HomeMy WebLinkAbout2025-03-20Orono D.B.I.A Meeting Minutes — March 20,2025
Next Meeting
Date: Thursday April 17, 2025
Time: 1:00 p.m.
Location: Orono Town Hall, lower level
1. Welcome and Call to Order
a. Land Acknowledgement Statement
2. Roll Call
Present: Brad Beckstead, Will Davies, Chad Harmer, Karen Lowery, Perry
Kirkbride, Margaret Zwart, Alison Dee, Rhonda Armour, Laura Knox, Lisa John -
Mackenzie, Chris Austin and Kristyn Chambers.
3. Approval of Agenda
Motion: Brad
Seconded: Chad
Carried:
4. Approval of February Minutes
Motion: Brad
Seconded: Chad
Carried:
5. Treasures Report - Financial Statements/ Bank Balance
a) Will — provided review of Financial Report. Will and Brad have been
working with the book keeper to keep the financial report up to date. The
end of month balance is. $3232.86. The Municipality Levy has been
granted and $6500 will be deposited into the bank account. They have
purchased an online QuickBooks for transparency purposes and the cost
is $19.50/month. They are currently sourcing an email address that can be
used for contacting the DBIA and will be monitored by the executives.
6. Agenda: Presentations/Delegations
- Rhonda Armour — CBOT
- Laura Knox — Invest Clarington
Lisa - Central Counties Tourism and Kristyn Chambers Region of Durham Tourism
to present
Alison Dee - Orono Library
- Lisa - Central Counties Tourism and Kristyn Chambers Region of Durham Tourism
o Funding streams for Small Business Marketing Support, Out -of -region
Marketing Support, Route Development and Destination Development.
o Lisa and Kristyn presented the opportunities and support they can
provide to the D.B.I.A. They would like to be involved in all Orono
D.B.I.A event information and kept informed of any upcoming events
that will be held throughout the year. There is a significant opportunity
in helping with social media promotion, including photo opportunities
with influencers specifically dedicated to promoting rural tourism. The
organization is provincially funded to help businesses with the visitor
economy - tourist specific from 40K away or more. They can offer
marketing support, content suggestions and update their websites with
current D.BI.A events. D.B.I.A members are strongly encouraged to
register to be a member for their business and upload current events to
be socialized on their various platforms and websites. It will be added
to the event calendar and it will filter up to each associated website to
be promoted.
o Specific data sets and tools are offered to help businesses to
understand the foot traffic into their businesses, which can aid with
conversion and yield on tourists visiting Orono. Specifically a rural
route development tool is in the works.
o Part of this initiative is Partnership support. They are provided with
provincial funding to fund different initiatives for local businesses, and
a portion is allocated for businesses to attract tourism. This support
would cover up to 50% of the total cost of the campaign up to $2,000.
o Lisa and Kristyn to provide the reach of Central Counties Tourism and
Region of Durham Tourism reach data to D.B.IA at a later date.
Alison Dee - Orono Library
o Library Card Discount Program: The Orono Library is working on a
program for its library card holders. Show your library card and receive
a discount at participating businesses. Note: Businesses who choose
to participate in this program will decide what discount will be provided
to customers
- Chris Austin - Revival Music and Entertainment — presenting information
regarding the upcoming event at the Orono Arena on May 31St
o Orono swag will be sold during the event
o The festival has been running for 4 years and is supported by the
Lyons club who is also conducting a 50/50 raffle at the festival. The
Orono Agricultural Society will be running the bar. The Country path
has volunteered to support and help to promote local farms. Chris will
post a new advertisement for the festival including all their sponsors
closer to the festival. Ticket sales are currently at approximately 200
sold, anticipating 400 tickets to be sold.
- Laura Knox — Invest Clarington
o The Patio Permit project is now open- this project supports licensing all
seasonal patios for local businesses. The Orono sign is still in the
works- Gavin still has it. Invest Clarington is awaiting obtaining the sign
to conduct an assessment of logistical usage of the sign. The team
needs to come out to assess sizing and installation as well as
contacting neighbours to ensure the Orono Library is a good fit for
placement.
- Rhonda Armour — CBOT
o CBOT is supporting businesses and residents displaced by the
downtown Bowmanville fire.They are accepting monetary donations
from businesses to businesses directly impacted by the fire. A formal
process has now been put in place and businesses can send money
via donations(cD_cbot.ca. More information can be found on their
website and social media until April 16. The funds will be distributed
evenly to the 10 businesses impacted. Additionally, CBOT is collecting
gift cards on behalf of the Salvation Army for the residents that have
been displaced. Monetary donations can also be made to the Salvation
Army. COBT is aiding with finding new locations for the businesses
who were impacted by the fire. All businesses reopened today for the
first time since the fire.
7. Follow Up Business - DBIA downtown
Follow Up: Chad- Media Support. Chad distributed the quotes on the different media
support available at the meeting. D.B.I.A to re -group on the approach due to tourism
support now available to the D.B.I.A.
8. New Business Arising out of Minutes:
Follow Up : Brad — Monthly Mayor Meeting with DBIA chairs
- The executive has tabled a new "Shop Local and Win" campaign by Brad and
Chad who attended the monthly meeting with the Mayor. There is an opportunity
to work with other D.B.I.A's to support this initiative. An additional meeting with
another D.B.I.A has been scheduled for next Friday March 28 to discuss the
promotion of the campaign and operational logistics of determining the winners of
the campaign. Rhonda has advised to lean on CBOT for support.
Note: The executive is asking D.B.I.A members to support the Orono Swag
Initiative by purchasing swag for resale in each D.B.I.A members respective
store. The funds raised will support future D.B.I.A initiatives and events
Follow Up: Brad/Chad/Allison — Events
- Orono Fest idea — due to the growing number of events in 2025 - there will be a
possible delay of this initiative to 2026.
- Easter in the Park — The Easter Egg hunt will take place at the Orono Library on
April 26.
- Historical Walking Tour - A historic walking tour of Orono will take place at the
Orono Library on May 29.
- Antique Festival — Allistar has requested support with permitting the event
- Christmas parade - date is still TBD.
- Follow Up: Pending schedule meeting with events committee
Date of Next Meeting: Thursday April 17, 2025 @ 1:00 p.m — Orono Town Hall
(Basement)
9. Adjournment - 1:48 p.m.