HomeMy WebLinkAboutPSD-008-05
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REPORT
PLANNING SERVICES
Meeting:
GENERAL PURPOSE AND ADMINISTRATION COMMITTEE MEETING
Date: Monday, January 10, 2005
Report #: PSD-008-05 File #: PLN 38.4,1
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By-law #:
Subject:
DRAFT FINAL REPORT
RECOMMENDED POLICY CHANGES:
CLARINGTON COMMERCIAL POLICY REVIEW
RECOMMENDATIONS:
It is respectfully recommended that the General Purpose and Administration Committee
recommend to Council the following:
1, THAT Report PSD-008-05 and the draft final report on Recommended Policy Changes:
C/arington Commercial Policy Review be received;
2, THAT the Report be circulated to the Region of Durham and the Commercial Policy
Review Stakeholders Group for comment;
3. THAT the Report be made available for public comment for a 30 day period; and
4. THAT the interested parties listed in this report be advised of Council's decision.
Submitted by:
Reviewed by: ~ ~--L-CA ~
d Q, Crome, M.C.I.P., R.P.P. Franklin Wu,
r of Planning Services Chief Administrative Officer
CP*DJC*df
5 January 2005
CORPORATION OF THE MUNICIPALITY OF CLARtNGTON
40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L 1 C 3A6 T (905)623-3379 F (905)623-0830
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REPORT NO.: PSD-008-05
PAGE 2
1.0 BACKGROUND
1.1 In May 2004, Council approved the undertaking of a two studies as an advance
component of the statutory review of the Clarington Official Plan. The two studies were:
. The Commercial Policy Review
The Commercial Policy Review ("CPR") is an overall review of the commercial
policies of the Clarington Official Plan and Secondary Plans addressing the
commercial structure of the Municipality and the appropriate policy framework. It
also included market impact analysis, urban design analysis and transportation
analysis,
. A Review of the Bowmanville West Main Central Area Secondary Plan
Two major proposals for expansion and development of the Bowmanville West Main
Central Area led to the need for a review and update of the Bowmanville West Main
Central Area ("BWMCA") Secondary Plan provided that the overall commercial
policy review confirmed that additional f100rspace was warranted in the Municipality.
A consulting team headed by Meridian Planning Consultants Inc., including
urbanMetrics Inc. Tate Economic Research, Brook Mcilroy Inc. and TSH Limited is
undertaking the Studies.
1,2 The applications submitted by West Diamond Properties and Players Business Park
(companies jointly controlled by the Kaitlin Group and Metrus Developments) and by
Holloway Holdings Limited were being considered by staff. The Official Plan requires
that the Municipality undertake a market impact study (to be funded by the developer)
for proposals of this magnitude. With the determination of the need for the Commercial
Policy Review, the market impact analysis was broadened and incorporated as part of
the CPR.
1,3 In October, the first component of the Commercial Policy Review was completed and a
report titled Commercial Policy Review - Context and Issues was released for public
comment and input by the Community Stakeholders Group that has been established
for the Study. The report documented the key findings on the issues identified to date.
2.0 RECOMMENDED POLICY CHANGES REPORT
2,1 The draft final report on Recommended Policy Changes - Clarington Commercial Policy
Review has been forwarded under separate cover. The report presents the consultant's
analysis of the current commercial policies, reviews alternative approaches to
commercial planning, the market analysis, the transportation issues and urban design
issues. The report recommends the consultant's preferred approach to commercial
planning in Clarington and recommends changes to the commercial policies of the
Official Plan. The consultants will present a brief overview of the study findings for the
Committee's benefit at this GPAC meeting.
2.2 There are two companion reports to the main report as follows:
. Clarington Commmercial Policy Review: Retail and Market Impact Analysis
. Commerical Policy Review - Urban Design Issues and Opportunities
69~,'i,j
REPORT NO.: PSD-008-05
PAGE 3
The companion reports were prepared as background information for the summary
report described above. The urban design report is expected to be available later this
week.
3.0 NEXT STEPS
3.1 The Reports will be made available on the municipal website and in the Library for the
public to review and comment. The Community Stakeholder Advisory Group will be
meeting to review the findings at their next meeting planned for Thursday January 13th.
In addition, a Open House is scheduled for the evening of the January 13th to allow
input from all residents and retailers in Clarington.
3.2 Following these sessions, staff and the consultant team will be working to finalize the
reports incorporating input from the Stakeholder Advisory Group, residents and
businesses in the Municipality,
3,3 A review of the Bowmanville West Main Central Area Secondary Plan is proceeding in
recognition that there is market opportunity for recapture of expenditure out flows and
the desirability to concentrate and focus commercial uses in a central location for a
growing population. The additional floorspace can be accommodated either within the
existing BWMCA or include the expansion of the BWMCA conditional upon achieving
desired municipal land use, urban design and transportation objectives.
3.4 Over the coming months, staff will be reviewing the consultants' recommendations on
the general amendments to the Clarington Official Plan and working with the
consultants on the BWMCA Secondary Plan.
4.0 CONCLUSIONS
4,1 It is recommended that draft final report Recommended Policy Changes - Clarington
Commercial Policy Review be received and circulated for comment.
Attachments:
Attachment 1 -
Attachment 2 -
Draft Recommended Policy Changes - Clarington Commercial Policy
Review (Under separate cover)
C/arington Commercial Policy Review: Retail Market and Impact Analysis
(under Separate cover)
61:1 <ij i. ~
REPORT NO.: PSD-008-05
PAGE 4
Interest parties to be notified of Council's decision:
Robert Hann
Bryce Jordan
Peter Smith
Robert DeGasperis
Ron Hooper
Steven Zakem
Stan Stein
Marvin Green
Sam Cohen
Anthony Turnbull
Evelyn Rozario
John Wells
Carmela Cappelli
Scott Arbuckle
Peter Walker
Mark Frayne
Suzanne McCrimmon
Ron Hooper
Gene Chartier
Ted Watson
Gail Rickard
Michael Patrick
Ian Smith
Bill Humber
James Vinson
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Draft Final Report
Recommended Policy Changes
Clarington Commercial Policy Review
December 17, 2004
Meridian Planning Consultants Inc.
Executive Summary
1. Introduction
1.1 Purpose of the Study
1.2 Planning Process
2. Context and Issues Report
2.1 Findings
3. Approaches to Commercial Planning
4. Market Impacts
5. Transportation
6. Summary of Urban Design Principles
7. Preferred Approach to Commercial Planning in Clarington
8. Proposed Changes to the Commercial Structure and Policies
9. Current Applications
Supporting Reports
Market Analysis – urbanMetrics
Urban Design – Brook McIlroy
Executive Summary
Context
1. Council approved the undertaking of a Commercial Policy Review (“CPR”) in May
of 2004. In addition to reviewing the overall commercial structure and policy
framework in Clarington the CPR was also intended to address the commercial
applications in process in the context of the current policies and recommended
changes. A series of meetings and working sessions involving the Community
Stakeholder Advisory Group, the consulting team and staff have been held.
2. The recommended approach provides land use designations and policies that
meet market demands yet ensure the achievement of the planned function
objectives for the downtowns, and the transportation and urban design objectives
for the key central areas.
3. The preferred approach to commercial planning in Clarington can be described
as one that will:
integrate market, urban design and transportation objectives;
provide less restrictive commercial policies by creating a simplified
hierarchy;
phase new development according to anticipated demand without regard
for the type of store;
emphasize municipal initiatives to foster the health of the downtowns; and
focus development in the urban centres.
Potential for Growth
4. Forecast population growth in the Municipality of Clarington will result in
significant market growth creating the need for additional retail space to serve
this growth. By 2021, Clarington is expected to increase by some 35,800
persons.
5. Clarington residents are currently spending a significant portion of their retail
dollars outside of Clarington. There is a significant opportunity to recapture a
portion of these expenditures with new retail facilities in Clarington.
6. The market analysis by urbanMetrics provides an understanding of the demand
for commercial space in Clarington to the year 2021. The analyses of potential
impacts of new commercial development on existing commercial centres
concludes that 720,000 square feet of new retail space can be built in the short
term without causing undue impacts on the existing commercial centres.
7. Thus, based on relatively conservative assumptions, in addition to the proposed
and committed space evaluated of approximately 550,000 square feet, an
additional approximately 170,000 square feet would be warranted (at the low end
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 i
of the sales per square foot performance range utilized) by 2010. By 2021, over
1.0 million square feet of additional space would be warranted by the market.
8. It is proposed to continue the policy relationship between the anticipated market
demand and the amount of floorspace available to the consumer. The
relationship will not make a distinction as to the type of floor space (food,
department store etc.) in order to best respond to consumer preference and in
recognition that there is becoming less and less distinction among store types in
the goods that are retailed.
Transportation, Urban Design and the Grid System
9. It is a key objective of the municipality to ensure that the Durham Highway 2/King
Street can maintain its function as a “main street” though the Centres and still
provide an effective means of transport across the municipality.
10. The development of the grid road system is critical to maintaining the established
vision and function of King Street as a “main street” through the West
Bowmanville Main Central Area. The minor roads making up the grid allow for
flexibility in access and internal traffic circulation, and alternative routing for local
trips. When fully developed, the grid system will facilitate a reduction in traffic
demand along King Street, and specifically a potential reduction in the turning
movements at the signalized intersections.
11. The phasing and implementation of future transportation improvements in the
West Bowmanville Main Central Area will require a comprehensive study as part
of the Secondary Plan review. A review should also be completed to assess the
residential area to the north through the Secondary Plan process which is
underway.
12. The further development of West Bowmanville and Courtice Centre should be
designed in a comprehensive manner such that the area is connected by
common features and design elements. The grid road network will be a key
element in achieving urban street blocks to accommodate pedestrian and
vehicular traffic and will create opportunities to incorporate common design
elements along the public road network.
13. Given the size of the Centres different areas within them may receive different
design treatments consistent with the urban design vision, the functions of
specific areas, transportation facility needs and the surrounding context.
The Locations for Growth
14. From an urban structure perspective the preferred policy approach is to
concentrate commercial uses in existing urban areas. The existing Centres are
and will be central to the growing population. In addition they form the ‘nodes’
along Clarington’s main street, a key element of the long term urban structure
objectives. The potential commercial development should be focused, not
dispersed. This approach is completely dependent on achieving the necessary
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 ii
and essential connection between the market, and the urban design and
transportation objectives of Clarington.
15. The public authority to approve new commercial development in the municipality
should be exercised in a manner that completely integrates the market, urban
design and transportation issues.
16. Consistent with the current Official Plan policy other new centres or commercial
areas should not be created over the five year term.
17. The Downtowns of Bowmanville, Newcastle Village and Orono are extremely
important historical resources that define the character of Clarington. The primary
reason for limiting the scale of commercial development in Clarington is the
ongoing health of the historic downtowns. Positive municipal policies, strategies
and initiatives should be used to foster the health of the downtowns.
18. Retail and service commercial uses in the downtown are generally small in size
and serve more specialized markets. As such certain types of specific use and
retail store size minimums may be imposed in areas outside of downtowns in
order to focus specialty retail uses and government/office/administrative
functions in the downtowns.
19. East and West Bowmanville should be defined as one area in the Official Plan
with two districts, each with a distinctive planned function – the downtown and
east business district as Bowmanville Downtown District and West Bowmanville
as Bowmanville Uptown District. The creation of a single large commercial centre
will provide support for Downtown Bowmanville.
20. The Bowmanville Regional Centre including the Bowmanville Uptown District and
the Bowmanville Downtown District, as well as the Courtice Centre, Courtice
West District and the Newcastle Village Downtown District should have sufficient
land areas designated with boundaries provided for in the Secondary Plans to
allow for additional commercial development in the range of 720,000 square feet
of gross leasable retail floor space. This growth could occur in the existing
designated areas and/or the expansion of the areas dependent on the
achievement of the urban structure objectives of the municipality.
21. Local and Neighbourhood Centres are currently designated as symbols on the
Official Plan land use schedules with policies outlining the range of sizes and
types of uses permitted in the centre. Not all of these centres have developed as
the residential communities have been built. The refinement of these areas
should be addressed through the consultation stage.
22. There are currently five Highway Commercial Areas designated by the Plan. The
experience over the past decade suggests that some of these sites are not
required for large scale retail uses and/or should be limited in scope in order to
achieve the CPR review objectives of building and supporting the urban structure
by focussing commercial development in key areas.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 iii
23. A further session with the Community Stakeholder Advisory Group is proposed to
be held in mid January 2005 in order to obtain comments and further input into
the recommendations contained in this report. An open house will also be
provided to present the report findings and recommendations and obtain input
from the general public.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 iv
1. Introduction
The Clarington Official Plan was approved in October 1996. Since that time
retailing in Ontario has continued to change and traditional planning policies have
been challenged with the advent of large format stores, the establishment of Wal-
Mart in Canada and the continuing trend for automotive, department and food
stores to carry a much broader variety of retail goods.
Section 23.1.5 of the Clarington Official Plan directs that a review of the Official
Plan must take place at least once every five years to consider the need for a
complete review of the Official Plan. Currently, there are also a number of
commercial development proposals that will impact on the community and the
commercial planning framework. In order to properly address commercial
planning in Clarington, Council approved the undertaking of a Commercial Policy
Review (“CPR”) in May of 2004.
In addition to the CPR, a further study has been commenced to address updates
and revisions to the Bowmanville West Main Central Area Secondary Plan.
Several of the recommendations from this report will also be implemented
through the Bowmanville West Main Central Area Secondary Plan.
1.1 Purpose of the Study
The CPR was intended to address the following:
Is the overall commercial structure and policy framework in Clarington
appropriate and what, if anything, needs to be changed?
What key principles should be used in the planning, design and
implementation of commercial and central areas?
How can the historic downtown areas in Bowmanville, Newcastle and
Orono remain vibrant if there is an increase in commercial floorspace in
their respective markets?
Should the retail floorspace thresholds in the Bowmanville West Main
Central Area Secondary Plan be maintained, modified or deleted?
What transportation infrastructure is needed to support commercial areas
and how can the Main Street function of Central Areas be implemented?
What Smart Growth and built form principles should be incorporated in the
development of commercial and Central Areas?
What should the planned function of the Bowmanville East Main Central
Area and the Bowmanville West Main Central Area in Clarington’s
commercial hierarchy be?
Are further policies necessary to ensure the vitality of existing and
proposed Central Areas?
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 1
What, if any, adjustments are required to the existing commercial policy
hierarchies?
The CPR was also intended to address the commercial applications in process in
the context of the current policies and recommended changes.
1.2 Planning Process
The CPR work program was divided into three phases: Background Research,
Analysis and Final Report and Recommendations. Throughout the process a
series of meetings and working sessions involving the Community Stakeholder
Advisory Group, the consulting team and staff were held. The Community
Stakeholder Advisory Group consists of members of the public, representatives
from the local BIA’s, and representatives for various landowners. The consulting
team is led by Meridian Planning Consultants Inc. (planning), with assistance
from Brooke McIlroy (urban design), Totten Sims Hubecki (TSH) (transportation),
and urbanMetrics and Tate Economic Research (market impact).
Background Research
The background research phase of the CPR involved a review of a number of
commercial policy issues as well as an analysis of the commercial development
and policy context for Clarington. The background research was compiled into a
report entitled “Context and Issues Report – Clarington Commercial Policy
Review”.The report provided a general overview of the evolution of commercial
uses and policy, a description of Clarington’s commercial facilities and functions,
an examination of the existing planning and urban design context, an analysis of
the market and transportation context, and a discussion of the options and issues
surrounding the regulation of commercial development in Ontario. The report
also provided a number of findings to be further considered as part of the
analysis phase of the CPR.
Consultation
During the background research phase of the CPR, a series of public
consultations were held. Meetings with the Community Stakeholder Advisory
Group were held on June 21, 2004 and October 27, 2004. At the June 21, 2004
meeting an overview of the background planning and market information was
presented and the group was provided with an opportunity to discuss issues and
concerns.
On September 14, 2004, a workshop was held with the BIA to discuss the CPR
in relation to the Community Improvement Plans being undertaken in their
respective downtowns as well as to discuss general commercial planning issues.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 2
On October 27, 2004, the Context and Issues Report was presented together
with alternative options for commercial planning to the Community Stakeholder
Advisory Group. The group provided comments on the alternative options.
Final Report and Recommendations
This draft final report presents the conclusions of the analysis of the current
policies and commercial structure, reviews the alternative approaches and the
recommended changes to the commercial land use designations and policies in
the Official Plan. The recommendations also address the currently proposed
commercial development applications. Accompanying this report are separate
documents dealing with the market analysis and urban design recommendations.
It is intended that this draft final report be circulated for discussion and comment.
A further session with the Community Stakeholder Advisory Group is proposed to
be held in mid January 2005 in order to obtain comments and further input into
the recommendations contained in this report. An open house will also be
provided to present the report findings and recommendations and obtain input
from the general public.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 3
2. Context and Issues Report
2.1 Findings
As a result of the review of Clarington’s historical commercial development, the
current commercial structure, the planning policy framework, the market analysis
and the transportation framework, there were several general findings related to
commercial policy in Clarington. These findings have been further assessed and
are described in Exhibit 1, Findings.
The findings and resulting questions have been analyzed in relation to the
current Official Plan and in relation to options for commercial planning which are
discussed in the next section of the report.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 4
EXHIBIT 1: FINDINGS
Key Findings Discussion
1. Clarington’s existing commercial policy structure is -need to simplify the policy structure
somewhat dated. New terminology would be useful. The -consider use of new terms
existing policies referring to specific stores by name -consider consistency with new Regional terms
needs to be removed. -opportunity should be provided for larger format retail store
2. The two main commercial areas are Bowmanville East -the two areas should be combined for the purpose of the Official Plan
Main Central Area and Bowmanville West Main Central -they can be described as one main central area with two distinct functions
Area.-both should maintain their Secondary Plans
3. While separate in geographic area, there are several -there is a need to recognize the functional distinction between the east and
references to the Bowmanville West Main Central Area west areas
functioning in a similar manner as the Bowmanville East -this should be provided through land use, urban design, and transportation
Main Central Area. There is an emphasis on replicating policies
the downtown in the west area.
4. An approach to commercial planning that continues to -market impacts and planning considerations should be related to the health
relate the supply of land for commercial uses to the of the downtown
forecast demand is appropriate insofar as it may assist in -lands should be designated and phased in relation to market demand
fostering the role of the downtown.
5. The market analysis indicates that by 2010, an additional -the location of the new retail development should be consistent with urban
720,000 square feet of retail commercial space will be design, transportation and urban structure objectives.
required to meet market needs without significantly
impacting the function of the downtowns or other
commercial centres.
6. The focus of commercial activity in Clarington has been -this corridor should remain as the focus of commercial activity
along the Durham Highway 2/King Street corridor.
7. The Courtice Main Central Area needs to be confirmed as -Additional areas in Courtice are not needed for commercial growth in the
to where it can meet commercial needs. short term based on the deferred policy recommendations
8. Newcastle Village and Orono provide for historic -need to remain as local areas
downtown areas and these areas should be supported. -need policies for support
9. Downtown Bowmanville plays a vital role in the -consideration should be given to broader downtown policies and initiatives
community. -need to establish flexible policies to allow intensification and redevelopment
opportunities
10. Transportation infrastructure must reflect past -grid road system function is extremely important to maintain goals and
recommendations and policies objectives for the Bowmanville West Main Central Area
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 5
3. Approaches to Commercial Planning
The current goals of the Official Plan with respect to Central Areas and
commercial uses are to:
develop the Central Areas as the focal points of economic, residential,
social and cultural activities for the various communities within Clarington;
provide for other types of specialized commercial uses to meet the needs
of residents; and,
to respond to and accommodate new trends in the commercial sector and
direct them to appropriate locations.
Through the CPR consultations and background work, it is clear that these goals
remain very relevant. The Plan should continue to ensure that there are a variety
of locations for commercial uses to allow the market function to provide for a
range of choice for local consumers. The Official Plan should also continue to
protect and foster the role of the historic downtown areas. The largest urban
centre in Clarington, the grouping of West Bowmanville, the historic Bowmanville
downtown and the East Business District, has the opportunity to function as a
regional centre.
Three alternative approaches to commercial planning were presented as part of
theContext and Issues Report at the Community Stakeholder Advisory Group
session on October 27, 2004. The alternative approaches represented a
reasonable range of choice available to the municipality given the current
planning framework. Two of the options were reflective of either end of the
regulatory spectrum; one being the most restrictive, controlled approach and the
other being a very general, non-regulatory approach. The option originally
entitled “protecting the downtown” was meant to represent an option in the
middle which within itself could have a range of options and implications.
The planning controls available to implement commercial policy include the
following:
use permissions by land use and store type (food, department store);
-
limits or caps on the size (floorspace or land area) of various centres;
-
limits on the size (floorspace) of individual stores; and,
-
limits on the amount of types of floorspace (food, department store);
-
These limits or caps can also be implemented in a phased manner by linking the
amount of land or floorspace to population thresholds. This is done to match the
demand or anticipated market with the supply of commercial floorspace. A report
on the anticipated supply and demand for commercial space to the year 2021 is
provided under separate cover and summarized in Section 6 of this report.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 6
Each option is generally described below with an example of how and where it is
presently utilized. The options are then assessed based on the implications they
present in relation to land use, the market and transportation. The options are
described as the controlled hierarchy, maximum range of choice and flexible
controls.
Controlled Hierarchy
The controlled hierarchy option/approach would mean that the current structure
and content of policies in the Official Plan would continue and could in fact be
more restrictive. The approach establishes a fairly tightly defined planned
function for each commercial area and uses controls on the amount and type of
floor space to both permit and protect the planned functions.
This option requires limits on the amount of commercial gross leasable area
which can be developed by type of floor space (DSTM, food etc.) based on
thresholds and caps as well as very specific use permissions, essentially
matching the anticipated demand by store type with the use permission and
maximum sizes. This approach also requires the need for market studies to
assess market impact in regard to new commercial development proposals over
a certain size (currently 2,500 square metres is utilized in the Clarington Official
Plan) to ensure the supply and demand equation continues to be balanced.
Maximum Range of Choice
The maximum range of choice option/approach generally designates more land
than is needed to meet market needs in order to provide the opportunity for a full
range of commercial uses. The intent is to encourage a high degree of
competition and consequent choice for consumers. Lands with suitable
characteristics for a complete range of uses and building sizes are made
available in locations that can adequately be serviced, with good transportation
facilities and with little or no impacts on adjacent uses. No market studies are
required and no action is taken to preclude a reasonable degree of competition
among commercial uses. This approach would require the removal of any
restrictions on size from the Official Plan. It also generally describes commercial
uses in categories which are very broad in terms of the types of uses permitted.
Flexible Control
The public interest in using controls on the amount of commercial floor space in
Clarington is primarily related to the protection of the role and function of the
historic downtowns. The third option/approach would provide for some controls
based on the market demand with phasing to control the amount and type of
development at any one time, with some horizon year identified. The timeframe
could be the five-year period prior to another Official Plan Review or a longer
period of time. This third option/approach could have the objective of fostering
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 7
the planned function of the downtown areas by limiting the amount of new
commercial development within a specified time period (based on market
analysis), essentially continuing to match the potential commercial development
areas with growth in the population. This option/approach could also require
market studies to ensure the planned function of a commercial centre and/or
downtowns was maintained.
Exhibit 2, Comparison of Options, provides a comparative review.
Given its current commercial objectives and historical context, an approach
which combines a range of choice with the protection of the downtown would
best serve Clarington’s needs. An approach should be used which provides land
use designations and policies that meet market demands yet ensures the
achievement of the planned function objectives for the downtowns and the
transportation and urban design objectives for the key central areas. This
necessary and essential connection between the policy approach to market and
the urban design and transportation objectives of Clarington is perhaps the single
most important conclusion of the Commercial Policy Review. The public
authority to approve new commercial development in the municipality should be
exercised in a manner that completely integrates the market, urban design and
transportation issues.
