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HomeMy WebLinkAbout2020-06-09Clarington as Pun TCDWIW"v CLARINGTON TOURISM ADVISORY COMMITTEE Members Present: Regrets: Minutes of Meeting June 9, 2020, 9 a.m. Teleconference Fred Archibald, Chair Petra Schwirtz Ann Harley Evan King Laura Holmes Evan King Councillor Ron Hooper Bonnie Wrightman, CBOT Amy Verwey Christine McSorley Kim Neziroski Brandon Pickard, Durham Tourism Staff: Ashlee Kielbiski, Tourism Programmer Laura Knox, Tourism Coordinator Jess MacGregor, Tourism Clerk Lee -Ann Reck, Manager Client Services, Community Services Department 1. Call to Order o Meeting was called to order— 9:23 a.m. 2. Adoption of Agenda Moved by, Evan King, seconded by, Petra Schwirtz: That the agenda for June 9, be adopted. Carried 3. Approval of May 22, 2020, Meeting Minutes Moved by, Petra Schwirtz, seconded by, Evan King: That the meeting minutes of May 22, 2020, be approved. Carried 4. Presentations o None 5. New Business Update from Clarington Tourism o At the Csommittee's request during the May meeting, Tourism staff were tasked to create a virtual blackboard of businesses and attractions on claringtontourism.net. This will be used to promote how businesses are open at this time and serve as well as sere residents as -a resource for residents on how their community is reopening. o Tourism staff created a form that was approved by the Csommittee to send to all stakeholders to be filled out. In addition, CBOT and Bowmanville BIA sent the form to their email lists. At the time of the meeting, 43 businesses had filled out the form. The information provided was used to start the Tourism Business and Attractions Directory. A fofiow follow-up email and phone calls are to take place to ensure the latest most information available is included on the page. o The Committee advised that non --tourism businesses still be included but under a "Services" category. o It was advised that we add a section on the form for business email addresses to ensure -follow up.they oan be f„ii,,we up w-it . o Clarington Tourism's programmatic advertising will resume when we have moved to Stage 2 of the Provincial reopening plan. The scope of our efforts will remain localized, to engage residents and their visiting friends and relatives. o Social ads have continued to be a great resource for engagement on our social platforms, ensuring we are reaching the community with the localized message. 6. Other Business o At the ^ee's-Committee's request, Tourism will provide an update of provincial changes since the previous meeting, which are to be discussed at the beginning of each meeting o The GOMMitte8-Committee discussed the reach of this directory, wanting to ensure as many people as possible see it and utilize it. Tourism staff were asked to go away and look at alternative advertising opportunities such as mailing postcards to residents or radio ads. o The GOMMittee Committee also asked that staff look into funding or grant opportunities that come up for further financial support and will bring those opportunities to the next meeting 7. Date of next meeting: o Early July. Date to be confirmed and Ashlee Kielbiski to send teleconference information. 8. Motion to adjourn Moved by, Ron Hooper, seconded by, Laura Holmes, Carried. The meeting concluded at 9:56 a.m.