HomeMy WebLinkAboutCSD-012-15 Clari"11
Community Services
Report
If this information is required in an alternate accessible format, please contact the Municipal
Clerk at 905-623-3379 ext. 2102.
Report To: General Purpose and Administration Committee
Date of Meeting: September 28, 2015
Report Number: CSD-012-15 Resolution: GG_ ®SS_\5
File Number: N/A By-law Number: ry 1\Ck
Report Subject: 2015 Sponsorship Request— Balanced Life Health, Wellness &
Beauty Expo
Recommendations:
1. That Report CSD-012-15 be received;
2. That Council consider the sponsorship request submitted by Beyond Balance; and
3. That all interested parties listed in Report CSD-012-15 and any delegations be advised of
Council's decision.
Municipality of Clarington
Report CSD-012-15 Page 2
Report Overview
The Municipality of Clarington supports a variety of local events and activities through the
sponsorship program. A sponsorship request was received from Beyond Balance for their
upcoming health, wellness and beauty event. They are requesting $1,500 as a sponsor of the
event. A report to Council has been prepared to provide further background information in
order to enable Council to make a more informed decision.
1 . Background
On April 20, 2015, Council considered eight (8) sponsorship requests as part of the 2015
Community Grant process.
Previously, sponsorship requests were received and processed by staff with limited
involvement by Council. Currently, a formalized sponsorship program is being
developed by staff for approval by Council.
Until such time as a formal procedure is in place, sponsorship requests are received by
staff throughout the year. As they are received, requests are summarized and forwarded
by memo to Council for their consideration.
Should Council have any questions or request any further information about a particular
request, staff will prepare a report to Council to provide them with more detailed
information. Staff was asked to have this request provided to Council through this report.
In 2015, Council has received and reviewed 25 sponsorship applications with $29,580.10
approved to date for a variety of community events and activities.
2. Proposal
Beyond Balance is a private for-profit local business. They are holding their third annual
health and wellness expo which includes forty local health and wellness businesses
promoting fitness, conventional as well as alternative healthcare, mental health and
retail.
The charity partner for the 2015 Balanced Life Health, Wellness & Beauty Expo is Feed
the Need in Durham. Feed the Need in Durham, as a charity partner, will receive non-
perishable food items and monetary donations collected in lieu of an admission fee. The
Expo is being hosted on Saturday, September 26, 2015 at the Garnet B. Rickard
Recreation Complex and will have already occurred prior to consideration of this report.
Municipality of Clarington
Report CSD-012-15 Page 3
Beyond Balance is requesting a sponsorship of $1,500.00 which would assist in covering
operating expenses for the event. A summary of their application is attached for your
information (Attachment 1).
3. Concurrence
Not Applicable.
4. Conclusion
While there is currently no formal criteria in place to evaluate sponsorship requests, staff
wanted to make Council aware that the event has already taken place, and the purpose
of the sponsorship was for the Municipality to be recognized through display space,
advertising and logo display prior to and at the event.
5. Strategic Plan Application
Not applicable.
r,
Submitted by:
Reviewed by�,-
Joseph P. Caruana, Franklin Wu,
Qirector of Community Services Chief Administrative Officer
Staff Contact: Sharon Meredith, Manager of Recreation, 905-623-3379 ext. 2504 or
smeredith @clarington.net
Attachments:
Attachment 1 — Balanced Life Health, Wellness & Beauty Expo Sponsorship Information
The following is a list of the interested parties to be notified of Council's decision:
Angela Cavanagh
Tracey Fyfe
J PC/SM/WG
Attachment 1 to CSD-012-15
Balanced Life Health, Wellness & Beauty Expo
Saturday, September 26, 2015
9am - 5pm
Garnet B. Rickard Recreation Complex, Bowmanville
Free Admission
Passionate local exhibitors and speakers showcasing their services through interactive demonstrations
and discussion.
The third annual Balanced Life Expo promises to surpass it's previous incarnations by featuring almost
forty local businesses who have a passion for educating. Our goal has always been to take the stigma
away from all things "health and wellness" by introducing residents to a wide variety of practical,
accessible options available within our community. The event has an intimate and inviting feel and
incredible feedback from past exhibitors and guests alike have ensured the event's continuation. Last
year we surpassed the 500 attendees mark that we were aiming for and by offering free admission this
year,-we look forward to meeting new targets. Donations will be requested to benefit our local Food
Bank locations.
.oarwelgM 11N' ,
1 rr
Vtt r
�t � �' }r' •fir. �vrtfmLpEr�xa�t ;' r _ "'„� .,
. ..
"The entire show was executed professionally and beautifully, every detail that I as an exhibitor could
wish for was looked after promptly and with ease. This was by far the best trade show that I've
attended in many years." Andrea Connell, New Leaf Metaphysics
"I so appreciate that you are taking the initiative to educate people about the practitioners and services
available in this area. The personal connections that I've made have been invaluable for my business."
Angela Rasheed, Anuyu Wellness Centre
"Everything went very well from the initial registering to the continuous update prior to the event,
through to the superb job of organizing as well as the complete execution of the event." Ray Fadavi,
Aspen Springs Dental Centre
I
"I LOVED this show, PLEASE let it continue!", Tara Hodge, Bowmanville
To support our event and ultimately it's exhibitors and attendees, please contact Tracey or Angela at
info @beyondbalance.net
Balanced Life Health, Wellness & Beauty Expo
Saturday, September 26, 2015
Garnet B. Rickard Recreation Complex, Bowmanville
SPONSORSHIP OPPORTUNITIES
,: f. _You are the STAR! Be at the top of your game and be the presenting sponsor!
YOUR logo proudly displayed on all banners/signage in form of "Balanced Life
Health, Wellness & Beauty Expo presented by [YOU]!"
YOUR advertising on one full side of a door-hanger campaign to be delivered to
1000 homes in the Clarington area.
Q YOUR logo on a sign at the front entrance.
YOUR logo as presenting sponsor in all promotional material and appearances -
our website, ads, media, social media, local cable talk shows.
Front entrance display stating that admission costs to the public have been
generously funded by YOU.
YOUR company representative to participate in the Expo.
YOUR company representative as featured KEYNOTE SPEAKER at the event if
desired.
VIP space for YOU and members of YOUR team to present product or services.
URL links to YOUR business from our website and social media sites.
Q There isn't anything that we cannot discuss to make this a great marketing
decision for you! Just ask us!
The possibilities are incredible for YOUR business to get the most bang for your buck!
YOUR logo proudly displayed on our signage.
Lead sponsor exclusivity in YOUR industry.
® YOUR logo in all promotional material - our website, ads, media, social media.
URL links to YOUR business from our website and social media sites.
Exclusive vendor space for you and members of your team to present or sell
product if desired.
Outstanding opportunity! Be a part of this amazing event and promote your
organization.
YOUR logo in all promotional material - website, ads, media, social media.
A presentation space at the event.
URL links to YOUR business from our website and social media sites.
(D 11\117_(E- 1_E-.VEI-./C(D1\4N/iUNITY GIVING - u;10()
Excellent opportunity to be part of this event while promoting your organization. The
possibilities are endless and up to you!
YOUR logo proudly displayed on all banners/signage.
YOUR logo on our website
Links to YOUR business from our social media sites and website.
www.beyondbalance.net