HomeMy WebLinkAboutPSD-083-03
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REPORT
PLANNING SERVICES
Meeting:
GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
Report #: PSD-083-03
File#: PLN 18.1.5
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By-law #:
Date:
Monday June 16, 2003
Subject:
ORONO BIA SIGNAGE
RECOMMENDATIONS:
It is respectfully recommended that the General Purpose and Administration Committee
recommend to Council the following:
1. THAT Report PSD-083-03 be received;
2. THAT $4000.00 be advanced, as an interest-free loan, to be repaid over the next 2
years for the Orono BIA to produce and install entry signage to the village;
3. THAT the remainder of the funding be subject to discussion with the Orono BIA
regarding a contribution from their existing funds; and
4. THAT all interested parties listed in this report and any delegations be advised of
Council's decision.
Submitted by:
Reviewed by:
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Franklin Wu,
Chief Administrative Officer
a J. Crome, MCIP, R.P.P.
Director of Planning Services
FL .DJC.sn
June 9, 2003
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CORPORATION OF THE MUNICIPALITY OF CLARINGTON
40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L 1C 3A6 T (905)623- 3379 F (905)623-0830
69947
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REPORT NO.: PSD-oS3-o3
PAGE 2
1.0 BACKGROUND
Further to a Council directive from February 24, 2003, staff was instructed to review
options with respect to the concerns of the Orono Business Improvement Association.
Suzanne McCrimmon, Economic Development Officer; Faye Langmaid, Manager of
Special Projects and Councillors Trim and Robinson met with representatives of the
Orono BIA in April. At that time, short - term and longer term initiatives were discussed.
Subsequently discussions were held to review the possibility to "fast-track" the signage
initiative. The Orono BIA has submitted a letter (attached) requesting an interest free
loan of approximately $8,000.00.
2.0 SHORT - TERM INITIATIVES
The BIA has identified an immediate need for cross-marketing between a number of the
attractions and businesses in the area. The BIA is working on a brochure for
distribution at the Arena, Cat Jungle World and other attractions that will be published
and available this summer. The 2003 BIA levy ($6,000) is allocated for this initiative. In
addition, the need for improved entry signage from Taunton Road, Hwy 115/35,
directional signage from Baseline/Ochonski Roads and the need for a plan for the future
improvement and marketing of Orono was identified.
The Orono BIA has an arrangement with a properly owner near Taunton Road to place
an entry sign in his field. The BIA is seeking permission from the Orono Fair Board and
MTO to place signs along Hwy. 115/35. The Manager of Communications and Tourism
is developing a photo montage based on impressions of Orono for an entry sign, much
like the "Come and Explore! Clarington" signs along the 401.
The Clarington Board of Trade and Orono BIA in partnership with the Municipality are
hosting a community forum on June 18th at the Orono Town Hall. The forum will include
discussions with professionals that have experience with other small communities that
have transformed themselves into tourism attractions. The forum will allow the
community to generate ideas of how they see the future of Orono unfolding.
69948
REPORT NO.: PSD-oS3-o3
3.0 LONG - TERM INITIATIVES
PAGE 3
As a longer term project the desire for an overall community improvement plan (CIP) is
a possibility. The Official Plan identified Orono as a special study area. Planning
Services workplan includes Orono as a priority for additional policy and planning work.
4.0 FUNDING
The Orono BIA has requested an interest free loan of $8,000.00, the funding will be
used to undertake the much needed entry signage, immediately. The Orono BIA has
previously been granted an interest free loan of $3,500.00 for Christmas lighting.
Providing an additional $8,000.00 would severely limit any BIA initiatives over the next 2
years. Therefore it is respectfully recommended that Council grant 50%, or $4,000.00,
of the funding request. The remainder of the funding would be subject to a discussion
with the BIA regarding their existing invested funds.
The Director of Finance/Treasurer has reviewed this report and concurs with this
recommendation.
Attachments:
Attachment 1 - Letter from Evelyn Rozano, Orono BIA
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ORONO LUMBER
PAGE 1'1
ATTACHMENT 1
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June 9, 2003
RECEIVED
JUN Q 9 2003
Mr Mayor and the Council
Municipality of Clarington
MUNICIPALITY OF ClARINGTON
COUNCILLOR'S OFFICES
Dear Mayor Mutton
I would like to first thank you for listening to the COrncerns that the business people of
Orono have voiced. We enjoy working in this community and supplying our customers
with knowledgable and personal service.
At this time we would like to change and add to the signage for Orono, Presently we
have a large billboard on the east side of Highway 35/115 south of town which needs
updating. We would like to add another billboard north of town also on the highway. At
the same time we have no signs on the Taunton Road and would like to rectify this. We
intend the signs to relate to each other and project ourselves to travellers.
With the help from your staff we have been able to get Some basic costs. The billboards
will Cost $2,600.00 each (unstalled) and [ do not have costs on the smaller Taunton Road
signs. The Orono BIA would like to ask council for an interest free loan for aproximately
$8,O(K),OO to enable us to proceed with this project. This figure is an estimate only and 1
am sorry that [ do not have more solid numbers.
We feel that new and additional signage will help attracl new people to stop in Lown and
enjoy our lovely Main Street. We have so much to offer visitors and townspeople alike.
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Evelyn Ro:c:ario
President
Orono Business Improvement Association
cc: G.Robinson,J.Cooke
69950