HomeMy WebLinkAboutCS-02-95THE CORPORATION OF THE MUNICIPALITY OF CLARINGTON
REPORT
Subject: PUBLIC PARTICIPATION IN MUNICIPAL RECREATION PROGRAMS
It is respectfully recommended that the General Purpose and Administration Committee recommend
to Council the following:
1. THAT Report No. CS -02 -95 be received for information.
1.0 BACKGROUND:
1.1 The Community Services Department, through the Recreation Division, provides a variety
of program services to the residents of this Municipality. Some of these services are
provided indirectly through the process known as community development. This process
enables staff to facilitate the development and operation of identified programs through
liaison and consultation with the Department's many community partners.
1.2 The Community Services Department also provides an extensive schedule of direct
program services. Direct programs are those that are scheduled, staffed and
administered by the Department including: special events /programs; instructional
(structured) programs; and, non - instructional (unstructured) programs.
Report CS -02 -95 will provide Council with the participation statistics that have been
recorded for direct program services only.
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R A Ef I & R1_1 1C11P
THIS IS PRIMED CN RECYCLED PAPER
JANUARY 23, 1995 - 2 - REPORT NO. CS -02 -95
2.0 ATTACHMENTS TO REPORT CS -02 -95
2.1 Attachment # Participation In:
1 Aquatic Programs (1992- 1994)
2 Non - Aquatic Programs (1992 - 1994)
3 Recreational Swims (Summary 1993 - 1994)
4 Fitness Centre Membership Sales (1994)
3.0 AQUATIC PROGRAMS (ATTACHMENT 1)
3.1 In 1994 the Community Services Department offered a total of 670 classes encompassing
swim lessons from Waterbabies 1 (pre - school) to Swim for Fitness/Masters (adults). Of
these, 554 classes (or 83% of the total) operated with the Department having to cancel 116
classes (or 17% of the total) as they did not achieve the minimum number of registrants
required to operate at a calculated break -even point.
3.2 By reviewing the statistics presented on Attachment #1, one can see a slight shift in
participation illustrating that a portion of the client base is getting older. There is also a
noticeable shift of participation in high -level leadership (eg. National Lifeguard Service,
Instructor) programs. The most noticeable shift has been in the adult learn -to -swim
programs. In early 1994, the Department changed the individual class names from "Scared
Skinnies ", "Advanced Beginners" and "Stroke Improvement" to names that were believed to
be less intimidating (Levels 1 - 4) and perhaps more descriptive of the progressive nature of
the program's goals.
3.3 In 1995 the Department is going to investigate methods of increasing participation
in day -time instructional programs through a potential co- operative arrangement with
the schools within the Municipality. We are also investigating different approaches
to encourage young people to pursue their swimming interests in the leadership
programs and adults to include swimming as part of their fitness /active lifestyle.
4.0 NON - AQUATIC PROGRAMS (ATTACHMENT #2)
4.1 This category of program includes a broad spectrum of activities from
instructional /structured programs, such as adult fitness and summer day camp, to
non - instructional /unstructured programs, such as the recreational /public skate and
swim programs.
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9 4
JANUARY 23, 1995 -3 - REPORT NO. CS -02 -95
4.2 As seen on Attachment #2, there has been an overall increase in participation in
these "general' interest type programs. Staff has attempted to clearly define which
of the general interest type programs should be provided and which should be left
under the responsibility of our community partners. To date, the Department has
kept its focus on programs involving either specialized training and /or qualifications
(eg. fitness) or timeframes that would be beyond the scope of most community
organizations (eg. day camp programs).
4.3 In 1994, staff identified service gaps in the level of activities available on Board of
Education professional activity days (children are not in school) and in the area of
youth (13 - 17 years) programming in general. At this time there is a minimal level
of service provided by groups such as the Y.W.C.A. but staff are looking to find ways
to augment current program levels in order to ensure that there will be "something
for everyone" regardless of their age and /or interests. In 1995, the Department is
offering a unique opportunity for youth through the new "Snow Camp" initiative.
This program is designed to intrigue and challenge young people (13 - 17 years old)
with skills related to wilderness /winter survival. The program (planned for the March
Break Mar. 15th - 17th) includes theoretical training that will be reinforced in a
practical (overnight) experience at the Ganaraska Forest Centre. It's an exciting
opportunity that will encourage participants to think and work as a team.
4.4 Summer Adventure Camp continues to be a popular program choice. In 1994, in
response to inquiries of parents and the general public, the Community Services
Department added a fourth session which allowed the Department to include the
short week in August (previously the program had not been offered during this week)
plus the camp ran one week later than in previous years (ie four, 2 -week camp
sessions). Another new component to the program was the addition of an
environmental aspect to the camp schedule. The Department was able to secure a
Provincial grant, through the Environmental Youth Corp, to fund this new initiative.