It is proposed to continue the policy relationship between the anticipated market
demand and the amount of floorspace available to the consumer. The
relationship will not make a distinction as to the type of floor space (food,
department store etc.) for several reasons. First, without a policy restriction the
market place can best respond to consumer preference. Second, there is
becoming less and less distinction among store types in the goods that are
retailed. Food can be bought at a WalMart, televisions at a Loblaws and both at
a Canadian Tire. Finally, the flexibility inherent in not defining different forms of
retail use means the market place can respond to Clarington’s consumer needs
within the framework of a commercial policy structure that achieves the broader
urban structure objectives. While individual users may change, the concentration
of retail uses, in the Bowmanville Centre, Courtice Centre and the other centres,
will remain.
The current market analysis has determined the amount of floorspace that can
be developed over the next five years without significant impact on existing uses
or planned centres. The floorspace can be converted to land area based on a
25% ratio of building area to land area, as approximately 75% of any commercial
site is required for parking, circulation, loading and landscaping. The only
exception to this control would be in cases where developments are phased, and
subsequent phases are not immediately supported by the market. In these
cases, maximum floor space limits may be used.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 8
EXHIBIT 2: COMPARISON OF OPTIONS
MunicipalImplications
OptionDescription Comments
Example
PlanningTransportation Market
Controlled-continued controls City of Guelph -can require -transportation -outflow to -restricting choice too
Hierarchy on size and type of constant infrastructure can surrounding severely may not be in
commercial uses Town of Whitby amendments be implemented municipalities can be the public interest
with detailed -limits can with anticipated significant -controlling the market
hierarchy, Clarington become outdated phased -can limit consumer could prove to be
thresholds, quicklydevelopment choice detrimental
maximum-can protect -can interfere with -need to have some
floorspace limits downtownmarketcontrols for the
and required market through -can protect sites downtowns
studies restrictive which don’t develop
approach for years
Maximum-“let the market City of -more-can lead to -can have impacts on -lack of control can lead
Range of decide” approach. Mississauga now appropriate in inefficiencies with the planned function to poor planning
Choiceuses this built out areas the transportation of areas and -there is a need for
-can lead to blight network playing downtownssome structure and
Orilliain no-growth “catch- up” control in a growing
areas community
- would be a
significant break
from past
practice
Flexible
-flexible controls -more than 1/3 of -structured and -allows-still allows impacts -downtowns are critical
Control
can be used to municipalities in organized appropriate on the downtowns to community component
provide a policy the GTA utilise approach can transportation be considered - task is to only control
approach that is an approach with provide a general infrastructure -provides more what might affect the
tailored to the goals flexible controls hierarchy which planning and flexibility for planning downtowns
and objectives of but with an allows for a range implementation to respond to the
the municipality emphasis on of choice and with phasing market
- less concerned protecting the provides policies -depending on -can interfere with
with specific uses downtownsto strengthen the the level of market forces and
downtowns and control it can also lead to outflow –
ensure planned lead to again depending on
functions inefficiencies the level of control
maintained
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 9
4. Market Impacts
urbanMetrics inc. and Tate Economic Research Inc. prepared a retail market
demand and impact analysis for the Municipality of Clarington as input to the
Clarington Commercial Policy Review. The detailed background research is
included in a document entitled “Clarington Commercial Policy Review,
Background Data, Municipality of Clarington”, dated August 20, 2004 and the full
report entitled “Clarington Commercial Policy Review Retail market and Impact
Analysis Municipality of Clarington, Ontario” is also available under separate
cover.
Planning policy attempts to provide a range and breadth of choice to consumers,
at easily accessible locations that cause little or no impact on the existing key
centres. Planning also attempts to ensure that these locations do not negatively
impact adjacent uses as a result of traffic or other site-related conditions. The
number, location and size of commercial uses are a function of the market for
such uses and the municipality’s planning objectives. Market analyses help
determine how much land should be available in a community to provide floor
space for consumer goods and services.
It is necessary to know the nature and scale of the need for additional
retail/service space in order to consider and understand how new commercial
facilities might best be located to serve the anticipated market – both inside and
outside of the municipality. This information is needed both in order to
understand the current strengths and weaknesses of the Municipality’s existing
retail/service structure and to determine the additional space that will be needed
to serve future residents within the municipality’s trade area.
The basic approach adopted in the market analysis is similar to that used in
numerous other commercial policy review market studies across Ontario for
many years, employing both quantitative and qualitative assessments. The initial
task is to assess the current and future demand by major retail category in the
municipality. The increase in future demand over the base year demand is then
defined as the ‘residual potential’.
The residual sales potential for various retail categories is converted into
estimates of ‘warranted’ additional space (meaning needed to serve the market).
This calculation uses sales per square foot productivity factors in order to
determine the additional space needed. Additional analyses are then undertaken
to understand the impact of any new facilities on the sales per square foot of
existing retail categories.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 10
Additional Warranted Space Analysis
The market analysis has included estimates of additional warranted space for six
major retail store types, including: non-department store DSTM (department
store type merchandise), department store DSTM, supermarket,
grocery/specialty food stores, home improvement and home & automotive.
A significant conclusion of the background work was that a very large percentage
of shopping dollars are spent by Clarington residents outside of the municipality.
The opportunity to ‘recapture’ these sales provides the potential for growth in the
retail facilities without any need for population growth in Clarington.
A number of scenarios have been evaluated, as detailed in Appendix A to the
main market report, and as outlined below:’
Scenario A – Market Growth Only
– This scenario was included to
determine the future market opportunities in Clarington based on market
growth and real growth only (i.e. assume inflow from consumers living
outside of Clarington equates to outflow sales). Even without an increase
in recapture from outside of Clarington, a significant amount of retail space
could be accommodated in Clarington in future years. For example, by
2010, additional non-department store DSTM space warranted would
amount to 208,000 square feet, at an average sales per square foot level
of $275. Total retail space warranted amounts to approximately to
400,000 square feet by 2010 at an average sales per square foot of $330.
Scenario B – Base
(used for the impact analysis) - This scenario
assumes an opportunity for some recapture of Clarington residents’
expenditures currently being captured by retail facilities outside of
Clarington if certain additional commercial development occurs in
Clarington. Based on the assumptions in this scenario, additional non-
department store DSTM space warranted in Clarington by 2010 would
approximate 400,000 square feet (at $275 per square foot), with total retail
space amounting to about 720,000 square feet (at an average of $325 per
square foot).
Scenario CHigher Recapture
– – This scenario reflects higher or more
aggressive assumptions regarding recapture opportunities from outside of
Clarington. In this scenario, the opportunity for additional retail space
within Clarington is higher. For example, non-department store DSTM
space warranted would amount to 473,000 square feet by 2010 at $275
per square foot, with some 852,000 square feet of total retail space
warranted at $325 per square foot.
Impact Analysis (Scenario B)
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 11
In addition to the calculation of warranted space, a detailed impact analysis was
undertaken based on Scenario B assumptions. The impact analysis assumes
the following major retail proposals in Clarington with a first full year of opening in
2007:
West Diamond & Players site – Relocated Loblaws supermarket from
Clarington Centre, proposed Wal-Mart department store and ancillary
retail and service uses (Phase 1 only).
Valiant Properties – Expansion of Clarington Centre Zellers store and re-
tenanting of former Loblaws space.
Halloway Holdings Limited – Proposed Home Depot store and ancillary
retail space.
Valiant Properties – Courtice Main Central Area
Torgan Group – Proposed retail centre development, home improvement
centre, retail space included.
It was assumed that only one home improvement centre would be in operation by
2007. For the purposes of the analysis it does not matter which home
improvement centre is constructed.
A number of other retail commercial applications in Bowmanville and Newcastle
Village that would be more local serving have also been included in the analysis.
Another home improvement store could enter the market beyond this period
through increased recapture of sales from outside of Clarington, market growth
opportunities (including available residual sales from other store types which sell
home improvement store merchandise), and sales transfers from existing stores
in the local market.
The Scenario B analysis assumes that all of this proposed/designated retail
space would open in 2006, with a first full year of operation in 2007. A
directional impact analysis has been undertaken which evaluates the potential
sales impacts of the proposed/designated space on all supermarkets and
department stores in Clarington, as well as DSTM facilities in Bowmanville Mall,
other Bowanville East Main Central Area including the downtown, Bowmanville
West Main Central Area, other Bowmanville, as well as east and west Clarington.
The following summarizes the results of our impact analysis:
Market Growth and Recapture Opportunities Exist that will Support
Additional Retail Space in Clarington
1. Forecast population growth in the Municipality of Clarington will result
in significant market growth creating the need for additional retail
space to serve this growth. By 2021, Clarington is expected to
increase by some 35,800 persons.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 12
2. Clarington residents are currently spending a significant portion of their
retail dollars outside of Clarington, and particularly in other Durham
Region communities, such as Oshawa. As such, there is a significant
opportunity to recapture a portion of these expenditures with the
addition of new retail facilities in Clarington. The table below illustrates
the percentage and volume of expenditures that Clarington residents
currently make at selected major store types outside Clarington.
Category Percentage of Clarington Residents’
Clarington Residents’ Expenditures Outside
Expenditures Made In Clarington (2003 $)
Clarington
Supermarket 66.9% $38.3 million
Department17.0% $62.5 million
Store
Non-Department34.2% $137.4 million
Store DSTM
Home12.3% $15.9 million
Improvement
All proposed retail space, as evaluated in Scenario B, could be developed
by 2007 with additional opportunities for other space in the future. This
would include space on other existing designated sites in Clarington (e.g.
in Courtice) and well as the opportunity for expansion of existing proposed
sites.
3. Non-Department Store DSTM Analysis – The analysis indicates that all
the proposed non-department store DSTM space evaluated (354,100
square feet) could be developed by 2007, without critical impacts on
the existing space or designated sites within Clarington.
4. Department Store Analysis – The analysis indicates that the proposed
Wal-Mart (Phase 1) or a similar facility could proceed by 2007 without
critical impacts on the existing Zellers department store in Clarington
Centre.
5. Supermarket Analysis – The analysis indicates that the proposed
Loblaws relocation and expansion (Phase 1) or a similar faciltiy could
proceed by 2007 without sales impacts on existing supermarkets in
Clarington.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 13
6. Home Improvement Centre – One home improvement centre can
proceed by 2007, without impacts on existing retailers in Clarington.
As noted earlier although only one home improvement centre has been
evaluated, our analysis does not preclude another store entering the
market. With continued market growth, the available residual potential
in other store categories which sell home improvement merchandise,
and the opportunity for increased recapture of sales from outside of
Clarington in the future, would not preclude another home
improvement centre from entering the market beyond 2007. It is not
expected that the impacts of two such stores would be significantly
greater than one store given the limited facilities in Clarington at the
present time.
Net Warranted Additional Space in Clarington
Overall, the analysis indicates that there are significant retail development
opportunities within the Municipality of Clarington in the short term. This
proposed new retail space will allow Clarington residents to shop locally and will
increase the strength and convenience of the retail environment within the
Municipality.
The following graphs illustrate the net additional space warranted in Clarington in
2010 and 2021 based on the Scenario B analysis. These space calculations
have been adjusted to exclude the proposed space, as evaluated in the impact
analysis. As indicated, by 2010, excluding the existing proposed space
evaluated, approximately 168,000 square feet of additional retail space would be
warranted (at the low end of the sales per square foot performance range
utilized). By 2021, over 1.0 million square feet of additional space would be
warranted, based on these same sales performance levels, with some 603,000
square feet based on the high end of the sales per square foot range utilized.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 14
Scenario B:
2010 - NET ADDITIONAL WARRANTED SPACE IN CLARINGTON
(net of proposals evaluated)
(Excludes sales transfers from existing stores, the opportunity for sales transfers from one store category to another, and
increased recapture opportunities)
100,000
80,000
60,000
40,000
20,000
0
-20,000
-40,000
-60,000
SupermarketDepartment StoreOther DSTMHome ImprovementHome and AutoSpecialty Food
21,700-17,700-42,100-16,90022,000-4,000
High Sales/Sq.Ft. Range
34,70013,30082,9005,10029,0003,000
Lower Sales/Sq.Ft. Range
Scenario B:
2021 - NET ADDITIONAL WARRANTED SPACE IN CLARINGTON
(net of proposals evaluated)
(Excludes sales transfers from existing stores, the opportunity for sales transfers from one store category to another, and
increased recapture opportunities)
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
SupermarketDepartment StoreOther DSTMHome ImprovementHome and AutoSpecialty Food
109,70061,300313,90026,10063,00029,000
High Sales/Sq.Ft. Range
141,700117,300580,90062,10086,00047,000
Lower Sales/Sq.Ft. Range
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 15
5. Transportation
The CPR has established that significant additional retail development can be
accommodated in Clarington. As retail commercial growth occurs it will be critical
to ensure that transportation network capacity can accommodate new growth in
an efficient manner. This approach will require phasing given the likely time
period for development.
Much of the commercial growth is to be directed to the key urban areas. It is a
key objective of the municipality to ensure that the Durham Highway 2/King
Street can maintain its function as a “main street” though the Centres and still
provide an effective means of transport across the municipality.
A key growth area will be the West Bowmanville Main Central Area. Currently
the development in this area includes major retail uses such as Canadian Tire,
Zellers and Loblaws, ancillary retail uses, restaurants, a cinema, a fire station,
and a recreation complex. The recent proposals for development in the area
have been for large format retail stores (i.e., big box development) that are
focussed on the King Street (Highway 2) corridor.
This type of land use is auto dependent and will require improvements to the
road network serving this area. With the anticipation of transit consolidation and
expansion as a Durham Region service, an improved road network will also
accommodate bus routes and support higher levels of transit use.
Within the West Bowmanville Main Central Area, the transportation infrastructure
required to support continued growth includes intersection improvements along
King Street, including signalization at Boswell Drive and Green Road, the
extension of Green Road southerly to Baseline Road, and the completion of
various links that form a grid road network. The minor roads that are currently
planned to complete the grid include the extensions of Uptown Avenue,
Clarington Boulevard, Prince William Boulevard, and Boswell Drive. This would
be reviewed further in the Secondary Plan update.
The development of the grid road system is critical to maintaining the established
vision and function of King Street as a “main street” through the West
Bowmanville Main Central Area. The minor roads making up the grid allow for
flexibility in access and internal traffic circulation, and alternative routing for local
trips. When fully developed, the grid system will facilitate a reduction in traffic
demand along King Street, and specifically a potential reduction in the turning
movements at the signalized intersections.
It is expected that the grid will allow King Street to continue to function as a four
lane facility with conventional intersection lane arrangements, and provide for
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 16
both commuter traffic and turning movement traffic generated by the existing and
future West Bowmanville developments. Without the grid system, it is anticipated
that King Street would eventually require a general widening to six basic lanes,
and signalized intersections would eventually require dual turn lanes to
accommodate the traffic demand associated with the proposed development
levels. The latter type of improvements would be contrary to the “main street”
vision, and would not be consistent with the urban design features currently in
place and those proposed.
The phasing and implementation of future transportation improvements in the
West Bowmanville Main Central Area will require a comprehensive study as part
of the Secondary Plan review. A review should also be completed to assess the
residential area to the north through the Secondary Plan process which is
underway. This is necessary since the north-south grid road links extend from the
West Bowmanville area into the northerly areas and intersect with the planned
extension of Long worth Avenue.
Longworth Avenue is significant in that it is a major east-west collector in the
Bowmanville road network, and its extension from Scugog Street westerly to
Green Road is expected to provide relief to the King Street corridor. The
comprehensive study is required to ensure that the linkages between the
commercial and residential areas take into account future transit service and
routing, emergency access, school transportation requirements, and provide the
desired flexibility in route choice for commercial and residential traffic.
Addressing these transportation requirements in a system context, will confirm
and define the role and function of King Street as a “main street” according to the
vision established by the Official Plan.
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December 17, 2004 17
6. Summary of Urban Design Principles
TheUrban Design Issues and Opportunities Repor,t which will be issued unders
separate cover, noted that the existing Clarington Official Plan and Secondary
Plans provide some good urban design guidelines which have been the result of
previous studies and staff recommendations. It is recommended that additional
general urban design guidelines be considered as part of the CPR with more
detailed guidelines being developed through the West Bowmanville Main Central
Area Secondary Plan process.
The following text provides examples of additional urban design criteria that
should be considered for large format retail and the historic downtown/transition
areas. These guidelines are intended to provide a framework for further
discussion and consultation with municipal staff, stakeholders, and the public.
Major New Retail Development
The further development of West Bowmanville and Courtice Centre should be
designed in a comprehensive manner such that the area is connected by
common features and design elements. The grid road network will be a key
element in achieving urban street blocks to accommodate pedestrian and
vehicular traffic and will create opportunities to incorporate common design
elements along the public road network. Other common elements which should
be considered for the area should include building heights, façade treatments,
setbacks, pedestrian infrastructure and streetscaping.
It is also recognized that given the size of the Centres, different areas within
them may receive different design treatments consistent with the urban design
vision, the functions of specific areas and the surrounding context. For example,
Clarington Boulevard is an area for high quality pedestrian retail environment
with specific façade, and streetscape treatment required. Smaller retail units with
appropriate building form will be important to further animate the street and
provide a link to the residential areas and high school to the north.
Parking areas should also be developed in a consistent manner and be broken
up to avoid large tracts of parking lots. Edging and entrance features should be
strong and provide a sense of place so that the public knows they are in the West
Bowmanville and Courtice Centre areas. This identity can be further enhanced by
an amenity or architectural feature for the area (clock tower, public square).
Urban design guidelines to be used in considering the development of large
format retail developments should also include the following:
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 18
Facades
Excessively long facades should incorporate recesses and
projections along a minimum specified percentage of the length of
the facade.
Where the façade abuts a public street, windows, awnings, and
arcades should total a minimum percentage of the facade length,
Principal building entrances should be highly visible with
features such as canopies or porticos, arcades, and landscaping.
Predominant exterior building materials should be of high quality
materials such as brick, wood, or sandstone. Concrete block
panels or pre-fabricated steel panels are not permitted as the
predominant exterior building materials.
Exterior materials should be varied in colour and texture where
appropriate to provide architectural interest.
Setbacks
The maximum setback of some buildings to a public or private street
should be reduced and minimum and maximum distances should be
specified.
Community amenities such as a seating area, water feature, public
art installation, etc should be provided within setbacks to a public
street or at specified locations within parking areas.
Pedestrian Infrastructure & Streetscaping
Sidewalks should be provided on both sides of all adjacent public
streets to facilitate pedestrian movement and access.
A continuous internal pedestrian walkway should be provided from
the perimeter public sidewalk to the principal customer entrances.
This internal walkway should feature landscaping, benches, and
pedestrian scaled lighting.
Sidewalks should be provided along the full length of the building
along any facade featuring a customer entrance and along any
facade abutting public parking areas.
Internal pedestrian walkways should provide a weather protection
feature such as an awning within a minimum specified distance of all
customer entrances.
Internal pedestrian walkways should be distinguished from driving
surfaces through the use of special paving, bricks, or stamped
concrete to enhance pedestrian safety and the attractiveness of the
walkways.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 19
Parking Areas
Off-street parking spaces located between the front facade of the
principal building and the primary abutting street should be minimized
to reduce the visual impact of large format parking areas.
Parking areas should incorporate pedestrian walkways to enable safe
and direct movement to principal customer entrances.
Landscaping planters and modules should be located at each end a
row of parking spaces.
Historic Downtowns
Development in the historic downtown areas should be encouraged to meet
design criteria that emphasis the character of the downtown. Most downtown
development will occur through infill and intensification and as such some
consideration should be given to the following guidelines:
Infill Development:
• The setback provisions for infill development should be calculated
based on the average setback of adjoining properties.
The height of infill development should be controlled by a
minimum and maximum percentage of the average height of
adjacent buildings.
Rooflines for new development should match or compliment pre-existing
heritage roof lines if adjacent or proximate to the site of
redevelopment.
On wide lots, building façades should be designed to appear as
multiple storefronts at grade. This subdivision maintains the
storefront rhythm of the street wall.
Storefront design should be designed to maintain the rhythm of the
heritage storefront character with its recessed entries and large bay
windows.
Residential apartments above street level shops should be
encouraged as this use contributes to increased street animation.
Parking areas should be located at the rear of new and infill
development and accessible via a public or private laneway. All
parking areas should be screened by landscaping from the public
street
To support the transition of Heritage areas to adjacent street
related development and nearby residential areas, traditional form
elements including pitched roofs, gable ends, dormer windows, and
other architectural features should be incorporated into the design
of new buildings.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 20
7. Preferred Approach to Commercial Planning in Clarington
The preferred approach to commercial planning in Clarington generally can be
described as one that will:
integrate market, urban design , land use compatibility and transportation
objectives;
provide less restrictive commercial policies by creating a simplified
hierarchy;
phase new development according to anticipated demand without regard
for the type of store;
emphasize municipal initiatives to foster the health of the downtowns; and,
focus development in the urban centres.
The intent is not to regulate competition but to ensure that the planned function of
the downtowns and the commercial centres are maintained while continuing to
provide accessibility and convenience for the public.
The amount of commercial floorspace should continue to be co-ordinated with
the growth of the market. Thresholds for the Bowmanville West Main Central
Area may continue to be required to implement the findings of the market
analysis . The market analysis by urbanMetrics provides an understanding of the
demand for commercial space in Clarington to the year 2021. The analyses of
potential impacts of new commercial development on existing commercial
centres concludes that 720,000 square feet of new retail space can be built in the
short term without causing undue impacts on the existing commercial centres.
If there is excess market demand beyond the forecast within that time period,
additional new commercial development can be accommodated through
intensification and infill in existing planned areas.
From an urban structure perspective the preferred policy approach is to
concentrate commercial uses in existing urban areas including the expansion of
the Bowmanville West Main Central Area (BWCMA), which consists of the
existing special policy area and additional lands to the north. The existing
Centres are and will be central to the growing population. In addition they form
the ‘nodes’ along Clarington’s main street, a key element of the long term urban
structure objectives. The potential commercial development should be focused,
not dispersed. Again, this approach is completely dependent on achieving the
municipality’s urban design and transportation objectives.
Consistent with the current Official Plan policy other new centres or commercial
areas should not be created over the five year term.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 21
This approach, in policy terms, is based on the following logic.
General
Clarington is a large, well located and rapidly growing municipality that
consists of several well established communities.
The largest settlement area today and in the future will be Bowmanville.
New commercial development should be focused in the existing Main
Central Areas as they are the most central places in the municipality.
The most central place is Bowmanville East and West and this should
remain and continue as the area where commercial uses are focused.
The historic downtown in Bowmanville must not be unduly impacted by the
larger format commercial uses concentrated in Bowmanville West and
would benefit relatively from the proximity as compared to similar uses
drawing shoppers to another municipality.
Approval of development in the Main Central Areas should conceptually
integrate the achievement of urban design, market and transportation
objectives in the Secondary Plans. All objectives must be achieved for
development to proceed.
King Street/Highway 2 is the “main street” of the major urban centres in
Clarington which should develop as a high quality urban environment
accommodating vehicular traffic, pedestrians and the main transit spine.
Over time the road environment should become more urban in character
as adjacent development intensifies and orients to the road.
Commercial Structure
The current commercial structure and policy framework should be
simplified wherever possible.
The commercial hierarchy should provide for designations which balance
the achievement of their planned function and the ability to serve
consumers with a range and choice of goods.
As such the planned functions set out in the Official Plan should be more
general, more flexible and allow the market to function to the extent that it
will benefit consumers while permitting the downtowns to grow and foster
as a location for administration, cultural and institutional uses, service and
specialty retail.
The revised policy structure should be in conformity with the Region’s
general direction.
The Plan should phase the approval of commercial land needs based on
market demand, linking population growth to the amount of land
designated and allowing the market to determine the exact size, mix and
nature of the retail space.
The amount of land designated should be based on current coverage
requirements and should assume opportunities for intensification in the
existing central areas.
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December 17, 2004 22
Highway Commercial areas and policies must be refined to reflect their
existing and intended role and function. They are intended to
accommodate large format retail uses such as home improvement stores
but not become major concentrations of retail space or accommodate
uses which are important to the development of key urban centres (such
as department or food stores).
Specialty commercial uses like those anticipated in Port Darlington should
be encouraged in Tourism Nodes and Special Policy Areas.
