HomeMy WebLinkAbout2019-06-27 MinutesClarington
CLARINGTON TOURISM ADVISORY COMMITTEE
Minutes of Meeting
June 27, 2019, 7 p.m.
MAC Meeting Room 1A
Members Present: Fred Archibald, Chair
Ann Harley (left meeting at 8:05 pm)
Councillor Ron Hooper (left meeting at 8:05 pm)
Evan King
Kim Neziroski
Petra Schwirtz
Tanya Albis, CBOT
Regrets: Amy Closter
Brandon Pickard, Durham Tourism
Erin Senior
Christine McSorley
Staff: Ashlee Kielbiski, Tourism Programmer
Laura Knox, Tourism Coordinator
Basia Radomski, Communications and Tourism Manager
1. Call to Order
• Meeting was called to order— 7 p.m.
2. Adoption of Agenda
Moved by, Ann Harley, seconded by, Petra Schwirtz:
That the agenda for June 27, 2019, be adopted.
Carried
3. Approval of May 29, 2019, Meeting Minutes
Moved by, Ron Hooper, seconded by, Ann Harley:
That the meeting minutes of May 29, 2019, be approved.
Carried
4. Presentations
o None
5. New Business
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Review Council decision regarding the Memo entitled: Tourism Advisory
Committee Recommendation
o The memo was received by Council on June 27 with the proposed resolution
o The discussion surrounded the need for municipal branding at this time
o Council has now adopted and finalized its strategic plan, and branding is a
crucial component
o A municipal branding strategy will begin internally by staff (Corporate Policy
Analyst) in Fall of 2019, timelines to be established
o Resolution #GG-398-19 — has been adopted and referred to staff:
Whereas the Tourism Advisory Committee convened and has begun to
develop a strategic tourism plan;
And whereas branding the Municipality has come up as the key issue, one
that is of utmost importance;
Now, therefore, be it resolved that the Tourism Advisory Committee
recommends that Council expedite the development of a branding strategy
for the Municipality, which incorporates Tourism.
Staff will update the Tourism Advisory Committee in September on
information regarding the development of the branding strategy
o Staff ask the committee for a recommendation of a Tourism strategic plan,
recognizing the Municipal Branding Strategy may not be completed by Fall
2019
Review and discuss Tourism Strategic Plan and goals
o From previous Tourism Advisory Committee meeting in May, staff organized
key strategies into three main goals, including action items from a
brainstorming session
o Council has finalized and adopted its strategic plan; it does not include a
mission and vision statement
o Tourism mission and vision, refine wording and discuss at a later meeting
o What are the themes coming out of the draft strategic plan
o Tourism Ambassador program — what does that look like, compared to
previous program done in the past (Social media, speed dating with
business and residents). Look at customer service and ask `Where are you
going next?' to complete the chain and keep visitors in community, meet the
owner, customer service.
o Strategic Plan resolution, draft wording, approved and revised by committee
o Economic impact discussion, how can staff and the committee look at
alternatives and encourage event organizers and stakeholders to collect
information (simple event entry survey, volunteers, students)
o Motion to Council from the committee:
Whereas, the Tourism Advisory Committee has been tasked with the
development of a Tourism -specific Strategic Plan, as outlined in the
Committee's Terms of Reference;
And whereas, the Tourism Advisory Committee has developed the
following three key strategic initiatives:
A. In partnership with the Municipality, develop a comprehensive tourism
branding strategy, which is consistent with Clarington's overall brand.
B. Create a marketing and educational plan for tourism.
C. To quantify the economic impact of tourism, Clarington will pursue
different channels to measure its success.
And whereas, these initiatives have corresponding actions and make
up a proposed Tourism Strategy;
Now, therefore, be it resolved that The Tourism Advisory Committee
recommends that:
1. Council approve and adopt the recommended Tourism Strategy and
initiatives; and;
2. Council directs Staff to work through the Tourism Strategy and
initiatives and report annually on progress and accomplishments.
Motion: Fred Archibald, Seconded: Petra Schwirtz, CARRIED.
• Next steps for Tourism Strategic Plan
o The resolution will go to council in September
o Correspondence will be sent to committee in August for review before the
council meeting
6. Other Business
• None
7. Date of next meeting:
• Laura to send out times for the end of September
8. Motion to adjourn
Moved by, Evan King; seconded by, Kim Neziroski, Carried.
The meeting concluded at 8:10 p.m.
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