5.0 RECREATIONAL SWIMS (ATTACHMENT #3)
5.1 Monthly use statistics for the various swims provided by the Community Services
Department is summarized and compared to the statistics recorded for 1993 on
Attachment #3.
905
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JANUARY 23, 1995 - 4 - REPORT NO. CS -02 -95
5.2 From the statistics recorded (January 1, 1994 to December 31, 1994) an overall
increase in participation of 13% is recorded with the most significant change in use
being witnessed in the youth category (adult and senior participation remained at par
with 1993). Comparing 1994 to 1993, the largest change in public access was in the
months of June (35% f), July (196% T) and August (69% t). This is in part due
to the co- operation of the weather at outdoor pools as fewer days were lost due to
inclement weather conditions and /or operational problems. It should also be noted
that September statistics were higher in 1994. This is attributed to the fact that the
annual maintenance shut down at the Fitness Centre was scheduled in August 1994,
while outdoor pools were still operating, rather than the traditional September
timeframe.
5.3 The Department continues to update and modify the recreational swim schedule to
maximize and encourage usage by the public. To this end, special themes such as the
moonlight swim for adults held last spring and the "floating movie" planned for June
1995, are offered as a unique way to increase community awareness and participation
in the recreational swim programs. As of the writing of this report the Fitness
Centre pool is used by the public, in either instructional or recreational swims, almost
95% of the available pool time.
6.0 MEMBERSHIP SALES (ATTACHMENTS #4 AND #5)
6.1 The Community Services Department has recorded an approximate decrease of 10%
in the area of membership sales from 1993 to 1994. Although initiatives, such as
discount coupons and the new couple membership, have been well received by the
public there is still a decline in the number of individuals purchasing memberships.
Pool memberships have basically held their own in 1994 however, significant
decreases are seen in the Pool and Squash memberships - specifically the 3 month
and 12 month categories.
6.2. The Department is currently reviewing potential membership services, such as
computerized membership listings and child supervision services, that could be
implemented in conjunction with the membership program with the goal being to
increase sales. It is realized, however, that with the increase in popularity of the
"working out" concept, some of the Centre's clients have opted to purchase
memberships in other facilities that provide on -site fitness /weight training
opportunities. ../5
906
JANUARY 23, 1995 - 5 - REPORT NO. CS -02 -95
Since these operations do not usually include swimming facilities, the Municipality's
pool memberships are relatively unaffected by this trend.
7.0 SUMMARY
7.1 Overall, participation in the direct programs services provided by the Municipality
of Clarington, through the Community Services Department, has increased by 4%.
Although a portion of this increase is attributable to population growth, it must be
recognized that the quality (and quantity) of the services provided are also a
significant contributor to the increase in participation. Staff continue to listen to and
work with our community partners, be they community organizations or individual
citizens, in order to ensure that the needs of the community are being identified and
provided for through a co- ordinated program delivery plan.
7.2 Finally, Council should be aware that on Saturday, December 31, 1994, the
Community Services Department hosted its fourth New Years Eve Family Skate at
the Rickard Recreation Complex. Due to the special nature of this event's timing,
normal admission fees were suspended and participants were asked to donate one
non - perishable food product or $1.00 per person to gain entry to the facility. As in
past operations, the Salvation Army was the benefactor of this special event. Over
the two hour timeframe more than 400 individuals participated in this event but,
unfortunately, some people could not get into the facility due to the overwhelming
response. Following the event, staff contacted Mrs. Isabel Jones (Director of Family
Services, Salvation Army) and it was estimated that over 300 pounds of food was
donated and will be distributed to families within the Municipality - it should be
noted that the majority of people who were not able to get in left their food donation
anyway. In addition to the food $117.00 was donated to the Salvation Army on
behalf of the Municipality of Clarington and its citizens. The Community Services
has already begun to plan the fifth offering of this special skate and is hoping to
`provide a schedule that will enable all those who want to, the opportunity to skate.
P. Caruana, Director
unity Services Department
JPC:JJC:dm
Attachments
Reviewed by,
Ai��..
