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REPORT
Date:
GENERAL PURPOSE AND ADMINISTRATION COMMITTEE 'I
(;1;1;9-5</1-0
November 5, 2001
File #--B/J.!1- By-law #
Meeting:
Report #: CSD-07-01
Subject:
COURTICE COMMUNITY COMPLEX - FITNESS EXPANSION
NOVEMBER MEMBERSHIP DRIVE
Recommendations:
It is respectfully recommended that the General Purpose and Administration Committee
recommend to Council the following:
1. THAT Report No. CSD-07 -01 be received;
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Submitted ~/r
Jo eph P. Caruana
/qirector of Community Services
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Reviewed ~j ~ -1
Franklin Wu
Chief Administrative Officer
JPC/BRT/RT
813
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REPORT No. CSD-07-01
PAGE 2
1.0 BACKGROUND
1.1 The Courtice Community Complex - Fitness Expansion is nearing completion,
scheduled to open in the late fall of this year. The 14,640 square foot facility is
designed to accommodate up to 2400 members. In order to develop strong
membership base, the Fitness Program staff have already met with current
members of the Courtice Community Complex Fitness Centre. To continue the
momentum and increase membership further, staff will be initiating a
Membership Drive for new resident and corporate memberships commencing in
the month of November.
2.0 NOVEMBER MEMBERSHIP DRIVE
2.1 November will be the first month in which residents may purchase an annual
membership for the newly expanded Fitness Training Facility. The membership
drive will begin November 1, 2001.
2.2 As an incentive to join, during the months of November and December, the
purchase of an annual Fitness Membership will be valid until December 31,
2002. Members who sign up in November will enjoy a maximum fourteen-month
membership program for the price of an annual twelve-month membership.
2.3 In addition to individual memberships, staff recognizes the interest of and
opportunity to encourage local business to offer Corporate Memberships to their
employees at a discount. During this time period, staff will also commence
meetings with those corporations and businesses which express an interest in
subscribing to the newly expanded Fitness Training Facility on behalf of their
employees.
2.4 All new members will receive a Membership Handbook, which will fully explain all
services being offered, and, outlining the Benefits of Membership.
2.5 The Community Services Department will host Special Events to promote the
new addition as outlined below.
3.0 NOVEMBER WEEKLY EVENTS
3.1 Week Of November 5, 2001
Public Information Sessions at Courtice Community Complex - residents will
have a chance to discover what types of new and extended services will be
offered at the expanded centre. There will also be opportunity to purchase
individual or corporate memberships during these and all future events.
814
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REPORT No. CSD-07-01
PAGE 3
3.2 Week Of November 12, 2001
Members Appreciation Week - current and new members will have the
opportunity to experience complimentary Fitness Classes being offered as part of
the expanded Fitness Programs at the Courtice Community Complex.
3.3 Week Of November 19, 2001
Wheel of Fitness - Members that join for an Annual Membership during this
week will have an opportunity to spin a 'Wheel of Fitness", for a chance to win
complimentary fitness-related prizes.
3.4 Week Of November 26, 2001
Draw for Complimentary Equipment Bag - Members (one male/one female) who
sign up this week will be eligible for a draw to receive a complimentary
equipment bag: to be awarded at the end of November.
3.5 Complimentary Membership
As an added incentive, all members who purchase their annual membership
between November 1, 2001 and December 31 , 2001; one name will be drawn to
receive a complimentary annual membership. This membership may be used to
extend their membership, or maybe transferred to a person of their choice.
4.0 CONCLUSION
4.1 The Fitness Training Centre has been designed to accommodate 2400
members. It is expected this membership quota will be reached within five (5)
years. It is imperative that Community Services staff, in conjunction with
Marketing and Communications Department, commences a marketing program
to attract both new as well as maintain current members' interest in the Fitness
Training Centre in order to achieve the desired results and membership
registration.
CORPORATION OF THE MUNICIPALITY OF CLARINGTON
40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L 1C 3A6 T(905)623-3379 F (905)623-6506
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