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HomeMy WebLinkAboutCSD-04-01 ~ _ 'I ~- Cl~mglOn REPORT COMMUNITY SERVICES DEPARTMENT Meeting: General Purpose and Administration Committee Date: November 05, 2001 /'i_ / CSD-04-01 File #: l'O0 Resolution #:(;jJ/)- 5ft -0/ Report #: By-law #: Subject: "EazyReg" Touch Tone Telephone Registration Update Recommendations: 1. THAT Report CSD-04-01 be received for information Submitted by: Jo p P. Caruana Dir c r of Community Services Reviewed bG ~~ Franklin Wu Chief Administrative Officer JPC*BT*EB 801 REPORT No. CSD-04-D1 Page 2 1.0 BACKGROUND 1.1 As previously reported to Council in Report CS-1B-01 of June 1B, 2001, the Community Services Department is in the process of enhancing customer service and improving communications through touch tone telephone registration for recreational programs. The Community Services Department is introducing "EazyReg" Touch Tone Telephone Registration for the winter 2002 aquatics registration session as the Municipality of Clarington's newest program registration method. 1.2 This new service builds on the foundation of the first program registration module from the CLASS suite of recreation software first introduced by the Municipality in the summer of 1999. 1.3 "EazyReg" Touch Tone Telephone Registration is an advanced and user-friendly telephone registration and credit card payment system that offers our customers access to register and electronically pay for programs, 7 days a week, 24 hours a day during the registration period from the comfort of their own home or office using a touch tone telephone. The key benefits to the customer are speed, convenience, accessibility, and most important, no more registration line-ups. 2.0 SYSTEM INSTALLATION I TESTING 2.1 All hardware and software has been installed including the Payment Processing Interface for batch processing of credit cards. 2.2 The main registration line 905-623-EAZY (905-623-3299) has been confirmed and physically assigned; and, seven (7) additional phone lines have been installed. The system can handle eight (B) incoming calls at a given time. A search sequence is used from the main number to search for the first available line as calls are received. 2.3 As the "Voice of Clarington", Community Services staff has recorded all the messages and the consultant has tested the recordings. 2.4 During the week of November 12th to 16th, a test group (Aquatots 1-3) will be invited to pre-register for the winter aquatots ;rograms using the EazyReg (live) system. Letters were sent the week of October 22". This letter provided the test group with EazyReg system instructions, their family account number and client barcode numbers and schedule for the winter programs complete with course barcode numbers. Confirmation letters verifying their registration information will be mailed to them within 5 days of their registration. A feedback form was also provided for them to fax back or drop off at the Municipal Administration Centre, Courtice Community Complex or Clarington Fitness Centre. (A similar test group was arranged prior to the fall registration period, however due to technical difficulties with Bell Canada, the test group was unable to proceed as scheduled.) 802 REPORT No. CSO-D4-01 Page 3 3.0 MARKETING I PROMOTION 3.1 An EazyReg logo (below) has been developed and will be used in all publications to identify this registration option. 3.2 An EazyReg fridge magnet will also be provided to each family as a means to record and retain their family account number and individual client barcode numbers. 3.2 Instructions were also provided about EazyReg for the winter registration period in the Fall/Winter Community Guide. 3.3 At the fall registration on August 25th, 2001, the Community Services Department set up additional tables with Touch Tone Registration infonmation and a "Touch Tone Champion" was on-site to answer questions. 3.4 In addition to the above, the week of October 15th, 2001, a direct mail campaign to all clients using the CLASS database was completed which included: . Instructions on how to use touch tone registration . Contact infonmation . Family account number and individual client barcode numbers . Fridge magnet to record their family account number and individual client barcode numbers 3.5 EazyReg infonmation for the public will also be available at our municipal website www.municiDalitv.c1arinoton.on.ca/html/eazvreo as of November 5, 2001. At this website, new clients will be able to access a printable form that they may submit to obtain their family account numbers and individual client barcode numbers. 3:6 Customer sign-up forms for new clients, along with promotional material will be located at every "walk-up" counter in all municipal recreational facilities. 803 , , REPORT No. CSO-D4-01 Page 4 3.7 In early November, we will have a feature article in the Clarington This Week I Canadian Statesman about the EazyReg system. 4.0 COMMENT 4.1 EazyReg will also be utilized for other recreational programs, leisure and fitness activities. 4.2 Upon discussion with customers at the Fall Registration, August 25th, residents expressed their desire to take advantage of the EazyReg program for registration, and this will be an anticipated feature in the registration procedure starting with winter 2002 and future sessions. 4.3 In addition, Community Services staff will continue to review the opportunities for "e-gov" internet registration in future years. CORPORATION OF THE MUNICIPALITY OF CLARINGTON 40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L1C 3A6 T (905)623-3379 F (905)623-6506 804