a clear interest in both the private and not -for-profit
sectors, and we are hopeful to be able to capitalize on that moving forward.
2.39 The Planning Department is currently working closely with partners to complete
Secondary Plans across Clarington and trying to find ways to include a mix of housing
options, inclusive of those in the affordable category (based on definition of 10% less
average market rent – as per CMHC). The developers have been receptive to the
concept and are working to find creative solutions to make it happen.
2.40 There is another opportunity to address affordable housing through the Major Transit
Station Areas around the two proposed GO Train stations. Under provincial legislation,
these areas can be subject to Inclusionary Zoning (IZ). This would allow the local
government to mandate a certain amount of affordable housing within that designated
area. This tool has not been widely used as a policy option, requiring further analysis –
but it is an option. The Region and local planning staff will be working to explore this
further.
2.41 We also have two facilities that have received joint government funding and either
recently opened (1505 Bowmanville Avenue) or are under construction (Parkview). This
is encouraging. Staff have also been in preliminary conversations with Habitat for
Humanity to discuss the feasibility of locating a build site in Clarington.
Investment in Employment Lands
C.2. Develop a realistic strategy for infrastructure investment in employment lands
Responsible Departments: Engineering, Finance and CBOT
2.42 Report EGD-009-19 dated May 6, 2019 described our initiatives to partner with the
Region and the private sector to bring water and wastewater services to Courtice Court.
Staff have finalized the design, tender and legal agreements with the landowners and
are in the process scheduling the work as approved in Report COD-010-20. The
commencement of the works is anticipated in July and the completion of the water and
sanitary servicing works are anticipated to be complete in late fall 2020 with some clean
up works in the spring of 2021. Other employment lands in South Courtice will be
serviceable upon completion of the Courtice Trunk Sanitary Sewer and Water
infrastructure which we anticipate being complete in the fall of 202 1.
2.43 Report #2019-EDT-15 dated September 3, 2019 was prepared by the Region’s
Commissioner of Planning and Economic Development for the Region’s Planning and
Economic Development Committee. It describes the steps that are being taken to
advance servicing of employment lands through the Region. In the second quarter of
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2020, we hope to see a report from the Region that recognizes and prioritizes Regional
pre-servicing of Clarington’s Technology Business Park and Courtice Main Street
projects (Highway 2 from Sandringham Drive to Courtice Road). With the challenges of
COVID-19 this report has been delayed and staff.
2.44 We are updating the Energy Park Secondary Plan given the OPG announcement that
reaffirms the vision for the Energy Park to create an Energy Cluster in Clarington.
Infrastructure improvement will be required to support the OPG expansion and some of
these works have been included in our Development Charge By-Law to support
development in the area.
2.45 We are preparing the Secondary Plan for the Courtice Emplo yment lands together with
the proposed GO Station that will drive future of regional and municipal infrastructure in
support of transit-oriented development in the employment lands in Courtice.
Strategy for Infrastructure Investment
C.3. Develop a realistic strategy for broader infrastructure investment
Responsible Departments: Finance, Engineering and Planning
2.46 In April 2019, the Municipality approved an Asset Management Policy, as required by
provincial regulation, which guides the Municipality in developing and following an asset
management policy. Report FND-010-19 provides all of the details. The 2020 budget
has started the process of aligning the capital budget forecast and the asset
management plan to ensure that there is proper planning for financial requirements as
related to infrastructure investment. In fall of 2019 the Municipality began the
Development Charge Study and Community Benefit Study for July 1, 2020 rates. While
these studies have been completed, the Province has allowed for the extension of the
existing DC by-law which the Municipality has taken advantage of. The DC Study and
new By-law will be before Council in September 2020. Development Charges and
Asset Management are integral in determining required funding levels for growth -related
projects and the development of a long-term financial strategy to address growth and
maintain infrastructure.
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D. Legacy Projects
Courtice Waterfront
D.1 Clearly articulate our plans for … a) Courtice waterfront
Responsible Departments: Planning and Engineering
2.47 Through Report PSD-033-19 dated September 9, 2019, Council approved an expansion
to the Courtice Energy Business Park Secondary Plan area to include the Courtice
waterfront. The Courtice Waterfront and Energy Park Secondary Plan review is
underway. Two Public Information Centres have been held (Dec. 2019 and Mar. 2020)
to share this project with the public and to generate ideas from the 65 people who
attended. In addition, over 900 people have contributed their ideas to creating a vision
for this joint project. These ideas will help to inform a land use concept for this area that
will create a premium Municipal-wide park along the Courtice waterfront. The waterfront
park this project is exploring will have opportunities for tourism. Plans for the Courtice
waterfront will support the development of an energy employment cluster in the nearby
Clarington Energy Business Park. In the Fall of 2020, Staff will bring the emerging
vision and preliminary development options back to the public for further consultation
and refinement. This will lead to the selection of a final development option that will
guide the creation of an updated Secondary Plan for the Courtice Waterfront and
Energy Park.
Port Darlington Waterfront
D.1 Clearly articulate our plans for … b) Port Darlington waterfront
Responsible Departments: Engineering and Planning
2.48 Along the Port Darlington waterfront, we have existing parks on both sides of the
Bowmanville Creek. Port Darlington West Beach Park Phase 1 was completed in 2012.
The park continues to expand in size as we acquire a dditional properties along the
lakefront. The next phase of development in our long-range forecast is planned for
2027. It will include additional trails, boardwalk, seating areas and shelters.
2.49 Port Darlington East Beach Park Phase 1 was completed in 2014 . We have a second
phase of development in our long-range forecast for 2024. It will include additional
parking and a lakefront shelter. There are village/commercial lands located along the
north side of Port Darlington Road opposite the park which Clarington Council has
approved as surplus and staff are reviewing options to have these lands developed .
The ultimate plan for East Beach Park is attached to this report as Attachment 1.
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2.50 As part of the Lakebreeze subdivision development, the Municipality took ownership of
a long section of linear parkland along the waterfront. The linear park and waterfront
were dedicated to MOC with the registration of the subdivision plans in 2018. That park
will include trails, viewing areas, interpretive signage and shelters. Much of the
infrastructure will be built by the developer at their cost.
2.51 The developer will be starting the trail works in early summer of 2020. The entry points
into the trail, sitting areas and other related work will be started mid-summer with
landscaping to commence late summer/fall. The developer’s goal is to get the entire
west side of this site completed this year.
Port Granby Nature Reserve
D.2 Pursue a final decision from Atomic Energy of Canada Limited (AECL) and Canadian
Nuclear Laboratories (CNL) respecting the disposition of lands for the Port Granby
Nature Reserve
Responsible Departments: Planning and Engineering
2.52 This strategic initiative is progressing well. Municipal staff have accompanied AECL to
meetings with First Nations. Further meetings are scheduled with representatives from
AECL, First Nations, Port Hope and GRCA, and a facilitator to advance the governance
framework for the nature reserve. The consultation with First Nations is a requirement
of the Federal “duty to consult”. Clarington staff are assisting in providing background
and clarification about the proposed future ownership, legal restrictions to ensure it
stays a Nature Reserve, planting and management of the l ands. The consultations are
to determine the role First Nations would like to have as part of the nature reserve.
2.53 The Port Granby Discussion Group, which includes the South East Clarington
Ratepayers Association, met on November 6, 2019. The agenda included the review of
the next steps required for the Nature Reserve. In addition, the completion of the new
waste facility and rehabilitation plantings for the existing facility, plus the future of Elliott
Road were discussed. Engineering Services will be initiating an environmental
assessment for Elliott Road and the closure of Nichols Road. In addition, the
landscaping and planting plans of the existing and new waste site are being prepared
by AECL and reviewed by the Port Granby consulting team.
South Bowmanville Recreation Centre
D.3 Develop the concept, financing, project plan and potential construction schedule for the
South Bowmanville Recreation Centre for Council in 2019, for consideration in the 2020
budget, with a design to follow.
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Responsible Department: Community Services
2.54 Recommendations respecting this proposed facility were approved by Council in
October 2019 through Report CSD-009-19. The approved facility program includes a
twin-pad arena, gymnasium, indoor walking track, multi-purpose programming space, a
branch library, tourism and administration spaces. The project budget of $48,005,300
was referred to the 2020 budget deliberations. Community Services staff have applied
for provincial and federal funding through the Investing in Canada Infrastructure
Program. This could result in up to $35.2M towards the total cost of this project. Final
federal approval is expected by the summer of 2020 with design work on the facility to
follow immediately. The tentative project schedule shows the facility being open to the
public in the fall of 2023.
