HomeMy WebLinkAboutCD-5-86 TOWN OF NEWCASTLE
s' REPORT
File # r f
Res. #
By-Law #
MEETING: GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
DATE: January 20, 1986
REPORT #: CD-5-86 FILE #: 10.2.3.
SUB.ECT: ESTABLISHING APPLE AS THE TOWN OF
NEWCASTLE LOGO
RECOMMENDATIONS:
1 . That Report CD-5-86 be received; and
2. That the by-law establishing the "Apple" as the logo for the Town of
Newcastle be forwarded to Council for passage.
BACKGROUND AND COMMENT:
Council at the meeting of Monday, January 13th 1986, directed that "staff bring
forward a report and a by-law establishing the "Apple" as the municipality's logo."
Pursuant to that direction, a by-law giving effect to the decision is attached to
this report. It is recommended, that the Committee approve the by-law and forward
it to Council for passage.
Respectfully submitted,
David W. Oakes, B.A. ,A.M.C.T. ,C.M.O. ,
Town Clerk.
DWO/ms
Attachment.
THE CORPORATION OF THE TOWN OF NEWCASTLE —°'
being a by-law to establish the "Apple" as
the official logo of the Town of Newcastle
WHEREAS the Council of the Corporation of the Town of Newcastle desire
to formally establish the Apple as the logo for the Town of Newcastle;
NOW THEREFORE THE COUNCIL OF THE CORPORATION OF THE TOWN OF NEWCASTLE
HEREBY ENACTS AS FOLLOWS:
1 . THAT the "Logo" shall be designed and coloured in accordance
with the following specifications:
(a) Background (field) White
(b) Apple - Red
(c) The word "Newcastle" Medium Green
(d) Dimension of Logo not to exceed 35cm (1 3/811)
3. THAT this by-law shall come into force and effect immediately
upon final passing by Council .
By-law read a first and second time this day of 1986.
By-law read a third time and finally passed this day of 1986.
i
Mayor
Clerk
_ Handout
TOWN OF NEWCASTLE
REPORT File #
Res. #
-�,. By-Law #
MEETING: COUNCIL
DATE: January 13th, 1986
REPORT #: Mayor's Report #2-86 FILE #:
SUB.JECT: Development of a Distinctive Municipal Logo
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RECOMMENDATIONS:
It is respectfully recommended to Council the following:
1 . That this report be received; and
2. That an official "Logo" be designed for the Town of Newcastle; and
3. That the members of the community be invited to participate in the
process by submitting proposals for a logo; and
4. That a prize of $50.00 be awarded to the person submitting the
successful design.
BACKGROUND-AND-COMMENT:
The Town of Newcastle has during the last few years established:
a. a floral symbol ;
b. a lapel pin (both corporate seal and flower); and.
c. a municipal flag.
While each of these symbols plays a part in identifying and promoting
the Town of Newcastle, none of them is designed in such a way that they are
instantly recognizable. Logos are, generally speaking, a stylized piece of art
work which carry withiin,ithem instantly recognizable segments that relate to a
specific place.
It is appropriate, therefore, that this Municipality undertake the
development of a distinctive symbol for use in association with municipal business
activities. Simplicity of design is the major consideration and, in that regard,
it would be reasonable to limit design proposals to three criteria:
Mayor's Report 2-86 Page 2.
Development of a Distinctive Municipal Logo
a) Visual identification of the present Municipality;
b) Contain symbolic reference to the four predecessor Municipalities;
c) Be limited to a maximum of four colours.
Finally, to stimulate public interest in the proposal , Council
should award a prize of $50.00 to the person submitting the winning design.
Respectfully submitted,
E J fiN INTERS, Mayor
JW/mr
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