Commercial uses in Employment Areas should continue to be limited in
scale and intended to service employees in the area and be accessory
uses.
Retail warehouses should be directed to existing centres rather than Light
Industrial Areas.
Market Impacts
The amount of commercial land designated should be phased based on
market need over a five year planning period.
From a market perspective the additional warranted space to 2010 beyond
current commitments could be reasonably accommodated within the
proposed Bowmanville Regional Centre through new development on
vacant land and through intensification.
Market impact studies will only be required for commercial developments
which would result in the addition of substantially more commercially
designated floor space, expansion to existing areas or by the designation
of new areas. The focus of any market impact study should be on the
impact to the planned function of downtowns and should be required at
Council’s discretion.
Given the fragility of the downtowns, conservative assumptions regarding
impacts should be used in the release of new floor space.
Downtowns
The Downtowns of Bowmanville, Newcastle Village and Orono are
extremely important historical resources that define the character of
Clarington.
The primary reason for limiting the scale of commercial development in
Clarington is the ongoing health of the historic downtowns.
Positive municipal policies, strategies and initiatives should be used to
foster the health of the downtowns, wherever possible new development
should contribute to the health of downtowns.
Policies in the Official Plan must clearly define the role and function of the
downtowns, their importance and the need for them to remain as
important locations for government, cultural, institutional, office,
residential, service and specialty retail uses with a pedestrian oriented
environment.
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December 17, 2004 23
Retail and service commercial uses in the downtown are generally small in
size and serve more specialized markets. As such certain types of
specific use and retail store size minimums may be imposed in areas
outside of downtowns in order to focus specialty retail uses and
government/office/administrativefunctions in the downtowns.
Downtowns shall be pedestrian oriented and provide for street-related
commercial uses. Automobile related uses should be discouraged from
locating in the downtowns and prohibited from the historic areas.
Infilling will be encouraged in the downtown and the combination of new
pedestrian-oriented, street-related commercial development with
residential uses should be promoted.
The Regional Centre - Bowmanville East and West
The creation of a single large commercial centre will meet several urban
structure objectives.
With the majority of new commercial development focused in one central
location in close proximity it should provide support for the Downtown.
East and West Bowmanville should be defined as one area in the Official
Plan with two districts, each with a distinctive planned function – the
downtown and east business district as Bowmanville Downtown District
and West Bowmanville as Bowmanville Uptown District.
Transportation infrastructure must be consistent with the objectives for
these areas.
Strong urban design policies are needed to ensure these areas are
developed and redeveloped according to the Official Plan goals,
objectives and direction.
Regional Official Plan Changes
The Region is proposing to amend its current commercial policies by providing a
much more generalized framework and eliminating many elements of commercial
development that is currently regulated at the Regional level. The Region’s
interest in commercial areas is proposed to be limited to proposals of 56,000
square metres or more or any proposal requiring a market population of 75,000
people or more. The Region has also suggested that Main Central Areas now be
referred to as Regional Centres and Central Areas be referred to as Centres.
While Clarington supports a commercial policy that promotes nodes and
corridors, they have raised some issues regarding the Region’s removal of
interest in areas less than 56,000 square feet.
The recommended changes to Clarington’s commercial policy structure would
conform to the Region’s general directions identified to date.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 24
8. Proposed Changes to the Commercial Structure and
Policies
General Policies
There are several general policies in the Official Plan which refer to goals and
objectives for commercial development. There do not appear to be any changes
required to the general policies except for a possible reference to population
projections and targets that are to be updated as shown below.
Proposed Policy
SectionExisting Policy
Changes/Notes
5. Growth 5.3.3 The management of growth in urban Table 5-1 will be updated in the
Management areas shall be consistent with the future. The population projections
principles of sustainability, flexibility, used in the market impact analysis
adaptability over time, protection of will be referenced in the
ecosystems, compactness of urban form, amendments to the commercial
intensification of existing areas, mix and policy section.
integration of uses and the progressive,
orderly extension of urban development.
Central Areas and Commercial Areas
Clarington’s current commercial policy structure is based on a hierarchy which
provides for commercial land use designations in Central Areas (main, sub-
central or local), Neighbourhood Commercial or Highway Commercial Areas.
Further specific designations are found within the Secondary Plans. The various
types of Central Areas are further defined by location (Bowmanville East,
Bowmanville West, Courtice, Newcastle, and Orono). The Central Areas have
caps placed on the amount of retail and personal service gross leasable area
that is permitted.
The Central Areas are not limited to commercial uses and as such any changes
to these areas and policies must be carefully done to ensure the intended
function is maintained. Changes to the names will also need to be reflected in
references to the areas in other sections of the Plan (e.g. in the residential
neighbourhoods section there are tables referring to housing densities and
targets in the Main Central, Sub Central Areas).
The following proposed recommended changes are intended to maintain the
current intended planned function of the Central Areas, including the downtowns,
and simplify the commercial component. It is also important to maintain the
locational references in the new designation names.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 25
The Central Areas shall be redefined as follows:
Bowmanville Main Central Areas (East and West) will now be defined as
Bowmanville Regional Centre.
one area and known as the
The Bowmanville Regional Centre will be further defined through the
Secondary Plans as the Uptown District and the Downtown District (the
Downtown will include the historical downtown and the east business
district).
Courtice Centre.
Courtice Main Central Area will now be defined as the
Newcastle Village Main Central Area will now be defined as the
Newcastle Village Downtown District.
Courtice West
Courtice Sub-Central Area will now be defined as the
District.
Local Centres
Local Central Areas will be defined as and further
reviewed.
Orono Downtown.
Orono Local Central Area will be defined as the
Convenience
Neighbourhood Commercial Areas will be defined as
Centres.
and further reviewed
Highway Commercial Areas - the terminology should remain as is.
The Bowmanville Regional Centre including the Bowmanville Urban District and
the Bowmanville Downtown District, as well as the Courtice Centre, Courtice
West District and the Newcastle Village Downtown District should have sufficient
land areas designated with boundaries provided for in the Secondary Plans to
allow for additional commercial development in the range of 720,000 square feet
of retail gross leasable area Approximately this amount of retail commercial floor
space is warranted by 2010 by the additional demand resulting from the growing
population and the recapture of shopping dollars that are currently leaving the
community. It should be noted that additional lands should be designated to
accommodate the non-retail service space that typically locates in the type of
developments proposed. This would add an additional 15%-20% to the retail
space warranted in the market analysis.
The land use schedules including those that refer to the Neighbourhood Planning
Units should be amended to reflect the revised hierarchy.
Local and Neighbourhood Centres are currently designated as symbols on the
Official Plan land use schedules with policies outlining the range of sizes and
types of uses permitted in the centre. Not all of these centres have developed as
the residential communities have been built. In addition there are applications
before the municipality to redesignate some of the sites. An initial review of the
experience over the past decade suggests that the two designations may be
combined with the centres serving a more local function. The refinement of
these areas should be addressed through the consultation stage and confirmed
with the final recommendation report as to the locations of existing and planned
local and neighbourhood centres.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 26
There are currently five Highway Commercial Areas designated by the Plan.
The experience over the past decade suggests that some of these sites are not
required for large scale retail uses and/or should be limited in scope in order to
achieve the CPR review objectives of building and supporting the urban structure
by focussing commercial development in key ares.
One of these areas at Liberty and 401 is built out and no longer available for
additional development. The second site is at Baseline Road and Waverly Road
and includes the Torgan application and other lands. The Torgan portion of this
site is designated and mostly zoned for commercial uses. This site also includes
redevelopment potential of an existing transport depot. A third site, at the
intersection of Highway 401 and Courtice is a deferred area. Development has
not proceeded on this site and there are adjacent use permissions for
employment areas. This site should be designated for light industrial purposes
consistent with the northerly part of the designation and the adjacent lands. The
fourth area in north Orono, the current site of the Co-Op should be retained. The
fifth site is the location of the West Diamond/Players application.
One area that will be required to be addressed is the continuation of the
commercial land use policies in the Secondary Plans. There are currently a wide
range of commercial designations in the Secondary Plans. These should be
redefined as shown on Table 1 below, with the update to each Secondary Plan
to provide for a consistent set of Secondary Plan commercial designations and
policies.
Table 1 – Secondary Plan Commercial Designations
Current Commercial
Secondary Plan Proposed Designation
Designations
Bowmanville East MCA Street Related Commercial Area Same
Strip Commercial Area General Commercial
Mixed Use Area Same
Bowmanville West MCA Retail Commercial To be determined in
Office Commercial Secondary Plan process
Courtice Sub-Central Area Primary Commercial General Commercial
Mixed Use Area Same
Office Commercial Same
Newcastle village Street Related Commercial Area Same
Strip commercial Area General Commercial
Mixed Use Area Same
Port Darlington Marina commercial Same
Village Commercial Same
South West Courtice Convenience commercial Should be shown as a
neighbourhood centre
Exhibit 3, Recommended Policy Changes, details the recommended changes to
the current policy framework and policies.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 27
SectionExisting Policy Proposed Policy Changes
10.1 Goals To develop the Central Areas as focal points of economic, Primary goal should be:
social and cultural activities for various communities.
To ensure there are a variety of locations for commercial uses to allow
To provide other types of specialized commercial uses to meet
the market function to provide a full range of choice for local
resident needs.
consumers.
To respond and accommodate new trends in the commercial
Add:
sector and direct them to the appropriate locations
To protect and foster the role of the downtowns.
To develop the Bowmanville Regional Centre as an urban centre and
the primary focal point for economic, social and cultural activities
Clarington.
Keep:
To provide other types of specialized commercial uses at locations to
meet resident needs.
To respond and accommodate new trends in the commercial sector
and direct them to the appropriate locations
10.2To provide for the development of the Bowmanville Main
To provide for the development of the Bowmanville Regional Centre
ObjectivesCentral Area as a Regional Centre.
as a defined Regional Centre which consists of Uptown District and
To integrate retailing with other traditional Central Area
the Downtown District.
functions.
To continue the growth and development of commercial uses in a form
To create Central Area people-oriented places.
founded on strong urban design principles that provide an efficient
To preserve and enhance the vitality and charter of the historic
urban centre with pedestrian amenities and building styles that reflect
downtowns
the character and history of the community.
To discourage strip mall expansions
To preserve and enhance the vitality and character of the downtowns.
To discourage/preclude strip mall expansions.
To provide opportunities for intensification through new development.
To develop both Districts as mixed-used centres including residential
uses
General Policies
10.3 General Central Areas shall contain Main, Sub and Local Central Areas There should be a section called which includes the
Policies for following:
Central
Areas
redevelopment and intensification of all commercial areas should be
encouraged;
all uses should be complementary to the intended commercial
functions;
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 28
SectionExisting Policy Proposed Policy Changes
no new Centres, Districts or Areas or major expansions to existing
Centres, Districts or Areas save and except Local Centres and
Neighbourhood Centres shall be permitted prior to the next OP review
after 2010
Urban Design Principles: The current Urban Design principles should be further developed and
-grid system of streets and walkways enhanced based on the recommendations in the final Urban Design Report.
-integrated and diverse mix of uses
-active street life through the provision pocket parkettes,
outdoor patios, displays and other amenities
-human scale, buildings of high architectural quality
grade level doors and windows
street benches, awnings and pedestrian scale lighting with
streetscape amenities
-buildings with a continuous facade
-development within the historic downtown should complement
existing buildings, consistent height setbacks, floor and ceiling
levels
-transit supportive environment
-public safety
10.3.3 -all Central areas shall have mixed use developments - incorporate in the description of each designation
10.3.4. -redevelopment in the form of intensification - incorporate in the description of each designation
10.3.5 -no expansions to the Central Area shall be permitted unless - incorporate in the description of each designation
part of a comprehensive Official Plan Review
- replace with:
10.3.6 -any application for rezoning for retail commercial Applications to amend the Official Plan to expand any
development in excess of 2500 square metres will require a Centre, District or Area or create a new Centre, District or Area will require
retail impact study a market impact study to assess the impact on the planned function of the
downtowns
10.3.7 Development criteria shall be implement in the review of This section should also be updated with the final urban design
development applications: recommendations.
-buildings shall be street-fronted and provide direct street
access -parking areas should be sited to the side rear or
underground
-land use compatibility is to be achieved between commercial
and residential uses through appropriate building siting, design
and landscaping
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 29
SectionExisting Policy Proposed Policy Changes
-landscaping shall be high quality
-building form and siting shall minimize noise, wind and shadow
impacts and enhance views
-refuse collection shall be internal
-loading and refuse should be screened
-no open storage shall be permitted
-common vehicular access and internal circulation linking
service lanes should be provided
New Section to be added on Bowmanville Regional Centre as follows
10.4 Main 10.4.1 Main Central Areas shall be developed as the main
Central Area concentrations of urban activities within the Municipality
providing a full array of retail and personal service, office, The Bowmanville Regional Centre shall be developed as the primary
residential, cultural, community, recreational and institutional concentration of business activity within the Municipality providing a full
uses. They shall function as a focal point, be places of interest array of retail and personal service, office, residential, cultural, community,
for resident and foster a sense of local identity. recreational and institutional uses. It shall function as a focal point, be a
place of interest for residents and foster a sense of local identity.
The Bowmanville Regional Centre shall be comprised of the Uptown
District and the Downtown District. Each of these areas shall have a unique
character and function and shall be developed in accordance with the
respective District Secondary Plans.
The Uptown District may develop with variety of large format retail uses
provided it is developed in accordance with strong urban design principles
which are aimed at creating a sense of place and definition for the area.
The creation of urban street blocks and maintenance of the grid road
system in the Uptown District is critical for both traffic and pedestrian
circulation. Infill and intensification shall be encouraged in the Uptown
District.
The Downtown District shall include the historic downtown and the east
business district. The Downtown shall be focussed on the Main Street
urban design principles. Automobile related uses shall be discouraged from
historic Downtown.
The east business area within the Downtown District shall provide for a mix
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 30
SectionExisting Policy Proposed Policy Changes
of land uses. Redevelopment and intensification shall be encouraged to
provide street related commercial uses with residential uses and the
integration of historic structures into redevelopment proposals. Emphasis
on creating a gateway into the Downtown District shall be made at the
easterly limits of the east business area.
The Secondary Plans shall provide for phasing of development where
required.
A full range of retail and service commercial uses shall be permitted in the
Uptown District with the exception of professional and administrative
offices. Professional and administrative offices shall be permitted in the
office commercial area identified in the Secondary plan. Banks ,liquor
stores and certain other uses may be limited.
While the two Bowmanville Regional Centre districts are physically
separated by the creek, the lands along Durham Highway No. 2 in between
the two Districts shall remain designated for urban residential uses.
Remove
10.4.2. Maximum gross leasable areas:
Bowmanville East 60,000 square metres
Bowmanville West 40,000 square metres
Courtice 25,000 square metres
Newcastle Village 15,000 square metres
Remove
10.4.4 The maximum FSI within Courtice and Bowmanville shall not as the FSI limits have no effect as the parking and coverage
exceed 1.5 while the maximum in Newcastle shall be 0.75 requirements effectively set lower possible FSI limits.
New Section on Courtice West District
10.5 Sub-10.5.1 The Sub-Central Areas shall serve large segments of
Central
urban areas through the provision of uses that compliment the
Areas Main Central area including mixed uses with retail, office, The Courtice West District shall serve the surrounding urban areas through
residential, cultural, community, recreational and institutional the provision of uses that compliment the Bowmanville Regional Centre
uses. including mixed uses with retail, office, residential, cultural, community,
recreational and institutional uses.
The Courtice West District shall be developed as an urban centre in
conjunction with the adjacent westerly lands in Oshawa.
Specific development policies and land uses shall be provided for in the
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 31
SectionExisting Policy Proposed Policy Changes
Secondary Plan for the Courtice West District (formerly the Courtice Sub-
Central Area Secondary Plan)
New Section on Courtice Centre
10.4 Central (replaces Courtice main central area and
Areas special policy area F)
Courtice Centre will be made up of the previously identified Courtice Main
Central Area. A Secondary Plan for the Courtice Centre shall be completed.
The commercial focus in the Courtice Centre shall be in the previously
identified Main Central Area.
Local Central Areas will become Local Centres and the policies will be
10.6 Local 10.6.1 These areas are to serve as a focal point for residential
further reviewed, maximum FSI will be removed as it has no effective
Centralcommunities and provide for day to day needs. The maximum
Areas FSI shall be 0.75 and development shall occur in accordance role
with Table 10.1
Local Centres shall be planned and developed in a comprehensive manner
and are to serve as a focal point for residential communities and provide for
day to day needs.
To be reviewed
Local Centres shall be developed as mixed use areas containing
commercial, residential, recreational, community, cultural and institutional
To be reviewed
uses.
Commercial retail floorspace in Local Centres shall provide for a maximum
amount of gross leasable area, in any once Centre, of 4,500 square
To be reviewed
metres.
Add: Local Central Area – at Prestonvale Road and King Street
10.6.5 Local Central Areas are gathering places and should Local Centres are gathering places and should incorporate public squares.
incorporate public squares where possible. Public squares shall be constructed either as a public parkette or as part of
To be reviewed
a commercial development.
Keep Section 10.6.6.
10.7Consist of Neighbourhoods and Highway Commercial Areas Since all commercial areas are now Centres this section can be deleted.
Commercial
Areas
To be reviewed
10.8 Neighbourhood Commercial New Section - Neighbourhood Centres
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 32
SectionExisting Policy Proposed Policy Changes
To be provided to serve daily needs for residents and may Neighbourhood Centres shall serve daily needs for residents and may
include small plazas, free-standing stores and offices and include small plazas, free-standing stores and offices and street-related
street-related mixed use buildings. mixed use buildings.
A maximum FSI of 0.3 shall not be exceeded in Neighbourhood Centres. A
maximum combined FSI of 0.5 shall not be exceeded in uses with a mix of
commercial and residential uses.
To be reviewed
10.8.2 The maximum gross floor area shall not exceed 1,000
square metres.
To be reviewed
10.8.3 In reviewing development applications in residential
neighbourhoods the following site development criteria shall be
implemented:
-an FSI maximum of 0.3
-a maximum combined FSI of 0.5 where there are second floor
residences
-a maximum of 300 square metes of GFA for stores
-direct pedestrian street access for stores
10.8.4 Floorspace limits in accordance with table 10.2 -remove
10.910.9.1 Areas are to serve specialized needs of residents on an New Section Highway Commercial Areas
Highway occasional basis. Service and facilities will require large parcels
Commercial of land, exposure to traffic and may require outdoor storage and Highway Commercial Areas are to serve specialized needs of residents on
uses display. Uses to include home improvement centres, garden an occasional basis. Highway Commercial areas will generally require large
centres, nurseries, restaurants, motels, hotels, service stations parcels of land, exposure to traffic and may require outdoor storage and
and motor vehicle service establishments but not including display. Uses to include home improvement centres, garden centres,
motor vehicle body shops nurseries, restaurants, motels, hotels, service stations and motor vehicle
service establishments but not including motor vehicle body shops, retail
warehouses or serve as a retail commercial area.
10.9.2 Highway Commercial areas shall be developed in Keep existing policy
accordance with the following urban design principles:
-a variety of urban forms may be building
-consistency with setback and a harmonious style
-automobile oriented environments
-safe, well designed pedestrian walkways
-co-ordinated landscaping and signage
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 33
SectionExisting Policy Proposed Policy Changes
Keep and enhance
10.9.3 site criteria to include
-FSI of 0.3
-sufficient parking with screening
-safe, efficient access with integrated access
-high quality landscaping
-outdoor storage to be screed
-unobtrusive loading an refuse
-adequate setbacks and buffers from residential areas
-requirement for a comprehensive development plan
10.9.5 -a retail warehouse is permitted greater than 4000 square Remove
metres within the Highway Commercial areas provided;
-use is too large to be compatible in Central Area
-preparation of retail impact analysis
-site is in close proximity to freeway interchange
-anticipated traffic can be accommodated
-vehicular access from arterial road
10.10 Service Stations Put all policies for service stations into general policies 10.3
Uses may include accessory uses such as repair, car washes Add: Service stations shall be permitted in all industrial and commercial
and sale of confectionary items areas provided they are located on arterial roads.
10.10.2 Service stations may be established provided:
-no more than 2 at any one intersection
-maximum 10 square metres of confectionary items in
residential areas
-locations must not create congestion or endanger pedestrians
-access shall be limited
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 34
Other Policies providing for Commercial Uses
SectionExisting Policy
Proposed Policy Changes
11. Employment Areas-11.4.2 The predominant use of land within Prestige No changes
Prestige Employment Areas Employment Ares shall be professional, corporate and office
buildings, data processing centres, research and
development facilities, commercial or technical schools, and
light industrial uses within enclosed buildings. Certain
commercial,
community and recreation uses, including
banks, restaurants, athletic clubs, banquet facilities, and
fraternal organizations, are permitted provided they are
limited in scale and provide services to employees of the
Employment Area. In addition, hotels, motels and trade and
convention centres may be permitted by site-specific zoning
amendment.
Remove large retail warehouses as a
Employment Areas-Light 11.5.2 Light Industrial Areas
Permitted use.
Industrial Areas
The predominant use of land in the Light Industrial Ares
shall be manufacturing, assembling, processing, fabricating,
repairing, research and development and warehousing.
commercial
Certain , community and recreational uses,
including banks, restaurants, athletic clubs, banquet
facilities and fraternal organizations, are permitted provided
they are limited in scale and provide services to employees
Large scale retail warehouses
of the Employment Area.
may be permitted by amendment to this Plan subject to
the provisions of Section 10.9.5
12. Rural Settlement Areas-12.4.1 Hamlets No changes
HamletAllow service stations subject to locational criteria
The predominant use of lands shall be single detached
residential dwellings. Other uses such as schools,
general stores
community facilities, places of worship, ,
farm-
home-based occupations, arts and craft shops, and
related commercial uses
are also permitted provided such
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 35
SectionExisting Policy
Proposed Policy Changes
uses are compatible with the surrounding uses and do not
detract from the character of the hamlet.
16. Tourism Nodes and Special 16.2.5 The uses permitted at the Port of Newcastle tourism No changes
Policy Areas node include a marina, a hotel, a theatre and other cultural
specialty commercial uses,
uses, restaurants, recreational
uses, public parkland, boardwalks and similar uses
appropriate to a waterfront tourism destination.
Tourism Nodes and Special 16.8.2Special Policy Area F would be deleted and replaced with
Policy Areas-‘F’-King Street Special Policy Area F is designated to provide for the more detailed policies and/or a secondary plan for the
Corridor intensification of land uses along the King Street corridor. Courtice East Corridor
The uses permitted in this designation include medium and
high density residential housing, recreation, community
facilities and institutional uses. In addition, limited office
not to
development is permitted. It is the policy of this Plan
permit strip retail areas along King Street outside of
Main and Sub Central Areas.
Tourism Nodes and Special 16.10.1 No service stations or motor vehicle service delete
Policy Areas – Special Policy establishments shall be permitted. A public use facility on a
Area H – West Bowmanville site no less than 0.5 ha shell be developed. Development
Gatewayshall be subject to urban design guidelines
17. Special Study Areas-17.2 A Secondary Plan shall be developed for the Courtice No changes –except to wording as this will be the Courtice
Special Study Area No. 1-Main Central Area and address the long term evolution of Centre (see note*)
Courtice Main Central Area the area as the centre of commercial, cultural, and
community activity with a fully integrated array of land uses.
19. Transportation System-19.5.4. Notwithstanding all applicable provisions of Section No changes –except to wording/terms
Arterial Roads 19, the design standards of arterial roads within Main and
Sub-Central Areas and the Orono Local Central Area shall
reflect the urban design objectives of this Plan and provide
a high quality urban environment for pedestrians.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 36
Courtice Main Central Area – Draft Secondary Plan
A Highway 2 Corridor and Main Central Area Study” was undertaken to develop
a flexible policy framework for intensification and development along the Courtice
corridor. A number of recommendations were made to establish Highway 2 as a
“main street” for the Courtice Main Central Area. A Secondary Plan was prepared
but was not adopted by Council and the area remains as a deferred policy in the
current Official Plan.
