HomeMy WebLinkAbout2019-12-16 MinutesClarington
CLARINGTON TOURISM ADVISORY COMMITTEE
Minutes of Meeting
December 16, 2019, 9 a.m.
Garnet B. Rickard Recreation Complex, Room 3
Members Present: Fred Archibald, Chair
Ann Harley
Evan King
Christine McSorley
Kim Neziroski
Petra Schwirtz
Bonnie Wrightman, CBOT
Brandon Pickard, Durham Tourism
Kristyn Chambers, Durham Tourism
Councillor Ron Hooper
Regrets: Amy Closter
Staff: Andy Allison, CAO
Ashlee Kielbiski, Tourism Programmer
Laura Knox, Tourism Coordinator
Justin MacLean, Policy Analyst
Basia Radomski, Communications and Tourism Manager
Guests: Peter Spratt, BakerTilly Consulting
1. Call to Order
x Meeting was called to order — 9:03 a.m.
2. Adoption of Agenda
Moved by, Petra Schwirtz, seconded by, Evan King
That the agenda for the meeting on December 16, 2019, be adopted.
Carried
3. Presentations
Peter Spratt facilitated a session with the Tourism Advisory Committee to create a
tourism -specific vision.
x A vision is future -oriented, gives direction and a focus on where we want to go.
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Strategic initiatives are the `how-to' and outline short-term goals to help achieve
the vision.
x A vision should have a feeling, an emotional response. It is an aspirational
statement.
x A question posed: How do we showcase individual characteristics of our small
communities and still find commonality and a thread that ties the larger
community together?
x Workplan session and open discussion, working towards vision statement
Following the discussion, the committee arrived at the following for further debate and
discussion at the next meeting.
Clarington: Unique communities where everyone will be able to enjoy our heritage
through diverse recreational and leisure opportunities.
Keywords/phrases:
x Unique communities — instead of saying `community of communities.'
x Everyone — acknowledges diverse populations; accessible venues.
x Enjoy— to have fun; experience/feel warm, friendly, welcoming and safe.
x Heritage — natural and built/community.
x Diverse — a range of opportunities, not hanging onto only one
event/destination/festival.
x Recreational and leisure opportunities — the focus of tourism is on these.
4. New Business
o Basia Radomski, Organizational Review Update
x The Municipality has undergone an Organizational Review. One of the
proposed recommendations is to change the structure and move Tourism
from reporting directly to the Office of the CAO, to reporting under the
Community Services Department.
x An implementation plan is being developed for the Council to consider and
review during the budget process on February 24, 2020
5. Other Business
6. Date of next meeting:
x Meeting dates for March will be sent out in January 2020
7. Motion to adjourn
Moved by, Petra Schwirtz; seconded by, Christine McSorley, Carried.
The meeting concluded at 11:04 a.m.