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Home My WebLink About2020-12-03Clarington ape CLARINGTON TOURISM ADVISORY COMMITTEE Minutes of Meeting December 3, 2020, 9 a.m. Garnet B. Rickard Recreation Complex and Teleconference Members Present in person: Fred Archibald, Chair Petra Schwirtz Ann Harley Evan King Bonnie Wrightman, CBOT Members Present, virtually: Regrets: Laura Holmes Christine McSorley Councillor Ron Hooper (left at 10:15 AM) Brandon Pickard, Durham Tourism (arrived at 10 AM) Amy Verwey Kim Neziroski Staff: Ashlee Kielbiski, Tourism Programmer, in person Laura Knox, Tourism Coordinator, virtually 1. Call to Order o Meeting was called to order— 9:10 a.m. 2. Adoption of Agenda Moved by, Petra Schwirtz, seconded by, Evan King: That the agenda for December 3, 2020 be adopted. Carried 3. Approval of July 16, 2020, Meeting Minutes Moved by, Ann Harley, seconded by, Evan King: That the meeting minutes of July 16, be approved. Carried 4. Presentations o None 5. Municipal Update • TODS report went to Council on November 9. The key discussion was around where the Corporation is with an overall branding strategy. • The CAOs office has started preliminary discussions with outside consultants on corporate branding. • The recommendation from Councillor Anderson was to refer to staff on outsourcing the billboard graphics and research costs. Tourism staff will defer the billboards at this time and utilize the TIAO funding for other opportunities. • TAC has requested to take part with CAO's office during these brand discussions with consultants, should there be an opportunity. • Tourism staff will keep TAC up to date on the corporate branding strategy. Update from Chair — Fred Archibald • Before this meeting, the Chair asked Committee members to create an internal, working slogan/theme they believed encompassed Clarington Tourism for the 2021 marketing season. This was an exercise for Committee members to find a focus for 2021. Key themes shared by members included: o "Where families come to experience tradition and create everlasting memories." • Traditions/memories can be a call to action to get people to come 0 "Something for Everyone." • This is to pull people in, make them feel welcome without hanging on `small town.' Clarington is too diverse to say small/hometown o "Clarington, where adventure grows." "Clarington, where adventure awaits." o "Clarington, a place to grow. " • Growing families, people, agriculture o "Clearly Clarington." • Short, quick/easy slogan to use, `clearly' means obvious, clear choice o "Clarington — we know how to grow." "Come grow with us." • This was inspired by one of the potential billboards of the farm. `Grow' extends beyond agriculture — towns, families, traditions, memories. After much discussion, a key theme that the Committee agreed on is `agriculture.' It is important that we recognize the diversity in our offerings is what makes us what we are. The Chair shared, `If you want to go fast, go alone, and if you want to go far, work together.' The Chair asked the Committee to focus on small, bite sized things that we can carry out together. o The Committee has advised Tourism staff to focus on agri-tourism for the 2021 workplan o Staff to pull and share agri-tourism stats from CBOT, OMAFRA and Durham Farm Fresh Update from Durham Region — Brandon Pickard #ShopinDurham campaign has launched. The focus is to push information and support. The campaign includes prizes and giveaways. Shopdurhamregion.ca is a collection of local shops with over 500 products. Free to join for businesses with an established online store. It is a one stop shop with curbside pickup or shipping options. Durham Tourism has soft launched its brand on social media and website Update from Clarington Board of Trade — Bonnie Wrightman Shop Clarington campaign with advertisements in Clarington This Week and Orono Weekly Times. Promotion on their website and Facebook are to boost and elevate shopping local and linking health and safety as a key to keeping local businesses open. Customer Confidence videos for local businesses are doing very well showcasing how businesses are opening and providing services safely. 6. Other Business Ann Harley advised that pricing for TODS signs have gone up for businesses and wonder if there are alternative signage options for local businesses. o Tourism Staff to investigate and report back The Committee discussed taking more responsibility, being prepared for meetings, and to be involved in discussions in an open and positive way Terms of Reference indicates that the Chair and Vice Chair are to be in place for one year. The Committee would like to move forward with the current Chair and Vice Chair for 2021. Motion: The Tourism Advisory Committee recommends current Chair, Fred Archibald, and Vice Chair, Petra Schwirtz remain in place for 2021 — moved by Ann Harley, seconded by Evan King. Carried. 7. Date of next meeting: • Date to be confirmed and Ashlee Kielbiski to send information early in January. 8. Motion to adjourn Moved by Ann Harley, seconded by Evan King. Carried. The meeting concluded at 10:38 a.m.