2.55 To date, we have not received any indication on the status of our funding application.
The Director of Community Services was advised recently, on a Province-wide Tele
Town Hall with the Minister of Heritage, Sport, Tourism and Culture, that the program
applications received totaled $13B. Staff will continue to communicate with their
contacts at the Province and are hopeful notification will be received in the coming
weeks and months. Staff will then report back to the General Government Committee
on the results of our funding, and if successful, receive direction to proceed with the
design phase of the project.
Performing Acts Space
D.4 Articulate a vision of a Performing Arts space
Responsible Departments: CAO’s Office, Planning and Community Services
2.56 Staff are not aware of any immediate opportunities respecting a potential location for
performing arts space. It is possible that through the preparation of one or more of the
secondary plans that are currently being developed that a site could be identified (as an
example, the Courtice waterfront or the Bowmanville East Urban Centre that includes
the former Goodyear property).
2.57 On March 13 a meeting was scheduled with Elizabeth Cook, a resident interested in
discussing a Performing Arts Centre in Clarington, Councillor Hooper, the CAO, the
Acting Director of Planning, and the Director of Community Services. Due to the rapidly
developing COVID-19 situation at that time, this meeting was postponed to a future
time.
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Camp 30
D.5 Make a decision on Camp 30
Responsible Department: Planning
2.58 Report PSD-041-19 set out a proposed Official Plan Amendment for Special Policy Area
F which includes the Camp 30 lands. The report was first tabled to the October 22, 2019
Planning and Development Committee meeting and then tabled at the subsequent
Council meeting with no specified return date. Council approved a motion to have this
Report brought back to the floor of Council on June 15, 2020. On June 15, the Report
was referred to the June 29, 2020 Planning & Development Committee meeting.
2.59 The plans for this site need to be coordinated with the work being carried out as part of
the Soper Hills Secondary Plan.
E. Environmental Sustainability
Reduction Initiatives
E.1 Advance waste reduction initiatives by promoting the four Rs: Refuse, Reduce, Reuse
and Recycle
Responsible Departments: CAO’s Office, Planning, Community Services and Operations
2.60 Through Report CSD-008-19 dated September 23, 2019, Council resolved to ban single
use plastics in Municipal facilities and buildings effective November 30, 2019.
Operations and Community Services have met regarding the next steps to carry out this
direction. A communique was sent to all Municipally operated buildings including the
Municipal Administrative Centre and community halls and arenas to advise of the
initiatives underway and to encourage reduction, recycling and reusing where possible.
2.61 In late Fall 2019, Community Services put together a Project Team with representation
from all areas of the Department to work on a program to advance waste reduction in
our recreation facilities which included the Single Use Plastic direction from Council.
This work included the completion of a “garbage audit” at the Courtice Community
Complex. Staff then began formulating efforts based on the results of their findings.
Unfortunately, this work was suspended as the result of the COVID-19 pandemic and
will continue at such time as we begin to task of re-opening our buildings and resuming
our recreation programs and activities. Staff had planned to update Council in spring
2020 on the highlights of the program and results achieved , however due to the COVID-
19 situation, this report will be delayed to the fall.
Municipality of Clarington Page 17
Report CAO-016-20
2.62 Sections 2.63 through 2.72 below provide an overview of the corporation’s climate
change initiatives that all contribute to the strategic priority of “Environmental
Sustainability”.
2.63 In November 2019, through Report CAO-014-19, Council endorsed the Durham
Community Energy Plan (DCEP). The DCEP is an action-oriented plan that defines
region-wide energy priorities to reduce greenhouse gas (GHG) pollution, save money
and create jobs. It seeks to accelerate the transition to a clean energy economy in
Durham, while simultaneously achieving economic, environmental and social benefits
by following a low carbon pathway (LCP) for energy production and use in the region.
The LCP pathway supports the Region of Durham’s target to reduce GHG emissions by
80% by the year 2050.
2.64 In January 2020, Council passed resolution #GG-021-20, encouraging the Province and
Federal Government to develop and financially support programing that helps residents,
businesses and municipalities reduce their energy consumption and associated GHG
emissions.
2.65 In January 2020, the Municipality received notice that it was awarded funding for round
1 of the Natural Resources Canada Zero Emissions Vehicle Infrastructure Program
(ZEVIP), for installation of 3 public-use electric vehicle charging stations (5 charge
points) in downtown Bowmanville. The stations are projected to be operational by
September 2020.
2.66 In February 2020, Council passed resolution #GG-083-20, declaring a climate
emergency. By declaring a climate emergency, the Municipality joined more than 400
Canadian municipalities and 1300 local governments in 25 countries in committing to
respond to climate change by reducing GHG emissions.
2.67 In February 2020, through Report CAO-005-20, Council approved resolution #GG-098-
20 to join the Federation of Canadian Municipalities – International Council for Local
Environmental Initiatives (FCM-ICLEI) Partners for Climate Protection (PCP) program to
expedite the reduction of corporate GHG emissions. The PCP program is based on a
five-milestone framework that involves: 1) completing a GHG inventory and forecast, 2)
setting a GHG reduction target, 3) developing a local action plan, 4) implementing the
plan, and 5) monitoring progress and reporting results. The PCP program 5 milestone
framework is being integrated into the mitigation portion of the Clarington Climate Action
Plan.
2.68 In March 2020, Council passed resolution #C-066-20 which states “That it be policy for
all future car and SUV purchases be electric vehicles or similar vehicles without tailpipe
emissions, where practicable”. The intention of this resolution is to expedite the
reduction of corporate GHG emissions, reduce air pollution and save the Municipality
money.
Municipality of Clarington Page 18
Report CAO-016-20
2.69 In May 2020, Clarington completed a corporate GHG inventory, achieving Milestone
One of the PCP program. The inventory identifies municipal buildings and corporate
fleet as the two greatest opportunities for corporate GHG emissions reductions.
2.70 In June 2020, Council approved resolution # GG-173-20 requesting the Federal and
Provincial governments support municipalities to restart the economy and safeguard the
public from the risks associated with climate change by prioritizing the development of a
green economy following the COVID-19 public health emergency.
2.71 In June 2020, through Report PSD-020-20, Council was informed of two available
funding programs that will be pursued which support the adoption of electric vehicle
(EV) fleet and workplace vehicles and related infrastructure: 1) The FCM Green
Municipal Fund (GMF), to develop and implement a pilot project to assess the suitability
of light-duty EVs and plugin hybrid vehicles providing municipal services in real-life
conditions; and 2) Natural Resources Canada’s (NRCAN) ZEVIP (Round 2), which is
intended to cover 50% of the costs associated with the purchase and installation of EV
charge stations for light duty workplace and fleet electric vehicles and plugin hybrids.
These funding opportunities could expedite the reduction of corporate GHG emissions,
reduce air pollution and save the Municipality money.
2.72 Municipal staff continue the development of the Clarington Climate Action Plan (CCAP).
An update report will be brought to Council in September 2020 . The CCAP will provide
recommendations for corporate climate adaptation actions that are within Municipal
control.
3. Conclusion
3.1 It has been almost exactly one year since Council adopted its Strategic Plan 2019 to
2022. Much has been accomplished over 12 months. Staff will continue to take steps to
implement the action items identified in the Plan.
3.2 It is respectfully recommended that this report be received for information.
Staff Contact: Andrew Allison, Chief Administrative Officer, 905-623-3379 extension 2002 or
aallison@clarington.net.
Attachment 1 – Clarington Brand Guidelines
There are no interested parties to be notified of Council's decision.
1
B rand
G uidelines
BRAND GUIDELINES2
3
ContentsPage
The Importance of a Visual Identity 5
The Clarington Brand 6
Writing Style 9
Accessibility 10
Coat of Arms (Crest)12
File Types 14
Clarington Logo and Usage 15
Project & Program Branding 18
Suggested Logo Usage 21
Logo Exceptions 22
Fonts 24
Colours 26
Icons 28
Letterhead & Business Cards 29
Email Signature 30
Memo & Agenda Template 31
New Branded Stationery Updates 32
Imagery 34
Use of Imagery 36
Heading Styles 37
Clarington Tourism 38
Additional Branded Collateral 42
BRAND GUIDELINES4
Clarington
strives to provide
clear, concise
communications
using a consistent,
recognizable
brand.
