Loading...
HomeMy WebLinkAbout2019-04-11 MinutesClarington CLARINGTON TOURISM ADVISORY COMMITTEE Minutes of Meeting April 11, 2019,7 p.m. MAC Meeting Room 1A Members Present: Fred Archibald Amy Closter Ann Harley Councillor Ron Hooper Evan King Brandon Pickard, Durham Tourism Petra Schwritz Bonnie Wrightman, CBOT Regrets: Erin Senior Staff: Laura Knox, Tourism Coordinator Basia Radomski, Communications and Tourism Manager 1. Meeting was called to order — 7:00 pm 2. Introductions and Welcome x Introductions of new members of the committee, interest in Clarington tourism x Basia Radomski - brief overview of how the Tourism Advisory Committee came to fruition. 3. Adoption of Agenda Moved by, Ann Harley, seconded by, Fred Archibald: That the agenda for February 11, 2019 be adopted as amended. Carried 4. Declaration of Pecuniary Interest 5. Presentations x Laura Knox, Clarington Tourism— overview of Clarington Tourism initiatives and marketing. i. Presented Clarington Tourism Video, created in early 2018 in partnership with Central Counties Tourism. ii. Overview of Tourism division structure, Visitor Centre staffing. 1 iii. Social media initiatives used by Clarington tourism, and effectiveness to reach community and visitors. iv. Marketing campaigns from 2018 — launch of the Tourism Vlogs (presented vlog videos). v. Clarington was named Municipality of the Year from Festivals & Events Ontario, new summer 2019 campaign outlined. vi. How Clarington Tourism engages with local stakeholders, businesses, and event organizers. vii. Partnerships with the Clarington Board of Trade, Durham Tourism and Central Counties Tourism. x Brandon Pickard, Durham Tourism i. Overview of role and structure of Durham Tourism. ii. Review of Parasport Games in February 2019 (presented recap video). iii. Durham Tourism hosts Durham Tourism Leadership Meetings with all regional municipalities, promoting partnership and stakeholder engagement throughout Durham. iv. Involvement with local community tourism strategies, conversations and engagement with stakeholders. v. Durham Region role with the Tourism Industry Association of Canada (TIAC) and Tourism Industry Advisory of Ontario (TIAO) associations for regional and local tourism initiatives — e.g. Attending Queen's Park Day to advocate for tourism employment, housing costs, transportation challenges, insurance costs, etc. 6. New Business x Election of Chair of the Tourism Advisory Committee i. Ann Harley nominates Fred Archibald x Moved by, Ann Harley; seconded by, Amy Closter Carried x Election of Vice -Chair of the Tourism Advisory Committee i. Ann Harley nominates Petra Schwartz x Moved by, Fred Archibald; seconded by, Amy Closter Carried x Tourism Strategic Plan & Direction, Basia Radomski i. Council currently working with consultant to create new Corporate Strategic Plan and mandate (2018 — 2022). ii. Once council has adopted new strategic plan, it will help guide and provide an overarching roadmap for a Tourism Strategic Plan for the committee to address help inform and create. iii. Recommendations out of committee will be brought forward to council. 7. Other Business x None 8. Date of next meeting: x Next meeting to take place in May. Laura Knox to send out meeting dates to be considered. x Committee prefers to have more than quarterly meetings, and host at member locations. x Previous Strategic planning documents, to be sent out by Laura to committee. 9. Motion to adjourn Moved by, Petra Schwirtz; seconded by, Ann Harley, Carried. The meeting concluded at 8:40 p.m.