HomeMy WebLinkAboutADMIN-1-90 REPORT #6
TOWN OF NEWCASTLE
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REPORT
File
Res. #
By-Law #
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MEETING: COUNCIL
DATE: JANUARY 29 1990
REPORT #: ADMIN. 1-90 FILE #:
SUBJECT:
TOWN OF NEWCASTLE LOGO
RECOMMENDATIONS:
It is respectfully recommended to Council:
1. That Administrator's report ADMIN. 1 - 90 be received;
and
2 . That the Logo Design provided as Attachment #1 to Report
Admin. 1 - 90 be approved.
REPORT:
1. Staff has reviewed the aspect of the Town's logo in its
continual effort to improve on the Town's image and to provide
a positive identification for the Town.
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2 . With that in mind and after discussion amongst senior staff
members, it was the consensus of all that a new logo would be
beneficial to the Town in its marketing endeavours.
Accordingly, staff reviewed various alternatives as expressed
by other municipalities and in conjunction with several
graphic specialists . Subsequently, a consensus was reached
by staff as to an appropriate logo for the Town and this is
attached to the report for the Council 's consideration.
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ADMIN. 1 - 90 -2-
3 . Upon approval of the new logo design, it is intended that it
will be used on all new orders of Town stationery, displayed
on vehicles and used for all promotional, souvenir products,
publications and the like. Any existing stocks will be
depleted prior to reorder.
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4 . Staff considers the new logo to be simplistic and
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artistically pleasing in design and useful in facilitating
the Town's identity within the larger area. The logo can be
reproduced easily and its colour will form the basis of new
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Town vehicles purchased. Due to the simplicity of the logo,
it can be reproduced in any size and in a very cost effective
manner and will be particularly beneficial in the areas of
economic development and promotion.
5. Based on the comments above, it is respectfully recommended
that Council approve the new logo for use as described above. j
Respectfully recommended,
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Law ence E�l\ tsef ,f,
Chief Admf�.ni trative Officer
LEK:nof
att.
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