HomeMy WebLinkAboutWD-37-87 TOWN OF NEWCASTLE
` ; t REPORT File # - '
Res. #
By-Law #
MEETING: THE GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
DATE: MAY 19, 1987
REPORT #: WD-37-87 FILE #:
SUBJECT: ROAD NAME SIGNS/TOURIST PROMOTION
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RECOMMENDATIONS:
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It is respectfully recommended:
That this report be received for information.
REPORT:
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Resolutions C-874-86 and C-877-86 referred correspondence from the Orono
Exotic Cat World and Ontario Hydro respectively (attached), to Public Works j
for consideration and report back to G.P.A.C.
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Report No. WD-37-87
Funding was approved in the 1987 Public Works Budget to complete the signing
of road names in the rural area of Newcastle and a program has been
initiated to install the required signing. As mentioned in the budget
documents, traffic signing is being upgraded in conjunction with the road
name signing program.
The concerns raised in the corespondence from the Orono Exotic Cat World and
Ontario Hydro with respect to tourist promotion are being considered as part
of the tourist promotion strategy which is currently under review.
Attached are letters that have been sent to the Orono Exotic Cat World and
Ontario Hydro as an update with respect to the concerns raised.
Respectfully submitted, Recommended for presentation
to the Committee,
M
Gordon J. Ough, P. Eng. , — rence %,, Kotseff,
Director of Public Works. Chief mfdistrative Officer.
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Attachments
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CORPORATION OF THE TOWN OF NEWCASTLE
40 TEMPERANCE STREET
BOWMANVILLE, ONTARIO
L1C3A6 TELEPHONE 623-3379
May 12, 1987.
Ontario Hydro,
Darlington Generating Station,
P.O. Box 1000,
Bowmanville, Ontario.
U C 3W2
Attention: Suzanne Stickley,
Community Relations Officer.
Dear Ms. Stickley:
On October 9, 1986, you wrote Mayor Winters regarding concerns
with respect to the lack of adequate road name and tourist
promotional signing in the Town of Newcastle. You will be
pleased to know that Council included funding in the 1987 Public
Works Budget to complete road name signing in the rural area of
the Town of Newcastle.
With reference to the suggestions that signing be implemented to
promote and advertise the local tourist attractions, I would
advise that discussions are currently ongoing with respect to
tourist promotion in the Town of Newcastle and the question of
signing as it relates to tourist attraction identification is
one of the aspects being investigated.
I trust that this update will be of interest to you and you can
count on substantial upgrading on the road name signing in the
Town of Newcastle this summer.
Yours truly, /
Gordon J. Ough, P. Eng. ,
Director of Public Works.
GJO:jco
cc: Mayor J. Winters
L.E. Kotseff, C.A.O.
�h Communications Direction
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Box 1000, Bowmanville, Ontario L1C 3W2 .1
October 9, 1986
Mayor John Winters
The Corporation of
The Town of Newcastle
40 Temperance Street
Bowmanville, Ontario
L1C 3A6
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Re : Signs in the Town of Newcastle
Dear Mayor Winters,
The subject of signs, both marking roads and welcoming
people to the Town of Newcastle, has crime to my attention
many times in the past months-
During tourist season for visitors , we display brochures
for many local attractions at the .Darlington Information
r_ Centre. People often ask us for directions .to shopping,
_ dining etc. and without road signs- marking -corners it is
very hard to direct them.
An organized g nized system of road i-,tame signs with, perhaps,
Et" , additional promotional .sicjq-is for attractions would create
w a unique identity for the Town of' Newcastle. 'I am sure
that every public business would- be .happy to pay for
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an arrow or strip .sign added beneath a street sign to
direct people to their location. Design control over
these signs could enchance the appearance and therefore
the public image of the Town.
=i Signs announcing a traveller's arrival in the Town of
Newcastle would also improve the image of the Town to
5 . its own citizens as well as visitors. Tourist attractions
would be pleased to have their names mentioned on this
sign as well. For example: you might say "Welcome to
r the Town of Newcastle, Home of the Orono Exotic Cat World,
Mosport, .Tyrone Mill, Bowmanville Zoo, etc. " on your
entry signs .