5
The Importance of a
Visual Identity
Every day, thousands of people interact with the Municipality of Clarington. They
visit the community in person or online, read an article or advertisement, come
to one of our facilities for services or to attend a program. Our employees are
walking, talking brand advocates. Although each person’s experience will be
different, it is critical that our messages are consistent and our brand is readily
recognizable by the public.
Effective Public Communication
An established recognizable visual identity allows the Municipality to build trust,
transparency, and accountability with our residents. This, in turn, will help us
communicate strategic messages and achieve the goals and initiatives outlined in
the Council Strategic Plan.
Staff and Council Commitment
These Brand Guidelines give detailed instruction outlining how the Municipality
of Clarington is presented in all forms of communications. The key to an effective
brand strategy is the commitment of staff, Council and other stakeholders to
support and adhere to these standards. The goal of these instructions is to
ensure that we are all on the same page, working as a team to reach our shared
Corporate priorities to ensure that we portray the highest level of customer service,
and professionalism in all of our interactions with the public.
The Communications team can provide assistance during the project planning stage
to ensure that messaging, layout and design reflects Clarington’s brand. Questions
about this manual, its use and Clarington’s visual identity should be directed to the
Communications Division.
Consistent Brand
Creating an effective brand
requires the implementation
of a robust strategy that
is supported by the entire
organization.
The purpose of this document
is to take inventory of the
current brand assets and
identify what we are presently
using and distributing.
It also determines how we
present the Municipality
of Clarington to the public
through communications
and marketing material, and
identifies common themes
and inconsistencies.
BRAND GUIDELINES6
The Clarington Brand
Brand
A business concept, not just a symbol, logo or name. A brand is the visual, emotional, rational
and cultural image that a person associates with a company or product. It is the product of
communications and experiences that a person receives from every contact with an organization.
The Clarington brand will often elicit either positive or negative feelings from customers, residents,
stakeholders, or business owners depending, on their experience with the Municipality.
Visual Identity
Visual identity is the symbols, colours, formats and other visual elements of a brand image. The
collection of logos, logotypes, typography, illustration and photography— and rules for their
application— which identify a brand or organization.
The brand promise is the value and experience our residents and customers can expect from the
Municipality. The promise is consistently embedded in messages or phrases that can be a part of the
logo, which paints a picture capturing the spirit of the organization and what the Municipality stands
for.
7
BRAND GUIDELINES8
Consistent Voice
When the Municipality of
Clarington communicates
with the public, our
brand voice needs to be
consistent. Clarington
uses a variety of means
to communicate and
engage with residents. That
consistency is critical to
uphold our values.
Our written and spoken
voice needs to be clear,
concise, transparent,
consistent and professional
and represent our
Corporate values and
image.
9
Writing StyleIt is important to follow consistent styles in all written communications. This ensures that the
material presented is professional and easy to read. Clarington has adopted the Canadian
Press (CP) Style. The following are some of the most common guidelines that we adhere to.
• Use as few words as
possible. Keep language
at a Grade 6 reading
level.
• Do not underline.
• Use bold sparingly.
• Don’t use exclamation
marks.
• Do not write in CAPS.
Caps are allowed for
main headings only in
certain circumstances.
• Only capitalize proper
nouns and the start of
sentences. Do not use
capitals for emphasis.
• Do not list “Email:” or
“Phone:” etc. when listing
contact information.
• One space after a period
in a paragraph, not two.
• When questioning the
spelling of a word, refer
to Canadian Press Style.
Don’t Do
Numbers: In sentences, write out one
to nine and use digits for 10 and higher.
If the sentence begins with a number,
spell it out.
100 volunteers and
2 staff members.
One hundred volunteers and
two staff members.
And: In sentences, spell out ‘and.’ The
ampersand is acceptable in headings,
for design purposes only. Never use the
plus sign.
& / +and
Per cent:% / percent 70 per cent
Prices and costs:$10.00 $10
Time: Use noon instead of 12 p.m.
Charts can use 12 p.m. am/AM or pm/PM 10:30 to 11:30 a.m.
10 a.m. to 5:30 p.m.
Phone numbers:(905) 623-3379 905-623-3379
Dates: Write out the full month and day
of the week.Wed., Jan. 2nd, 2019 Wednesday, January 2, 2019
Place numbers:3rd or 4th Third or fourth
Example:ex.e.g. or Example:
Websites: Use www. and do not say
“online at.” Highlight URLs in bold.
Visit us online at
clarington.net.Visit www.clarington.net.
Put commas and periods inside closing
quotation marks.
The land will be zoned "R1",
"R2", or "R3".
The land will be zoned "R1,"
"R2," or "R3."
Avoid rhetorical questions.Want to learn how to paint?Learn to paint.
Use active instead of passive voice A refund will be issued.We will issue a refund.
Avoid short-forms of words.Info.Information
Commonly misspelled words e-mail, on-line, jeweler, gray,
okay, web site, webpage
email, online, jeweller, jewelry,
grey, OK, website, web page
vs.Common Guidelines
BRAND GUIDELINES10
Accessibility
Fonts
Only use the fonts listed in this branding
document, and keep the size to a
minimum of 12-point. Anything less
will be difficult to read and should be
avoided.
Use 12-point fonts inside tables. If
absolutely necessary, text within a table
can be reduced to 11-point.
Use bold to add emphasis. Do not use
italics or underlining to convey important
information. These font features are more
difficult to read and are not recognized
by screen readers.
Avoid sentences in all UPPER CASE
letters.
White text may be used on dark
backgrounds if there is at least 70 per
cent contrast. If using coloured text,
restrict to titles, headlines or emphasized
content.
Break up large blocks of text with
columns and/or wide margins to
improve the readability.
Acronyms and Abbreviations
On first mention, always provide an
expanded form of the abbreviation or
acronym. Example: The Accessibility
Advisory Committee (AAC) meets every
month.
Paper
Use a matte or low-lustre stock to reduce
glare when printing.
Content
All communications should be clear,
concise and written in plain language.
When possible, use the automatic, built-
in features of Word. For example, track
changes vs. manual strikethrough and
changing colour.
Colour Contrast
The higher the contrast between the
background and the foreground, the
more legible the document will be. Black
text on a white background provides the
best contrast, but is not the only option.
As a general rule, use dark letters on a
light background, or a light colour on a
dark background. Limit using watermarks
as they take away from the colour
contrast.
Use Paragraph Spacing not Spaces
Use paragraph settings to create the
space you need before and after
paragraphs and headings instead of
hitting “enter” multiple times. You can set
paragraph spacing for each style that
you use. This will make your document
easier to read and easier to create.
Page Numbering
Numbering pages of a document
helps readers effectively navigate and
reference content.
Saving Files
Save all Word documents as .docx not
.doc.
The Municipality of Clarington requires that all documents are provided
in an accessible format.
Accessible Documents
• Use built-in styles.
• Have a sans-serif font at least
12-point or larger.
• Describe images with
alternative text.
• Contain proper lists.
• Are left aligned.
• Have page numbers.
• Use meaningful hyperlinks.
• Only use ALL CAPS for
acronyms.
• Emphasize important
information with bold, not
underlining or italics.
• Have good colour contrast.
• Use a table of contents in
longer documents.
• Create space with paragraph
spacing instead of empty
paragraphs.
• Contain tables with header
rows and no blank cells for
spacing.
• Use the Accessibility Checker
to verify the document is
usable.
11
Use Alternative Descriptions (Alt
Text) on Images, Charts and Graphs
Add a short description to all graphics
inserted into a document. Alternative text
can be read by a screen reader to allow
someone with a visual impairment to
understand what the graphic represents.
Images and Graphics
Only use quality high-resolution images,
charts, maps and graphs. Grainy, blurry
or pixelated images are difficult to read
and understand. Avoid using Smart Art
– it’s flat and not accessible and will
require alt-text.
Respect copyright rules, you cannot take
an image from the internet and use it in
your work. Contact Communications
for direction on which images can and
cannot be used.
Tables and Charts
All accessibility considerations applied
to documents must also be used in tables
and charts. For example:
• Use appropriate font size
• Add alternative text
• Use appropriate text alignment
Additionally, ensure tables include
column headings and, where possible,
use only one row of headings. Keep
tables simple by avoiding merged cells.
If tables split across pages, set the
header to show at the top of each page.
Do not use blank cells for formatting.
Lists
Format lists by using automatically
generated bullets or numbering systems.
