HomeMy WebLinkAboutCOD-029-02
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REPORT
CORPORATE SERVICES DEPARTMENT
Date:
GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
June 17, 2002 Resolution #61!l-;!JfftJ;L
File #: PI I
COD-029-02
By-law #:
Meeting:
Report #:
Subject:
VIP Area - American Le Mans Series
Recommendations:
It is respectfully recommended that the General Purpose and Administration Committee
recommend to Council the following:
1. THAT Report #COD-029-02 be received;
2. THAT Council approve the maximum expenditure of $15,000.00, with said funds
to be eligible for over expenditure in account # 771 0-X-0228 (Communications &
Tourism Special Event account).
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Marie Marano
Director of Corporate Services
Reviewed bY:O ~-~
Franklin Wu
Chief Administrative Officer
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REPORT NO.: COD-029-02
PAGE 2
BACKGROUND:
A unique promotional opportunity has recently presented itself to the Municipality and it
is put forward for consideration by Council. The opportunity involves the Municipality of
Clarington hosting the VIP Hospitality Entertainment area on Sunday (August 18, 2002)
during the American Le Mans Series event (August 16 -18, 2002). The championship
race is held on this date.
Through the Director of Corporate Services, the Communications and Tourism Office
was asked to investigate this endorsement opportunity.
DISCUSSION:
Mosport Park is a strong tourism partner within the Municpality of Clarington. They host
4 major racing events - Trans-Am (May); CAS CAR Castrol SuperSeries (June);
Canadian Superbike Series (July); and the American Le Mans Series (August). Mosport
also has stock car racing every Saturday evening at the Speedway (oval) plus other
smaller events throughout the season. The 4 road track events (weekends) draw
attendance figures ranging 40,000 - 60,000 people each. These visitors reserve
overnight accommodation in Clarington (camping, hotel/motel, etc.) and they shop (for
groceries, souvenirs and the things they forgot to pack) locally in the Orono and
Bowmanville retail areas. Inbound race fans represent a significant source of revenue
for many Clarington businesses and tourism sites. Mosport also provides the
Municipality use of the Speedway facility, for the Clarington Backyard Festival (Victoria
Day weekend) at no charge.
. Hosting a VIP Hospitality Entertainment is a turn-key operation co-ordinated by
the management team at Mosport. The Municipality's Communications and
Tourism Staff would be the liaison for the event, but it is not anticipated that they
will be required to participate in the event preparation or associated activities.
The host (in this case the Municipality of Clarington) has access to a large
Marquis tent, which is located at trackside - across from the start/finish line and
pit "alley".
Each invited guest to this area will receive: A VIP Hospitality pass (good for the entire
weekend); a Paddock pass; lanyard and earplugs; maps to Mosport, the VIP area and
of the facility; and a schedule of the weekend's events. It is proposed that invjtees to
this event would be co-ordinated through the Mayor's office for networking and
economic development purposes.
SUMMARY:
The cost of taking advantage of this promotional opportunity depends on the number of
guests in attendance. In discussion with the management at Mosport, the person cost is
either $160.00 (for 50 - 99 guests) or $150.00 (for 100+ guests). Mosport normally
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REPORT NO,: COD-029-02
PAGE 3
requires a minimum of 100 guests for their VI P Hospitality Entertainment area but they
have reduced this requirement to 50 for the Municipality of Clarington. Beverages will
be on a cash basis.
It is recommended that Council approve a maximum of $15,000.00 to be expended on
this opportunity. These funds are to be drawn from 7710-X-0228 (Communications &
Tourism Special Event account). This event was not anticipated at the time of budget
preparation and therefore may result in an over expenditure in the Communications and
Tourism Special Events Account by $15,000.
Should the event be considered by Council to be successful, consideration for inclusion
in budget funding will be addressed in future budget years. The Municipality enjoys
many strong (working) relationships with the tourism business community and as
opportunities of this magnitude and significance present themselves, they will be
brought to Council for consideration.
CORPORATION OF THE MUNICIPALITY OF CLARINGTON
40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L 1C 3A6 T (905)623-3379 F (905)623-6506
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