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.. ON: ADMIN ~28
THE CORPORATION OF THE MUNICIPALITY OF CLARINGTON
REPORT
Meeting:
General Purpose and Administration Committee File #--])0 ~
Monday, December 11,2000 Res. # ?lPt-5h:) -0 0
Date:
Report #:
ADMIN 28-00
File #:
By-law #
Subject:
SURVEY 2000
RECOMMENDATIONS:
It is respectfully recommended that the General Purpose and Administration Committee
recommend to Council the following:
1. THAT Report ADMIN 28-00 be received for information; and
2. THAT members of the "Survey 2000" Committee be thanked for their contribution for the
proj ect.
1. BACKGROUND:
1.1 As a result of several initiatives coming out of a 'Think Tank" session held by Members
of Council and Department Heads on March 2, 1999, a Communications Committee and
subsequently, four sub-committees were created to address the first priority of improving
communication, and in particular to improve communication between the Municipality
and our residents.
1.2 The "Survey 2000" Committee was one of the four sub-committees and was established
for the purpose of communicating with our residents to request feedback on their level of
satisfaction with our municipal facilities, services and programs. Members of the
"Survey 2000" Committee are:
. Mark Berney, Fire Department - Chair
. Susan Ashton, Planning & Development Department
. Linda Bruce, Mayor's Office
. Jackie Forsey, Treasury Department
. Pat Gurney, Community Services Department
. Marie Knight Stanley, Clerks Department
. Catherine Presant, Library Services
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REPORT NO.: ADMIN 28-00
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From the onset, the "Survey 2000" Committee realized there was a high level of staff
interest and initiative and decided that the survey work would be best carried out by
Committee members, rather than hiring outside professionals.
1.3 Members of the Committee have met frequently for the past year and a half, to develop
not only a survey, but also a circulation method, database design, tallying method,
analysis, a final report and presentation to provide feedback to our residents.
1.4 The "Survey 2000" was circulated in the Municipality's semi-annual publication of the
"Clarington Today" which was distributed to every household in the Municipality. These
surveys were pre-stamped for the convenience of our residents to ensure an easy return
method.
1.5 "Survey 2000" Committee designed a database to track all responses and to facilitate
analysis. This database was used to query the responses and to generate a variety of table
and charts. With the data, various departments can do further analysis if desired.
1.6 The presentation to the General Purpose and Administration Committee and a copy of the
Survey Report were part of our commitment made to the participants of the survey.
Highlights of the survey results will be published in the December edition of the
"Clarington Today" publication.
2. COMMENTS:
2.1 June 30, 2000 was the deadline for returning the completed surveys, and 687 were
received. This represents 3% of the total number of surveys sent out (24,000). Although
this is lower than anticipated by the Survey Committee, it is not unusual in a satisfaction
survey to receive a lower response rate because it indicates that the silent public is
satisfied.
2.2 Due to Clarington's diverse geography, it is important to find out if the responses are
evenly distributed through various communities. Therefore a cross-query was done to
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REPORT NO.: ADMIN 28-00
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determine a regional response rate and was found to be representative of population
distribution.
Population & Response Rate
By Where You Live
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IIIl Percentage of
Total Population
. Response (%)
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3. CONCLUSION:
Members of the "Survey 2000" Committee have enjoyed working together and found
their Committee was an excellent way of bringing people from various departments to not
only work together but to get to know each other. We wish to thank Council and the
Chief Administrative Officer for the opportunity to work on this worthwhile project and
hope that the survey results will take us one step further to improving communication
with our citizens.
ResP://~bmitted'
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ark Berney, Captain
Chair, Survey 2000 Sub-Committe
Reviewed by,
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Franklin Wu,
Chief Administrative Officer
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