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Home My WebLink AboutPSD-028-01 "~.I , Cl~mglOn REPORT PLANNING SERVICES DEPARTMENT Meeting: GENERAL PURPOSE AND ADMINISTRATION COMMITTEE Resolution #:6/1/5/ CJ- --0 I MONDAY, OCTOBER 22,200170 15/ PSD-028-01 File #: SBA 2001-002 By-law #: Date: Report #: Subject: SIGN BY-LAW AMENDMENT APPLICATION APPLICANT: AFTERCONXTION ELECTRICAL SERVICES INC. PART LOT 14, CONCESSION 1, FORMER TOWN OF BOWMANVILLE 48 DOREEN CRESCENT, BOWMANVILLE Recommendations: It is respectfully recommended that the General Purpose and Administration Committee recommend to Council the following: 1. THAT Report PSD-028-01 be received; 2. THAT the application for minor variance to the Municipality of Clarington Sign By- law 97-157, as amended, submitted by Paul Burton on behalf of Afterconxtion Electrical Services Inc. to increase the sign area of an identification sign for a residential use from 0.55 m2 to 2.98 m2 is not minor in nature and be DENIED; and, 3. THAT the all other parties listed here to be forwarded a copy of this report and any delegations be advised of Council's decision. Submitted by: Da d . rome, M.C.I.P.,R.P.P. Director, Planning Services Reviewed bYO ~I.~~ Franklin Wu Chief Administrative Officer RH*L T*DC*df 15 October 2001 635 , , REPORT NO.: PSD-D28-01 PAGE 2 1.0 LEGISLATION 1.1 Section 207 of the Municipal Act, Subsection 146 allows Council to authorize minor variances to the Sign By-law, if in the opinion of Council, the general intent and purpose of the by-law is maintained. 2.0 BACKGROUND AND PROPOSED AMENDMENT 2.1 On August 29, 2001, the Municipality received an application to amend Sign By- law 97-157 from Paul Burton on behalf of Afterconxtion Electrical Services Inc. The proposed amendment is to permit a 2.98 m2 identification sign instead of the permitted size of 0.55 m2 . which represents a 441.8% increase in sign area. The proposed sign would be the size of a sheet of plywood (approximately 4 ft X 8 ft). 2.2 The applicant's property fronts on Doreen Crescent and backs onto Durham Regional Road 57. The applicant's rear yard slopes upwards toward the Regional roadway. The sign would be erected near the rear property line on the applicant's lands. 2.3 As Durham Regional Road 57 is under regional jurisdiction, the Durham Regional Public Works Department was circulated on the application. They have no objections to the proposed sign amendment, provided that the sign is located entirely on private property. 2.4 The Sign By-law permits an identification sign in the form of a ground sign or wall sign with a maximum size of 0.55 m2, or 5.9 ft2. At the Director of Planning Services discretion, he/she has the authority to make minor exceptions without amendment to this By-law for sign area, not exceeding 10%. A 10% increase would permit a sign area of 0.61 m2, significantly lower than the 2.98 m2 sign area as requested. 2.5 The applicant is operating a business from the residence. Although the by-law permits 0.55 m2 of signage on the Doreen Crescent frontage, the applicant has 636 , , REPORT NO.: PSD-02S-D1 PAGE 3 indicated that this is insufficient for advertising purposes. As the property also back onto Durham Regional Road 57, the applicant wishes to use this opportunity for business advertising purposes. As the permitted sign area of 0.55 m2 is insufficient, the applicant has requested an increase to permit a sign area of 2.98 m2. 3.0 STAFF COMMENTS 3.1 The Sign By-law recognizes that home-based businesses will occur with residential neighbourhoods. While recognizing their need to advertise, the area is not commercial but residential in nature. The Sign By-law therefore, seeks to minimize the amount of signage within residential areas. The applicant proposes a substantial increase of 441.8% in sign area within this residential area. Staff considered residential properties with visibility to more than one road when the regulations were developed; however, the area remains residential in nature and properties with exposures to more than one road should not be permitted to erect larger signs than those with exposure to only one road. The principle remains that residential areas should not have billboard style commercial advertising. 3.2 A site inspection of the property did reveal that the permitted sign area of 0.55 m2 would not be highly visible from Durham Regional Road 57; however, there are other means of advertising available to the applicant. Staff do not support the proliferation of large signs for advertising impact in residential areas. 4.0 CONCLUSION 4.1 Staff do not support the application. The application does not conform to the intent of the Sign By-law or the intent of the Official Plan for home occupation uses in residential areas. Staff feel that large signs should not be introduced into residential neighbourhoods, regardless of location. Approval of this application could establish a precedent for other residential properties to request large signs. Accordingly, it is recommended that the application be DENIED. 637 , . REPORT NO.: PSD-028-01 PAGE 4 Attachments: Attachment 1 - Key Map Attachment 2 - Proposed Sign Interested parties to be advised of Council's decision: Mr. Paul Burton Afterconxtion Electrical Services Inc. 48 Doreen Crescent Bowmanville, ON L 1 C 3W7 COPORATION OF THE MUNICIPALITY OF CLARINGTON 40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L 1C 3A6 T (905)623-3379 F (905)623-0830 638 ATTACHMENT 1 ~ SUBJECT SITE ~ 48 DOREEN CRESCENT, BOWMANVILLE LL--J _" HARTWELL ~VE. f' w > a:: Cl v- BLER \~~ ~<tSTONWAY DR. 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