The key recommendations from the 2001 Secondary Plan which related to
commercial development were as follows:
The area is to be made up of the Courtice Main Central Area and the
Courtice Highway 2 corridor.
The Main Central Area is to function as the focal point of activity, interest
and identity for the area. It is to be vibrant with shopping areas, range of
housing and links to facilities. This area is proposed to have gross
leasable area for commercial uses of 25,000 square metres. This area is
to have the main concentration of retail uses.
The Courtice Highway 2 Corridor area refers to the areas along Highway
outside of the Main Central Area. This area is proposed to be developed
primarily for residential uses with some small commercial uses. It is to be
a mixed use area with the retail being of small scale and secondary to
residential development.
A Local Central Area is to be located at the intersection of Prestonvale
Road and King Street.
This area will need to be further studied and the market impact analysis should
confirm that the current 25,000 square metres of gross leasable area is
warranted.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 37
9. Current Applications
Based on the market impact analysis and the recommended commercial policy
amendments the following approach to the current applications for commercial
use is recommended:
Bowmanville
There is potential for an expansion to the WBMCA or, alternatively a
redesignation of the existing lands to accommodate some of the warranted floor
space. The expansion alternative could include the first phase of the current
applications in the Bowmanville west area requiring an Official Plan amendment.
However the permission to expand or intensify should be completely conditional
on achieving the land use, urban design and transportation objectives which are
to be further addressed through the review of the Bowmanville West Main
Central Area Secondary Plan.
The Torgan Highway Commercial site plan involves a new home improvement
use, much of which is an existing zoning which grants development rights.
The application to redesignate the Local Central Area in Bowmanville should be
further reviewed as part of a review of all Local Central Areas during the
consultation phase of the CPR.
Courtice
The Courtice area applications represent limited additional retail floor space and
can be accommodated immediately in accordance with the market impact
analysis. It is recognized that the Courtice Centre has existing permission for
150,000 square feet.
Newcastle Village
The applications in Newcastle Village also represent minimal additional retail and
service commercial floor space which can be accommodated based on the
market impact analysis. These applications are consistent with the
recommendations of the CPR to further the role of the downtowns.
Other
The AYT application represents additional retail floor space in a location not
identified as an urban centre in Clarington’s Official Plan. The market impact
analysis illustrates that there may be a market demand by 2016 for additional
retail space that would accommodate one or more developments totalling the
size proposed.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 38
The proposed commercial policy amendments, however, continue to recommend
that new development be focused in the identified centres. Should the current
warranted space in the centres not be able to proceed in accordance with the
required land use, transportation and urban design policies, alternative locations
to meet the market demand should be considered which could include the AYT
application as well as other sites.
DRAFT CLARINGTON CPR FINAL REPORT
December 17, 2004 39
Clarington Commercial Policy Review
Retail Market and Impact Analysis
Municipality of Clarington, Ontario
Prepared for: The Municipality of Clarington
Draft
Date: December 17, 2004
urban
Metrics
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market,economic and strategic advisors
ClaringtonCommercial PolicyReview – Retail Market and Impact Analysis
Table of Contents
EXECUTIVE SUMMARY......................................................................................................................................................................................
1
1.INTRODUCTION.........................................................................................................................................................................................
..7
2.STUDYAREA POPULATION AND EXPENDITURES.................................................................................................................................9
2.1SAD..............................................................................................................................................................................9
TUDYREAEFINED
2.2P.............................................................................................................................................................................................9
OPULATION
2.3E.........................................................................................................................................................................................9
XPENDITURES
3.RETAIL COMPETITION..............................................................................................................................................................................12
4.WARRANTED SPACE ANALYSIS.............................................................................................................................................................15
4.1WN-DSDSTMS............................................................................................................................16
ARRANTEDONEPARTMENTTOREPACE
4.2WDSDSTMS....................................................................................................................................16
ARRANTEDEPARTMENTTOREPACE
4.3WSS........................................................................................................................................................17
ARRANTEDUPERMARKETPACE
4.4WG/SFSS.........................................................................................................................18
ARRANTEDROCERYPECIALTYOODTOREPACE
4.5WHIS...............................................................................................................................................18
ARRANTEDOMEMPROVEMENTPACE
4.6WHAS.....................................................................................................................................................19
ARRANTEDOME AND UTOPACE
4.7SWS...........................................................................................................................................................20
UMMARY OF ARRANTEDPACE
5.IMPACT ANALYSIS....................................................................................................................................................................................22
APPENDIX A: ANALYSIS TABLES
urban
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market, economic andstrategic advisors
ClaringtonCommercial PolicyReview – Retail Market and Impact Analysis
Executive Summary
urbanMetrics inc. and Tate EconomicResearch Inc. have beenretainedby MeridianPlanning Consultants Inc. to undertake a retail market
demand andimpactanalysis for the Municipality of Clarington asinput to theClarington Commercial Policy Review. The detailed background
research is included in a document entitled“Clarington Commercial Policy Review, Background Data, Municipality of Clarington”, dated August 20,
2004.
Additional Warranted Space Analysis
Ourmarketanalysis has included estimatesof additionalwarranted space forsix major retailstore types, including:non-department store DSTM
(departmentstore type merchandise),department store DSTM, supermarket,grocery/specialty food stores, home improvementandhome &
automotive.
A number of scenarios have been evaluated, as detailed in Appendix A, and outlined below:
Scenario A – Market Growth Only
– This scenario was includedto determine the future market opportunities in Clarington based on
market growth and real growth only (i.e. assume inflow equates to outflow sales). Even without an increase in recapture fromoutside of
Clarington, a significant amount of retail spacecould be accommodated in Clarington in future years. For example, by 2010, additional
non-department store DSTM spacewarranted would amount to 208,000 squarefeet, at an average sales per square foot level of $275.
Total selected retail space warranted amounts to approximatelyto 400,000 square feet by 2010 at an averagesales per square foot of
$330.
Scenario B – Base
(used for the impact analysis)- This scenario assumes an opportunity for some recapture of Clarington residents’
expenditures currently being captured by retail facilities outsideof Clarington if certain additional commercial development occurs in
Clarington. Based on the assumptions in this scenario, additional non-department store DSTM space warranted in Clarington by 2010
would approximate 400,000 square feet (at $275 persquare foot), with total retail space amounting to about 720,000 square feet (at an
average of $325 per square foot).
1
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ClaringtonCommercial PolicyReview – Retail Market and Impact Analysis
Scenario CHigher Recapture
– – Thisscenario reflects higher ormore aggressive assumptions regarding recapture opportunities from
outside of Clarington. In this scenario, the opportunity for additional retail space within Clarington is higher. For example, non-department
storeDSTM space warranted would amount to 473,000 square feet by 2010 at $275 per squarefoot, with some 852,000square feet of
total retail spacewarranted at $325 per square foot.
Impact Analysis (Scenario B)
In addition to ourcalculation of warrantedspace,we have alsoundertaken adetailed impact analysis based on Scenario B assumptions. The
impact analysis assumes the following major retail proposals in Clarington with a first full year of opening in 2007 (as outlined in Table 13-B):
West Diamond & Players site – Relocated Loblaws supermarket from ClaringtonCentre, proposedWal-Mart department store and
ancillary retail and serviceuses (phase1 only).
Valiant Properties – Expansion of Clarington Centre Zellers store and re-tenanting of former Loblaws space.
Halloway Holdings Limited – Proposed HomeDepot store and ancillary retail space.
Valiant Properties – Courtice Main Central Area
Torgan Group – Assume that 75,000 square feet in this project will be large format non-department store DSTM uses.
We have also included a number of otherretailcommercial applications in Bowmanville and Newcastle Village that would be morelocalserving.
We have assumed for the purposesof our impact analysis, that only one home improvementcentre would be in operation by 2007.This doesnot
preclude another store from entering the market beyond this periodfuture through increased recapture of sales from outside of Clarington, market
growthopportunities(includingavailable residual sales from other store types which sell homeimprovement store merchandise), and sales
transfers from existing stores in the local market.
Our Scenario B analysis assumes that all of this proposed/designated retail spacewould open in 2006, with a first full year of operation in 2007.
A directional impact analysis hasbeen undertaken which evaluates the potential sales impacts of the proposed/designatedspaceon all
supermarkets and department stores in Clarington, as well as DSTM facilities in Bowmanville Mall, Other Bowanville East Main Central Area,
Bowmanville West Main Central Area, Other Bowmanville, as well as east and west Clarington.
2
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ClaringtonCommercial PolicyReview – Retail Market and Impact Analysis
The following summarizesthe results of our impact analysis:
Market Growth and Recapture Opportunities Exist that will Support Additional Retail Space in Clarington
Forecast population growth in the Municipality of Claringtonwill result in significant market growth creating the need for additional retail
space to serve this growth. By 2021, Clarington is expected to increase by some 35,800 persons.
Claringtonresidents are currently spending a significant portion of their retail dollars outside of Clarington, and particularly in other Durham
Region communities, such as Oshawa. As such, there is a significant opportunity to recapture a portion of these expenditureswith the
addition of new retail facilities in Clarington. The following table illustrates the percentage andvolume of expenditures that Clarington
residents currently make at selected major store types outside Clarington.
CategoryPercentage of ClaringtonClarington Residents’
Residents’ ExpendituresExpenditures Outside
Made In ClaringtonClarington (2003$)
Supermarket66.9%$38.3million
Department Store 17.0%$62.5 million
Non-Department Store DSTM34.2%$137.4 million
Home Improvement12.3%$15.9 million
All proposed retail space, as evaluated in Scenario B, could be developed by 2007with additional opportunities for otherspace in the
future. This would include space on other existing designated sites in Clarington (e.g. in Courtice) and well as the opportunity for
expansion of existing proposed sites.
Non-Department Store DSTM Analysis – Our analysis indicates that all the proposed non-department store DSTM space evaluated
(354,100 square feet) could be developed by 2007,without critical impacts on the existingspace or designated sites within Clarington.
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Department Store Analysis – The analysis indicates that the proposedWal-Mart (Phase 1) could proceed by 2007 without critical impacts
on the existing Zellers department store in Clarington Centre.
Supermarket Analysis – Our analysis indicates that the proposedLoblaws relocation and expansion (Phase 1) could proceed by 2007
without sales impacts on existing supermarkets in Clarington.
Home Improvement Centre- A home improvement centre can proceed by 2007, without critical impacts on existing retailers in Clarington.
If should be noted that although only one home improvement centre has been evaluated, our analysis does not precludeanother store
entering the market. With continued market growth, the availableresidual potential in other storecategories which sell homeimprovement
merchandise, and the opportunity for increased recapture of sales from outside of Clarington in the future, this does not preclude another
home improvement centrefromentering the market beyond 2007.
NetWarranted Additional Space in Clarington
Overall, theanalysis indicates that there are significant retail development opportunitieswithin the Municipality of Clarington in the short term.
This proposed new retailspacewill allow Clarington residents to shop locally and will increase the strength andconvenienceof the retail
environmentwithin the Municipality.
The following graphs illustrate the net additionalspace warrantedin Clarington in 2010 and 2021 based on our Scenario B analysis. These space
calculations have beenadjusted to exclude the proposedspace,asevaluatedin our impactanalysis. As indicated, by 2010,excluding the existing
proposed space evaluated,approximately168,000square feet of additional retail spacewould be warranted (at the low endof the sales per
square foot performancerange utilized).By 2021,over 1.0 millionsquare feet of additional spacewould be warranted, basedon these same
sales performance levels, with some 603,000 squarefeet based on the high end of the sales per square foot range utilized.
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Scenario B:
2010 - NET ADDITIONAL WARRANTED SPACE IN CLARINGTON
(net of proposals evaluated)
(Excludes sales transfers from existing stores, the opportunity for sales transfers from one store category to another, and
increased recapture opportunities)
100,000
80,000
60,000
40,000
20,000
0
-20,000
-40,000
-60,000
SupermarketDepartment StoreOther DSTMHomeImprovementHome and AutoSpecialty Food
21,700-17,700-42,100-16,90022,000-4,000
High Sales/Sq.Ft. Range
34,70013,30082,9005,10029,0003,000
Lower Sales/Sq.Ft. Range
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Scenario B:
2021 - NET ADDITIONAL WARRANTED SPACE IN CLARINGTON
(net of proposals evaluated)
(Excludes sales transfers from existing stores, the opportunity for sales transfers from one store category to another, and
increased recapture opportunities)
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
SupermarketDepartment StoreOther DSTMHome ImprovementHome and AutoSpecialty Food
109,70061,300313,90026,10063,00029,000
High Sales/Sq.Ft. Range
141,700117,300580,90062,10086,00047,000
Lower Sales/Sq.Ft. Range
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1. Introduction
urbanMetrics inc. (formerly the PricewaterhouseCoopersReal Estate Advisory Group)and Tate Economic Research Inc. have been retained by
the MeridianPlanning Group as partofa consulting team to undertakeaCommercial PolicyReviewfor the Municipality of Clarington. In 2003,
PricewaterhouseCoopers (PwC) was retainedby Clarington and workcommenced on the Bowmanville West Main Central Area retail market and
impactstudy. During the course of this 2003study, which was funded by a number of stakeholderswith major commercial development interests
in Bowmanville, it was determined that the major retail development proposals in Bowmanville could not be considered without a comprehensive
review of the commercialpolicies of the ClaringtonOfficial Plan. Given that the Municipality had notcontemplated undertaking areview of its
Official Plan until after 2005, it was agreed by all parties that a CommercialPolicy Review component of the Clarington OfficialPlan could be
advanced.
The market research, the majority of whichwas undertaken in 2003, forms the basis for the CommercialPolicy Review. This research included:
populationand retail expenditure forecasts; a telephonesurvey of Clarington residents;an interceptsurveyof Downtown Bowmanville shoppers;
licence plate surveys at the Clarington Centre, Clarington Place, Bowmanville Mall and the Townline Centre in Courtice; an inventory of
retail/space in Clarington;and the identification of proposed/designated retail/servicecommercialspace inClarington. Thisbackground data has
been included in a separate document entitled“Clarington Commercial Policy Review, BackgroundData, Municipalityof Clarington”, dated August
20, 2004. Based on the background data, urbanMetrics inc./Tate Economic Researchhave prepared a detailed market and impact analysis
which addresses Clarington’s futurecommercialspace needs to 2021. The intent of the analysis is to determine the magnitude of the retail
commercial space which will berequiredtoservice population growth in Claringtonrecognizing recapture opportunities fromoutside Clarington
and the need to minimizesales impacts on existingretail facilities/areas. Theresults of ouranalysiswillbe utilized as input to thedevelopment
and review of options to be considered as part of the next stage of the commercial policy review and as input to the SecondaryPlanning process.
The methodology utilized in our analysis is similar to that employed in other commercial policy review studies undertaken across Ontario. Using
both quantitative and qualitative assessments, a residual expendituresalesapproach has been undertaken. This approachdetermines the
difference between the existing expenditure potential of Clarington residents by major retailcategory and future expenditure potential. Through
the application of sales per square foot productivity levels, this “residual”salespotential is then converted into estimatesof “warranted” additional
space required in Clarington to serve the local market.
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In any analysis requiring estimates of future conditions, it is necessary to make certain basic assumptions, as follows:
Over the forecast period, to the year 2021, a reasonable degree of economic growth and stability will prevail in Canada, Ontario and
specifically in the Municipality of Clarington.
The population forecasts, which are based on Census data andinformation provided by the Municipality of Claringtonare assumed
reasonable and will not vary significantlyfrom actual counts in the future.
The varioussources employed in our analysis to calculate retail expenditures, base year Clarington shares or capturerates, and sales per
square foot performance levels for the various retail store types analyzed are considered sufficiently reliable.
All dollar references are in 2003 dollars, which exclude inflation.
If for any reason there aresignificant deviations from any of theseassumptions, the report and its conclusionsshould be reviewed or re-examined.
The detailed market analysis is presented in a series of tables which have been included in Appendix A of this report.
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2.StudyArea Population and Expenditures
2.1Study Area Defined
In this report,the Study Area hasbeen defined as the MunicipalityofClarington. Based on the results of our licence plateand interceptsurveys in
the Bowmanville Urban Area, on average, existing major retailnodes in Bowmanville captureabout three quarters of theircustomers from
Clarington. This capture rate varies by location, with the Downtown having a higher capture rate. Courtice retail facilities only capture about half of
their customers from Clarington.
2.2 Population
For the purposes of our analysis, the year 2003is used as the base year which coincides with
Figure 1:
MUNICIPALITY OFCLARINGTON
the date of the space inventory and telephoneconsumer survey. In thebase year 2003, it is
POPULATION
estimated that the Study Area or Municipalityof Claringtonpopulation approximates 77,200
2001 to 2021
persons. As indicated in Table 1, major concentrations of population include the Bowmanville
120,000
Urban Area with some 30,600 persons, and the Courtice Urban Area with 22,500 persons.
100,000
Based on the 2001 Census (adjusted for undercoverage) and the csb Development Charges
80,000
(2000)study population growth rates, by the year 2021, Clarington is forecast to increase by
60,000
Clarington Forecast Population Growth
some 35,800persons. Of this growth over the forecast period, the Bowmanville Urban Area
2003 to 2021 = 35,800 persons
would represent close to 50% of the total.
40,000
Bowmanville Share of Future Growth = 49%
20,000
2.3 Expenditures
-
Retail expendituresare a function of income levels. Based on a per capita income index that is
200120032005200720082010201320162021
closetothe provincial average (0.6% belowtheprovince), percapita expenditure indices for
Clarington residents have been calculated for each store type analyzed. The market analysis includes the followingretailstore categories
(Standard IndustrialClassification (SIC)based):
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DepartmentStore Type Merchandise (DSTM) Stores: This includesboth departmentstores and specialty stores that typically specialize
in one or more of the merchandise linescarriedby department stores. These specialty DSTM stores arereferred to as the non-
department store DSTM category whichincludesapparel/accessories stores, home furnishings, personal health and beauty stores,
general merchandisestores (including warehouse membershipclubs)and a wide rangeof other miscellaneous durables/semi-durable
goods stores.
Food Stores: This category includes supermarket, grocery storesand other specialty food stores. For the purposes of our analysis, the
supermarket category has been analyzed
separately.
Figure 2:
Home Improvement Stores: This includeshome
CLARINGTON RESIDENTS' SELECTEDRETAILEXPENDITURES,
2003 Dollars($Millions)
improvement centres, buildingcentres, plumbing
and electrical supply stores that areclassified in the
$1,000.0
Wholesale Tradecategory by Statistics Canada but
which alsosell to the householdconsumer. In our
$800.0
analysis of warrantedspace in thiscategory, an
$600.0
adjustment has been made to the sales volume to
include an estimate of wholesale trade sales
$400.0
volume.
$200.0
Home and Auto Stores: Includes in thisretailgroup
$0.0
2003200520082010201320162021
areCanadian Tire stores and other tire, battery and
$20.5$22.4$24.7$26.8$29.6$32.4$37.9
Home and Auto
accessories stores.
$18.1$19.6$22.1$23.6$26.2$28.8$33.9
Home Improvement
$29.0$30.9$33.3$35.2$38.2$41.1$46.2
Grocery/Specialty Food
$115.8$123.5$133.0$141.0$152.7$164.4$184.9
Supermarket
It should be noted that in our analyses, all store types have
$75.3$81.9$90.8$97.8$108.6$120.1$140.0
Department Store
merchandise categories that overlap. For example, in the
$208.8$227.0$251.7$271.3$301.3$333.1$388.3
Non-Department StoreDSTM
DSTM category,warehousemembership clubs havea
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significant food component, whereas somesupermarkets have a large general merchandisecomponent. Home improvement stores also offer
similar merchandise assome DSTMstores, including hardwarestores and paint/paper stores. For thepurposes of ouranalysis,potential sales
transfers from one store type to another have not been recognized in our analysis.
Figure 2summarizes the forecast retail expenditurepotential ofClarington residentsfor selectedstoretypes, with DSTMcomprising the greatest
portion of expenditures. In total, selected retail expenditureshave estimated to increase from $467.5 million in 2003 to$831.2million by 2021; a
growth of $363.7 million. DSTM has been forecast to increase from $284.1 million in 2003 to $528.3 million by 2021; a growth of $244.2 million.
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3. RetailCompetition
An inventoryof retail andservicespacewasconducted in the Municipality of Clarington in 2003. Figure3 illustrates the general location of
this space. As detailed in our background report, total occupied retail/service space in Clarington amounts to 1.72 million square feet plus
71,100 square feet of vacant space. Therefore, the vacancyrate in Clarington is less than 4% whichsuggests a healthy retail environment.
Figure 3: EXISTING RETAIL COMPETITION IN CLARINGTON
MAPA-1: Existing Retail Nodes –Municipalityof Clarington
11 B Boowwmmaannvivillllee M Maallll(s(seeeeMMAAPP A- A-2)2)
22 B BoowwmmaannvviilllleeEEasast Mait Mainn C CeennttralralAArreaea ( (sseeee M MAAPPAA--22))
MAPA-2: Major Retail Nodes –BowmanvilleUrbanArea
33 C CllarinaringtgtoonnCCeentntrere(s(seeee M MAAPP A- A-22))
44 B BoowwmmaannvviilllleeWWesest Mat Mainin Ce CennttrraallAArreaea ( (sseeee M MAAPPAA--22))
5 O5 Otthheerr Bow BowmmanvanviilllleeUUrrbbananAArreaea
66 C Coouurrttiice Subce Sub--CCeennttralralAArreaea
7 O7 Otthheerr C CourourttiicceeUUrrbanbanAArreeaa
88 Ne NewwccasastltleeViVillllaagge Urbe UrbaannArAreaea
9 O9 OrrononooUUrrbbaannAArreaea
1100 Ot Othheerr Fo ForrmmeerrDaDarrlliinnggttoonnTToownwnsshhiipp
1111 O Otther Foher Forrmmer Clarer Clarke Tke Toowwnnshshipip
11
10
4
9
3
2
1
4
11
2
BBoowwmmananvivillllee M Maallll
8
1
22
BBoowwmmananvivillllee E Eaast Maist Mainn
63
7
CeCentrntraall A Arreaea
33
ClClariarinngtogtonn Ce Centrentre
5
BBoowwmmananvivillllee W WeeststMaiMainn
44
CeCentrntraall A Arreaea
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Figure 4 summarizes the distribution of space by major storetypeinClarington. As indicated, service spacecomprises the largest portion
of space at 39%, followed by DSTM space(including department
Figure 4: DISTRIBUTIONOF RETAIL/SPACE IN
store andnon-department storeDSTM) at31%. Servicespace
CLARINGTON(2003) Sq. Ft. GLA
includes restaurants, personal services, entertainment,
medical/dental, and various businessservices. Of the total space
inventoried, the largest concentration of space is in the
Vacant
Non-Department
Bowmanville Urban Area, which comprises about 60% of the
71,100
Store DSTM
4%
space in Clarington, although itspopulation accountsfor less than
460,900
26%
40% of the total for the municipality.
Services
Department Store
699,430
90,000
There iscurrently one departmentstore in Clarington, the Zellers in 38%
5%
theClaringtonCentre. Most newformat retail stores arenot
Supermarket
Other Retail
177,100
represented in Clarington, including a large format home
92,400
10%
5%
improvement centre and Wal-Mart.
Grocery/Specialty
Home Improvement
Food
Canadian Tire
Centres
100,800
86,000
15,800
6%
5%
There are a numberof proposals for new formatretail storesand
1%
otherretail/service space for which applications have been
submitted to the Municipality. These applicationswere detailed in our background report. For the purposes of ourimpact analysis, we
have evaluated the following major projects:
Halloway Holdings Limited:
OfficialPlan Amendment, rezoning andsubdivisionapplications havebeen submitted to expand
2
Clarington Placeby approximately 200,000 square feet (18,580m). The potential anchor tenant planned for this expansion isa
Home Depot Home Improvement Centre that would consist of 83,894square feet and an additional 15,187square feet for an
outdoor garden centre. The remainder of proposedspacewould be used for other retail and services uses, however, at this time no
additional tenants have been identified.
