HomeMy WebLinkAboutCOD-026-02
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REPORT
CORPORATE SERVICES
Meeting:
General Purpose and Administrative
Report #: COD-026-02
File #: (VIO"'J-
(;IA -)../'1-0:1-
Date:
May 6, 2002
By-law #:
Subject:
BACKYARD FESTIVAL
RECOMMENDATIONS:
It is respectfully recommended that the General Purpose and Administration Committee
recommend to Council the following:
1. THAT Report COD-026-02 be received for information.
Submitted by:
arie Marano,
Director of Corporate Services
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Reviewed b~L .
Franklin Wu,
Chief Administrative Office
JJC/JMS/jv
CORPORATION OF THE MUNICIPALITY OF CLARINGTON
40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L 1C 3A6 T 905-623-3379 F 905-623-0584
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REPORT NO.: COD-026-02
PAGE 2 of3
INTRODUCTION:
The Clarington Backyard Festival began as a Millennium project in 2000. The event is
centred on celebrating what's great about Clarington... and all that we have in our own
backyard! A Committee of local volunteers and staff of the Communications & Tourism Office
plan this annual event. The members of Backyard Festival Committee are: Sandy Archibald -
Clarington Youth Committee; Don Terry - Ontario Power Generation - Darlington Nuclear; Elly
McMaster - Big Brothers & Sisters of Clarington; Glenn Butt - Mosport Speedway; Tammy
Johnson - Clarington Public Library; Elaine Garnett - CHEX Television Durham; and, Laverne
Morrison - Canadian Statesman. The Communications & Tourism Office represents the
Municipality of Clarington.
The 3'd Annual Backyard Festival is ready to go! On Sunday, May 19, 2002 (at 5:00 PM)
Mosport Speedway is the location and the scene has been set. The event program showcases
local providers and talent. On site, providing entertainment and amusement, will be: Simon's
Jumping Castle, local bands, KenJen Petting Zoo, the Firehouse Youth Centre, Clarington
Public Library, Museums, Thrill Rides from Bridgestone/Firestone Racing Team, Enbridge
Consumers Gas Hot Air Balloon (weather permitting) and booths for local community groups.
The fireworks display will be another fabulous showcase by Concept Fiatlux. Although the
weather is going to be excellent on Sunday May 19, 2002, arrangements have been made for
a fireworks onlv rain date - Monday May 20, 2002.
DISCUSSION:
The Backyard Festival is growing in popularity and name recognition in the community.
A full media strategy, including street banners, television (CHEX TV Durham), radio (KX96),
and newspapers (corporate advertising program) begins May 1'1_ with the exception of radio,
this campaign does not require "new" media buys. The focus of the campaign is two fold. First,
it promotes the Backyard Festival - on-site activities, entertainment and the fireworks - to the
Clarington'Durham communities and beyond. The second focus is to highlight the many
businesses who have agreed to become a Clarington Backyard Festival "Community Hero".
These businesses have made a minimum donation of $ 150.00 that goes towards reducing the
operational cost of the event - contributions can be monetary or they can be in-kind services.
The Community Heroes are recognized, on an ongoing basis, in the Municipality's corporate
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REPORT NO.: COD-026-02
PAGE 3 OF 3
advertising page (pg. 2) of the Canadian Statesman. Two of the event's significant contributors
are Ontario Power Generation - Darlington and Mosport Speedway. For information,
Attachment 1 of this report provides a complete list of Community Heroes (as of the end of
April).
On the day (Sunday May 19, 2002) of the event, people will be able to drive their
vehicle to and park at the Backyard Festival site. The Rotary Club of Bowmanville has, once
again, agreed to look after getting vehicles parked safely for this event. The Committee has
also put out a call to municipal staff and the community asking individuals to consider donating
their Sunday evening to helping us make sure that everyone who attends experiences
maximum fun and safety.
SUMMARY:
There is no doubt that Sunday, May 19 is going to be a great event - including the
weather. Everyone is encouraged to set this time aside to not only enjoy great family fun but to
participate and watch the largest Victoria Day fireworks display east of Toronto.
Attachments:
Attachment 1 - Clarington Backyard Festival Community Heroes
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REPORT NO.: COD-026-02
ATTACHMENT #1
CORPORATE HEROES Community Heroes (continued)
(Donation of $ 1,000.00+) Henderson Auto
. Mosport International Raceway .
. Ontario Power Generation - Darlington . Holbum Group of Companies
Nuclear . Hooper's Jewellers
. CHEX TV Durham . Jack Burgess Plumbing & Heating
. Canadian Statesman/Clarington This . James Publishing Company
Week . Kelsey's Bar & Grill
. Enbridge Consumers Gas . Lafarge Construction Materials
. KX96 Radio . Lakeridge Health Corporation
. Local Taxi
COMMUNITY HEROES . Loyal Printing
(Donation of $ 150.00 or more) . Martin Gerrits & Sons
. ACSYS Technologies . Newcastle Block
. Accent of Advanced Driver Training . Newcastle Golf Course
. Anshel Associates . Newcastle Guardian Drugs
. All Green Sod Growers . Pethick & Stephenson Auction Barn
. Archibald Orchards & Estate Winery . Pineridge Automotive Supply
. Ayren Links Golf Course . Potts & Pans Roadside Diner
. BB's Five Hears Esthetics Studio . RBC Royal Bank (Clarin9ton Branches)
. Conveyer Splicing Specialties . Rekker Gardens
. D.M. Robichaud Associates . Roy Nichols Motors
. Darlington Steel . Sciore & Assoc. (The Co-Operators)
. Desktop Imagery . Silk's Cafe
. Dom's Auto Parts . Sutton Group - Dynamic
. Dufferin Aggregates . Syvan Developments
. Evergreen Fanm & Garden . TD Canada Trust (Clarington Centre)
. Everyday Specialties . The Marskell Group
. Forsey Signs & Designs . Total Aspects Hair Salon & Spa
. Halminen Homes . Totten Sims Hubicki Associates
. Valiant Property Management
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