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Leading the Way
REPORT
CHIEF ADMINISTRATIVE OFFICER
Meeting: GPA
Date: January 24,2011
Report #: CAO-002-11
Resolution#: ~~ ~~y9-1/
File:
By-lavv#: NIA
Subject• MUNICIPALITY OF CLARINGTON -STRATEGIC PLAN
RECOMMENDATIONS:
1. That Report CAO-002-11 be received; and
2. That Council endorse the Strategic Planning Process as provided for in Report CAO-
002-11.
Submitted by:~~ ~ ~~`'~
Franklin Wu
Chief Administrative Officer
CORPORATION OF THE MUNICIPALITY OF CLARINGTON
40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L1C 3A6 T (905)623-3379 F (905)623-0720
REPORT NO.: CAO-002-11
PAGE 2
REPORT:
What is Strategic Planning?
Strategic planning is essentially the process of determining a municipality's long term
vision and goals, which lay the foundation for the development of an action plan to
implement these goals.
2. Why do a Strategic Plan?
There are many reasons for developing such a Plan. The reasons that are more
relevant to local government include:
a) Developing a collective vision -particularly critical as we expect Clarington to
continue to grow
b) Planning for the Future -our future will involve changes and a strategic planning
process can identify both the internal and external forces influencing changes
c) Maximizing resources - as a management tool, a strategic plan provides a useful
framework to enable effective resource deployment
d) Establishing a framework for other plans -the Strategic plan will be the umbrella
document that guides the development of other plans such as the Official Plan,
community plans, capital work plan, departmental master plan, etc.
e) Communicating priorities -citizens benefit from understanding the municipality's
priorities and decisions as articulated through its vision and goals
3. What was the past experience of Strategic Planning in Clarington?
a) The first Strategic/Business Plan for Clarington was initiated and completed
shortly after the new Council was elected in 2001. Subsequent Plans were
developed coinciding with every new term of council in 2004 and in 2007.
b) In the development of each of the past three strategidBusiness plans, the
planning process as well as the facilitation was led by the CAO. The process was
entirely internal and the Plan was jointly developed by Council members and
senior management staff.
4. What are the basic steps involved in developing a new Strategic Plan for the
Municipality?
The following six step process is generally used by local government in the planning
process involved in the development of a Municipal Strategic Plan. The process is
streamlined with emphasis on producing the Plan in a relatively short time frame. The
six steps are:
Step 1
Obtain input from citizens
Step 2
Develop a vision and a mission statement
REPORT NO.: CAO-002-11 PAGE 3
Step 3
Develop strategic goals and objectives
Step 4
Develop strategic initiatives
Step 5
Develop an action plan to implement the strategic initiatives
Step 6
Develop a follow up system to track and/or measure performance
5. Who would be involved in the development of the strategic planning exercise, and what
is the time frame related to each step?
Step 1 -Obtain Input from the Citizens
This involves seeking input from the citizens. A public opinion survey company will be
engaged to develop a series of questions, and to seek the views and opinions from
these external stakeholders. The results will be analyzed and will serve as valuable
information prior to the commencement of the next step. This is a critical step, without
which the subsequent works on the strategic plan could run the risk of a total or partial
disconnect with the views of the citizens.
Estimated timeline: Completion by early March
Steps 2 - 4
All members of council, CAO and department heads will devote at least one full day
brainstorming session to develop the Strategic Plan. The session will be facilitated by
an external facilitator who will also be charged with the responsibility of gathering,
synthesizing the information developed through the brainstorming session and to
develop the mission statement, goals and strategic initiatives.
Estimated timeline: Session is scheduled for March 10th, 2011 at the Courtice
Community Complex. The draft Strategic Plan will be completed within four (4)
weeks of the session.
Steps 5 - 6
The same facilitator will lead the department heads to draft an Action Plan in order to
implement the proposed strategic initiatives. This involves a one day session to be held
on April 13, 2011.
Estimated timeline: The Strategic Plan and accompanying Action Plan will be
submitted to Council by end of April, 2011.
REPORT NO.: CAO-002-11 PAGE 4
6. What is the cost of developing the Strategic Plan?
The cost of the citizen survey, facilitation and completion of the Plan will be
approximately $15-20,000. As this is a one-time cost, funds will be drawn from the
Professional Fee Reserve Account and therefore would not affect the annual operating
budget.
Conclusion
The CAO will coordinate the works of all those involved and ensure that the Strategic
Plan will be completed in a timely fashion.