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HomeMy WebLinkAboutCAO-011-13 Clarington REPORT CHIEF ADMINISTRATIVE OFFICE Meeting: GENERAL PURPOSE AND ADMINISTRATION COMMITTEE Date: December 9, 2013 Resolution #: - ` o-13 By-law#: Report#: CAO-011-13 File #: Subject: SUSTAINABILE CLARINGTON COMMUNITY ADVISORY COMMITTEE RECOMMENDATION #1 FOLLOW-UP RECOMMENDATIONS: It is respectfully recommended that the General Purpose and Administration Committee recommend to Council the following: THAT Report CAO-011-13 be received for information. �1 Submitted by: Franklin Wu, Chief Administrative Officer CC:FW CORPORATION OF THE MUNICIPALITY OF CLARINGTON 40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L1C 3A6 T 905-623-3379 REPORT NO.: CAO- 011-13 PAGE 2 1. PURPOSE The purpose of this report is to respond to Council's direction on the matter of reporting on what would be involved in enabling Clarington residents and businesses to easily be aware of and locate information on living and doing business in sustainable ways. 2. BACKGROUND 2.1 In its November 4th report, the Sustainable Clarington Community Advisory Committee (SCCAC) recommended (Recommendation #1) that "Council provide sufficient funding and staff to enable the Municipality's communications staff to work with Regional Communications staff and with all the different community organizations that can contribute here so that Clarington residents and business can, within the next 12 months, easily be aware of and locate information on living and doing business in more sustainable ways and on the range of initiatives the Municipality is undertaking to demonstrate leadership in sustainability and each can easily contribute their own ideas." 2.2 At its November 18th Council meeting, Resolution #GPA-547-13 was approved. It provided that in the case of recommendation #1 that "staff be requested to report to Council on: (a) how to achieve the outcomes set out in recommendation 1 (b) the costs to do this and (c) how the costs would be distributed; that such staff report be provided before the end of December, 2013 so that Council may consider this matter in the 2014 budget deliberations." 3. COMMENTS 3.1 The Sustainability Committee made it clear in its report that it is not looking for existing programs to be expanded. Rather they are only looking for existing programs to be better communicated in order to reach a clear outcome: within 12 months residents and business can easily: • be aware of and locate information on living and doing business in more sustainable ways • be aware of the range of initiatives the Municipality is undertaking to demonstrate leadership in sustainability • contribute their own ideas. 3.2 Staff have assessed how to achieve the outcomes recommended and conclude that the key communications actions include: REPORT NO.: CAO- 411-13 PAGE 3 - gather and inventory communications about the range of programs and services available to residents and businesses from sources such as the Region of Durham, Veridian, Hydro One, the conservation authorities and community organizations - place this inventory in an accessible manner on the Municipality's website - anticipate and address issues that may arise with providing this type of information on the Municipality's website, e.g., protection of privacy, ensuring a level playing field for commercial firms providing products or services in this area, keeping the information up to date - create an internal means to collect and communicate information from Municipal Departments on initiatives the Municipality is undertaking to demonstrate leadership in sustainability - create a means by which residents and businesses can contribute their own suggestions about programs and services to this inventory. 3.3 While the time frames available have not permitted detailed project planning, Staff believe that these activities while significant, can be initially accommodated within the proposed 2014 Budget of the Communications and Tourism Division and that the outcomes listed above can largely met within the 12 month time frame set by the Committee. Should more detailed project planning reveal that additional resources would be required, then the project would be scoped to work within the 2014 resources and funding sought to complete the full scope in the 2015 Budget. 4. CONCLUSION 4.1 Communicating to Clarington residents and business what programs and services are available to live and do business in sustainable ways is important. This outcome, early analysis shows, should be able to be largely accomplished within existing resources. It will get underway in the new year so this outcome can be achieved, as recommended by the Sustainable Clarington Community Advisory Committee, within one year. CONFORMITY WITH STRATEGIC PLAN —The recommendations contained in this report conform to the following priorities of the Strategic Plan: Promoting economic development Maintaining financial stability X Connecting Clarington X Promoting green initiatives Investing in infrastructure X Showcasing our community Not in conformity with Strategic Plan Staff Contact: Curry Clifford, MPA, CMO, Corporate Initiatives Officer