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WestDiamond Properties Limited & Players Business Park Inc. (Metrus Properties Limited):
Official Plan amendment and
rezoning applications have been submitted to redesignate the property from Highway Commercial to Main Central Area Retail
2
Commercial to permit the development of 33,100 m(356,000 square feet) of retail commercial floor space(includes Phase 1 -
294,326sq.ft. and Phase 2 - 61,359 sq.ft). Proposed stores include Wal-Mart and Loblaws, with the remainder of the proposed
retailspaceplanned forother restaurant, DSTM andservice uses. A relocation of the Loblaws from the ClaringtonCentre is
planned, with the vacated space likely to be developed for DSTM uses.
Valiant Properties:
This 15 acre zoned site is located in the Courtice Main Central Area and could accommodate 150,000 square
feet.
Torgan Group:
This site, located in Bowmanville, isdesignated Highway Commercial. A site plan application has been submitted
for a 246,400 square feet (22,903 square metres) development,which will likely includeapproximately 75,000square feet of non-
department store DSTM uses in a big box format, plus a home improvementcentre of some 109,752square feet. A hotel is also
planned on the site, subject to a rezoning application.
AYT Corporation
In addition tothese major applications, the has recently made an application for
a 541,000square foot powercentredevelopmenton the north-west cornerof Bennett Road and
Highway 401. This site is located in the Bowmanville Urban Area and is currently designated “Light
Industrial Area”. This project is proposed to include a food store of 65,000 square feet, home
improvement centre of 80,000 square feet, a 130,000 square foot department store, 10 other large
formatstores, and 15,000 square feet of restaurant space.Recognizing that this application
duplicates many of the uses already proposed,we have assumed for the purposes of ourimpact
analysis that only one new departmentstore, home improvementcentre and food storewould be
open by 2007.
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4. WarrantedSpaceAnalysis
Our market analysis has included estimates of warrantedspace in Clarington for six major retail store types, including: non-department
store DSTM (departmentstore type merchandise),department store DSTM, supermarket,grocery/specialtyfood stores, home improvement
and home & automotive. These estimates of warranted space are based on a residual analysis which is consideredappropriate for long
term land-use planning as it does not encroach on the sales of existing stores in Clarington to support additional space.
For eachstore types, a number of scenarios have been evaluated as outlined below:
Scenario A – Market Growth Only
– This scenario was includedto determine the future market opportunities in Clarington based
on market growth and real growth only (i.e. assume inflow equates to outflow sales).
Scenario B – Base
(used for the impact analysis)- This base or referencescenario assumes an opportunity for some recapture of
Claringtonresidents’ expenditures currently being captured by retail facilities outside of Clarington if certain additional commercial
development (as proposed) occurs in Clarington.
Scenario CHigher Recapture
– – Thisscenario reflects higher ormore aggressive assumptions regarding recapture opportunities
from outsideof Clarington.
It should benoted that for each of the three scenarios, our analysis excludes any adjustments in the existing percentage distribution of
expendituresby store type (e.g. department store/non-department store DSTM share), sales transfers from existingstores in Clarington, or
adjustmentson a storecategory basis for sales transfers that may occur from one majorstorecategoryto another given the merchandise
overlapsbetween categories(e.g. from non-department storeDSTMto supermarkets). For those Scenarioswhich assumerecaptureof
sales from outside Clarington, the forecast percentage shares have been held constant over the longer term forecast period analyzed.
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The following summarizesthe results of our warranted space analyses, which have also been summarized in Tables 12-A, 12-B and12-C.
4.1Warranted Non-Department Store DSTM Space
For non-departmentstore DSTM Clarington residents are currently spending some $137.4million in stores outside of Clarington,which
represents almost66%of their expendituresfor this store type.In the future, withcontinued market growth, real growth and recapture
opportunities, additional non-department store DSTM spacewill be warranted in this market.
Scenario A (Table3-A) – Based on market growth and real growth,Clarington residentscould support an estimated 513,000square
feet of non-department store DSTM space by 2021 at an average sales per square foot performance level of $350. Assuming
inflow equalsoutflow, this would equate to additional spacewarranted in Clarington.
Scenario B (Table 3-B)–With significant recaptureopportunities, an increase in the Claringtonshare from 34.2% to 52.5% over the
forecast period would yield some 582,000 square feet of non-department storeDSTM space by 2021. This includes estimated
inflow sales from outside Clarington of 35%.
Scenario C (Table 3-C)– With higherrecapture opportunities than Scenario B (increase inshare to 57.5%), some668,000square
feet would be warranted by 2021.
4.2Warranted Department Store DSTM Space
Clarington residents arecurrently only spending 17% of their department storedollarsin Clarington. With $62.5 milliondollars currently
flowing outside Clarington,opportunities exist to recapture a portion of these sales with new department store space in Clarington.
Scenario A (Table 4-A)–Based on market growth andreal growth, Claringtonresidentscould supportup to 123,000square feet of
additional department store DSTM spaceby 2021at an averagesale performance level of $525 (assumesWal-Mart). Assuming
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inflow equalsoutflow, this would equate to additional spacewarranted in Clarington. It should be noted that department store chain
sales levels can vary significantly. As such, additional space would be warrantedat lower sales levels.
ScenarioB (Table 4-B)– With significantrecapture opportunities,an increasein the Clarington share from 17% to 47.5% over the
forecast period would yield some 157,000 square feet of additional department store DSTM space by 2021(at $525 per square
foot). This estimated increase in recapture assumes that Oshawa and other higher order centres in Durham Region with traditional
departmentstores (i.e. Bay and Sears) would continue to exert an influenceon Claringtonresidents’ expenditures.Thisanalysis
includes inflow sales from outside Clarington of 35%.
Scenario C (Table 4-C) – With higher recapture opportunities than Scenario B (increase in share to 52.5%), some 178,000 square
feet of additional space would be warranted by 2021.
4.3Warranted Supermarket Space
Claringtonresidents are currently spending some $38.3 million in supermarkets located outside of Clarington, which represents about 33%
of their expenditures for thisstore type. In the future,withcontinued market growth, real growth andrecaptureopportunities, additional
supermarketspace will also be warranted in this market. It should be noted that our estimates of warranted space for thiscategory exclude
non-traditional space estimates which would be transferred from other store types (e.g. DSTM).
Scenario A (Table6-A) – Based on market growth and real growth,Clarington residentscould support an estimated 126,000square
feet of additional supermarket spaceby 2021 at an average sale performance level of $410 per square foot. Assuming inflow
equals outflow, this wouldequate to additional space warranted in Clarington.
Scenario B (Table 6-B) – With recapture opportunities, an increase in the Claringtonshare from 66.9% to 75% over the forecast
period wouldyield some 124,000 squarefeetof additionalsupermarketspaceby 2021(at $550 persquare foot). This includes
estimated inflow sales of 10% from outside Clarington.
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Scenario C (Table 6-C) – With higherrecapture opportunities thanScenario B (increase in share to 80%), some 145,000 square feet
would be warranted by 2021.
4.4Warranted Grocery/Specialty Food Store Space
Clarington residentsare currentlyspending some $8.1 million in grocery/specialty food stores located outside of Clarington,which
represents about 28% of their expenditures for this store type. In the future, with continued marketgrowth, realgrowth and recapture
opportunities, additional grocery/specialty food store space will also be warranted in this market.
Scenario A (Table 7-A)–Based on market growth andreal growth,Clarington residents couldsupport anestimated 43,000 square
feet of grocery/specialty food store by 2021 at anaveragesales performance level of $400 persquare foot. Assuming inflow
equals outflow, this wouldequate to additional space warranted in Clarington.
Scenario B (Table 7-B) – With recapture opportunities, an increase in the Claringtonshare from 66.9% to 75% over the forecast
period would yield some 46,000square feet of grocery/specialtyfoodstore spaceby 2021. This includes estimated inflowsalesof
12.5% from outsideClarington.
ScenarioC (Table 7-C) – With higher recapture opportunities than Scenario B (increase in share to 85%), some 54,000 square feet
would be warranted by 2021.
4.5Warranted Home Improvement Space
Clarington residents are currently spending only 12.3% of their home improvement dollars in Clarington. Close to $16 million is currently
beingcaptured by stores(e.g. HomeDepot) locatedin communities outsideof Clarington.Inthefuture, with continuedmarketgrowth, real
growth and recapture opportunities, additional home improvement spacewill also be warranted in this market.
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Scenario A (Table 9-A)–Basedon market growth and real growth, Claringtonresidents could support up to 56,000 square feet of
additional home improvementspaceby 2021 at an averagesalesperformance level of$400 persquare foot. Assuming inflow
equals outflow, this wouldequate to additional space warranted in Clarington.
Scenario B (Table 9-B) – With recapture opportunities, an increase in the Claringtonshare from 12.3% to 65% over the forecast
period would yield some 101,000 square feet of additional home improvement store space by 2021 (at $400 per square foot). This
includes estimated inflow sales of 30%, as well as wholesale trade of 30%.
Scenario C (Table 9-C) – With higherrecapture opportunities thanScenario B (increase in share to 70%), some 110,000 square feet
of additional home improvement storespace would be warranted by 2021.
4.6Warranted Home and Auto Space
Clarington residents are currently spendingsome$4.8 million in homeand auto stores located outside of Clarington, which represents about
23.5% of their expenditures for thisstoretype.Therefore, for this store type themajority of Clarington residentsneeds are beingmet. In
the future, however, with continued market growth, real growth and recapture opportunities, additional space home and auto space will also
be warrantedin this market.
Scenario A (Table 11-A) – Based on market growth andreal growth, Clarington residentscould support up to 46,000 square feet of
additional home andautospace by 2021 at an averagesalesperformance level of $375persquare foot. Assuming inflowequals
outflow, this would equate to additional spacewarranted in Clarington.
Scenario B (Table 11-B)– With marginal recaptureopportunities, an increasein the Clarington share from 76.5% to 80% over the
forecastperiodwould yield some 56,000square feet of additional home andautospace by 2021. Thisincludes estimated inflow
sales of 30% from outsideClarington.
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Scenario C (Table 11-C) – With higherrecapture opportunities than Scenario B (increase in share to 85%), some 63,000 square feet
of additional spacewould be warrantedby 2021.
4.7 SummaryofAdditional
Warranted Space
Figure 5:
Scenario B:SELECTED ADDITIONALRETAIL SPACE
A summary of the amount of warranted additional retail
WARRANTEDIN CLARINGTON (sq.ft.)
space in Claringtonby majorstore type and scenario
over the 2003 to 2021 period is presented in Table 12-A
1,600,000
(Scenario A), Table 12-B(Scenario B) and Table 12-C
1,400,000
(Scenario C). Figure 5, opposite, summarizes the
additionalwarranted space inClarington based on
1,200,000
$300
Scenario B assumptions.
1,000,000
$325
800,000
$355
It should benoted that our analysisof warranted space
$385
600,000
is considered a guidelineonly and must be evaluated in
$410
400,000
the context of the assumptions utilized, including
average sales per square foot levels, inflow and
200,000
recapture.In the longer term, increasedrecapture
0
200520082010201320162021
opportunities may exist which would increasewarranted
528,000672,000783,000952,0001,131,0001,445,000
$300
space.Ouranalysis does not include sales transfers
487,000620,000721,000878,0001,042,0001,331,000
$325
from existing retail stores in Clarington, however, this
451,000573,000667,000813,000964,0001,232,000
$355
does not preclude a specific development proposalthat
415,000527,000616,000751,000892,0001,139,000
$385
391,000495,000578,000703,000835,0001,066,000
$410
exceeds the available residual potential or warranted
spaceestimate. It may be viable and acceptable from a
20
urban
Metrics
inc.
market, economic andstrategic advisors
ClaringtonCommercial PolicyReview – Retail Market and Impact Analysis
market impact standpoint if the level of sales transfers required from existing stores in Clarington and the expected rate of recovery ofthose
sales is suchthat it does not create critical impact(i.e. store closure) or affect the planned function of the commercial structure in Clarington.
When sales impact is of an extended duration, or the magnitude of sales impact is such that the resulting sales of existing stores declineto
levelssignificantly below industry averages, thereby threatening the economic viability of existingstores, then thesales impact maybe
termedcritical. A number of factors, however, mustbeevaluatedto determine the significance of impact. These factors include the element
of time or sales recovery, aswell as the change in the level of sales. We would generallyconsidersales recovery (to at least currentlevels)
withinat least three years to be reasonable in a free and competitive market economy. Furthermore,shouldsales levels fall significantly
below current levels for a specific market or for an unreasonable period of time, then the impact may be termed “critical”. In a situation
where impact is considered critical, however, it may not alwaysresult in store closings. The decision to close a store typically depends on a
number of factors including existing sales levels achieved, individual operator’s resources, varying operating costs andthe retailers overall
marketingstrategy. Even if a store does close, opportunities for remerchandising the spacemay be available.
21
urban
Metrics
inc.
market, economic andstrategic advisors
ClaringtonCommercial PolicyReview – Retail Market and Impact Analysis
5. ImpactAnalysis
We recognize that the introduction of new space in the market will likely cause some transfer of sales from existing stores, i.e. sales that
would otherwisehavebeen captured by existing local stores. Theeffect of thenewdevelopment in Claringtonon local storeswill no doubt
vary for individualretailers, dependingon store type andrange of merchandise sold.For DSTM storesandsupermarketsin Clarington we
have evaluated the magnitude of thesesalestransfers and the potential impacton thecontinued viability of existing stores. These are the
stores typeswhich represent the majority of retail space in Clarington and in Downtown Bowmanville. We have also includedananalysis for
home improvement centre space, although no impact analysis hasbeen undertaken given the limited home improvement space existing in
Clarington. The impact analysisassumes the following retail proposals, which also include a number of localserving proposals in Clarington
(as outlined in Table 13-B):
1.West Diamond PropertiesLimited & Players Business Park Inc. – Relocated Loblaws supermarketfrom Clarington Centre,
proposed Wal-Mart department store and ancillary retail and service uses.
2.Valiant Properties – Expansion of Clarington Centre Zellersstore (now open) and re-tenantingof former Loblaws space.
3.Halloway Holdings Limited – Proposed HomeDepot store and ancillary retail space.
4.Valiant Properties – Courtice Main Central Area.
5.Martin and Saraf - Bowmanville Local Central Areas
6.Dunbury and 564069 Ontario Limited – Newcastle Village
7.Torgan Group – 75,000 square feet of non-department store DSTM uses in a big box format
For the purposes of ourshort term impact analysis, the AYT proposal has not been evaluated. In addition, we have also evaluated only one
home improvement centrestore opening by 2007.
22
urban
Metrics
inc.
market, economic andstrategic advisors
ClaringtonCommercial PolicyReview – Retail Market and Impact Analysis
A directional impactanalysis hasbeen undertakenwhich evaluates the potential sales impacts of the proposed spaceon all supermarkets
and the Zellers in Clarington, as well as other DSTM facilities in Bowmanville Mall, Other Bowanville East Main Central Area, Bowmanville
West Main Central Area, Other Bowmanville,as well as east and west Clarington.
Basedon the results of our analysis, all proposedspace evaluatedcould be developed by 2007 with additional opportunities for otherspace
in the future. These proposed additions to the Claringtonmarket wouldbe sufficient to meet all additional DSTM, supermarket, and home
improvement centre needs. There will be the need in the future for additional space beyond 2007, whichcouldbe located in various
locations in Clarington.
Non-Department Store DSTM Analysis – Our analysis indicates that all the proposed non-department store DSTM space evaluated
(279,100 square feet) could be developed by 2007, without critical impacts on the existingspacewithin Clarington.
Department Store Analysis – The analysis indicates that the proposedWal-Mart (Phase 1) could proceed by 2007 without critical
impacts on the existing Zellers department store in Clarington Centre.
Supermarket Analysis – Our analysis indicates that the proposedLoblaws (Phase 1) relocation and expansioncould proceed by
2007withoutsales impacts on existing supermarkets in Clarington.
Home Improvement Centre – A new format home improvement centre can proceed by 2007, without impacts on existing retailers in
Clarington. If another home improvement centre were to locate in the community, this store could be supported beyond2007
through market growth, increasedrecaptureopportunities, sales transfers from existingstores(including sales transfers from one
storecategory to another).
23
urban
Metrics
inc.
market, economic andstrategic advisors
ClaringtonCommercial PolicyReview – Retail Market and Impact Analysis
APPENDIX A: ANALYSIS TABLES
urban
Metrics
inc.
market, economic andstrategic advisors
LIST OF TABLES
TABLE 1Population Estimates 2001 to 2021
DSTM
TABLE 2DSTM Expenditure Potential of Clarington Residents
TABLE 3 - AScenario A - Market Growth OnlyNon-Department Store DSTM Warranted Space Analysis
TABLE 3 - BScenario B - BaseNon-Department Store DSTM Warranted Space Analysis
TABLE 3 - CScenario C - Higher RecaptureNon-Department Store DSTM Warranted Space Analysis
TABLE 4 - AScenario A - Market Growth OnlyDepartment Store DSTM Warranted Space Analysis
TABLE 4 - BScenario B - BaseDepartment Store DSTM Warranted Space Analysis
TABLE 4 - CScenario C - Higher RecaptureDepartment Store DSTM Warranted Space Analysis
Food Stores
TABLE 5Food Store Expenditure Potential of Clarington Residents
TABLE 6 - AScenario A - Market Growth OnlySupermarket Warranted Space Analysis
TABLE 6 - BScenario B - BaseSupermarket Warranted Space Analysis
TABLE 6 - CScenario C - Higher RecaptureSupermarket Warranted Space Analysis
TABLE 7 - AScenario A - Market Growth OnlyOther Food (Grocery & Specialty Food) Warranted Space Analysis
TABLE 7 - BScenario B - BaseOther Food (Grocery & Specialty Food) Warranted Space Analysis
TABLE 7 - CScenario C - Higher RecaptureOther Food (Grocery & Specialty Food) Warranted Space Analysis
Home Improvemen
t
TABLE 8Home Improvement Expenditure Potential of Clarington Residents
TABLE 9 - AScenario A - Market Growth OnlyHome Improvement Store Warranted Space Analysis
TABLE 9 - BScenario B - BaseHome Improvement Store Warranted Space Analysis
TABLE 9 - CScenario C - Higher RecaptureHome Improvement Store Warranted Space Analysis
Home and Aut
o
TABLE 10Home and Auto Expenditure Potential of Clarington Residents
TABLE 11 - AScenario A - Market Growth OnlyHome and Auto Warranted Space Analysis
TABLE 11 - BScenario B - BaseHome and Auto Warranted Space Analysis
TABLE 11 - CScenario C - Higher RecaptureHome and Auto Warranted Space Analysis
SUMMAR
Y
TABLE 12 - AScenario A - Market Growth OnlySUMMARY - Selected Retail Space Warranted in Clarington
TABLE 12 - BScenario B - BaseSUMMARY - Selected Retail Space Warranted in Clarington
TABLE 12 - CScenario C - Higher RecaptureSUMMARY - Selected Retail Space Warranted in Clarington
IMPACT ANALYSIS (YEAR 2007
)
TABLE 13 - BScenario B - BaseProposed Retail Space Assumptions for Impact Analysis
TABLE 14 - BScenario B - BaseNon-Department Store DSTM Warranted Space Analysis
TABLE 15 - BScenario B - BaseNon-Department Store DSTM Impact Analysis
TABLE 16 - BScenario B - BaseDepartment Store DSTM Warranted Space and Impact Analysis
TABLE 17 - BScenario B - BaseSupermarket Warranted Space Analysis
TABLE 18 - BScenario B - BaseSupermarket Impact Analysis
TABLE 19 - BScenario B - BaseHome Improvement Warranted Space and Impact Analysis
NET WARRANTED SPACE (Scenarios B and C
)
TABLE 20Scenarios B and CSummary - Net Warranted Space
Appendix A
TABLE 1
CLARINGTON
POPULATION ESTIMATES 2001 - 2021 (1
200120032005200720082010201320162021
Community of Bowmanville
Estimated Population
28,40030,60032,80034,35035,10037,20040,400 43,300 48,100
Period Growth2,200 2,200 1,550 750 2,100 3,200 2,900 4,800
Average Annual Growth1,100 1,100 775 750 1,050 1,067 967 960
Community of Courtice
Estimated Population
21,00022,50024,00025,60026,40028,00030,300 32,700 36,700
Period Growth1,500 1,500 1,600 800 1,600 2,300 2,400 4,000
Average Annual Growth750 750 800 800 800 767 800 800
Former Darlington Township
Estimated Population
9,8009,90010,00010,06010,10010,20010,300 10,500 10,750
Period Growth100 100 60 40 100 100 200 250
Average Annual Growth50 50 30 40 50 33 67 63
Community of Newcastle Village
Estimated Population
5,9006,3006,5006,6007,0007,5005,500 8,000 8,800
Period Growth400 400 200 100 400 500 500 800
Average Annual Growth200 200 100 100 200 167 167 160
Community of Orono
Estimated Population
1,4001,4001,4001,4001,4001,4001,400 1,400 1,400
Period Growth- - - - - - - -
Average Annual Growth- - - - - - - -
Former Clarke Township
Estimated Population
6,9007,0007,0007,0007,0007,0006,800 7,100 7,250
Period Growth100 100 - - - - 100 150
Average Annual Growth50 50 - - - - 33 30
TOTAL CLARINGTON
Estimated Population
77,20072,900 81,500 84,910 86,600 90,800 96,900 103,000 113,000
Period Growth4,300 4,300 3,410 1,690 4,200 6,100 6,100 10,000
Average Annual Growth2,150 2,150 1,705 1,690 2,100 2,033 2,033 2,000
SOURCE: urbanMetrics inc.
1) The 2001 Census Figures have been adjusted for undercoverage by a factor of 1.038 (provincial level). Forecasts are based on the rate of growth projected in the csb inc. May 2000
Development Charges Study applied to the 2001 adjusted Census population, rounded to nearest 100 persons.
Appendix A
TABLE 2
CLARINGTON
DSTM EXPENDITURE POTENTIAL OF CLARINGTON RESIDENT
S
2003
2003 Dollar
s
Province of Ontario
Per Capita DSTM Expenditures (1$3,594
Plus: Selected Wholesale (Computer/Office Supplies) (2$100
Per Capita DSTM Expenditures $3,694
2003200520082010201320162021
2003 Dollar
s
Clarington
Income Index To Province99.40
DSTM Index to Province99.64
Per Capita DSTM Expenditures (3$3,680$3,790$3,955$4,065$4,230$4,400$4,675
Population 77,20081,50086,60090,80096,900103,000113,000
Total DSTM Potential ($ Millions)$284.1$308.9$342.5$369.1$409.9$453.2$528.3
Department Store Share @ (426.5%26.5%26.5%26.5%26.5%26.5%26.5%
Department Store Share Potential ($Millions) $75.3$81.9$90.8$97.8$108.6$120.1$140.0
Non-Department Store DSTM Share @73.5%73.5%73.5%73.5%73.5%73.5%73.5%
Non-Department Store DSTM Potential ($Millions)$208.8$227.0$251.7$271.3$301.3$333.1$388.3
Source: urbanMetrics inc/Tate Economic Research
1)
Estimated based on Statistics Canada, Retail Trade (Publication 63-005) and Monthly Retail Trade data.
2)
Estimated based on Statistics Canada, Wholesale Trade (special tabulation).
3)Based on the income relationship between the Province and Study Area residents using the DSTM regression equation of y = 40 + 0.6(x) where x is the income
index. Rounded to the nearest $5.00. Forecast to increase in real terms at a rate of 1.5% per year (not compounded)
4)Estimated based an evaluation of the survey results, the provincial average and knowledge of the local market.
