HomeMy WebLinkAboutPSD-019-10Clarin n
Leading the Way ~ REPORT
PLANNING SERVICES
Meeting: GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
Date: February 1, 2010 Resolution #: ~P~-O-`~ y0 By-law #: c~~ ~O~Q~ ~
Report #: PSD-019-10 File #: SBA 2009-0001
Subject: AMENDMENT TO SIGN BY-LAW 2009-123
APPLICANT: APPLE TREE DENTISTRY I ASPEN SPRINGS LIMITED
RECOMMENDATIONS:
It is respectfully recommended that the General Purpose and Administration Committee
recommend to Council the following:
1. THAT Report PSD-019-10 be received;
2. THAT the application for Amendment to the Municipality of Clarington Sign By-law 2009-
123, submitted by Apple Tree Dentistry /Aspen Springs Limited, to permit a second
mobile sign on the property at 39 Martin Road, Bowmanville, be approved and that staff
be authorized to issue a permit for a second mobile sign at such time the approved site
plan for the development is amended to identify locations for the mobile signs; and
3. THAT all interested parties listed in Report PSD-019-10 and any delegations be advised
of Council's decision.
Submitted by:
ay Langm~ FCSLA, MCIP
ip ctor of Planning Services
MM/CP/df/ah
26 January 2010
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Reviewed by:
Franklin Wu,
Chief Administrative Officer
CORPORATION OF THE MUNICIPALITY OF CLARINGTON
40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L1C 3A6 T (905)623-3379 F (905)623-0830
REPORT NO.: PSD-019-10
1.0 APPLICATION DETAILS
1.1 Applicant: Apple Tree Dentistry / Laszlo Dora
1.2 Owner: Aspen Springs Limited
1.3 Proposal: To permit a second mobile sign at 39 Martin Road, Bowmanville.
1.4 Location: Plan 40M-1686, Block 108, 39 Martin Road, Bowmanville
2.0 BACKGROUND AND PROPOSED AMENDMENT
PAGE 2
2.1 The subject property is located at 39 Martin Road in Bowmanville between Hartwell
Avenue and Aspen Springs Drive. The subject property has approximately 134 metres of
frontage on Martin Road and approximately 59 metres of frontage on Hartwell Avenue.
Several businesses operate from this property including Apple Tree Dentistry, A Stone's
Throw and Aspen Springs Animal Hospital
On November 19, 2009, Apple Tree Dentistry and Aspen Springs Limited submitted an
application for an amendment to Sign By-law 2009-123 to permit an increase from one
mobile sign to two mobile signs. The proposed additional mobile sign would be located
on the Martin. Road frontage.
2.2 Sign By-law Provisions
Multi-business sites are permitted one mobile sign per 75 metres of store-front frontage to
a maximum of three signs. Frontage that includes storefronts with pedestrian entrances
constitutes store-front frontage. Any signs that may impede vision are not permitted
within the sight visibility triangle and. all signs are to maintain a 3 metre setback from the
road allowance where vision of any access could be impeded. The maximum size of a
mobile sign is 3.0 mz. No sign, including a mobile sign, shall be erected less than 1 metre
from a road allowance. Fluorescent colours are prohibited on mobile signs.
2.3 Applicant's Rationale
The applicant has stated that this increase in the number of mobile signs is needed at this
plaza due the number of businesses operating from the site. Since there are eleven
businesses in the plaza, each business would be eligible for a sign permit once every two
years if each business took its turn to have a mobile sign. The business owners in the
plaza who are the subject of this amendment state that the mobile signs contribute
significantly to the number of customers they are able to attract to their respective
businesses. They have noted that in the months when they do not have a mobile sign
advertising their businesses that the number of new customers. they are able to attract
declines. In addition, the business owners feel that it is unfair that the frontage along
Hartwell Avenue does not count towards the total amount of storefront frontage for the
plaza simply because the corner unit does not have a customer entrance on the end of
the building.
REPORT NO.: PSD-019-10 PAGE 3
3.0 STAFF COMMENTS
3.1 As mentioned above, multi-business sites are permitted one mobile sign per 75 metres of
store-front frontage to a maximum of three signs, therefore, 150 metres of store-front
frontage would be required to permit a second mobile sign according to the Sign By-law.
