HomeMy WebLinkAboutCSD-04-04
C!![mgton
REPORT
COMMUNITY SERVICES DEPARTMENT
(V1D~
Meeting:
General Purpose and Administration Committee
Date:
March 29th 2004
Resolution #: f1?'f1.-/'i';l-c'f
Report #: CSD-04-04
File#:
By-law #:
Subject:
Fit for Heart and Paint the Town Red Campaign
Recommendations:
It is respectfully recommended that the General Purpose and Administration Committee
recommend to Council the following:
1. THAT Report CSD-04-04 be received for information.
Submitted by:
:e~h P. aruana
V tor of Community Services
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Reviewed by: ' ~.. ~ G....,'L-..
Franklin Wu
Chief Administrative Officer
JPC/BT/EB/SM/ta
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REPORT NO.: CSD-04-04
PAGE 2
1.0 BACKGROUND
1.1 In an effort to improve the health of Canadians, the Heart and Stroke Foundation
promotes an annual Fit for Heart program and Paint the Town Red campaign.
Fit for Heart encourages fitness industry professionals to host an event to raise
awareness and money for heart health research. Participants of the event
collect pledges and receive incentive prizes in return for their efforts, to support
the Heart and Stroke Foundation.
1.2 The Fit for Heart program offers fitness facilities and corporations the opportunity
to introduce fun and healthy activities for all fitness levels. The community wide
initiative caters to the recent trends towards getting active and staying healthy
through regular exercise. The initiative also supports community businesses with
the opportunity for sponsorship.
1.3 The Paint the Town Red campaign raises money for Heart and Stroke research
through the public sale of paper hearts. This community fund raising initiative
involves businesses to build goodwill with their customers, employees and
community. In 2003, the Community Services Department participated in the
Paint the Town Red and Fit for Heart campaign raising a total of $754.
2.0 COMMENTS
2.1 This year, the Municipality once again participated in both the Paint the Town
Red and Fit for Heart campaigns. The Paint the Town Red campaign ran for the
entire month of February through the Clarington Fitness Centre, Courtice
Community Complex, Garnet B. Rickard Recreation Complex, Municipal
Administration Centre and the South Courtice Arena. A total of fifty-five (55)
residents, members and staff participated in the events.
2.2 In support of the Fit for Heart program, the Courtice Community Complex hosted
the following 3 events:
. 2 Y, hour 'Aerobathon' consisting of 20 minute intervals of a variety of
aerobic class types.
. A 'Circuit Binge' in which participants rotated between stations of
cardiovascular workout machines, weight training equipment, abdominal
exercises and stretching.
. The swimathonlGreat Lakes Challenge, required that participants track
their accumulative distance swam over five days and compare it to that
covering the Great Lakes.
2.3 As an additional incentive to our members to participate in the event(s), the
Heart and Stroke Foundation ran two workshops providing various health
information of interest.
2.4 Jen Smith, a registered massage therapist performed massages for participants
throughout the event. A nominal fee was charged for this service and proceeds
benefited the Heart and Stroke Foundation.
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REPORT NO.: CSD-04-04
PAGE 3
2.5 Success of the Fit for Heart campaign was attributed to the various promotions
through TV, radio and print media. Additional promotions through several
venues and by employee word of mouth were instrumental in gaining public and
member support for the event.
Specific promotions included:
. Weekly advertisements in the Canadian Statesman (Clarington This Week)
. Clarington Municipal intranet
. Clarington Municipal web site listing
. Durham Region Health Department web site listing
. Durham Today on Chex TV Durham, Channel 12
. Fitness facility display board
. Lakeridge Health Symposium booth display
. Monthly newsletter to fitness facility members
. Mail out to registered aerobic participants
. Signage throughout various Municipal buildings
. 1350 CKDO, morning show with Terry Johnston
2.6 For every $50 each participant collected in pledges, their name was entered into
a draw for prizes. Random prize draws were also done throughout the evening
of the Fit for Heart event. An annual membership and five personal training
sessions, donated by the Municipality of Clarington were awarded to two
participants who collected the most pledge money in support of the Heart and
Stroke Foundation.
2.7 The following sponsors came forward to support the event,
Municipality of Clarington
Beaches Tanning Salon
Bon Appetit Catering
Cafe Riche
Halenda's Meats
Loblaws
Pingles Farm Market
Shoppers Drug Mart
Terrens Wellness Centre
Tim Horton's
Williams Coffee Pub.
3.0 Conclusion
3.1 A total 55 participants showed their support for the Heart and Stroke
Foundation, Fit for Heart event. The evening was spectacular as participants
enjoyed the energy, food, massage and prize give-aways.
3.2 This year, through pledge forms and donations, participants in the Fit for Heart
and Paint the Town Red campaigns rose over $7,800 for the Heart and Stroke
Foundation this year.
CORPORATION OF THE MUNICIPALITY OF CLARINGTON
40 TEMPERANCE STREET, BOW MANVILLE, ONTARIO L 1c 3A6 T (905)623-3379 F (905)623-5506
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