It is important to format them this way,
otherwise assistive technologies such as
screen readers will interpret the list as
a series of short separate paragraphs
instead of a coherent list of related items.
Use numbered lists if the information is
sequential and bullets if information is
related.
Colour
Avoid conveying information by colour
only. Ensure that information is not
conveyed by contrast, colour, format or
layout. Individuals with colour deficiency
(colour blindness) may not be able to
distinguish the colours within a document.
Instead, provide context and include
detailed alternative text so that sighted
and non-sighted readers have access
to the same information. Colour is also
important to screen readers.
Example:
vs.
Table of Contents
Longer documents should always have
a table of contents. Having a table
of contents makes it easy to navigate
the document and skip to a particular
section. Automatic table of contents must
be used.
Accessibility Statement
The following accessibility statement must
be included on all Corporate documents
and printed materials, where possible at
the top or near the beginning.
If this information is required in an
alternate format, please contact the
Accessibility Coordinator at
905-623-3379 ext. 2131.
For more information about creating
accessible documents, please reference
Clarington’s ‘Style and Accessible
Document Guidelines’ for Word 2013
or contact the Accessibility Coordinator
at 905-623-3379 ext. 2131 or
accessibility@clarington.net.
Exceptions to accessible
documents may be made in
certain situations, including:
•Maps, GIS data, Engineering
drawings or complex technical
data
•Legacy applications or data that
cannot be updated or cannot
be updated with reasonable
effort/expenses
•Content provided by external
contributors such as vendors or
community partners. If a vendor
has been contracted to create
a document on Clarington’s
behalf, accessibility rules apply.
•Documents created before
January 1, 2012
BRAND GUIDELINES12
COAT OF ARMS (CREST)
The Municipality of
Clarington Coat of Arms is
a formal symbol embedded
in history. It’s a visual
outline of the various
components that make up
the Municipality. The Coat
of Arms is only used on
certain flags and certain
official communications
from the Mayor’s Office.
The crest must be stand
alone and not to be used
with the Clarington logo.
Any written communications
containing the crest should
be treated as an official
document or personalized
message from the Mayor
including invitations,
appointments, declarations,
awards and certificates.
CORPORATE SEALS
For official Municipal
communications, documents
and material only.
13
BRAND GUIDELINES14
File Types
If you need a logo or an
image, certain formats work
best for different applications.
.jpg
Best used in digital
applications. Individual files
have a set dimension and can
be high or low resolution. The
background is not transparent.
.png
Best used in digital
applications. Use when a
transparent background is
required.
.pdf
Captures documents to view
or print.
.ai / .eps / .svg
Vector-based files that are
scalable and best used in
printed applications when high
resolution is required.
15
FULL COLOUR LOGO
The Clarington logo in full
colour is to be used as
shown.
BLACK & WHITE LOGO
A black logo may be used
when printing in colour is
not an option. A white logo
should be used on dark/
coloured backgrounds.
SMALL LOGO
When using the logo in a
small format, it should be
no smaller than 0.75”.
Clarington LogoA copy of the logo in digital form can be found on the intranet. Specific file
types may also be requested from a member of the Communications team.
All public facing communications materials containing the
Clarington logo and portraying the Clarington brand must be
reviewed or approved by the Communications Division.
1”
BRAND GUIDELINES16
Clarington Logo Usage
LOGO SAFE SPACE
Safe space should be
used around the logo
that is equal to the width
of the letter ‘o’ in the
Clarington logo. This
applies when the logo is
used next to other logos
or text.
LOGO ON AN IMAGE
On light backgrounds
the full colour logo may
be used. On busy or
dark background the
white logo. If needed,
a drop shadow may
be used on a busy
background. Contact the
Communications Division
for guidance.
Drop Shadow Options
Opacity: 25%
Offset X/Y: 0”
Size: 0.125”
17
LOGO VARIATIONS
Clarington’s logo should
only be used in the ways
listed in these guidelines. No
variations. Do not stretch the
logo, change the colour, place
on an angle/vertical or add a
subtitle or department
name below.
The Clarington logo with the
cut lines ‘Leading the Way’
and ‘Energizing Ontario”
have been discontinued and
should no longer be used. All
documents containing the logo
and tagline should be updated
immediately.
Avoid putting the logo in a
white box on top of an image.
Do not place the Clarington
logo on material that was not
created by the Municipality.
The Clarington logo is
copyrighted and can only
be used by the Municipality.
Organizations must
receive permission from the
Communications Division to use
our Municipal logo.
DO NOT USE THE LOGO IN THE FOLLOWING WAYS:
Avoid putting the logo in a
white box on top of an image.
The Municipality no longer uses the tagline “Leading the Way”
BRAND GUIDELINES18
+5ActiveAdults
MOVE LEARN PLAYMOVE LEARN PLAY
Community Services DepartmentCommunity Services Department
CLARI N G T ONBowm a n v ille E
a
s
t
secondary
plan
PLANNING
COMMUNITY SERVICES
Project & Program Branding
claRinGtON
caMps
Special branding is allowed for department-specific projects or programs. The branding should be consistent across materials and the Clarington
logo should always be prominent over any additional program/project branding. Material should clearly look like it is coming from the
Municipality. Any new logo or branding must be designed and approved by the Communications Division. Not all projects or programs warrant
their own branding. Where possible, current project/program branding will be updated to one of the suggested logo formats on page 21.
+5ActiveAdults
MOVE LEARN PLAYMOVE LEARN PLAYCommunity Services DepartmentCommunity Services Department
19
ENG AGE
*Advisory Committees and Boards fulfill a variety of mandates and make recommendations to
Council. The committees are not run as separate entities from the Municipality and, as such, all
material coming from them should be presented by the Municipality and include the Clarington
logo as the main branding.
DIGITAL PLATFORMS
ADVISORY COMMITTEES
ActiveBe
Te xt
Outlines
PARTNERSHIPS AND
COLLABORATIONS
* The Heritage Historic Tours is a
collaborative effort of several
community organizations.
* Clarington Volunteers is a digital platform that
was created in partnership with several local
organizations. Maintained by the Municipality, the
platform includes listings from across the community.
Municipal opportunities should use the Clarington
logo.
BRAND GUIDELINES20
Project & Program BrandingSafe HikingDates: Tuesday, March 22 & 29
Time: 9 a.m. to 12:30 p.m.
Location: South Courtice Arena
Cost: $15 plus HST
Barcode: 391277
For more information please contact
905-435-1061 ext. 229
This workshop will take you through the process of planning a hike in a safe manner. It will include the joys of hiking and types of hikes. Students will then be guided through the steps of planning and going on a hike, including: preparing for a hike, packing and outfitting and hitting the trail. Benefits of hiking include: improved physical and mental health, social interaction, exploring the great outdoors and living longer with a greater quality of life. Safe HikingDates: Tuesday, March 22 & 29
Time: 9 a.m. to 12:30 p.m.
Location: South Courtice Arena
Cost: $15 plus HST
Barcode: 391277
For more information please contact
905-435-1061 ext. 229
This workshop will take you through the process of planning a hike in a safe manner. It will include the joys of hiking and types of hikes. Students will then be guided through the steps of planning and going on a hike, including: preparing for a hike, packing and outfitting and hitting the trail. Benefits of hiking include: improved physical and mental health, social interaction, exploring the great outdoors and living longer with a greater quality of life.
Th eReel
Planning Services Department
DO NOT USE THE LOGO IN THE FOLLOWING WAYS:
Buildin g Services
21
Suggested Logo Usage
New logos should not be created for municipal departments or programs. Clarington’s logo should always be the default logo used on all
material. This is important so that it’s clear to the public who the material is being presented by and reinforces public perception of the Clarington
brand and logo. Programs and department initiatives should always be secondary to the Clarington logo and work with the Municipal brand.
EXAMPLES OF CONSISTENT
BRANDING WITH CLARINGTON LOGO
EXAMPLES OF CONSISTENT BRANDING
SECONDARY TO CLARINGTON LOGO
CURRENT BRANDING
ActiveBe
Te xt
Outlines
Zone
Engage
Access
Volunteer
Be Active
Zone Clarington
Engage Clarington
Access Clarington
Volunteer Clarington
Be Active Clarington
Clarington Active Adults55+Active Adults+5ActiveAdults
MOVE LEARN PLAYMOVE LEARN PLAYCommunity Services DepartmentCommunity Services Department
Clarington Animal Shelter
Animal Shelter
ENG AGE
BRAND GUIDELINES22
Logo Exceptions
Variations to the Municipal logo and branding may be used for Municipal enforcement, first responders, internal committees, special
events or unique projects. To ensure Emergency and Fire Services and By-law have a distinct and recognizable presence within the
community, they each have a unique badge.
