HomeMy WebLinkAboutADMIN 17-86 TOWN OF NEWCASTLE
e �
REPORT File #
Res. #
By-Law #
MEETING: GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
DATE: FEBRUARY 17 1986
REPORT #: ADMIN. 17 - 86 FILE #:
SUBJECT:
STAI'US REPORT - TOWN OF NEWCASTLE PROMOTION
RECOMMENDATIONS:
It is respectfully recommended that the General Purpose and Administration
Committee recommend to Council the following:
1 . That Administrator's report ADMIN. 17 - 86 be received for information.
BACKGROUND AND COMMENT:
As part of the budget discussion , mention was made of the
development of a promotional strategy for the Town, both from
a tourism perspective and industrial investment opportunities.
Staff have also been requested to report on the feasibility
of employing an Industrial Development Officer. It is the
intention of staff to report on these two items after Council has had
an opportunity to dialogue with the Industrial Development Commissioner
for the Regin of Durham, Mr. Pat Olive.
In the meantime, this report has been generated to keep Council Members
abreast of the various promotional activities that the Town is currently
involved in. In accordance with Council 's earlier direction, the
advertisement on the side of the Moving Van is proceeding. The art work
has been completed and the van is currently being painted. The revisions
as approved by Council have been incorporated into the advertisement.
In accordance with Council 's wishes the owners of the vehicle have
ADMIN. 17 - 86
solicited private advertising to augment the cost of the painting
of the van . The total anticipated cost of the painting of the van
is in the neighbourhood of $3,700.00 of which the Town's portion is
$2,000.00. The owners of the van will be conveying to the Town
an agreement with respect to the longevity of the painting.
The anticipated term of the arrangement would be five years. When
this agreement is completed a separate report will be made.
The second matter involves the Town's participation in the Go-Transit
issue of Business & Finance. With the co-operation of officials with
the magazine the advertisement is proceeding. Unfortunately owing to
the limited time between the Gdvertising opportunity being made
available to the Town and the printing of the magazine it was not possible
to have the advertisement or the editorial script presented to Council
in advance of the printing.
Copies of the advertisement will be distributed by separate
memorandum as soon as it is available.
Respectfully submited,
David S. ,,J�ohnston, M.C.I .P. ,
Chief��dfninistrative Officer
DSJ:nof
i