Appendix A
TABLE 3-
A
CLARINGTON
SCENARIO A - MARKET GROWTH ONL
Y
NON-DEPARTMENT STORE DSTM WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollars
Clarington
Non-Department Store DSTM Potential ($Millions)$208.8$227.0$251.7$271.3$301.3$333.1$388.3
Total Additional Volume Available from Clarington Residents$18.2$42.9$62.5$92.5$124.3$179.5
Total Additional Space Supported by Clarington Residents (without Sales
Square Feet
Transfers from Existing Stores) (1
@$250 per square foot GLA73,000172,000250,000370,000497,000718,000
@$275 per square foot GLA66,000156,000227,000336,000452,000653,000
@$300 per square foot GLA61,000143,000208,000308,000414,000598,000
@$325 per square foot GLA56,000132,000192,000285,000382,000552,000
@$350 per square foot GLA52,000123,000179,000264,000355,000513,000
EXISTING CLARINGTON NON-DEPARTMENT STORE DSTM SPACENOTES:
:
$137.4 million of Clarington residents non-
Existing Clarington Share of Clarington Residents Expenditures34.2%
Sales from Clarington Residents ($ Millions)$71.4department store DSTM expenditures currently
going outside of Clarington. Therefore,
Plus: Estimated Inflow 32.3%$34.1
TOTAL SALES$105.5significant recapture opportunities.
460,900
Total Sq Ft GLA
$230
Existing Sales Per Square Feet GL
A
Source: urbanMetrics inc/Tate Economic Research
Excludes sales transfer opportunities from existing stores (both in Clarington and outside (i.e. recapture)), rounded to the nearest 1,000 sq.ft. gross leasable area.
1)
Appendix A
TABLE 3 - B
CLARINGTON
SCENARIO B: BAS
E
NON DEPARTMENT STORE DSTM WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollars
Clarington
Non-Department Store DSTM Potential ($Millions)$208.8$227.0$251.7$271.3$301.3$333.1$388.3
Clarington Share (%) (134.2%52.5%52.5%52.5%52.5%52.5%52.5%
Clarington Share ($)$71.4$119.2$132.1$142.4$158.2$174.9$203.9
Less: Effective Competition$71.4$71.4$71.4$71.4$71.4$71.4$71.4
Residual Potential from Clarington ResidentsN/A$47.8$60.7$71.0$86.8$103.5$132.5
Plus: Inflow @35.0%(2$25.7$32.7$38.2$46.7$55.7$71.3
Total Additional Volume Available to Clarington Non-Department DSTM
Stores without Sales Transfers$73.5$93.4$109.2$133.5$159.2$203.8
Total Additional Space Supported in Clarington without Sales
Transfers/Recapture from Other Non-Department Store DSTM stores, Other
Retail Stores and Department Stores (3 Square Feet
@$250 per square foot GLA294,000374,000437,000534,000637,000815,000
@$275 per square foot GLA267,000340,000397,000485,000579,000741,000
@$300 per square foot GLA245,000311,000364,000445,000531,000679,000
@$325 per square foot GLA226,000287,000336,000411,000490,000627,000
@$350 per square foot GLA210,000267,000312,000381,000455,000582,000
EXISTING CLARINGTON NON-DEPARTMENT STORE DSTM SPACE
:
Sales from Clarington Residents ($ Millions)$71.4
Plus: Estimated Inflow 32.3%$34.1
TOTAL SALES$105.5
Total Sq Ft GLA460,900
Existing Sales Per Square Feet GL$230
A
Source: urbanMetrics inc. and Tate Economic Research
1)
Based on the results of the telephone consumer survey (2003).
2)
urbanMetrics inc/Tate Economic Research estimate based on licence plate surveys conducted in Bowmanville and the location of proposed/existing space.
3)
Rounded to the nearest 1,000 square feet Gross Leasable Area.
Appendix A
TABLE 3 - C
CLARINGTON
SCENARIO C: HIGHER RECAPTUR
E
NON DEPARTMENT STORE DSTM WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollars
Clarington
Non-Department Store DSTM Potential ($Millions)$208.8$227.0$251.7$271.3$301.3$333.1$388.3
Clarington Share (%) (134.2%57.5%57.5%57.5%57.5%57.5%57.5%
Clarington Share ($)$71.4$130.5$144.7$156.0$173.2$191.5$223.3
Less: Effective Competition$71.4$71.4$71.4$71.4$71.4$71.4$71.4
Residual Potential from Clarington ResidentsN/A$59.1$73.3$84.6$101.8$120.1$151.9
Plus: Inflow @35.0%(2$31.8$39.5$45.6$54.8$64.7$81.8
Total Additional Volume Available to Clarington Non-Department DSTM
Stores without Sales Transfers$90.9$112.8$130.2$156.6$184.8$233.7
Total Additional Space Supported in Clarington without Sales
Transfers/Recapture from Other Non-Department Store DSTM stores, Other
Retail Stores and Department Stores (3 Square Feet
@$250 per square foot GLA364,000451,000521,000626,000739,000935,000
@$275 per square foot GLA331,000410,000473,000569,000672,000850,000
@$300 per square foot GLA303,000376,000434,000522,000616,000779,000
@$325 per square foot GLA280,000347,000401,000482,000569,000719,000
@$350 per square foot GL
260,000322,000372,000447,000528,000668,000
A
EXISTING CLARINGTON NON-DEPARTMENT STORE DSTM SPACE
:
Sales from Clarington Residents ($ Millions)$71.4
Plus: Estimated Inflow 32.3%$34.1
TOTAL SALES$105.5
Total Sq Ft GLA460,900
Existing Sales Per Square Feet GL$230
A
Source: urbanMetrics inc and Tate Economic Research
1)
Based on the results of the telephone consumer survey (2003).
2)
urbanMetrics inc/Tate Economic Research estimate based on licence plate surveys conducted in Bowmanville and the location of proposed/existing space.
3)
Rounded to the nearest 1,000 square feet Gross Leasable Area.
Appendix A
TABLE 4-A
CLARINGTON
SCENARIO A - MARKET GROWTH ONLY
DEPARTMENT STORE DSTM WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollar
s
Clarington
Department Store Expenditures$75.3$81.9$90.8$97.8$108.6$120.1$140.0
Total Additional Volume Available from Clarington Residents$6.6$15.5$22.5$33.3$44.8$64.7
Total Additional Space Supported by Clarington Residents (without Sales
Transfers from Existing Stores) (1
Square Feet GLA
@$400 per square foot GLA17,00039,00056,00083,000112,000162,000
@$425 per square foot GLA16,00036,00053,00078,000105,000152,000
@$450 per square foot GLA15,00034,00050,00074,000100,000144,000
@$500 per square foot GLA13,00031,00045,00067,00090,000129,000
@$525 per square foot GLA13,00030,00043,00063,00085,000123,000
EXISTING CLARINGTON DEPARTMENT STORE DSTM SPACE
:
NOTES:
Existing Clarington Share of Clarington Residents Expenditures16.9%
$62.5 million of Clarington residents department
Sales from Clarington Residents ($ Millions)$12.8
Plus: Estimated Inflow 30%$5.5store expenditures currently going outside of
Clarington. Therefore, significant recapture
TOTAL SALES$18.3
90,000
Total Sq Ft GLAopportunities.
Existing Sales Per Square Feet GL$205
A
Source: urbanMetrics inc./Tate Economic Research
1)Excludes sales transfer opportunities from existing stores (both in Clarington and outside (i.e. recapture)), rounded to the nearest 1,000 sq.ft. gross leasable area.
Appendix A
TABLE 4 - B
CLARINGTON
SCENARIO B: BASE
DEPARTMENT STORE DSTM WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollar
s
Clarington
Department Store Expenditures$75.3$81.9$90.8$97.8$108.6$120.1$140.0
Clarington Share (%) (117.0%47.5%47.5%47.5%47.5%47.5%47.5%
Clarington Share ($)$12.8$38.9$43.1$46.5$51.6$57.0$66.5
Less: Effective Competition$12.8$12.8$12.8$12.8$12.8$12.8$12.8
Residual Potential from Clarington ResidentsN/A$26.1$30.3$33.7$38.8$44.2$53.7
Plus Inflow @35%(2$14.1$16.3$18.1$20.9$23.8$28.9
Total Additional Potential Available for Department Store Space in Clarington
(Excluding Sales Transfers)$40.2$46.6$51.8$59.7$68.0$82.6
Total Additional Space Supported in Clarington without Sales
Transfers/Recapture from Non-Department Store DSTM stores, Other Retail
Stores and Other Department Stores (3 Square Feet GLA
@$400 per square foot GLA101,000117,000130,000149,000170,000207,000
@$425 per square foot GLA95,000110,000122,000140,000160,000194,000
@$450 per square foot GLA89,000104,000115,000133,000151,000184,000
@$500 per square foot GLA80,00093,000104,000119,000136,000165,000
@$525 per square foot GLA77,00089,00099,000114,000130,000157,000
EXISTING CLARINGTON DEPARTMENT STORE DSTM SPACE:
Sales from Clarington Residents ($ Millions)$12.8
Plus: Estimated Inflow 30%$5.5
TOTAL SALES$18.3
Total Sq Ft GLA90,000
Existing Sales Per Square Feet GLA$205
Source: urbanMetrics inc. and Tate Economic Research
Based on the results of the telephone consumer survey (2003).
1)
Inflow estimated based on the results of the licence plate survey conducted in 2003 at Clarington Centre and other locations in Bowmanville.
2)
Rounded to the nearest 1,000 square feet gross leasable area.
3)
Appendix A
TABLE 4 - C
CLARINGTON
SCENARIO C: HIGHER RECAPTURE
DEPARTMENT STORE DSTM WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollar
s
Clarington
Department Store Expenditures$75.3$81.9$90.8$97.8$108.6$120.1$140.0
Clarington Share (%) (117.0%52.5%52.5%52.5%52.5%52.5%52.5%
Clarington Share ($)$12.8$43.0$47.7$51.3$57.0$63.1$73.5
Less: Effective Competition$12.8$12.8$12.8$12.8$12.8$12.8$12.8
Residual Potential from Clarington ResidentsN/A$30.2$34.9$38.5$44.2$50.3$60.7
Plus Inflow @35%(2$16.3$18.8$20.7$23.8$27.1$32.7
Total Additional Potential Available for Department Store Space in Clarington
(Excluding Sales Transfers)$46.5$53.7$59.2$68.0$77.4$93.4
Total Additional Space Supported in Clarington without Sales
Transfers/Recapture from Non-Department Store DSTM stores, Other Retail
Stores and Other Department Stores (3 Square Feet GLA
@$400 per square foot GLA116,000134,000148,000170,000194,000234,000
@$425 per square foot GLA109,000126,000139,000160,000182,000220,000
@$450 per square foot GLA103,000119,000132,000151,000172,000208,000
@$500 per square foot GLA93,000107,000118,000136,000155,000187,000
@$525 per square foot GLA89,000102,000113,000130,000147,000178,000
EXISTING CLARINGTON DEPARTMENT STORE DSTM SPACE
:
Sales from Clarington Residents ($ Millions)$12.8
Plus: Estimated Inflow 30%$5.5
TOTAL SALES$18.3
Total Sq Ft GLA90,000
Existing Sales Per Square Feet GL$205
A
Source: urbanMetrics inc and Tate Economic Research
1)
Based on the results of the telephone consumer survey (2003).
2)
Inflow estimated based on the results of the licence plate survey conducted in 2003 at Clarington Centre and other locations in Bowmanville.
3)
Rounded to the nearest 1,000 square feet gross leasable area.
Appendix A
TABLE
5
CLARINGTON
FOOD STORE EXPENDITURE POTENTIAL OF CLARINGTON RESIDENT
S
2003
2003 Dollar
s
Province of Ontario
Per Capita Food Store Expenditures (1$1,875
2003200520082010201320162021
2003 Dollar
s
Clarington
Income Index to Province99.4
Per Capita Food StoreExpenditures (2$1,875$1,895$1,920$1,940$1,970$1,995$2,045
Population (From Table 1)77,20081,50086,60090,80096,900103,000113,000
Total Food Store Potential ($ Millions)$144.8$154.4$166.3$176.2$190.9$205.5$231.1
Supermarket Share @ (380.0%80.0%80.0%80.0%80.0%80.0%80.0%
Supermarket Share Potential ($Millions) $115.8$123.5$133.0$141.0$152.7$164.4$184.9
Other Food (Grocery/Specialty Food) Share @ (320.0%20.0%20.0%20.0%20.0%20.0%20.0%
Other Food (Grocery/Specialty Food) Share ($Millions)$29.0$30.9$33.3$35.2$38.2$41.1$46.2
Source: urbanMetrics inc. and Tate Economic Research
1)
Estimated based on Statistics Canada, Retail Trade (Publication 63-005).
2)Based on the income relationship between the Province and Study Area residents using the Food and Grocery regression equation of y = 91.3 + 0.087(x) where x is the income index.
Rounded to the nearest $5.00. Forecast to increase in real terms at a rate of 0.5% per year.
3)Based on our review of the inventory of space and provincial average for 2003.
Appendix A
TABLE 6-
A
CLARINGTON
SCENARIO A: MARKET GROWTH ONL
Y
SUPERMARKET WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollar
s
Clarington
Supermarket Expenditure Potential ($ Millions) $115.8$123.5$133.0$141.0$152.7$164.4$184.9
Total Additional Volume Available from Clarington Residents$7.7$17.2$25.2$36.9$48.6$69.1
Total Additional Space Supported by Clarington Residents (without Sales
Transfers from Existing Stores) (1
Square Feet
@$450Per Sq. Ft. GLA17,00038,00056,00082,000108,000154,000
@$475Per Sq. Ft. GLA16,00036,00053,00078,000102,000145,000
@$500Per Sq. Ft. GLA15,00034,00050,00074,00097,000138,000
@$525Per Sq. Ft. GLA15,00033,00048,00070,00093,000132,000
@$550Per Sq. Ft. GLA14,00031,00046,00067,00088,000126,000
EXISTING CLARINGTON SUPERMARKET SPACE:
NOTES:
Existing Clarington Share of Clarington Residents Expenditures66.9%
$38.3 million of Clarington residents supermarket
Sales from Clarington Residents ($ Millions)$77.5
expenditures currently going outside of Clarington.
Plus: Estimated Inflow @19.8%$19.1
Therefore, significant recapture opportunities exist.
TOTAL SALES$96.6
177,100
Total Sq Ft GLA
$545
Existing Sales Per Square Feet GLA
Source: urbanMetrics inc. and Tate Economic Research
1)Excludes sales transfer opportunities from existing stores (both in Clarington and outside (i.e. recapture)), rounded to the nearest 1,000 sq.ft. gross leasable area.
Appendix A
TABLE 6 - B
CLARINGTON
SCENARIO B: BASE
SUPERMARKET WARRANTED SPACE ANALYSIS ($ Millions)
2003 Dollars2003200520082010201320162021
Clarington
Supermarket Expenditure Potential ($ Millions) $115.8$123.5$133.0$141.0$152.7$164.4$184.9
Clarington Share (%) (166.9%75.0%75.0%75.0%75.0%75.0%75.0%
Clarington Share ($)$77.5$92.6$99.8$105.8$114.5$123.3$138.7
Less: Effective Competition$77.5$77.5$77.5$77.5$77.5$77.5$77.5
Residual Potential from Clarington ResidentN/A$15.1$22.3$28.3$37.0$45.8$61.2
Plus: Inflow @10.0%(2$1.7$2.5$3.1$4.1$5.1$6.8
Total Additional Volume Available to Clarington Supermarkets without Sales
Transfers$16.8$24.8$31.4$41.1$50.9$68.0
Total Additional Space Supported in Clarington without Sales Transfers/Recapture
from Specialty Food Stores, Non-Department Store DSTM stores (including
Costco/Sams Club), Other Retail Stores and Department Stores (3 Square Feet
@$450Per Sq. Ft. GLA37,00055,00070,00091,000113,000151,000
@$475Per Sq. Ft. GLA35,00052,00066,00087,000107,000143,000
@$500Per Sq. Ft. GLA34,00050,00063,00082,000102,000136,000
@$525Per Sq. Ft. GLA32,00047,00060,00078,00097,000130,000
@$550Per Sq. Ft. GLA31,00045,00057,00075,00093,000124,000
EXISTING CLARINGTON SUPERMARKET SPACE:
Sales from Clarington Residents ($ Millions)$77.5
Plus: Estimated Inflow @19.8%$19.1
TOTAL SALES$96.6
Total Sq Ft GLA177,100
Existing Sales Per Square Feet GLA$545
Source: urbanMetrics inc. and Tate Economic Research
1)Year 2003 based on the results of the telephone survey.
2)urbanMetrics inc. and Tate Economic Research estimate.
3)Rounded to the nearest 1,000 sq.ft..
Appendix A
TABLE 6 - C
CLARINGTON
SCENARIO C: HIGHER RECAPTURE
SUPERMARKET WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollars
Clarington
Supermarket Expenditure Potential ($ Millions) $115.8$123.5$133.0$141.0$152.7$164.4$186.6
Clarington Share (%) (166.9%80.0%80.0%80.0%80.0%80.0%80.0%
Clarington Share ($)$77.5$98.8$106.4$112.8$122.2$131.5$149.3
Less: Effective Competition$77.5$77.5$77.5$77.5$77.5$77.5$77.5
Residual Potential from Clarington ResidentsN/$21.3$28.9$35.3$44.7$54.0$71.8
A
Plus: Inflow @10.0%$2.4$3.2$3.9$5.0$6.0$8.0
(2
Total Additional Volume Available to Clarington Supermarkets without
Sales Transfers$23.7$32.1$39.2$49.7$60.0$79.8
Total Additional Space Supported in Clarington without Sales
Transfers/Recapture from Specialty Food Stores, Non-Department
Store DSTM stores (including Costco/Sams Club), Other Retail Stores
and Department Stores (3 Square Feet
@$450Per Sq. Ft. GLA53,00071,00087,000110,000133,000177,000
@$475Per Sq. Ft. GLA50,00068,00083,000105,000126,000168,000
@$500Per Sq. Ft. GLA47,00064,00078,00099,000120,000160,000
@$525Per Sq. Ft. GLA45,00061,00075,00095,000114,000152,000
@$550Per Sq. Ft. GLA43,00058,00071,00090,000109,000145,000
EXISTING CLARINGTON SUPERMARKET SPACE:
Sales from Clarington Residents ($ Millions)$77.5
Plus: Estimated Inflow @19.8%$19.1
TOTAL SALES$96.6
Total Sq Ft GLA177,100
Existing Sales Per Square Feet GLA$545
Source: urbanMetrics inc. and Tate Economic Research
1)Year 2003 based on the results of the telephone survey.
2)urbanMetrics inc. and Tate Economic Research estimate.
3)Rounded to the nearest 1,000 sq.ft..
Appendix A
TABLE 7-
A
CLARINGTON
SCENARIO A: MARKET GROWTH ONL
Y
OTHER FOOD STORE (GROCERY & SPECIALTY FOOD) WARRANTED SPACE ANALYSIS ($Millions)
2003200520082010201320162021
2003 Dollar
s
Clarington
Other Food Expenditure Potential ($ Millions) $29.0$30.9$33.3$35.2$38.2$41.1$46.2
Total Additional Volume Available from Clarington Residents$1.9$4.3$6.2$9.2$12.1$17.2
Total Additional Space Supported by Clarington Residents (without Sales
Transfers from Existing Stores) (1 Square Feet
@$300Per Sq. Ft. GLA6,00014,00021,00031,00040,00057,000
@$325Per Sq. Ft. GLA6,00013,00019,00028,00037,00053,000
@$350Per Sq. Ft. GLA5,00012,00018,00026,00035,00049,000
@$375Per Sq. Ft. GLA5,00011,00017,00025,00032,00046,000
@$400Per Sq. Ft. GL5,00011,00016,00023,00030,00043,000
A
EXISTING CLARINGTON OTHER FOOD STORE SPACE
:
NOTES:
Existing Clarington Share of Clarington Residents Expenditures72.0%
$8.1 million of Clarington residents other food store
Sales from Clarington Residents ($ Millions)$20.9
expenditures currently going outside of Clarington.
Plus: Estimated Inflow @ 12.5%$3.0
Therefore, some recapture opportunities exist.
TOTAL SALES$23.9
100,800
Total Sq Ft GLA
Existing Sales Per Square Feet GL$235
A
SOURCE: urbanMetrics inc./Tate Economic Research
1)Excludes sales transfer opportunities from existing stores (both in Clarington and outside (i.e. recapture)), rounded to the nearest 1,000 sq.ft. gross leasable area.
Appendix A
TABLE 7 - B
CLARINGTON
SCENARIO B: BASE
OTHER FOOD STORE (GROCERY & SPECIALTY FOOD) WARRANTED SPACE ANALYSIS ($Millions)
2003 Dollars2003200520082010201320162021
Clarington
Other Food Expenditure Potential ($ Millions) $29.0$30.9$33.3$35.2$38.2$41.1$46.2
Clarington Share (%) (172.0%80.0%80.0%80.0%80.0%80.0%80.0%
Clarington Share ($)$20.9$24.7$26.6$28.2$30.6$32.9$37.0
Less: Effective Competition$20.9$20.9$20.9$20.9$20.9$20.9$20.9
Residual Potential from Clarington ResidentsN/A$3.8$5.7$7.3$9.7$12.0$16.1
Plus: Inflow @12.5%(2$0.5$0.8$1.0$1.4$1.7$2.3
Total Additional Volume Available to Clarington Other Food Store without Sales
Transfers$4.3$6.5$8.3$11.1$13.7$18.4
Total Additional Space Supported in Clarington without Sales Transfers/Recapture
from Supermarkets, Non-Department Store DSTM stores, Other Retail Stores an
Department Stores (3 Square Feet
@$300Per Sq. Ft. GLA14,00022,00028,00037,00046,00061,000
@$325Per Sq. Ft. GLA13,00020,00026,00034,00042,00057,000
@$350Per Sq. Ft. GLA12,00019,00024,00032,00039,00053,000
@$375Per Sq. Ft. GLA11,00017,00022,00030,00037,00049,000
@$400Per Sq. Ft. GLA11,00016,00021,00028,00034,00046,000
EXISTING CLARINGTON OTHER FOOD STORE SPACE:
Sales from Clarington Residents ($ Millions)$20.9
Plus: Estimated Inflow @ 12.5%$3.0
TOTAL SALES$23.9
Total Sq Ft GLA100,800
Existing Sales Per Square Feet GLA$235
SOURCE: urbanMetrics inc. and Tate Economic Research
1)Year 2003 based on the results of the telephone survey.
2)urbanMetrics inc. and Tate Economic Research estimate.
3)Rounded to the nearest 1,000 sq.ft..
Appendix A
TABLE 7 - C
CLARINGTON
SCENARIO C: HIGHER RECAPTURE
OTHER FOOD STORE (GROCERY & SPECIALTY FOOD) WARRANTED SPACE ANALYSIS ($Millions)
2003200520082010201320162021
2003 Dollars
Clarington
Other Food Expenditure Potential ($ Millions) $29.0$30.9$33.3$35.2$38.2$41.1$46.7
Clarington Share (%) (172.0%85.0%85.0%85.0%85.0%85.0%85.0%
Clarington Share ($)$20.9$26.3$28.3$29.9$32.5$34.9$39.7
Less: Effective Competition$20.9$20.9$20.9$20.9$20.9$20.9$20.9
Residual Potential from Clarington ResidentsN/A$5.4$7.4$9.0$11.6$14.0$18.8
Plus: Inflow @12.5%$0.8$1.1$1.3$1.7$2.0$2.7
(2
Total Additional Volume Available to Clarington Other Food Store
without Sales Transfers$6.2$8.5$10.3$13.3$16.0$21.5
Total Additional Space Supported in Clarington without Sales
Transfers/Recapture from Supermarkets, Non-Department Store
DSTM stores, Other Retail Stores and Department Stores (3 Square Feet
@$300Per Sq. Ft. GLA21,00028,00034,00044,00053,00072,000
@$325Per Sq. Ft. GLA19,00026,00032,00041,00049,00066,000
@$350Per Sq. Ft. GLA18,00024,00029,00038,00046,00061,000
@$375Per Sq. Ft. GLA17,00023,00027,00035,00043,00057,000
@$400Per Sq. Ft. GLA16,00021,00026,00033,00040,00054,000
EXISTING CLARINGTON OTHER FOOD STORE SPACE:
Sales from Clarington Residents ($ Millions)$20.9
Plus: Estimated Inflow @ 12.5%$3.0
TOTAL SALES$23.9
Total Sq Ft GLA100,800
Existing Sales Per Square Feet GLA$235
SOURCE: urbanMetrics inc. and Tate Economic Research
1)Year 2003 based on the results of the telephone survey.