— continued continued
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Mayor John Winters - 2 - October 9/86
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,j These suggestions came up at a group meeting of tourist
attraction operators in the Town of Newcastle. We
would appreciate Council's consideration of these
suggestions.
Yours truly,
F Suzanne Stickley
Community Relations Officer
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Darlington Generating Station
j C.C. J. McCredie
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CORPORATION OF THE TOWN OF NEWCASTLE
40 TEMPERANCE STREET
BOWMANVILLE, ONTARIO.
L1C3A6 TELEPHONE 623-3379
May 12, 1987.
Wolfram H. Klose,
Orono Exotic Cat World,
R.R. # 1,
Orono, Ontario.
LOB 1MO
Dear Mr. Klose:
RE: Road Name & Directional Signing - Town of Newcastle
On October 15, 1986, you wrote Mayor Winters regarding your
concerns with respect to the lack of adequate road name and
directional signing in the Town of Newcastle.
You will be pleased to know that Council approved funding in the
1987 Public Works Budget to install road name signs on the
intersections in rural Newcastle.
With reference to your thoughts that a Tourist attraction sign
on Highway 35/115 at Highway 401, aI can tell you that
discussions have been going on with the Ministry of
Transportation and Communications regarding tourist related -
signing on highways such as 401 and 35/115. The Ministry's
signing policy does not allow us to erect a sign as you
suggested.
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Orono Exotic Cat World - Road Name Signing
Discussions are currently ongoing with respect to tourism
promotion in the Town of Newcastle and the question of billboard
advertising is one aspect being investigated.
I trust that this update will be of interest to you and you can
count on the road name signs in your area being installed in
early 1987.
Yours truly,
G.J. Ough, P. Eng. ,
Director of Public Works.
GJO:jco
cc: Mayor J. Winters
L.E. Kotseff, C.A.O.
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ORONn, ONTARIO -. CANAL , Loe j X10, Phone= 416-983-5ot4
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15 October. 1986 Communications Di rectionjq® D_6
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. ' }fAYOR Town of Newcastle
JOHN WINTERS 4 #
.�•: i0 Temperance Street
`'�'�•` C 3A5
MILLL, ONTARIO
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Dear Mayor Winters ,
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' `` At the recent Breakfast Meeting with you and several Business
.k Owners from this area, the topic of poor or non existent Street
and Directional Signs came up. Everybody agreed, that it is a
disgrace, the way we are practically trying to "hide" our
Tourist Attractions in this area, instead of being proud of
4 them and giving them every support needed. Bringing in Tourists
would surely benefit all the other stores, attractions and businesses
in our township also .
Our road seems not even worth mentioning on .a directional sign.
There is only one sign Taunton Road and the arrow pointing to
the left (we are located at the right turn road) . We have spent
great amounts of money to have brochures printed and to advertise
our new Tourist Attraction - how then would your average Tourist
s , find our place - how could the directions be easily explained?
(Turn at the road with No Name?)
This years , things were made much worse, with the great delay in
Road Construction. We had put up signs at our intersection with
ZOO and an arrow to the right - but we received a letter from
the Dept-of Transport , ordering us to remove these signs . Now what?
Because of the Construction and also due to the non existent
directional signs to our Cat World, we have lost about at least
S000 visitors to our place. Although we have erected Advertiisement
Signs on Highway 35/115, once people get to the turn-off road they miss it and once passed this little road, they would not
know how to get into our place. Who knows that there is a secret
back exit from the Dutch Oven Restaurant? I `
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' Would it not make sense to place a sign right at the turn off
on Hwy 401 - and list the Tourist Attractions that can be reached
;G by driving along HWY 35/115, like Mosport , Tyrone Mill, Kirby Museum ,j ,
and so on? If these Attraction Signs would be of a certain colour
and made. of a uniform design, they would not be offending to the eye,
but could make this area actual?.y more inviting and friendlier .
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If you drive north, there are directional signs to all the Marinas
Attractions and Hotels - why not here? Lets hope, we can come out of
the dark ages and support our beautiful area and the business eo le ! '
trying to make a home here .
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