EMERGENCY & FIRE
Clarington Fire &
Emergency Services
badge and logo
is distinct from the
Clarington logo to align
with other regional Fire
Services.
BYLAW & PARKING CLA R I N GTO
N
EMERGE
N
CY & F I R E SERVICES*Flash to be use on clothing only *Crest to be used with the Clarington
logo on print and digital material
*Badges are reserved for enforcement officers
only. They signal a level of authority and
should not be used by any other department.
23
DATE ____________________October 30, 2017May’s
PAY TO THE
ORDER OF ___________________________________________________ Community Living Oshawa / Clarington 27,898.95$
_________________________________________________________________ DOLLARSTwenty-seven thousand, eight hundred & ninety-eight---------95/100
MEMO:
2017
Proceeds of 2017 Tournament
Adrian Foster, Mayor
SPECIAL EVENT
BRANDING
Branding for special
events does not need
to follow the Clarington
brand guidelines
specifically. This allows
for event themes to
change year to year.
However, Clarington
should always be listed
as the title sponsor or
host with the logo most
prominent over other
sponsor logos on all
promotional material.
INTERNAL LOGOS
Hosted by the Municipality of Clarington
BRAND GUIDELINES24
Fonts
The Clarington typeface
for headlines is Roboto
Condensed Bold.
OR
Roboto Slab Bold can
be used as an alternative
headline font to create
contrast or if embellishment
is required. In rare cases,
all-caps may be used.
The support typeface for
communications materials
[Letterhead, Business
Cards, Website, etc.] is
Roboto.
EMAIL & WORD
DOCUMENTS
The default font that
should be used in email
signatures and Word
documents is Arial, 12 pts.
The colour should be black.
Municipality of Clarington
ROBOTO THIN Municipality of Clarington
ROBOTO LIGHT Municipality of Clarington
ROBOTO REGULAR Municipality of Clarington
ROBOTO MEDIUM Municipality of Clarington
ROBOTO BOLD Municipality of Clarington
ROBOTO BLACK Municipality of Clarington
ARIAL REGULAR Municipality of Clarington
Municipality of Clarington
25
Fonts
An alternative font for
headlines is Futura
Condensed Bold.
The supporting typeface
for this alternative
typeface is Futura.
Municipality of Clarington
FUTURA LIGHT Municipality of Clarington
FUTURA BOOK Municipality of Clarington
FUTURA ITALIC Municipality of Clarington
FUTURA DEMI Municipality of Clarington
FUTURA BOLD Municipality of Clarington
BRAND GUIDELINES26
PRIMARY COLOURS
Our main corporate colours are the ‘Clarington logo blue’, shades of it, and 40 per cent or 70
per cent tint of black.
c:0 m:86 y:96 k:0
r:241 g:90 b:39
hex: #f15a27
Colours
c:100 m:44 y:0 k:60
r:0 g:58 b:102
hex: #003a66
c:84 m:16 y:55 k:0
r:0 g:157 b:139
hex: #009d8b
c:50 m:2 y:99 k:0
r:141 g:194 b:64
hex: #8dc240
c:84 m:16 y:85 k:15
r:9 g:135 b:80
hex: #098750
For the purpose of brand
consistency and recognition,
it is important to use a similar
and recognizable colour
scheme in all corporate
material. The following
palette gives Clarington a
more cohesive visual identity.
Starting with and keeping the
‘Clarington logo blue,’ we
have matched it with a range
of complementary colours
that are vibrant, bright
and cheerful, just like our
community.
c:21 m:100 y:100 k:0
r:200 g:37 b:44
hex: #c8252c
c:44 m:80 y:11 k:10
r:142 g:76 b:135
hex: #8e4c87
c:2 m:31 y:97 k:0
r:247 g:181 b:33
hex: #f7b521
c:0 m:82 y:28 k:0
r:240 g:86 b:126
hex: #f0567e
c:100 m:44 y:0 k:0
r:0 g:121 b:193
hex: #0079c1
c:62 m:0 y:23 k:0
r:79 g:196 b:202
hex: #4fc4ca
c:0 m:0 y:0 k:40
r:167 g:169 b:172
hex: #a7a9ac
c:100 m:44 y:0 k:30
r:0 g:90 b:147
hex: #005a93
HIGHLIGHT COLOURS
Used in addition to secondary colours to highlight additional items.
SECONDARY COLOURS
To be used as the main complimentary colours in the majority of materials. Use to distinguish
titles, keywords and as main colour blocks.
c:0 m:0 y:0 k:70
r:109 g:110 b:113
hex: #6d6e71
27
100%10%
+30% Black +60% Black100%10%
100%10%
100%10%
100%10%
100%10%
100%10%
40%70%
TINTS and SHADES
The below samples show the shaded and tinted screen values of our colour palette. Screens should mainly be used from
the primary or secondary colours. Shades of the primary and secondary colours can be used for accessibility purposes
when higher contrast is needed.
BRAND GUIDELINES28
Icons
ICONS
Icons can be used to
convey and enhance
ideas and messages.
It is important to keep
icon style consistent.
Clarington’s icon style
consists of flat lines with
rounded edges.
29
FRONT
BACK
40 Temperance Street
Bowmanville, ON L1C 3A6
TTY: 844-790-1599 | Fax: 905-623-0608
@ClaringtonON | MunofClarington
www.clarington.net
CONNECT WITH US:
FirstName LastName
Department,
Title
905-623-3379 ext. XXXX
email@clarington.net
The Corporation of the Municipality of Clarington, 40 Temperance Street, Bowmanville, ON L1C 3A6
1-800-563-1195 | Local: 905-623-3379 | info@clarington.net | www.clarington.net
Letterhead & Business Cards
BRAND GUIDELINES30
Email Signature
Email signatures should
be consistent across the
organization. Do not add
additional graphics or
images.
Jane Smith
Communications Coordinator
Municipality of Clarington
40 Temperance Street, Bowmanville ON L1C 3A6
905-623-3379 ext. 2345
www.clarington.net
31
AGENDA MEMO
Memo & Agenda Template
Team Meeting
Date | time [Date | time]| Location [Location]
Meeting called by [Meeting called by]
Type of meeting [Type of meeting]
Facilitator [Facilitator]
Note taker [Note taker]
Timekeeper [Timekeeper]
Attendees [Attendees]
Please read [Please read]
Please bring [Please bring]
Agenda Items
Topic Presenter Time allotted
[Topic] [Presenter] [Time]
[Topic] [Presenter] [Time]
[Topic] [Presenter] [Time]
[Topic] [Presenter] [Time]
[Topic] [Presenter] [Time]
[Topic] [Presenter] [Time]
[Topic] [Presenter] [Time]
Other Information
Observers [Observers]
Resources [Resources]
Special notes [Special notes]
Memo
Page | 1
The Corporation of the Municipality of Clarington
40 Temperance Street, Bowmanville ON L1C 3A6 | 905-623-3379
If this information is required in an alternate format, please contact the Accessibility
Co-ordinator at 905-623-3379 ext. 2131
Start memo here.
________________________
Name
Job Title
cc:
To:
From:
Date:
Subject:
File:
BRAND GUIDELINES32
Jane Smith, PhD
Communications Coordinator,
905-623-3379 ext. 5687
jsmith@clarington.net
TTY: 844-790-1599
40 Temperance Street
Bowmanville, ON L1C 3A6
www.clarington.net
New Branded Stationery Updates
Jane Smith, PhD
Communications Coordinator,
905-623-3379 ext. 5687
jsmith@clarington.net
TTY: 844-790-1599
40 Temperance Street, Bowmanville
1-800-563-1195
www.clarington.net
BUSINESS CARD
33
The Corporation of the Municipality of Clarington, 40 Temperance Street, Bowmanville, ON L1C 3A6
1-800-563-1195 | Local: 905-623-3379 | info@clarington.net | www.clarington.net
The Corporation of the Municipality of Clarington
40 Temperance Street, Bowmanville, ON L1C 3A6
905-623-3379 | info@clarington.net
www.clarington.net
LETTERHEAD
BRAND GUIDELINES34
Imagery Imagery will focus on our vibrant communities, beautiful scenery and people. Images will depict
our community, diversity and represent our values. They will enhance and support Clarington’s
key messages. Images will evoke cheerful emotions and be representative of Clarington’s values
and diverse culture. We must ensure that we have rights and permission to use all images.AROUND CLARINGTON
35
RECREATION & PROGRAMS
BRAND GUIDELINES36
Use of Imagery
To showcase
Clarington’s vibrant
communities, beautiful
scenery and people,
images should be
the central focus of
marketing material
whenever possible.
