HomeMy WebLinkAboutCOD-016-13 Clarington REPORT
CORPORATE SERVICES DEPARTMENT
Meeting: GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
Date: May, 27, 2013 Resolution#: 1-W- . °1 By-law#:
Report#: COD-016-13 File#:
Subject: BUSINESS CARDS
RECOMMENDATIONS:
It is respectfully recommended that the General Purpose and Administration Committee
recommend to Council the following:
1. THAT Report COD-16-13 be received for information; and
2. THAT the current standard template remain in place with the exception for
Council Members to include an additional line for either a personal home/cell
phone number, or personal email or home address.
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Submitted by: Reviewed by: ��� £" •: ,
,( Marie Marano, H.B.Sc., AMCT, Franklin Wu, MAOM
Director of Corporate Services Chief Administrative Officer
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CORPORATION OF THE MUNICIPALITY OF CLARINGTON
40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L1C 3A6 T 905-623-3379
REPORT NO.: CO®-016-13 PAGE 2
1. BACKGROUND
1.1 Approximately 10 years ago, the Municipality of Clarington went through a re-
branding process to create a corporate identity. The purpose of the branding
was to create a look that would increase public recognition and awareness as
well as to establish a consistent, positive corporate image.
1.2 Business cards are a piece of the Municipality's marketing strategy and
consistency is essential to ensure a consistent visual presentation.
1.3 A standard template for Business was developed as part of the Branding
Strategy for Municipal Employees to ensure compliance with the corporate
standards. The standard template can be found within the Brand Application
Guidelines. Attached for reference is a copy of the standard Business Card
Template (Attachment 1).
1.4 Requests have been received to include additional information on the Municipal
Business Cards including but not limited to photos, translations or second
language, personal website addresses, personal telephone numbers, personal
email addresses, etc.
2. COMMENTS
2.1 The printing of a personal photo would require a total redesign of the municipal
business card plus additional cost in colour reproduction. This is also a major
departure from the branding we have been using for all municipal employee
business cards and therefore is not recommended.
2.2 The printing of personal/business website information would be beyond the
intended purpose of a municipal business card which is to be used to facilitate
municipal business. Any deviation from this could risk violating municipal policy
regarding the use of municipal resources for personal purpose.
2.3 The printing on the reverse side of additional information such as translation in a
second language is problematic due to the fact that the business cards are mass
printed and embossed with the Clarington Logo. The embossing creates an
indentation on the back which inhibits the printing on the back of the card.
2.4 The municipal business card is intended to be used for identification and linkage
of the individual to the municipality plus information such as phone number and
address that constituents can contact the council members. We understand that
some council members prefer to be contacted through personal email address
and/or home phone/address as a means to create a 24/7 availability. This is
essentially a personal choice but nonetheless does not appear to pose any issue
with the current branding format nor would it create any issue with the current
policy. All that would be involved is an extra line to capture the information the
individual council member chooses.
REPORT NO.: COD-016-13 PAGE 3
3. CONCURRENCE
Not Applicable
4. CONCLUSION
4.1 For the purpose of maintaining the municipal brand and achieving consistency of
the appearance of the municipal business card, we suggest Council approve the
recommendations contained in this report.
CONFORMITY WITH STRATEGIC PLAN — Not Applicable
Staff Contact: Jerry D. Barber, Manager of Purchasing Services
Attachments:
Attachment 1 - Business Card Template
List of interested parties to be advised of Council's decision:
NONE
Attachment 1 to Report COD-016-13
s
The Corporate stationary Business Cards
The following is the standard template to be used to comply
with corporate standards.
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0 47= ennife J.Cooke,R.D.M.R.,A.M.C.T(A)
arketin 1,Tourism&Communications Manager
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0 Tomr erance Street
Bowma vllle,Ontario L1C 3A6
Paper Stock Tel. (905)623-3379 Ext.266
Mill:DOMTAR Fax (905)6 -0584
Grade:Plainfield Pius Email 'cooke municipality.clarington.an.ca
Weight:60!h Web ML nicipalily.clarington.on.ca
Colour:Bright White
Finish:Smooth
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0.18"
------- ----
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1.38
1.73"
Clarington Logo:
Logo is a digital art file and cannot he altered
Employee Name:
Arial Black,6.519 pt.,kerning 20(left justified)
Employee Qualifications:
Arial Regular,6.519 pt.,kerning 20(left justified)
Employee Position:
Arial Regular,6519 pt.,kerning 20(left justified)
Address,City line,telephone,fax,email and web
Arias Regular,6.519 pt.,kerning 20(left justified)
6 pt,space between the address and the communication numbers
Tel.,Taff Free,Fax,Email&Web:
Arial Bold,6.519 pi.,kerning 20(right justified)
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