HomeMy WebLinkAboutOPD-003-03
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Leading the Way
REPORT
OPERATIONS DEPARTMENT
Meeting:
GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
Date: April 7, 2003
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Report #: OPD-003-03
File#:
By-Law #:
Subject:
ANTI-LITTER CAMPAIGN
Recommendations:
1. THAT Report OPD-003-03 be received; and
2. THAT Municipality of Clarington participates in the City of Mississauga Anti-
Litter Campaign.
Submitted by:
/
Reviewed by: / UP-
ead Signature Chief Administrative Officer
801
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REPORT NO. OPD-003-03
PAGE 2
BACKGROUND AND COMMENT:
Council will recall an invitation to all GTA Municipalities from Mayor Hazel McCallion
to join with Mississauga in the fight against litter. On January 30th 2003, staff from
the majority of GTA Municipalities met in the City of Mississauga and agreed that
litter is a problem everywhere and that a united public awareness campaign would
assist in modifying public behaviour towards littering. Most agreed that it is
necessary to get to the source of the problem, the people who litter in the first place.
Many will remember the campaign slogan from many decades ago "Don't be a
Litterbug". As part of their campaign Mississauga has brought back the "bug" and
has developed posters. stickers, buttons and Iitterbags around the character
(attachment one). Mississauga has also signed an agreement with Toronto Raptor
Jerome "Junkyard Dog" Williams to promote the "Slam Dunk Your Junk" campaign
aimed at youth. A news conference is scheduled for Thursday April 24th at 3:00 p.m.
to kick off the campaign. Any municipality that has agreed to join the campaign will
be introduced as a Litterbug partner at that time.
Over the years, Clarington has been active in taking steps to combat litter. The
Municipality has an "Adopt a Road" program and assists with organizations in
community cleanup in cooperation with "Pitch In Week". The Operations
Department continues to receive complaints about roadside litter and on the average
spends over 1200 hours a year on cleaning up these areas.
INITIATIVES UNDER CONSIDERATION:
The following additional initiatives will be considered as part of our Municipal
Campaign:
1. Review of fines for littering
2. Litter violation report form posted on web site
3. Ongoing publicity in newspaper / community guide
4. Anti-litter committee with the Business Community
802
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REPORT NO. OPD-Q03-03
PAGE 3
INITIATIVES UNDER CONSIDERATION cont'd:
5. Posters in high traffic areas
6. Special events waste procedures
7. Pitch in Canada Campaign for 2004
8. Development of Construction Work Site Awareness Campaign
9. Promote a Region of Durham Anti-Litter Campaign
FINANCIAL CONSIDERATIONS:
The City of Mississauga will make available all of the promotional items at cost to
any municipalities that wishes to join the campaign therefore the cost to the
Municipality of Clarington will be minimal. If the campaign is successful in reducing
litter, then the savings in labour costs will be realized by the reduction of complaints
and staff responding to them. There is also an opportunity to seek out Community
sponsors to offset signage, posters and stickers.
CONCLUSION:
A cooperative effort by GTA Municipalities including the Municipality of Clarington
will certainly promote a greater awareness of littering and awareness in keeping our
communities clean.
Attachments:
Attachment #1
"Don't be a Litterbug!" poster
CORPORATION OF THE MUNICIPALITY OF CLARINGTON
40 TEMPERANCE STREET. BOWMANVILLE, ONTARIO L 1 C 3A6 T (905) 263-2292 F (905) 263-4433
803
I. .
ATTACHMENT NO.: 1
REPORT NO.: OPD-03-Q3
The Bug is back to remind
you to "Stash your trash!"
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