Photos should be used
as the main focal point in
designs, drawing in the
audience with an overall
representation of the
subject material.
Avoid using collages
or too many images as
designs may look too
busy and cause a visual
distraction that takes
away from the content.
Fall 2019
Recreation & Leisure Guide
www.clarington.net
Registration begins
Tuesday, August 27.
See page 2 for details.
Extended
care and
busing
available
Exciting summer camps for
children ages 5 to 16.
Orientation Manual
Full-Time Employee
37
Headings on material
can be placed on
images in white text on
a coloured rectangle
background. Roboto
Bold Condensed
should be used in these
scenarios.
Alternatively, Roboto
Slab Bold my be used
when a more decorative
font is needed. A white
rectangle header box
with cut out letters over
an image may also be
used.
16 hour course
Saturday and Sunday, April 6 and 7, 2019
9 a.m. to 6 p.m.
BECOME A CERTIFIED
AQUATIC FITNESS
INSTRUCTOR
www.clarington.net/beACTIVE
Whether you are a seasoned participant, a lifeguard or just
want to become an aquatic fitness instructor, this is the program
you should begin with. This foundational program will provide
you with a complete overview of how to facilitate a safe,
effective and enjoyable general group exercise program.
You will experience both theory (classroom ) and
practical (pool) applications to build a well-balanced program.
This includes exercise to target the cardiovascular system as well
as balance the body with stretching, strengthening, balance and
posture exercises.
Location:
Alan Strike Aquatic and Squash Centre
49 Liberty Street North, Bowmanville
905-623-3392
Fee: $289 + HST - Adults
$144.50 + HST - Youth/Seniors
Registration:
Visit www.clarington.net/beACTIVE
and use code 14446
See the latest fall fashion trends.
Join us for a runway show and
lunch.
Thursday, September 19
Noon to 1:30 p.m.
Location:
Courtice Community Complex
2950 Courtice Road, Courtice
905-404-1525
Fee: $10
Registration:
Visit www.clarington.net/beACTIVE
and use code 15440
+5ActiveAdults
MOVE LEARN PLAYMOVE LEARN PLAYCommunity Services DepartmentCommunity Services Department
55+ Active Adults
Fall Fashion Show
Saturday,
June 15, 2019
10 a.m. to 2 p.m.
SENIORS’ SAFETY DAY
Shredding service: Bring all of your important documents to be
disposed of properly.
10 a.m. - Presentation by Durham Regional Police Learn about
the top frauds and scams, how to protect your money and identity
theft.
11 a.m. - Presentation by Clarington Fire Learn about Fire Safety
tips for your home
1 p.m. - Presentation by local pharmacy on safe medication use.
Location:
Courtice Community Complex
2950 Courtice Road, Courtice
Cost: Free
Registration:
Visit www.clarington.net/beACTIVE
and use code 14687
For more information, contact
905-404-1525 ext. 2525
+5ActiveAdults
MOVE LEARN PLAYMOVE LEARN PLAYCommunity Services DepartmentCommunity Services Department
Recreation and Leisure Guide Summer 2019 23
JUNE IS RECREATION
AND PARKS MONTH
NEIGHBOURHOOD PARKS FAMILY FITNESS TOUR
Watch for us during the month of June for fun ways to play and be active as a family.
Walk, ride or drive to a park near you to join in the free activities.
Enter your name to win a bike. One entry per person per park.
Location Day Time Cost
Wallbridge Park, Glass Street South, Newcastle Public School, Newcastle Wed, Jun 5 7 to 8 p.m. Free
Guildwood Park, 180 Guildwood Drive, Bowmanville Wed, Jun 12 7 to 8 p.m. Free
Highland Park, 41 George Reynolds Drive, Courtice Wed, Jun 19 7 to 8 p.m Free
Orono Library Lawn, 127 Church Street, Orono Wed, Jun 26 5 to 6 p.m. Free
FREE FITNESS
FRIDAYS
Every Friday in June at the Fitness
Training Facility in the Courtice
Community Complex.
Contact the Fitness Programmer at
905-404-1525 ext. 2522 for details. Visit www.clarington.net for the calendar of all
events for June is Recreation & Parks Month.
*Applies to the Fitness Training Facility only.
Trainer may be required upon initial visit.
ADMITTANCE PASS SALE
Get active this June with discounts on 10-tickets
passes. Sold at all recreation facilities from
June 3 to 21 only.
$10
Swim & Skate Adult - $25
$14.15
$14.16
Swim & Skate Group - $57.97
All passes will be valid until September 30.
Recreation and Leisure Guide Summer 2019 25 Clarington RecreationMobile playground runs weekdays from July 8 to August 19 with the exception of Monday,
August 5. The Funmobile will visit a different community twice each day bringing a
truckload of games and activities. Just show up and be prepared to have fun.
This is a stay and play program - parents are required to accompany their children 12 years
and under and actively participate during the program.
Day Morning Location
9 a.m. to 12 p.m.
Afternoon Location
1 to 4 p.m.
Monday Tyrone Park, Tyrone Solina Park, Solina
Tuesday Pearce Farm Park, Newcastle Harry Gay Park, Courtice
Wednesday Ina Brown Park, Newtonville Bons Park, Bowmanville
Thursday Haydon Hall, Hayden Rosswell Park, Courtice
Friday Orono Park, Orono Port Darlington East Beach Park,
Bowmanville
EarlyOn Mobile Playground
EarlyON Mobile Playground runs weekdays
from July 8 to August 19 with the
exception of Monday, August 5. The Mobile
Playground will be visiting parks in your
community from 9 a.m. to noon, enjoy
activities and crafts to further explore that
week’s theme.
This is a parent and child interactive
program. Parents are required to
accompany their child(ren) six years and
under and actively participate during the
program.
Weekly Themes
Week Theme
Jul 8 to 12 Eco Exploration
Jul 15 to 19 Animal Kingdom
Jul 22 to 26 Under the Sea
Jul 29 to Aug 2 All about Nature
Aug 6 to 9 Math is Everywhere
Aug 12 to 16 Digging for Dinosaurs
Aug 19 to 23 Trucks, Trains and Transportation
Mobile Playground Times and Locations
Day Location
Mon Harold Longworth, Bowmanville
Tue Port Darlington, East Beach Park, Bowmanville
Wed Orono Park, Orono
Thu Wallbridge Park, Newcastle
Fri Avondale Park, Courtice
MOBILE PLAYGROUND
July 8
Summer Celebration
July 15
Spectacular Science
July 22
Up, Up and Away
July 29
Musical Magic
August 6
Animal Planet
August 12
Beach Party
August 19
Colour Craze
WEEKLY
THEMES
A. Engaged Communities
A.1. Enhance two-way communication with community
A.2. Establish and develop a unique Clarington brand for promoting our community
B. Strong Economy
B.1. Complete the implementation of the Downtown Plans
B.2. Create partnerships in broadband expansion, working toward 100 per cent connectivity
B.3. Create partnerships to promote investment in infrastructure to make natural gas more accessible
B.4. Expand our transportation network into commercial and industrial areas
B.5. Explore an economic development strategy/framework in collaboration with the business community and other stakeholders
C. Sustainable
Infrastructure Growth
C.1. Develop an Affordable Housing Policy
C.2. Develop strategies for infrastructure investments, including employment lands
D. Legacy Projects
D.1. Clearly articulate our plans for: a) Courtice waterfront b) Port Darlington waterfront
from Atomic Energy of Canada Limited (AECL) and Canadian Nuclear Laboratories (CNL) respecting the disposition of lands for the Port Granby Nature Reserve
D.3. Develop the concept,
and potential construction schedule for the South Bowmanville Recreation Centre for Council in 2019, for consideration in the 2020 budget, with a design to follow
D.4. Articulate a vision of a Performing Arts space
D.5. Make a decision on Camp 30
E. Environmental
Sustainability
E.1. Advance waste reduction initiatives by promoting the four Rs: Refuse, Reduce, Reuse and Recycle
Municipality of Clarington Council passed the following Strategic Priorities and Goals for the 2019 to 2022 term:
A. Engaged Communities
B. Strong Economy
C. Sustainable Infrastructure Growth
E. Environmental Sustainability
Goals
Darlington Nuclear Generating Station Downtown Bowmanville Port Darlington East Beach Park
Diane Hamre Recreation Complex
40 Temperance Street, Bowmanville
905-623-3379 | info@clarington.netwww.clarington.net
Municipality of Clarington
2019 to 2022
Heading Styles
1.
www.clarington.net/eMaps
2.
www.clarington.net/Zoning
3.
www.clarington.net/DevelopmentForms
4.
