Loading...
HomeMy WebLinkAboutCSD-14-04 CI~-mgron REPORT COMMUNITY SERVICES DEPARTMENT Meeting: General Purpose and Administration Committee November 1, 2004 Resolution #: (wi] If'fcd_ I( Date: Report # cSD-14-04 File#: By-law #: Subject: clarington's Brian McFarlane Hockey Museum - Project Update Recommendations: It is respectfully recommended that the General Purpose and Administration Committee recommend to Council the following: 1. THAT Report CSD-14-04 be received for information. Submitted by: J.6 h. Caruana ,~. ector of Community Services JPC/BT/SC/t .,"" ~ (- /" , ,~~.~v" Reviewed by: ~. .~ Franklin Wu Chief Administrative Officer CORPORATION OF THE MUNICIPALITY OF CLARINGTON 40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L 1C 3A6 T (905)623-3379 F (905)623-5506 1uu3 , . REPORT NO.: cSD-14-04 PAGE 2 1.0 BACKGROUND 1.1 In October 2003, the Municipality purchased the Brian McFartane Hockey Museum and collection of hockey history artifacts. Since that time, the Community Services Department has worked with Brian McFarlane to complete a detailed inventory and catalogue the extensive collection of nearly 1,300 artifact assets. 1.2 In addition, the municipality has engaged the firm of Barry Bryan Associates and their sub-consultant GSM Design (Montreal, PO) to commence the design process of both the building and the artifacts display. GSM Design is an internationally renowned firm specializing in museum and special collections display. 1.3 The museum facility will be a 3,500 square foot addition to the Garnet B. Rickard Recreation Complex and will become a destination locale for local residents and sports enthusiasts, as well as, an asset to tourism within the municipality. 2.0 COMMENTS 2.1 The development of the museum project is a complex project when taking into consideration the display of the artifacts within the museum inclusive of the operation of the museum as a destination and tourist attraction within the Municipality. 2.2 A committee of staff, Joan and Brian McFarlane, Barry Bryan Associates and Bill Humber (local historian, author and sports enthusiast) is meeting regularly to guide the development of the project. 2.3 The key component to establishing the display is the creation of a story line that will both 'tell the story', and at the same time be interesting to the patron. The overall theme of the display is integral to the physical design of the building. 2.4 To establish the story line, the committee has created a mission statement that will become the guide to the evolution of the project. The mission statement is: "To present and preserve an informative, educational and entertaining history of the evolution of hockey. " luu4 . . REPORT NO.: cSD-14-04 PAGE 3 2.5 The mission statement was predicated on two main themes - the values of hockey and the evolution of hockey. Hockey has a significant impact on us as Canadians; it is what defines us as Canadians and has been a steadying influence and focal point in our rural communities. Hockey has evolved over generations from a pastime enjoyed by young Canadian children on the local rivers and ponds to international competition of nations competing for Olympic Gold. Clarington's Brian McFarlane Hockey Museum will tell the story of that evolution. It is not intended to be a Hall of Fame which celebrates the heroes of the sport, but rather an evolving story which will develop specific storylines to chronicle the history of the sport and the impact it has upon us. 2.6 As an addition to the Garnet B. Rickard Complex, the construction of the physical museum facility will be situated in the main courtyard. Through the process of development of the project, the Community Services Department with the assistance of the Communications and Marketing Division of Corporate Services Department has prepared and issued a Request for Proposal for consulting services to develop a Business Plan for the marketing and operations of the museum. The Business Plan will identify strategies for the promotion and marketing in terms of immediate, two year, five year and ten year milestone dates. 2.7 The Business Plan will further provide a detailed program for the promotion of the museum and, will take the story line and mission statement into consideration when developing the marketing and promotional aspects of the plan. 2.8 The committee has met several times and is currently meeting every three weeks to review the progress of the development of the project, in particular conceptual discussions in reference to the development of the museum program. The next critical step for the committee is the development of the story line. This process will involve detailed discussions around the actual collection. Conceptually, the museum collection is the story of the development of hockey both within Canada and the world. 2.9 Once the story line is developed, GSM Design will commence the interior design of the museum. Concurrent with the design of the interior, Barry Bryan Associates will develop the structural aspects of the building design which is integral to the display of the artifacts taking into consideration requirements such as lighting, security and environmental controls to protect the collection. 1Uu5 . . REPORT NO.: cSD-14-04 PAGE 4 3.0 CONCLUSION 3.1 In addition, the architects will be taking current design restraints of the existing facility to ensure a smooth transition of movement of both arena patrons and museum patrons within the facility. The suggested time frame for the opening of the museum is Spring of 2006. This date has been suggested as the preparation of the story line and display ultimate integration into the museum facility is time- intensive. 3.2 The Community Services Department will continue to provide update reports to Council as progress continues. tuub