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HomeMy WebLinkAbout2020-03-12Clarington CLARINGTON TOURISM ADVISORY COMMITTEE Minutes of Meeting March 12, 2020, 9 a.m. MAC Meeting Room 1A Members Present: Fred Archibald, Chair (left meeting at 10:15 a.m.) Christine McSorley Evan King Petra Schwirtz Amy Verwey Tanya Albis, CBOT Regrets: Ann Harley Brandon Pickard, Durham Tourism Councillor Ron Hooper Kim Neziroski Staff: Ashlee Kielbiski, Tourism Programmer Basia Radomski, Communications and Tourism Manager George Acorn, Director Community Service Lee -Ann Reck, Client Services Manager 1. Call to Order o Meeting was called to order — 9:05 a.m. 2. Adoption of Agenda Moved by, Evan King, seconded by, Petra Schwirtz: That the agenda for March 12, 2020, be adopted. Carried 3. Approval of December 16, 2019, Meeting Minutes Moved by, Petra Schwirtz, seconded by, Amy Verwey: That the meeting minutes of December 16, 2019, be approved. Carried 4. Presentations o None 5. New Business 1 Organizational Structure Review Update o Council approved the Organizational Structure review report that, in part, recommended Tourism move from the CAO Office to Community Services. o The Tourism Division will be moving to the Community Services department, reporting to Lee -Ann Reck, Manager of Client Services, on April 1, 2020. o Community Services offers additional support to the tourism team in a variety of ways. They can maximize our public reach with five front desk operations in five recreation centers throughout Clarington. This will help ensure that our tourism message reaches a larger audience and helps build ambassadorship. These recreation centers see thousands of people every weekend, providing a significant opportunity to share our tourism message with these residents and visitors. o The team will find synergies and efficiencies working with the Community Development team as our teams work on similar projects with the community, residents, visitors, and business stakeholders. o The Communications department will continue to work closely with Tourism in all advertising, marketing and communications -related matters. o Members discussed that a memorandum is sent to tourism stakeholders to communicate how this change in reporting structure will affect the stakeholders. News on the transition, including additional resources and opportunities, will be shared via the tourism stakeholder newsletter. o This move to Community Services does not affect the tourism 2020 budget. Shared Vision for Tourism — review and finalize o On December 16, 2019, a facilitated session with Peter Spratt helped the committee create a shared vision. o The Chair brought up a discussion of the wording of the December 2019 vision statement. o The meaning and inclusion of the words: `everyone, visitors/tourist, recreation and leisure,' and `opportunities' were all discussed. The committee decided, "A collection of unique communities where all can enjoy diverse experiences" accurately includes our different communities and hamlets, our history, and the wide variety of activities, experiences and opportunities for visitors and residents. o Important to note that the vision statement is an internal document to be used to help shape our marketing and communication efforts. It is not a tag line on marketing material. o The vision allows tourism to tell the unique, authentic story of Clarington. Final Version: "A collection of unique communities where all can enjoy diverse experiences." o The Tourism Advisory Committee agrees to adopt the vision as part of the minutes. o Minutes will be emailed to the Tourism Advisory Committee for digital approval and will go to Council for the next meeting. o The Committee discussed having monthly or bimonthly meetings. These will be at the call of the Chair. Fred Archibald leaves at 10:16 a.m. Petra Schwirtz takes over as Chair at 10:16 a.m. It was discussed that the Committee would like to be more involved. The next meeting will address how we are implementing the strategic initiatives and action items in the current tourism work plan. 6. Other Business o None 7. Date of next meeting: o April 2020. Date to be determined and emailed to committee members. 8. Motion to adjourn Moved by, Evan King, seconded by, Christine McSorely, Carried. The meeting concluded at 10:30 a.m.