5.
Planning Services
planning@clarington.net
CLARINGTON
DEVELOPMENT INFORMATION
www.clarington.net
1.
www.clarington.net/eMaps
2.
www.clarington.net/Zoning
3.
www.clarington.net/DevelopmentForms
4.
5.
Planning Services
planning@clarington.net
CLARINGTON
DEVELOPMENT INFORMATION
www.clarington.net
BRAND GUIDELINES38
TourismTourismTourism
Clarington Tourism
TOURISM LOGO
LOGO VARIATION
In some instances, a
plain, one-colour logo
may be used without the
pin icons.
claringtontourism.net
#ThisIsClarington
Discover yourHometownHoliday
Enjoy the magic of
the season at home
in Clarington. Find
the perfect tree, local
shopping, parades,
and more with
hometown traditions
and festive fun.
November 15Newcastle Winter Wonder LightsNewcastle Community Hall 5:30 to 8 p.m.
November 15100 Small Artworks Show and Sale Visual Arts Centre of Clarington 6 to 8 p.m.
November 16 Bowmanville Santa Claus Parade Downtown Bowmanville 10:30 a.m.
November 16 & 17 Christmas in the VillageEnniskillen and Tyrone 10 a.m. to 4 p.m. November 16 & 17First Frost at the BrimBrimacombe
November 17 Newcastle Santa Claus Parade Downtown Newcastle 5:30 p.m.
November 23Orono Santa Claus ParadeDowntown Orono10:30 a.m.
November 28 CP Holiday Train Scugog Road Rail Crossing 1:45 to 2:45 p.m.
November 29 to December 1 A Country Path Christmas 10 a.m. to 4 p.m.
November 296th Annual Newcastle Winter MarketNewcastle Community Hall 4:30 to 8:30 p.m.
November 30Breakfast with Santa Newcastle Community Hall 8 to 11 a.m.
December 1Courtice Santa Claus ParadeNash Road, CourticeNoon
December 1 Christmas Market Courtice Flea Market
December 4THEE Farmers’ Parade of Lights Tyrone, Haydon, Enniskillen and Enfield6 p.m.
December 6 Moonlight Magic and Tree Lighting Downtown Bowmanville 5 to 10 p.m.
December 6Edwardian Christmas Open HouseClarington Museums 7 to 9 p.m. December 7A Gift of Christmas ShowA Gift of Art10 a.m. to 4 p.m.
December 7, 14 & 21Meet Santa and His ElvesDowntown Bowmanville10 a.m. to noon and 2 to 4 p.m.
Clarington’s Hometown Holiday
2019 Festivals, Events & Markets
claringtontourism.net
@clartourism
/TourismClarington
@ClaringtonTourism
For more holiday listings and event details, visit calendar.clarington.net
Clarington is just a short, one-hour drive east of Toronto.
Example:
39
c:0 m:98 y:22 k:0
r:238 g:19 b:119
hex: #ee1377
c:50 m:2 y:99 k:0
r:141 g:194 b:64
hex: #8dc240
c:44 m:80 y:11 k:10
r:142 g:76 b:135
hex: #8e4c87
c:100 m:44 y:0 k:0
r:58 g:95 b:165
hex: #0079c1
c:0 m:86 y:96 k:0
r:241 g:90 b:39
hex: #f15a27
COLOURS
Select colours have been
used from the Clarington
colour palette in the
Clarington Tourism logo.
All tourism marketing
material should use these
colours or a variation of
them. An alternative pink
colour, used in the logo
is also permitted. The
colours are bright and
fun and give a sense of
joy and excitement.
TOURISM
CAMPAIGNS
Specific logos should
no longer be used for
tourism campaigns but
should rather follow
a consistent branding
style, similar to other
tourism campaigns and
marketing material. See
pages 40-41.
c:21 m:100 y:100 k:0
r:200 g:37 b:44
hex: #c8252c
BRAND GUIDELINES40
Clarington Tourism communicates to a wider audience to help market the community. As a result, there are additional rules
and branding guidelines for Tourism to follow.
CAMPAIGN TITLE BOX
When displaying titles or
themes, a title box over
an image can be used
for tourism marketing
material. Examples
include homepage
banners, social media
posts, postcards or
booklets.
Clarington Tourism
#THIS
IS
CLARINGTON
Join us for an adventure filled
with memories.
Tourism
www.claringtontourism.net
#ThisIsClarington
#THIS
IS
CLARINGTON
Join us for an adventure filled with memories.
Tourism
www.claringtontourism.net
#ThisIsClarington
#THIS
IS
CLARINGTON
Join us for an adventure filled with memories.
Tourism
www.claringtontourism.net
#ThisIsClarington
41
ICONS
The marker icons found in the
original Clarington Tourism
logo can be used as graphic
elements in designs.
Tourism
Clarington Visitor’s Centre
181 Liberty Street South, Bowmanville, Ontario
Highway 401, exit 432
1-800-563-1195 | Local: 905-623-3379 ext. 2252
TTY: 1-844-790-1599
tourism@clarington.net
www.claringtontourism.net
@clartourism
/TourismClarington
@ClaringtonTourism
Plan your visit:
Welcome to
Cover Image: Orono Fair
To obtain this information in an alternate
format, please contact the Accessibility
Coordinator at 905-623-3379 ext. 2131.
Nestled along the shores of Lake Ontario
with an abundance of forests and rolling hills,
Clarington is the perfect choice for a day
trip or extended visit. Enjoy the tranquility of
the local conservation areas and trails, the
adventure of our many well-known attractions
and the bounty of the seasonal harvests.
Discover a mix of rural charm and urban
comforts as you explore Clarington’s historic
downtowns or venture out for a country drive to
our rural hamlets. Conveniently located an hour
east of Toronto, Clarington is a great getaway.
Clarington
Clarington is just a short, one hour drive east of Toronto.
Discover some of Durham’s best kept secrets right here in Clarington. Step
back in time and experience Victorian Era High Tea at Tea Grannys and
Friends (by appointment only). For a family-friendly adventure, reserve
your spot at Kuzenko Stables and take a horseback trail ride while
enjoying the scenery and nature. If you’re hunting for vintage collectibles or
memorabilia, stop by the Courtice Flea Market or one of Orono’s antique
shops to discover a rare find; either way, you’re sure to go home with a
treasure. With so many amazing hidden gems, you’ll find yourself coming
back again and again to Clarington.
3 Beez Buzz
Gallery on the Farm
Rosemary Jenkins Pottery
Unique Gifts & Shops
Clarington is home to many talented artists and
artisans whose one-of-a-kind creations make the
perfect gift for any occasion. Clarington’s Gallery
on the Farm features, among many wonderful
finds, incredible paintings from a local Clarington
farmer. Rosemary Jenkins Pottery specializes in
hand-crafted stoneware pottery. Satisfy your
sweet tooth while trying something new like
raw honey from 3Beez.Buzz or maple fluff from
Dare2Dream Farm. Pamper yourself with some
preservative-free soaps and lotions from Timeless
Essentials. No matter who you’re buying for, the
shops in Clarington’s historic downtowns have a
wide selection of gifts, clothing, antiques,
furniture and more.