The subject property has a total of approximately 193 metres of frontage. Since it is a
corner lot, only the store-front frontage (134 metres) on Martin Road is used to calculate
a permitted second mobile sign.
The building on the subject property does not have a pedestrian entrance located on the
south end of the building however it does have a continuous facade which wraps around
the end of the building, as can be seen in photograph 1. Both the south and east walls of
the corner unit in the plaza contain similar windows and signage. Since the south end of
the building does not have a pedestrian entrance to the corner unit, the frontage on
Hartwell Avenue is not considered store-front frontage. The building elevation facing
Hartwell Avenue was designed specifically to give the appearance of a continuous
storefront around the corner of the building.
On this property, most of the frontage on Martin Road is suitable for a mobile sign. There
are no traffic visibility issues in front of this plaza since the edge of Martin Road is 14
metres from the property line. Signs located just inside the property line and the
appropriate distance away from the entrances to the site do not obstruct visibility. A
legally placed mobile sign can be seen in photograph 2. This sign in the photograph
demonstrates the setback and appropriate placement for a mobile sign on this property.
An appropriate location for a second mobile sign would be a location either north or south
of the existing mobile sign shown here along Martin Road.
Photograph 1: south end and east side of corner unit
NO.: PSD-019-10
Photograph 2: Martin Road frontage with one legal mobile sign
PAGE 4
The property is 16 metres deficient of the 150 metres required for a second mobile sign to
be permitted by the Sign By-law. These signs could be spaced at the north and south
ends of the frontage in locations that satisfy the requirements of the by-law. The mobile
signs will meet the required setbacks and will not contain any fluorescent lettering or
symbols in compliance with the Sign By-law regulations. The location of the mobile signs
should be identified on the site plan drawing. It is recommended that the site plan be
amended as a condition of approval to identify these locations.
The Durham Region Works Department was consulted and has no objection to the
approval of this application.
4.0 CONCLUSIONS
4.1 The business owners within this plaza are looking to maximize their exposure to the
passing public. The proposed additional mobile sign will not detrimentally impede vision
or become a safety hazard and it will meet the by-law requirements in regards to size and
copy. There is sufficient frontage on this property to accommodate two mobile signs
without causing visual clutter.
4.2 It is respectfully recommended that the amendment to the municipal Sign By-law 2009-
123 to permit an increase from one mobile sign to two mobile signs be approved. That at
such time the approved site plan for the development is amended to identify the location
of the two mobile signs, Staff shall be authorized to issue a sign permit.
REPORT NO.: PSD-019-10
PAGE 5
Staff Contact: Mitch Morawetz
Attachments:
Attachment 1 -Key Map
Attachment 2 -Proposed Sign By-law Amendment
List of interested parties to be advised of Council's decision:
Apple Tree Dentistry
A Stone's Throw
Aspen Springs Animal Hospital
Aspen Springs Limited
Attachment1
To Report PSD-019-10
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Property Location Map (Bowmanville)
Area Subject To Sign By-law Amendment
-
39 Martin Road, Bowmanville SBA 2009-0001
Attachment 2
To Repolt PSD-019-10
CORPORATION OF THE MUNICIPALITY OF CLARINGTON
BY-LAW NO. 2010-
being a By-law to amend Sign By-law 2009-123, as amended of the Municipality
of Clarington
WHEREAS Section 11 of the Municipal Act, 2001, Chapter 25, as amended, provides
fer the amendment of By-laws regulating or prohibiting the erection of signs;
AND WHEREAS the Council of the Corporation of the Municipality of Clarington deems
it advisable to amend By-law 2009-123, of the Corporation of the Municipality of
Clarington;
NOW THEREFORE BE IT RESOLVED THAT, the Council of the Corporation of the
Municipality of Clarington enacts as follows:
1. Section 9 -EXCEPTIONS BY AMENDMENT is hereby amended as follows:
"9.14 Notwithstanding Section 7.9 Table 2, one additional mobile sign may be
permitted at 39 Martin Road, Bowmanville."
2. This By-law shall come into effect on the date of the passing hereof.
BY-LAW read a first time this day of 2010
BY-LAW read a second time this day of 2010
BY-LAW read a third time and finally passed this day of 2010
Abernethy, Mayor
Patti L Barrie,Municipal Clerk