W. H. Stockwell, /
Chief Administrative Officer
� Q
ATTACHMENT #1
to Report #CS -02 -95
AQUATIC PROGRAM PARTICIPATION
(1992 - 1994)
PROGRAM
1994
1993
1992
DIFFERENCE %
CHANGE
1994 VS 1993 1994
VS 1993
-----------------------------
WATERBABIES I
--------------------------
102
124
104
(22)
-17.74%
WATERBABIES II
47
42
28
5
11.90%
KINDERSWIM I
126
118
128
8
6.78%
KINDERSWIM II
176
118
132
58
49.15%
STARFISH
413
377
337
36
9.55%
GUPPY
260
298
293
(38)
- 12.75%
TADPOLE
163
121
118
42
34.71%
56
43
40
13
30.23%
DUCK
13
19
26
(6)
- 31.58%
SEAHORSE
6
4
(2)
- 33.33%
DOLPHIN
4
150
142
154
8
5.63%
YELLOW
189
212
223
(23)
- 10.85%
ORANGE
276
254
256
22
8.66%
RED
MAROON
244
238
239
6
2.52%
BLUE
195
153
158
42
27.45%
GREEN
102
110
103
(8)
-7.27%
LIFESAVING I
11
4
15
7
175.00%
GREY
89
86
62
3
3.49%
LIFESAVING II
9
17
9
(8)
-47.06%
80
56
48
24
42.86%
WHITE
5
12
17
(7)
-58.33%
LIFESAVING III
137
227
297
(90)
-39.65%
YOUTH SEMI - PRIVATE
1
1.47/
YOUTH PRIVATE
69
68
68
0
8
160.00%
PRE - BRONZE
13
5
48
42
(16)
-33.33%
BRONZE MEDALLION
32
24
(6)
- 14.63%
BRONZE CROSS
35
41
25
0
0.00%
LEADERS
25
25
0
4
26.67/
NATIONAL LIFEGUARD
19
15
0
15
100.00%
INSTRUCTORS
30
15
0
(9)
- 100.00%
INSTRUCTOR RECERT.
0
9
19
20
333.33%
ADULT LEARN TO SWIM
26
6
1
2.70%
MASTERS (1 /WK)
38
37
41
0
15
187.50%
MASTERS (2 /WK)
23
8
267
314
(2)
-0.75%
AQUA- FITNESS
265
----------------------------------------------------------------
TOTAL- AQUATICS
3,422
3,321
3,324
101
3.04%
908
ATTACHMENT #2
to Report #CS -02 -95
NON- AQUATIC PROGRAM PARTICIPATION
(1992 - 1994)
PROGRAM 1994 1993 1992 DIFFERENCE % CHANGE
1994 VS 1993 1994 VS 1993
-----------------------------------------------------------------------------------------
KINDERGYM
0
15
27
(15)
- 100.00%
ADULT FITNESS
130
140
35
(10)
-7.14%
SHINNY HOCKEY
470
470
370
0
0.00%
CHRISTMAS CONCERT
N/0
911
805
(911)
- 100.00%
HALLOWEIEN DANCE
259
N/0
N10
259
100.00%
XMAS PRE -TEEN DANCE
185
N/0
N/0
185
100.00%
PUBLIC SKATING -BRC
4,657
5,158
5,075
(501)
-9.71%
PUBLIC SKATING -DSC
1,107
2,600
2,738
(1,493)
- 57.42%
PUBLIC SWIMS
35,021
31,016
28,372
4,005
12.91%
SQUASH - DAILY ADM.
-----------------------------------------------------------------------------------------
1,603
2,155
2,542
(552)
- 25.61%
TOTAL- GENERAL
43,432
42,465
39,964
967
2.28%
M/B CAMP-DAILY
62
77
0
(15)
- 19.48%
M/B CAMP -WEEK
19
21
0
(2)
-9.52%
M/B TRIPS -DAILY
119
101
151
18
17.82%
M/B TRIPS -WEEK
32
25
0
7
28.00%
M/B PRE -TEEN DANCE
269
249
228
20
8.03%
M/B SPECIAL SKATES
474
273
381
201
73.63%
M /B. SPECIAL SWIMS
-----------------------------------------------------------------------------------------
1,305
738
525
567
76.83%
TOTAL -MARCH BREAK
2,280
1,484
1,285
796
53.64%
SUMMER DAY CAMP 1
54
60
20
(6)
- 10.00%
CAMP 1/1 WK
11
0
0
11
100.00%
SUMMER DAY CAMP 2
56
59
21
(3)
-5.08%
CAMP 2/1 WK
9
2
0
7
350.00%
SUMMER DAY CAMP 3
53
60
21
(7)
- 11.67%
CAMP 3/1 WK
16
4
0
12
300.00%
SUMMER DAY CAMP 4
57
0
0
57
100.00%
CAMP 4/1 WK
-----------------------------------------------------------------------------------------
6
0
0
6
100.00%
TOTAL SUMMER CAMP
262
181
62
81
44.75%
TOTAL PARTICIPATION
49,396
47,451
44,635
1,945
4.10%
ALL PROGRAMS
9 09
SUMMARY JAN FEB MAR
1994
----------------------------------
1994 -ADULT 1,461 1,844 2,071
1993 -ADULT 1,429 1,962 2,098
----------------------------------
1994 -YOUTH 450 708 870
1993 -YOUTH 513 734 974
----------------------------------
1994-SENIORS 259 380 440
1993 - SENIORS 208 354 409
----------------------------------
1994 TOTAL 2,170 2,932 3,381
1993 -TOTAL 2,150 3,050 3,481
----------------------------------
AGE GROUP SPECIAL OPEN
SUMMARY SWIMS SWIMS
----------------------------------