Hidden Gems
Patriot Antiques, OronoTimeless Essentials
Tea Grannys and Friends
Clarington 1212543TOP 5 Mark your calendars Clarington was named 2019 Municipality of the Year by Festivals & Events Ontario. Don’t miss out on these annual events. May MapleFest | bowmanville.comVictoria Day Speedfest Weekend canadiantiremotorsportpark.comHoney Bee Orchard Blossom Walk archibaldswinery.comJune Rockin’ Rotary Ribs & Brews ribsandbrews.com Downtown Bowmanville’s Food Truck Friday | bowmanville.com Doors Open Clarington doorsopenclarington.wordpress.com 1. Darlington West Beach, 43 West Beach Road, Bowmanville2. Jungle Cat World*3. Tyrone Mills*4. Bowmanville Creek Fish Ladder, Roenigk Drive - Bowmanville Creek, Bowmanville5. Bond Head Park, 5 Boulton Street, NewcastleSELFIE SPOTSTOP 5 MUST-TRY TREATS5431. Dare2Dream Farm* – try their famous, 100% pure maple syrup, Maple Fluff 2. Deadly Grounds Coffee* – don’t miss their feature weekends with Crave Doughnuts 3. Enniskillen General Store* – dishing out the biggest cones you will ever see4. The Toasted Walnut* – you’ll be back for the Homemade Butter Tarts5. Algoma Orchards* – go for the apples, stay for the bakery12543TOP 5 1. Central Lake Ontario Conservation (CLOCA) trails cloca.com2. Ganaraska Forest ganaraskaforestcentre.ca3. Orono Crown Lands oronocrownlands.com4. Darlington Provincial Park ontarioparks.com/park/darlington5. Waterfront Trail waterfronttrail.org/places/communities/claringtonTRAILS TO EXPLORE MUNICIPALITY OF THE YEAR~ Festivals & Events OntarioJuly Mobil 1 Grand Prix canadiantiremotorsportpark.comAnnual Artisan Show & Sale agiftof-art.com August BluesBERRY Fest | bowmanville.com Kids Outdoor Art Festival | vac.ca NASCAR Silverado 250 canadiantiremotorsportpark.com September Orono Fair | oronofair.com October Bowmanville Apple Fest bowmanville.comFind more festival and event listings at calendar.clarington.net. TOP 5 SPOTS TORAISE A GLASS1. Manantler Craft Brewing Co.* 2. Copperworks Brew Pub*3. Chronicle Brewing Co. *4. Archibald’s Estate Winery* 5. Geissberger Farmhouse Cider* (non-alcoholic cider)12543Kids Outdoor Art Festival6260565455ClaringtonDiscovery MapJoin us for an adventure filled with memories.www.claringtontourism.net #ThisIsClarington*See reverse map for listings1384814161917TourismClarington Visitor’s Centre 181 Liberty Street South, Bowmanville, Ontario Highway 401, exit 4321-800-563-1195 | Local: 905-623-3379 ext. 2252 TTY: 1-844-790-1599tourism@clarington.netwww.claringtontourism.net @clartourism /TourismClarington @ClaringtonTourismPlan your visit:Welcome toCover Image: Orono FairTo obtain this information in an alternate format, please contact the Accessibility Coordinator at 905-623-3379 ext. 2131.Nestled along the shores of Lake Ontario with an abundance of forests and rolling hills, Clarington is the perfect choice for a day trip or extended visit. Enjoy the tranquility of the local conservation areas and trails, the adventure of our many well-known attractions and the bounty of the seasonal harvests.Discover a mix of rural charm and urban comforts as you explore Clarington’s historic downtowns or venture out for a country drive to our rural hamlets. Conveniently located an hour east of Toronto, Clarington is a great getaway. ClaringtonClarington is just a short, one hour drive east of Toronto.Discover some of Durham’s best kept secrets right here in Clarington. Step back in time and experience Victorian Era High Tea at Tea Grannys and Friends (by appointment only). For a family-friendly adventure, reserve your spot at Kuzenko Stables and take a horseback trail ride while enjoying the scenery and nature. If you’re hunting for vintage collectibles or memorabilia, stop by the Courtice Flea Market or one of Orono’s antique shops to discover a rare find; either way, you’re sure to go home with a treasure. With so many amazing hidden gems, you’ll find yourself coming back again and again to Clarington.3 Beez BuzzGallery on the FarmRosemary Jenkins PotteryUnique Gifts & Shops Clarington is home to many talented artists and artisans whose one-of-a-kind creations make the perfect gift for any occasion. Clarington’s Gallery on the Farm features, among many wonderful finds, incredible paintings from a local Clarington farmer. Rosemary Jenkins Pottery specializes in hand-crafted stoneware pottery. Satisfy your sweet tooth while trying something new like raw honey from 3Beez.Buzz or maple fluff from Dare2Dream Farm. Pamper yourself with some preservative-free soaps and lotions from Timeless Essentials. No matter who you’re buying for, the shops in Clarington’s historic downtowns have a wide selection of gifts, clothing, antiques, furniture and more.Hidden GemsPatriot Antiques, OronoTimeless EssentialsTea Grannys and FriendsClarington1 2
1 2
5
4 3
TOP 5
Mark your calendars
Clarington was named
2019 Municipality of the
Year by Festivals & Events
Ontario. Don’t miss out on
these annual events.
May
MapleFest | bowmanville.com
Victoria Day Speedfest Weekend
canadiantiremotorsportpark.com
Honey Bee Orchard Blossom Walk
archibaldswinery.com
June
Rockin’ Rotary Ribs & Brews
ribsandbrews.com
Downtown Bowmanville’s Food
Truck Friday | bowmanville.com
Doors Open Clarington
doorsopenclarington.wordpress.com
1. Darlington West Beach,
43 West Beach Road, Bowmanville
2. Jungle Cat World*
3. Tyrone Mills*
4. Bowmanville Creek Fish Ladder,
Roenigk Drive - Bowmanville Creek, Bowmanville
5. Bond Head Park,
5 Boulton Street, Newcastle
SELFIE SPOTS
TOP 5 MUST-TRY TREATS
5
4
3
1. Dare2Dream Farm* – try their famous,
100% pure maple syrup, Maple Fluff
2. Deadly Grounds Coffee* – don’t miss their
feature weekends with Crave Doughnuts
3. Enniskillen General Store* – dishing out the
biggest cones you will ever see
4. The Toasted Walnut* – you’ll be back for the
Homemade Butter Tarts
5. Algoma Orchards* – go for the apples,
stay for the bakery
1 2
54
3
TOP 5
1. Central Lake Ontario Conservation (CLOCA) trails
cloca.com
2. Ganaraska Forest
ganaraskaforestcentre.ca
3. Orono Crown Lands
oronocrownlands.com
4. Darlington Provincial Park
ontarioparks.com/park/darlington
5. Waterfront Trail
waterfronttrail.org/places/communities/clarington
TRAILS TO EXPLORE
MUNICIPALITY
OF THE YEAR
~ Festivals & Events Ontario
July
Mobil 1 Grand Prix
canadiantiremotorsportpark.com
Annual Artisan Show & Sale
agiftof-art.com
August
BluesBERRY Fest | bowmanville.com
Kids Outdoor Art Festival | vac.ca
NASCAR Silverado 250
canadiantiremotorsportpark.com
September
Orono Fair | oronofair.com
October Bowmanville Apple Fest
bowmanville.com
Find more festival and event listings
at calendar.clarington.net.
TOP 5 SPOTS TO
RAISE A GLASS
1. Manantler Craft Brewing Co.*
2. Copperworks Brew Pub*
3. Chronicle Brewing Co. *
4. Archibald’s Estate Winery*
5. Geissberger Farmhouse Cider* (non-alcoholic cider)1 2
5
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Kids Outdoor Art Festival
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ClaringtonDiscovery Map
Join us for an adventure
filled with memories.
www.claringtontourism.net
#ThisIsClarington
*See reverse map for listings
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BRAND GUIDELINES42
Additional Branded Collateral
PROMOTIONAL MATERIAL
AND SWAG
CLOTHING AND UNIFORMS
VEHICLE WRAPS
Municipal fleet vehicles and trucks
should consider using a neutral, more
cost-effective colour when ordering new
vehicles moving forward. Red should
be reserved for Emergency and Fire
Services vehicles only.
To ensure consistency, any visual representations of the Clarington brand in additional collateral material must meet brand
guidelines. Any department seeking to create additional collateral materials must consult the Communications Division for design
specifications and approval. These guidelines can be provided to external agencies, consultants and vendors for reference.
43
BUILDING SIGNAGE
Clarington’s building signage and
environmental graphics are inconsistent.
Over time, as old signs are replaced, new
signs will be designed consistently to follow
branding guidelines.
EXTERNAL SIGNAGE
BRAND GUIDELINES44
PARK SIGNAGE
DEPARTMENT SIGNAGE
AND WAY-FINDING
POP-UP BANNERS AND
DIGITAL SCREENS
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FACILITY SIGNAGE
COMMUNITY BOARDS
BRAND GUIDELINES46
40 Temperance Street, Bowmanville
905-623-3379 | info@clarington.net
www.clarington.net