2)urbanMetrics inc. and Tate Economic Research estimate.
3)Rounded to the nearest 1,000 sq.ft..
Appendix A
TABLE 8
CLARINGTON
SCENARIO A: MARKET GROWTH ONL
Y
HOME IMPROVEMENT EXPENDITURE POTENTIAL OF CLARINGTON RESIDENT
S
2003
2003 Dollar
s
Province of Ontario
Per Capita HI Expenditures (Wholesale Trade Component Only) (1$236
2003200520082010201320162021
2003 Dollar
s
Clarington
Income Index To Province99.40
HI Index to Province99.64
Per Capita HI Expenditures Household Consumers (2$235$240$255$260$270$280$300
Population (From Table 1)77,20081,50086,60090,80096,900103,000113,000
Total HI Potential ($ Millions)$18.1$19.6$22.1$23.6$26.2$28.8$33.9
Source: urbanMetrics inc/Tate Economic Research
1
)
Estimated based on Statistics Canada, Monthly Wholesale Trade data.
2)Based on the income relationship between the Province and Study Area residents using the DSTM regression equation of y = 40 + 0.6(x) where x is the income
index. Rounded to the nearest $5.00. Forecast to increase in real terms at a rate of 1.5% per year (not compounded)
Appendix A
TABLE 9-
A
CLARINGTO
N
SCENARIO A: MARKET GROWTH ONLY
HOME IMPROVEMENT STORE WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollars
Clarington
HI Expenditure Potential from Clarington Household Consumers$18.1$19.6$22.1$23.6$26.2$28.8$33.9
Total Additional Volume Available from Clarington residents (household
Consumers)$1.5$4.0$5.5$8.1$10.7$15.8
Plus: Wholesale Trade @ 30%$0.6$1.7$2.4$3.5$4.6$6.8
Total Additional Sales Volume Available from Clarington Household
Consumers and Wholesale Trade (excluding sales transfer opportunties from
DSTM HIRM stores and other HIRM stores, including Canadian Tire)$2.1$5.7$7.9$11.6$15.3$22.6
Additional Space Supported by Clarington Residents (without sales transfer
opportunities from existing stores) 1) Square Feet GLA
@$300 per square foot GLA7,00019,00026,00039,00051,00075,000
@$320 per square foot GLA7,00018,00025,00036,00048,00071,000
@$350 per square foot GLA6,00016,00022,00033,00044,00064,000
@$375 per square foot GLA6,00015,00021,00031,00041,00060,000
@$400 per square foot GLA5,00014,00020,00029,00038,00056,000
EXISTING CLARINGTON HOME IMPROVEMENT CENTRE SPACE
:
NOTES:
Existing Clarington Share of Clarington Residents Expenditures12.3%
$15.9 million of Clarington residents non-
Sales from Clarington Residents ($ Millions)$2.2
department store DSTM expenditures currently
Plus: Estimated Inflow @ 35%$1.2
going outside of Clarington. Therefore, significant
TOTAL SALES$3.4
recapture opportunity exists.
TOTAL SALES INCLUDING Wholesale Trade @ 30% $4.9
15,800
Total Sq Ft GLA (home improvement centre only)
$310
Existing Sales Per Square Feet GLA
SOURCE: urbanMetrics inc./Tate Economic Research
1)Excludes sales transfer opportunities from existing stores (both in Clarington and outside (i.e. recapture)), rounded to the nearest 1,000 sq.ft. gross leasable area.
Appendix A
TABLE 9 - B
CLARINGTON
SCENARIO B: BASE
HOME IMPROVEMENT STORE WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollars
Clarington
HI Expenditure Potential$18.1$19.6$22.1$23.6$26.2$28.8$33.9
Clarington Share (%) (112.3%65.0%65.0%65.0%65.0%65.0%65.0%
Clarington Share ($)$2.2$12.7$14.4$15.3$17.0$18.7$22.0
Less: Effective Competition$2.2$2.2$2.2$2.2$2.2$2.2$2.2
Residual Potential from Clarington ResidentN/$10.5$12.2$13.1$14.8$16.5$19.8
sA
Plus: Inflow @30.0% $4.5$5.2$5.6$6.3$7.1$8.5
Total Additional Volume Available for Clarington Home Improvement Stores
from Household Consumers$15.0$17.4$18.7$21.1$23.6$28.3
Plus: Wholesale Trade @ 30%$6.4$7.5$8.0$9.0$10.1$12.1
TOTAL ADDITIONAL SALES VOLUME FOR HOME IMPROVEMENT
STORES IN CLARINGTON (excluding sales transfer opportunties from
DSTM HIRM stores and other HIRM stores, including Canadian Tire)$21.4$24.9$26.7$30.1$33.7$40.4
Additional Warranted Space in Clarington Square Feet GLA
@$300 per square foot GLA71,00083,00089,000100,000112,000135,000
@$320 per square foot GLA67,00078,00083,00094,000105,000126,000
@$350 per square foot GLA61,00071,00076,00086,00096,000116,000
@$375 per square foot GLA57,00066,00071,00080,00090,000108,000
@$400 per square foot GLA54,00062,00067,00075,00084,000101,000
Source: urbanMetrics inc. and Tate Economic Research
1)
Based on the results of the telephone consumer survey for home improvement centre stores only.
2)
Rounded to nearest 1,000 square feet GLA.
Appendix A
TABLE 9 - C
CLARINGTON
SCENARIO C: HIGHER RECAPTURE
HOME IMPROVEMENT STORE WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollars
Clarington
HI Expenditure Potential$18.1$19.6$22.1$23.6$26.2$28.8$33.9
Clarington Share (%) (112.3%70.0%70.0%70.0%70.0%70.0%70.0%
Clarington Share ($)$2.2$13.7$15.5$16.5$18.3$20.2$23.7
Less: Effective Competition$2.2$2.2$2.2$2.2$2.2$2.2$2.2
Residual Potential from Clarington ResidentsN/A$11.5$13.3$14.3$16.1$18.0$21.5
Plus: Inflow @30.0% $4.9$5.7$6.1$6.9$7.7$9.2
Total Additional Volume Available for Clarington Home Improvement
$16.4$19.0$20.4$23.0$25.7$30.7
Stores from Household Consumers
Plus: Wholesale Trade @ 30%$7.0$8.1$8.7$9.9$11.0$13.2
TOTAL ADDITIONAL SALES VOLUME FOR HOME IMPROVEMENT
STORE IN CLARINGTON
(excluding sales transfer opportunties from
$23.4$27.1$29.1$32.9$36.7$43.9
DSTM HIRM stores and other HIRM stores, including Canadian Tire)
dditional Warranted Space in ClaringtonSquare Feet GL
AA
@78,00090,00097,000110,000122,000146,000
$300 per square foot GLA
@73,00085,00091,000103,000115,000137,000
$320 per square foot GLA
@67,00078,00083,00094,000105,000125,000
$350 per square foot GLA
@
62,00072,00078,00088,00098,000117,000
$375 per square foot GLA
@59,00068,00073,00082,00092,000110,000
$400 per square foot GLA
Source: urbanMetrics inc. and Tate Economic Research
1)
Based on the results of the telephone consumer survey for home improvement centre stores only.
2)
Rounded to nearest 1,000 square feet GLA.
Appendix A
TABLE 10
CLARINGTON
HOME AND AUTO EXPENDITURE POTENTIAL OF CLARINGTON RESIDENT
S
2003
2003 Dollar
s
Province of Ontario
Per Capita Home & Auto Expenditures (1$266
2003200520082010201320162021
2003 Dollar
s
Clarington
Income Index To Province99.40
Home & Auto Index to Province99.64
Per Capita Home & Auto Expenditures (2$265$275$285$295$305$315$335
Population (From Table 1)77,20081,50086,60090,80096,900103,000113,000
Total Home & Auto Potential ($ Millions)$20.5$22.4$24.7$26.8$29.6$32.4$37.9
Source: urbanMetrics inc/Tate Economic Research
1)
Estimated based on Statistics Canada, Monthly Retail Trade data.
2)Based on the income relationship between the Province and Study Area residents using the DSTM regression equation of y = 40 + 0.6(x) where x is the income
index. Rounded to the nearest $5.00. Forecast to increase in real terms at a rate of 1.5% per year (not compounded)
Appendix A
TABLE 11-A
CLARINGTON
SCENARIO A: MARKET GROWTH ONLY
HOME AND AUTO WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollars
Clarington
Home & Auto Expenditure Potential$20.5$22.4$24.7$26.8$29.6$32.4$37.9
Total Additional Volume Available from Clarington residents $1.9$4.2$6.3$9.1$11.9$17.4
Total Additional Space Supported by Clarington Residents (without Sales
Transfers from Existing Stores) (1 Square Feet GLA
@$275 per square foot GLA7,00015,00023,00033,00043,00063,000
@$300 per square foot GLA6,00014,00021,00030,00040,00058,000
@$325 per square foot GLA6,00013,00019,00028,00037,00054,000
@$350 per square foot GLA5,00012,00018,00026,00034,00050,000
@$375 per square foot GLA5,00011,00017,00024,00032,00046,000
EXISTING CLARINGTON HOME & AUTO SPACE (Includes Canadian Tire)
:
NOTES:
Existing Clarington Share of Clarington Residents Expenditures76.5%
$4.8 million of Clarington residents non-
Sales from Clarington Residents ($ Millions)$15.7
department store DSTM expenditures currently
Plus: Estimated Inflow 30%$6.7
going outside of Clarington. Therefore, some
TOTAL SALES$22.4
recapture opportunity exists.
86,000
Total Sq Ft GLA
$260
Existing Sales Per Square Feet GL
A
Source: urbanMetrics inc/Tate Economic Research
Excludes sales transfer opportunities from existing stores (both in Clarington and outside (i.e. recapture)), rounded to the nearest 1,000 sq.ft. gross leasable area.
1)
Appendix A
TABLE 11 - B
CLARINGTON
SCENARIO B: BASE
HOME AND AUTO WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollars
Clarington
Home & Auto Expenditure Potential$20.5$22.4$24.7$26.8$29.6$32.4$37.9
Clarington Share (%) (176.5%80.0%80.0%80.0%80.0%80.0%80.0%
Clarington Share ($)$15.7$17.9$19.8$21.4$23.7$25.9$30.3
Less: Effective Competition$15.7$15.7$15.7$15.7$15.7$15.7$15.7
Residual Potential from Clarington ResidentsN/A$2.2$4.1$5.7$8.0$10.2$14.6
Plus: Inflow @30.0% $0.9$1.8$2.4$3.4$4.4$6.3
TOTAL ADDITIONAL SALES VOLUME FOR HOME & AUTO STORES IN
CLARINGTON (excluding sales transfer opportunities from EXISTING DSTM
and Home Improvement Stores as well as existing H & A stores in Clarington)$3.1$5.9$8.1$11.4$14.6$20.9
Additional Warranted Space in Clarington Square Feet GLA
@$275 per square foot GLA11,00021,00029,00041,00053,00076,000
@$300 per square foot GLA10,00020,00027,00038,00049,00070,000
@$325 per square foot GLA10,00018,00025,00035,00045,00064,000
@$350 per square foot GLA9,00017,00023,00033,00042,00060,000
@$375 per square foot GLA8,00016,00022,00030,00039,00056,000
EXISTING CLARINGTON HOME & AUTO SPACE
(Includes Canadian Tire):
Estimated Sales from Clarington Residents ($ Millions)$15.7
Plus: Estimated Inflow 30%$6.7
TOTAL SALES$22.4
Total Sq. Ft. GLA86,000
Existing Sales Per Square Feet GL$260
A
Source: urbanMetrics inc. and Tate Economic Research
1)
Based on the results of the telephone consumer survey for Canadian Tire Stores only.
2)
Rounded to nearest 1,000 square feet GLA.
Appendix A
TABLE 11 - C
CLARINGTON
SCENARIO C: HIGHER RECAPTUR
E
HOME AND AUTO WARRANTED SPACE ANALYSIS ($ Millions)
2003200520082010201320162021
2003 Dollars
Clarington
Home & Auto Expenditure Potential$20.5$22.4$24.7$26.8$29.6$32.4$37.9
Clarington Share (%) (176.5%85.0%85.0%85.0%85.0%85.0%85.0%
Clarington Share ($)$15.7$19.0$21.0$22.8$25.2$27.5$32.2
Less: Effective Competition$15.7$15.7$15.7$15.7$15.7$15.7$15.7
Residual Potential from Clarington ResidentsN/$3.3$5.3$7.1$9.5$11.8$16.5
A
Plus: Inflow @30.0% $1.4$2.3$3.0$4.1$5.1$7.1
TOTAL ADDITIONAL SALES VOLUME FOR HOME & AUTO STORE
IN CLARINGTON
(excluding sales transfer opportunities from DSTM and
$4.7$7.6$10.1$13.6$16.9$23.6
Home Improvement Stores as well as existing H & A stores in Clarington)
Additional Warranted Space in ClaringtonSquare Feet GL
A
@17,00028,00037,00049,00061,00086,000
$275 per square foot GLA
@16,00025,00034,00045,00056,00079,000
$300 per square foot GLA
@14,00023,00031,00042,00052,00073,000
$325 per square foot GLA
13,00022,00029,00039,00048,00067,000
@
$350 per square foot GLA
@13,00020,00027,00036,00045,00063,000
$375 per square foot GLA
EXISTING CLARINGTON HOME & AUTO SPACE
(Includes Canadian Tire):
Sales from Clarington Residents ($ Millions)$15.7
Plus: Estimated Inflow 30%$6.7
TOTAL SALES$22.4
Total Sq Ft GLA86,000
Existing Sales Per Square Feet GLA$260
Source: urbanMetrics inc. and Tate Economic Research
1)
Based on the results of the telephone consumer survey for Canadian Tire Stores only.
2)
Rounded to nearest 1,000 square feet GLA.
Appendix A
TABLE 12 - A
MUNICIPALITY OF CLARINGTON
SCENARIO A: MARKET GROWTH ONLY
SELECTED ADDITIONAL RETAIL SPACE WARRANTED IN CLARINGTON (Sq. Ft. GLA
)
(Excludes Sales Transfer Opportunities from Existing Stores)
Sales Performance200520082010201320162021
NON-DEPARTMENT STORE DSTM
Space Warranted Assuming Inflow = Outflow
$250per sq.ft173,000172,000250,000370,000497,000718,000
$275per sq.ft266,000156,000227,000336,000452,000653,000
$300per sq.ft361,000143,000208,000308,000414,000598,000
$325per sq.ft456,000132,000192,000285,000382,000552,000
$350per sq.ft552,000123,000179,000264,000355,000513,000
DEPARTMENT STORE DSTM
$400per sq.ft117,00039,00056,00083,000112,000162,000
$425per sq.ft216,00036,00053,00078,000105,000152,000
$450per sq.ft315,00034,00050,00074,000100,000144,000
$500per sq.ft413,00031,00045,00067,00090,000129,000
$525per sq.ft513,00030,00043,00063,00085,000123,000
SUPERMARKET
$450per sq.ft117,00038,00056,00082,000108,000154,000
$475per sq.ft216,00036,00053,00078,000102,000145,000
$500per sq.ft315,00034,00050,00074,00097,000138,000
$525per sq.ft415,00033,00048,00070,00093,000132,000
$550per sq.ft514,00031,00046,00067,00088,000126,000
SPECIALTY FOOD
$300per sq.ft16,00014,00021,00031,00040,00057,000
$325per sq.ft26,00013,00019,00028,00037,00053,000
$350per sq.ft35,00012,00018,00026,00035,00049,000
$375per sq.ft45,00011,00017,00025,00032,00046,000
$400per sq.ft55,00011,00016,00023,00030,00043,000
HOME IMPROVEMENT
$300per sq.ft17,00019,00026,00039,00051,00075,000
$320per sq.ft27,00018,00025,00036,00048,00071,000
$350per sq.ft36,00016,00022,00033,00044,00064,000
$375per sq.ft46,00015,00021,00031,00041,00060,000
$400per sq.ft55,00014,00020,00029,00038,00056,000
HOME & AUTO
$275per sq.ft17,00015,00023,00033,00043,00063,000
$300per sq.ft26,00014,00021,00030,00040,00058,000
$325per sq.ft36,00013,00019,00028,00037,00054,000
$350per sq.ft45,00012,00018,00026,00034,00050,000
$375per sq.ft55,00011,00017,00024,00032,00046,000
TOTAL ADDITIONAL RETAIL SPACE WARRANTED - Market Growth Only (NO RECAPTURE
)
$305per sq.ft127,000297,000432,000638,000851,0001,229,000
$330per sq.ft117,000273,000398,000586,000784,0001,132,000
$355per sq.ft108,000252,000367,000543,000727,0001,047,000
$385per sq.ft100,000234,000341,000504,000672,000969,000
$410per sq.ft94,000220,000321,000470,000628,000907,000
Source: urbanMetrics inc./Tate Economic Research
Appendix A
TABLE 12 - B
MUNICIPALITY OF CLARINGTON
SCENARIO B: BASE
SELECTED ADDITIONAL RETAIL SPACE WARRANTED IN CLARINGTON (Sq. Ft. GL
A
Assumptions:
INCREASES IN CLARINGTON SHARE (i.e. RECAPTURE)
NO ADJUSTMENTS IN DEPARTMENT STORE/NON-DEPARTMENT STORE DSTM AND SUPERMARKET/OTHER FOOD STORE SHARES
NO ADJUSTMENTS FOR SALES TRANSFERS FROM EXISTING RETAILERS IN CLARINGTON
NO ADJUSTMENTS ON A STORE CA TEGORY BASIS FOR SALES TRANSFERS THAT MAY OCCUR FROM ONE STORE CATEGORY TO ANOTHER GIVEN
MERCHANDISE OVERLAPS (e.g. from Non-Department Store DSTM to Supermarket)
Sales Performance200520082010201320162021
NON-DEPARTMENT STORE DSTM
$250per sq.ft1294,000374,000437,000534,000637,000815,000
$275per sq.ft2267,000340,000397,000485,000579,000741,000
$300per sq.ft3245,000311,000364,000445,000531,000679,000
$325per sq.ft4226,000287,000336,000411,000490,000627,000
$350per sq.ft5210,000267,000312,000381,000455,000582,000
DEPARTMENT STORE DSTM
$400per sq.ft1101,000117,000130,000149,000170,000207,000
$425per sq.ft295,000110,000122,000140,000160,000194,000
$450per sq.ft389,000104,000115,000133,000151,000184,000
$500per sq.ft480,00093,000104,000119,000136,000165,000
$525per sq.ft577,00089,00099,000114,000130,000157,000
SUPERMARKET (Food Component Only)
$450per sq.ft137,00055,00070,00091,000113,000151,000
$475per sq.ft235,00052,00066,00087,000107,000143,000
$500per sq.ft334,00050,00063,00082,000102,000136,000
$525per sq.ft432,00047,00060,00078,00097,000130,000
$550per sq.ft531,00045,00057,00075,00093,000124,000
GROCERY/SPECIALTY FOOD
$300per sq.ft114,00022,00028,00037,00046,00061,000
$325per sq.ft213,00020,00026,00034,00042,00057,000
$350per sq.ft312,00019,00024,00032,00039,00053,000
$375per sq.ft411,00017,00022,00030,00037,00049,000
$400per sq.ft511,00016,00021,00028,00034,00046,000
HOME IMPROVEMENT
$300per sq.ft171,00083,00089,000100,000112,000135,000
$320per sq.ft267,00078,00083,00094,000105,000126,000
$350per sq.ft361,00071,00076,00086,00096,000116,000
$375per sq.ft457,00066,00071,00080,00090,000108,000
$400per sq.ft554,00062,00067,00075,00084,000101,000
HOME & AUTO
$275per sq.ft111,00021,00029,00041,00053,00076,000
$300per sq.ft210,00020,00027,00038,00049,00070,000
$325per sq.ft310,00018,00025,00035,00045,00064,000
$350per sq.ft49,00017,00023,00033,00042,00060,000
$375per sq.ft58,00016,00022,00030,00039,00056,000
TOTAL SELECTED ADDITIONAL RETAIL SPACE WARRANTED IN CLARINGTON
$300Sales Level 1528,000672,000783,000952,0001,131,0001,445,000
$325Sales Level 2487,000620,000721,000878,0001,042,0001,331,000
$355Sales Level 3451,000573,000667,000813,000964,0001,232,000
$385Sales Level 4415,000527,000616,000751,000892,0001,139,000
$410Sales Level 5391,000495,000578,000703,000835,0001,066,000
Source: urbanMetrics inc/Tate Economic Research
Appendix A
TABLE 12 - C
MUNICIPALITY OF CLARINGTON
SCENARIO C: HIGHER RECAPTURE
SELECTED ADDITIONAL RETAIL SPACE WARRANTED IN CLARINGTON (Sq. Ft. GLA
Assumptions:
HIGHER INCREASES IN CLARINGTON SHARE THAN SCENARIO B (i.e. RECAPTURE)
NO ADJUSTMENTS IN DEPARTMENT STORE/NON-DEPARTMENT STORE DSTM AND SUPERMARKET/OTHER FOOD STORE SHARES
NO ADJUSTMENTS FOR SALES TRANSFERS FROM EXISTING RETAILERS IN CLARINGTON
NO ADJUSTMENTS ON A STORE CA TEGORY BASIS FOR SALES TRANSFERS THAT MAY OCCUR FROM ONE STORE CATEGORY TO
ANOTHER GIVEN MERCHANDISE OVERLAPS (e.g. from Non-Department Store DSTM to Supermarket)
Sales Performance200520082010201320162021
NON-DEPARTMENT STORE DSTM
$250per sq.ft1364,000451,000521,000626,000739,000935,000
$275per sq.ft2331,000410,000473,000569,000672,000850,000
$300per sq.ft3303,000376,000434,000522,000616,000779,000
$325per sq.ft4280,000347,000401,000482,000569,000719,000
$350per sq.ft5260,000322,000372,000447,000528,000668,000
DEPARTMENT STORE DSTM
$400per sq.ft1116,000134,000148,000170,000194,000234,000
$425per sq.ft2109,000126,000139,000160,000182,000220,000
$450per sq.ft3103,000119,000132,000151,000172,000208,000
$500per sq.ft493,000107,000118,000136,000155,000187,000
$525per sq.ft589,000102,000113,000130,000147,000178,000
SUPERMARKET (Food Component Only)
$450per sq.ft153,00071,00087,000110,000133,000177,000
$475per sq.ft250,00068,00083,000105,000126,000168,000
$500per sq.ft347,00064,00078,00099,000120,000160,000
$525per sq.ft445,00061,00075,00095,000114,000152,000
$550per sq.ft543,00058,00071,00090,000109,000145,000
SPECIALTY FOOD
$300per sq.ft121,00028,00034,00044,00053,00072,000
$325per sq.ft219,00026,00032,00041,00049,00066,000
$350per sq.ft318,00024,00029,00038,00046,00061,000
$375per sq.ft417,00023,00027,00035,00043,00057,000
$400per sq.ft516,00021,00026,00033,00040,00054,000
HOME IMPROVEMENT
$300per sq.ft178,00090,00097,000110,000122,000146,000
$320per sq.ft273,00085,00091,000103,000115,000137,000
$350per sq.ft367,00078,00083,00094,000105,000125,000
$375per sq.ft462,00072,00078,00088,00098,000117,000
$400per sq.ft559,00068,00073,00082,00092,000110,000
O
HOME & AUT
$275per sq.ft117,00028,00037,00049,00061,00086,000
$300per sq.ft216,00025,00034,00045,00056,00079,000
$325per sq.ft314,00023,00031,00042,00052,00073,000
$350per sq.ft413,00022,00029,00039,00048,00067,000
$375per sq.ft513,00020,00027,00036,00045,00063,000
N
TOTAL ADDITIONAL RETAIL SPACE WARRANTED IN CLARINGTO
$300Sales Level 1649,000802,000924,0001,109,0001,302,0001,650,000
$325Sales Level 2598,000740,000852,0001,023,0001,200,0001,520,000
$355Sales Level 3552,000684,000787,000946,0001,111,0001,406,000
$385Sales Level 4510,000632,000728,000875,0001,027,0001,299,000
$410Sales Level 5480,000591,000682,000818,000961,0001,218,000
Source: urbanMetrics inc/Tate Economic Research
Appendix A
TABLE 13 - B
SCENARIO B - CLARINGTON - PROPOSED RETAIL SPACE ASSUMPTIONS FOR IMPACT ANALYSI
S
Traditional
SupermarketDepartmentHomeOther Retail/
Total Sq.Ft.ComponentStoreOther DSTMImprovementOther
BOWMANVILLE - WEST
(rounded to nearest 100 sq. ft. GLA)
Metrus
Proposed Loblaws (Metrus)1)142,60077,000036,000029,600
Less: Transfer from Existing Loblaws2)50,40041,70004,80003,900
New Loblaws - Net (Phase 1)92,20035,30031,20025,700
Wal-Mart (Phase 1)1)111,1000111,100000
Metrus Ancillary Space1)40,6000015,600025,000
Clarington Centr
e
Proposed Zellers Expansion, Clarington Centre3)5,60005,600000
Clarington Centre (retenanted Loblaws space)2)50,4000050,40000
Valiant (Clarington Place)
Proposed Clarington Place Home Depot3)83,90000083,9000
Proposed Other Clarington Place3)117,0000081,900035,100
OTHER BOWMANVILL
E
Designated/Proposed Other Bowmanville Convenience Centres 42,0000015,000027,000
(Martin - 20,700 sq.ft. and Saraf - 21,300 sq.ft)
COURTICE MAIN CENTRAL ARE
A
Valiant Properties150,000nana75,000nana
NEWCASTLE VILLAG
E
Dunbury (8,000 sq.ft) and 564069 Ontario Limited (26,300 sq.ft)34,30010,00024,300
TOTAL SPACE ASSUMPTIONS
542,80035,300116,700279,10083,900112,800
Note: Excludes Torgan, AYT Corporation, and Halloway Holding Limited/Towchester Developments Limited applications.