ADULTS 7,641 10,102
YOUTH 728 12,607
SENIORS 3,257 686
----------------------------------
TOTAL 11,626 23,395
----------------------------------
----------------------------------
ATTACHMENT #3
to Report #CS -02 -95
RECREATIONAL SWIM SUMMARY
(1993 - 1994)
APR MAY JUN JUL AUG SEP OCT NOV DEC GRAND % OF %CHANGE
TOTAL TOTAL 94 VS 93
--------------------------------------------------------------------------------------
1,154 1,315 1,397 2,009 1,210 1,129 1,423 1,568 1,162 17,743 50.66% -0.28%
1,569 1,396 1,500 1,598 1,536 800 1,360 1,536 1,008 17,792 57.50%
--------------------------------------------------------------------------------------
661 634 1,098 4,304 2,635 371 555 663 386 13,335 38.08% 45.36%
708 712 813 1,453 1,562 319 .487 606 293 9,174 29.65%
--------------------------------------------------------------------------------------
287 365 367 86 205 346 369 438 401 3,943 11.26% -0.88%
300 316 379 325 355 194 330 478 330 3,978 12.86%
--------------------------------------------------------------------------------------
2,102 2,314 2,862 6,399 4,050 1,846 2,347 2,669 1,949 35,021 100.00% 13.18%
2,577 2,424 2,692 3,376 3,453 1,313 2,177 2,620 1,631 30,944 100.00%
TOTAL % AGE
BY AGE TOTAL
---------------------------
17,743 50.66%
13,335 38.08%
3,943 11.26%
---------------------------
35,021 100.00%
---------------------------
---------------------------
MEMBERSHIP
JAN
FEB
MAR
APR
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
TOTAL
--------------------------------------------------------------------------------------------------------------------------------------------------
1993
--------------------------------------------------------------------------------------------------------------------------------------------------
POOL - 10 TICKET
ADULT
38
32
39
41
42
28
27
10
0
36
42
29
364
434
YOUTH
4
2
5
5
3
5
26
8
0
2
2
4
66
65
FAMILY
--------------------------------------------------------------------------------------------------------------------------------------------------
5
3
5
1
2
8
13
4
0
3
3
2
49
50
POOL - MONTHLY
ADULT
11
14
12
8
5
12
13
5
45
4
7
5
141
128
YOUTH
1
0
1
1
0
0
23
9
7
0
0
0
42
22
FAMILY
0
1
1
0
0
2
20
4
0
0
0
0
28
22
POOL- 12 MONTHS
ADULT
8
1
5
1
2
1
1
2
8
6
6
1
42
52
ADULT /DISCOUNT
0
4
5
1
0
3
0
0
0
0
0
0
13
14
YOUTH
1
0
0
0
0
0
0
0
0
0
0
0
1
0
FAMILY
1
1
0
0
0
0
4
1
1
4
0
0
12
7
FAMILY /DISCOUNT
--------------------------------------------------------------------------------------------------------------------------------------------------
0
0
0
0
0
0
0
0
2
0
0
0
2
1
POOL & SQUASH - 10
TICKET
ADULT
11
10
11
3
2
2
2
11
0
1
5
6
64
55
YOUTH / SENIOR-----------
0--------
0--------
0----
0
0
0
0
0
0
0
1
1
2
-------- -- - - - --
- - - -0- ------------------------------------------------------------------------------------------
POOL & SQUASH - 3
MONTH
ADULT
2
0
0
0
0
0
0
0
0
2
2
0
6
28
COUPLE
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
0
0
0
0
0
N/A
YOUTH /SENIOR
--------------------------------------------------------------------------------------------------------------------------------------------------
0
0
0
0
0
0
0
0
0
0
0
0
0
4
POOL & SQUASH - 12
MONTH
ADULT
0
0
1
1
1
0
0
1
0
1
1
0
6
42
ADULT /DISCOUNT
0
0
0
1
1
0
0
0
0
0
0
0
2
17
COUPLE
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
0
1
0
1
2
N/A
COUPLE /DISCOUNT
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
7
7
4
1
19
N/A
YOUTH /SENIOR
0
0
1
0
0
0
0
0
0
1
1
1
4
8
YOUTH /DISCOUNT
0
0
0
0
0
0
0
0
0
0
0
0
0
1
CORPORATE
0
0
0
0
0
0
0
0
0
0
0
0
0
N/A
TOTAL
82
68
86
63
58
61
129
55
70
68
73
51
864
952
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