SOURCE: urbanMetrics inc/Tate Economic Research
1)December 5, 2003 Fax from Bousfield Dale Harris
2)Floor Plan, 2001 PricewaterhouseCoopers study.
3)Based on information provided from Valiant Property Management.
Appendix A
TABLE 14 - B
CLARINGTO
N
SCENARIO B: BASE (FOR IMPACT ANALYSIS)
NON DEPARTMENT STORE DSTM WARRANTED SPACE ANALYSIS ($ Millions)
200320052007200820132016
2003 Dollars
Clarington
Non-Department Store DSTM Potential ($Millions)$208.8$227.0$243.4$251.7$301.3$333.1
Clarington Share (%) (134.2%52.5%52.5%52.5%52.5%52.5%
Clarington Share ($)$71.4$119.2$127.8$132.1$158.2$174.9
Less: Effective Competition$71.4$71.4$71.4$71.4$71.4$71.4
Residual Potential from Clarington ResidentsN/A$47.8$56.4$60.7$86.8$103.5
PROPOSED NON-DEPARTMENT STORE DSTM SPACE
Metrus - Loblaws DSTM Component/Other Ancillary DSTM Spac46,80046,80046,80046,800
e
Sales/Sq. Ft. GLA$300$310$335$360
Total Sales Volume$14.0$14.5$15.7$16.8
Less: Inflow @30%(2$4.2$4.4$4.7$5.0
Total Sales Required from Clarington Resident
$9.8$10.1$11.0$11.8
s
aliant - Clarington Place81,90081,90081,90081,900
V
Sales/Sq. Ft. GLA$275$285$310$340
Total Sales Volume$22.5$23.3$25.4$27.8
Less: Inflow @30%(2$6.8$7.0$7.6$8.3
Total Sales Required from Clarington Resident$15.7$16.3$17.8$19.5
s
Clarington Centre - Loblaws Retenantin50,40050,40050,40050,400
g
Sales/Sq. Ft. GLA$275$285$310$340
Total Sales Volume$13.9$14.4$15.6$17.1
Less: Inflow @30%(2$4.2$4.3$4.7$5.1
Total Sales Required from Clarington Resident
$9.7$10.1$10.9$12.0
s
Other Bowmanville - Local Central Area
15,00015,00015,00015,000
s
Sales/Sq. Ft. GLA$200$210$230$250
Total Sales Volume$3.0$3.2$3.5$3.8
Less: Inflow @15%(2$0.5$0.5$0.5$0.6
Total Sales Required from Clarington Resident$2.5$2.7$3.0$3.2
s
Courtice Main Central Are75,00075,00075,00075,000
a
Sales/Sq. Ft. GLA$250$260$280$300
Total Sales Volume$18.8$19.5$21.0$22.5
Less: Inflow @50%(2$9.4$9.8$10.5$11.3
Total Sales Required from Clarington Resident$9.4$9.7$10.5$11.2
s
Newcastle Villag10,00010,00010,00010,000
e
Sales/Sq. Ft. GLA$200$210$230$250
Total Sales Volume$2.0$2.1$2.3$2.5
Less: Inflow @15%(2$0.3$0.3$0.3$0.4
Total Sales Required from Clarington Resident$1.7$1.8$2.0$2.1
s
continued/
Appendix A
TABLE 14 - B
continued
CLARINGTO
N
SCENARIO B: BASE (FOR IMPACT ANALYSIS)
NON DEPARTMENT STORE DSTM WARRANTED SPACE ANALYSIS ($ Millions)
200320052007200820132016
2003 Dollars
A.
Total Clarington - Proposed/Potential Designated Non-Department Store DSTM Space (Net)279,100279,100279,100279,100
TOTAL SALES - Proposed/Designated Non-Department Store DSTM Space ($ Millions)
$74.2$77.0$83.5$90.5
Average Sales Per Square Feet - Proposed
$265$275$300$325
Less: TOTAL ESTIMATED INFLOW SALES - Proposed/Designated Non-Department Store DSTM Spac
e
($Millions)
$25.4$26.3$28.3$30.7
Average Inflow34%34%34%34%
TOTAL SALES REQUIRED FROM CLARINGTON RESIDENTS - Clarington Proposed$48.8$50.7$55.2$59.8
TOTAL RESIDUAL SALES AVAILABLE FROM CLARINGTON RESIDENTS$56.4$60.7$86.8$103.5
Sales Transfers Required from Existing Clarington Non-Dept Store DSTM StoresNoneNoneNoneNone
NET ADDITIONAL RESIDUAL FOR OTHER CLARINGTON PROPOSED/DESIGNATED SPACE$7.6$10.0$31.6$43.7
Plus: Inflow @35.0% $4.1$5.4$17.0$23.5
Total Additional Volume Available to Clarington Non-Department DSTM Stores without Sales
Transfers (excludes portion allocated to Clarington proposed space) $11.7$15.4$48.6$67.2
B.
Total Additional Space Supported in Clarington without Sales Transfers/Recapture from Other Non-
Department Store DSTM stores, Other Retail Stores and Department Stores (3Square Feet
@$265 per square foot GLA 44,000
@$275 per square foot GLA 56,000
@$300 per square foot GLA 162,000
@$325 per square foot GLA 207,000
TOTAL NON-DEPARTMENT STORE DSTM SPACE SUPPORTED IN CLARINGTON (A. plus B.)323,100335,100441,100486,100
EXISTING CLARINGTON NON-DEPARTMENT STORE DSTM SPACE:
Sales from Clarington Residents ($ Millions) (including add'l residua$71.4$79.0$81.4$103.0$115.1
Plus: Estimated Inflow 32.3% (2$34.1$35.8$36.9$46.7$52.2
TOTAL SALES$105.5$114.8$118.3$149.7$167.3
460,900460,900460,900460,900460,900
Total Sq Ft GLA
$230$250$255$325$365
Existing Sales Per Square Feet GLA (3
Change in Total Sales From Existing Level8.9%12.2%42.0%58.6%
Source: urbanMetrics inc. and Tate Economic Research
Based on the results of the telephone consumer survey (2003).
1)
urbanMetrics inc/Tate Economic Research estimate based on licence plate surveys and the location/type of proposed/existing space.
2)
Rounded to the nearest the nearest $5 per square foot.
3)
Appendix A
TABLE 15 - B
CLARINGTON
SCENARIO B: NON-DEPARTMENT STORE DSTM IMPACT ANALYSIS
Total Support
% Change in
From Clarington % Distribution - Plus Inflow
TOTAL Sales
2003 Dollars Residents (1Clarington(2TOTAL SALESSq.Ft.Sales/ Sq. Foot
from Existing
($Millions)(Est.)($Millions)(Rounded)
2003
Bowmanville Urban Area
Bowmanville East Main Central Area - Bowmanville Mall$27.338.2%25.0%36.4$ 67,600 $540
Other Bowmanville East Main Central Area $11.215.7%25.0%14.9$ 106,000 $140
Bowmanville West Main Central Area - Clarington Centre$6.59.1%30.0%9.3$ 27,700 $335
Other Bowmanville$4.36.0%15.0%5.1$ 42,300 $120
Total Bowmanville$49.369.0%25.0%65.7$ 243,600 $270
Courtice/Other West Clarington
$16.623.2%50.0%33.1$ 28,400 $1,165
Total West Clarington, Including Courtice and Former Darlington TP$16.723.4%50.0%33.4$ 180,700 $185
East Clarington
Total East Clarington, Including Newcastle Village, Orono, Former Clark TP$5.57.7%15.0%6.5$ 36,600 $180
TOTAL CLARINGTON$71.5100.0%32.3%105.6$ 460,900 $230
TOTAL OUTSIDE$137.3
TOTAL, ALL LOCATION$208.8
S
2007
Bowmanville Urban Area
Bowmanville East Main Central Area - Bowmanville Mall$30.123.5%25.0%$40.167,600 $59510.2%
Other Bowmanville East Main Central Area $12.39.6%25.0%$16.4106,000 $15510.1%
Bowmanville West Main Central Area - Clarington Centre$7.15.5%30.0%$10.127,700 $3658.6%
Other Bowmanville$4.93.8%15.0%$5.742,300 $13511.8%
Total Bowmanville$54.342.5%24.9%$72.3243,600 $29510.0%
Courtice/Other West Clarington
Total West Clarington, Including Courtice and Former Darlington TP$18.614.5%50.0%$37.1180,700 $20511.1%
East Clarington
Total East Clarington, Including Newcastle Village, Orono, Former Clark TP$6.24.8%15.0%$7.336,600 $20012.3%
Proposed/Designated Space in Clarington$48.838.2%34.2%$74.2279,100 $265na
TOTAL CLARINGTON$127.8100.0%33.1%190.9$ 740,000 $260
TOTAL OUTSIDE115.6
$
TOTAL, ALL LOCATION$243.4
S
SOURCE: urbanMetrics inc./Tate Economic Research
1) Based on telephone consumer survey.
2) urbanMetrics/Tate Economic Research estimates based on licence plate and intercept survey results.
Appendix A
TABLE 16 - B
CLARINGTON
SCENARIO B: BASE (FOR IMPACT ANALYSIS)
DEPARTMENT STORE DSTM WARRANTED SPACE AND IMPACT ANALYSIS ($ Millions)
200320052007200820132016
2003 Dollar
s
Clarington
Department Store Expenditures$75.3$81.9$87.7$90.8$108.6$120.1
Clarington Share (%) (117.0%47.5%47.5%47.5%47.5%47.5%
Clarington Share ($)$12.8$38.9$41.7$43.1$51.6$57.0
Less: Effective Competition$12.8$12.8$12.8$12.8$12.8$12.8
Residual Potential from Clarington ResidentsN/A$26.1$28.9$30.3$38.8$44.2
PROPOSED DEPARTMENT STOR
E
Proposed Wal-Mart 111,100111,100111,100111,100
Wal-Mart Department Store Sales Per Square Foot $410$425$450$500
Total Estimated Sales Volume$45.6$47.2$50.0$55.6
Less: Inflow @30%(2$13.7$14.2$15.0$16.7
Total Sales Required from Clarington Resident$31.9$33.0$35.0$38.9
s
$28.9$30.3$38.8$44.2
TOTAL RESIDUAL SALES AVAILABLE FROM CLARINGTON RESIDENT
S
$3.0$2.7$0.0$0.0
Sales Transfers Required from Existing Clarington Zeller
s
NoneNone$3.8$5.3
NET ADDITIONAL RESIDUAL FOR OTHER CLARINGTON PROPOSED/DESIGNATED SPACE
EXISTING CLARINGTON DEPARTMENT STORE DSTM SPACE
:
Sales from Clarington Residents ($ Millions)$12.8$9.8$10.1$16.6$18.1
Plus: Estimated Inflow 30%(2$5.5$4.2$4.3$7.1$7.8
TOTAL SALES$18.3$14.0$14.4$23.7$25.9
Total Sq Ft GL90,00095,60095,60095,60095,600
A
$205$145$150$250$270
Existing Sales Per Square Feet GLA (
3
-.-...
angenaesromxsngeve
ChiTOTALSlFEitiLls293%268%220%317%
Source: urbanMetrics inc. and Tate Economic Research
Based on the results of the telephone consumer survey (2003).
1)
Inflow estimated based on the results of the licence plate survey conducted in 2003 at Clarington Centre.
2)
Rounded to the nearest $5 per square foot gross leasable area.
3)
Appendix A
TABLE 17 - B
CLARINGTON
SCENARIO B: BASE
SUPERMARKET WARRANTED SPACE ANALYSIS ($ Millions)
2003 Dollars200320052007200820132016
Clarington
Supermarket Expenditure Potential ($ Millions) $115.8$123.5$127.4$133.0$152.7$164.4
Clarington Share (%) (166.9%75.0%75.0%75.0%75.0%75.0%
Clarington Share ($)$77.5$92.6$95.6$99.8$114.5$123.3
Less: Effective Competition$77.5$77.5$77.5$77.5$77.5$77.5
Residual Potential from Clarington ResidentN/A$15.1$18.1$22.3$37.0$45.8
PROPOSED SUPERMARKET SPACE
A.Loblaws - Relocation/Expansion to Metrus Site - (additional traditional food component)35,30035,30035,30035,300
Sales/Sq. Ft. GLA$470$475$500$525
Total Additional Sales$16.6$16.8$17.7$18.5
Less: Inflow @ (210%$1.7$1.7$1.8$1.9
Total Sales Required from Clarington Residents$14.9$15.1$15.9$16.6
Total Residual Sales Potential Available from Clarington Residents$18.1$22.3$37.0$45.8
Sales Transfers Required from Existing Clarington SupermarketsNoneNoneNoneNone
Net Additional Residual Potential Available for Other Supermarkets$3.2$7.2$21.1$29.2
Plus: Inflow @10.0% $0.4$0.8$2.3$3.2
Total Additional Volume Available to Clarington Supermarkets (excluding proposed Loblaws)$3.6$8.0$23.4$32.4
B. Total Additional Space Supported in Clarington (excluding proposed Loblaws) Square Feet GLA
@$470 per square foot GLA 7,700
@$475 per square foot GLA 16,800
@$500 per square foot GLA 46,800
@$525 per square foot GLA 61,700
TOTAL SUPERMARKET SPACE SUPPORTED IN CLARINGTON(A. plus B.
)
43,00052,10082,10097,000
EXISTING CLARINGTON SUPERMARKET SPACE:
Sales from Clarington Residents ($ Millions) (including add't residual)$77.5$80.7$84.7$98.6$106.7
Plus: Estimated Inflow @19.8% (4$19.1$19.9$20.9$24.3$26.3
TOTAL SALES$96.6$100.6$105.6$122.9$133.0
Total Sq Ft GLA177,100177,100177,100177,100177,100
Existing Sales Per Square Feet GLA (3$545$570$595$695$750
Change in Total Sales From Existing Level4.1%9.3%27.2%37.7%
Source: urbanMetrics inc. and Tate Economic Research
1)Year 2003 based on the results of the telephone survey
2)urbanMetrics inc. and Tate Economic Research estimate
3)Rounded to the nearest $5 per square foot
4)urbanMetrics inc./Tate Economic Research estimate based on the licence plate survey results and telephone survey results.
Appendix A
TABLE 18 - B
CLARINGTON
SCENARIO B - SUPERMARKET IMPACT ANALYSIS
Assumptions: Bowmanville Loblaws existing sales from Clarington residents transferred to new store.
Total Support From % Change in
Clarington% Distribution - TOTAL Sales from
2003 Dollars Residents (1ClaringtonPlus Inflow (2TOTAL SALESSq.Ft.Sales/ Sq. FootExisting
($Millions)(Est.)($Millions)
(Rounded)
2003
Bowmanville Urban Area
Bowmanville MallA&P$11.915.4%6.0%12.7$ 26,000 490$
BowmanvilleA&P$8.711.2%5.0%9.2$ 25,600 360$
BowmanvilleIGA$4.65.9%5.0%4.8$ 13,200 365$
BowmanvilleLoblaws$27.635.6%6.5%29.5$ 50,400 585$
$52.868.1%6.0%56.2$ 115,200 490$
Total Bowanville
Courtice Urban Area
CourticePrice Chopper$15.219.6%50.0%30.4$ 28,400 1,070$
$15.219.6%50.0%30.4$ 28,400 1,070$
Total Courtice
Clarington - Other
Newcastle VillageIGA$3.34.3%$ 135
5.0%3.5$ 26,000
OronoIGA$6.28.0%$ 865
5.0%6.5$ 7,500
$9.512.3%5.0%10.0$ 33,500 300$
Total Other Clarington
TOTAL CLARINGTON$77.5100.0%19.8%96.6$ 177,100 545$
TOTAL OUTSIDE$38.3
TOTAL, ALL LOCATIONS$115.8
2007
Bowmanville Urban Area
Bowmanville MallA&P$12.713.2%6.0%13.5$ 26,000 520$ 6.3%
BowmanvilleA&P$9.39.7%5.0%9.7$ 25,600 380$ 5.4%
BowmanvilleIGA$4.95.1%5.0%5.2$ 13,200 395$ 8.3%
Loblaws
Bowmanville
$27.628.9%6.5%29.5$ 50,400 585$ 0.0%
(assume existing sales transferred)
Loblaws
Expansion/Relocation
$14.915.6%10.0%16.6$ 35,300 470$ na
(tradtional food component only)
$69.372.5%7.0%74.5$ 150,500 495$
Total Bowanville
Courtice Urban Area
CourticePrice Chopper$16.216.9%50.0%32.3$ 28,400 1,135$
$16.216.9%50.0%32.3$ 28,400 1,135$ 6.3%
Total Courtice
Clarington - Other
Newcastle VillageIGA$3.53.7%$ 140
5.0%3.7$ 26,000
OronoIGA$6.66.9%$ 920
5.0%6.9$ 7,500
10.110.6%5.0%10.6 33,500 315 6.0%
Total Other Clarington
$$$
TOTAL CLARINGTON$95.6100.0%18.6%117.4$ 212,400 555$
TOTAL OUTSIDE$31.8
TOTAL, ALL LOCATIONS$127.4
SOURCE: urbanMetrics inc./Tate Economic Research
1) Based on telephone consumer survey.
2) urbanMetrics/Tate Economic Research estimates based on licence plate and intercept survey results.
Appendix A
TABLE 19 - B
CLARINGTON
SCENARIO B: BASE (FOR IMPACT ANALYSIS)
HOME IMPROVEMENT STORE WARRANTED SPACE ANALYSIS ($ Millions
)
200320052007200820132016
2003 Dollars
Clarington
Home Improvement Store Expenditure Potential$18.1$19.6$21.2$22.1$26.2$28.8
Clarington Share (%) (112.3%65.0%65.0%65.0%65.0%65.0%
$2.2$12.7$13.8$14.4$17.0$18.7
Clarington Share ($)
Less: Effective Competition$2.2$2.2$2.2$2.2$2.2$2.2
Residual Potential from Clarington ResidentN/$10.5$11.6$12.2$14.8$16.5
sA
PROPOSED HOME IMPROVEMENT SPACE
A.83,90083,90083,90083,900
Valiant Properties - Home Depot
Sales/Sq. Ft. GLA$310$320$350$375
Total Sales Volume$26.0$26.8$29.4$31.5
Less: Wholesale/Contractor Trade @30%(2$7.8$8.0$8.8$9.5
Less: Inflow @ (230%(2$5.5$5.6$6.2$6.6
Total Sales Required from Clarington Residents$12.7$13.2$14.4$15.4
Total HI Residual Sales Potential Available from Clarington Residents$11.6$12.2$14.8$16.5
Total Home and Auto Residual Sales Potential Available from Clarington Residents$3.3$4.1$8.0$10.2
Total Non-Department Store DSTM Residual Sales Potential Available from Clarington Res.$11.7$15.4$48.6$67.2
Total RESIDUAL SALES AVAILABLE - Selected Store Types with Home Improvement Related
Merchandise$26.6$31.7$71.4$93.9
Sales Transfers Required from Existing Clarington Stores Based on Available Residual in
HIRM Stores
NoneNoneNoneNone
Net Additional HI Residual Potential Available for Other HI Stores in ClaringtonNoneNone$0.4$1.1
Source: urbanMetrics inc. and Tate Economic Research
1)
Based on the results of the telephone consumer survey for home improvement centre stores only.
2)
urbanMetrics inc./Tate Economic Research estimate.
Appendix A
TABLE 20
SUMMARY - NET WARRANTED SPACE - Scenario's B and C
SCENARIO B: Base Assumption
s
2010, GROSS 2010, NET 2021, GROSS 2021, NET
PROPOSED EVALUATED
WARRANTEDWARRANTEDWARRANTEDWARRANTED
(Sq. Ft.) (See Table 13-B)
TypeSPACE (Sq.ft.)SPACE (Sq. Ft.SPACE (Sq.ft.)SPACE (Sq. Ft.
Sales/Sq.Ft. Assumption (see Summary Table 12-B)HigherLowerHigherLowerHigherLowerHigherLower
Supermarket35,30057,00070,00021,70034,700124,000151,00088,700115,700
(Loblaws Relocation)
Department Store116,70099,000130,000-17,70013,300157,000207,00040,30090,300
(Wal-Mart/Zellers Expansion)
Other DSTM279,100312,000437,00032,900157,900582,000815,000302,900535,900
(Loblaws, Metrus, Valiant etc.)
Home Improvement83,90067,00089,000-16,9005,100101,000135,00017,10051,100
(Home Depot)
Home and Auto022,00029,00022,00029,00056,00076,00056,00076,000
Specialty Food25,00021,00028,000-4,0003,00046,00061,00021,00036,000
(estimate)
TOTAL SELECTED RETAIL540,000578,000783,00038,000243,0001,066,0001,445,000526,000905,000
SCENARIO C: Higher Recapture
2010, GROSS 2010, NET 2021, GROSS 2021, NET
PROPOSED EVALUATED
WARRANTEDWARRANTEDWARRANTEDWARRANTED
(Sq. Ft.) (See Table 13-B)
TypeSPACE (Sq.ft.)SPACE (Sq. Ft.SPACE (Sq.ft.)SPACE (Sq. Ft.
Sales/Sq.Ft. Assumption (see Summary Table 12-C)HighLowHighLowHighLowHighLow
Supermarket35,30071,00087,00035,70051,700145,000177,000109,700141,700
(Loblaws Relocation)
Department Store116,700113,000148,000-3,70031,300178,000234,00061,300117,300
(Wal-Mart/Zellers Expansion)
Other DSTM279,100372,000521,00092,900241,900668,000935,000388,900655,900
(Loblaws, Metrus, Valiant etc.)
Home Improvement83,90073,00097,000-10,90013,100110,000146,00026,10062,100
(Home Depot)
Home and Auto027,00037,00027,00037,00063,00086,00063,00086,000
Specialty Food25,00026,00034,0001,0009,00054,00072,00029,00047,000
(estimate)
TOTAL SELECTED RETAIL540,000682,000924,000142,000384,0001,218,0001,650,000678,0001,110,000