HomeMy WebLinkAbout2019-05-29 MinutesClarington
CLARINGTON TOURISM ADVISORY COMMITTEE
Minutes of Meeting
May 29, 2019, 7 p.m.
MAC Meeting Room 1A
Members Present: Fred Archibald, Chair
Ann Harley
Councillor Ron Hooper (left meeting at 8 pm)
Evan King
Christine McSorley
Kim Neziroski
Brandon Pickard, Durham Tourism
Petra Schwritz
Bonnie Wrightman, CBOT
Regrets: Erin Senior
Amy Closter
Staff: Ashlee Kielbiski, Tourism Programmer
Laura Knox, Tourism Coordinator
Basia Radomski, Communications and Tourism Manager
1. Call to Order
x Meeting was called to order — 7:02 pm
x Introductions, new members: Christine McSorley, Kim Neziroski
2. Adoption of Agenda
Moved by, Ann Harley, seconded by, Petra Schwirtz:
That the agenda for May 29, 2019 be adopted.
Carried
3. Approval of April 11, 2019 Meeting Minutes
Moved by, Ron Hooper, seconded by, Evan King:
That the meeting minutes of April 11, 2019 be approved.
Carried
4. Presentations
o None
1
5. New Business
x Basia Radomski, Strategic planning working session:
o Basia presented an overview of the current state of the Tourism Division,
specifically, its focus and activities so that the committee could use that
information for strategic goal setting. Using a visual actions chart, Basia mapped
out the current state, action items and future goals, listing the current work plan
items that Clarington Tourism staff deliver on an annual basis.
o Basia presented a draft version of a Tourism mission and vision statement for the
committee to review and offer feedback. Out of the municipal strategic planning
survey, 55.2% of residents responded that Clarington is their `home'. The vision
and mission statement presented was used as a starting point for discussion. Due
to the short timeframe of the meeting and the amount of material that had to be
covered, the committee opted to move on and asked staff to email the sample
mission and vision to all members for review and suggestions for next meeting.
(Laura to email out to the group for feedback at next meeting)
o From there, Basia asked each member to brainstorm three to four vital priorities
Clarington Tourism should work towards for 2022. The group was to focus on the
future state. This would include strategic priorities and goals to achieve. The
group reviewed each idea and suggestion that was written and grouped them
based on similarities and common focus. Basia mapped out the suggestions on
the Action Chart.
o Moving forward, staff will review the future state strategic goals as outlined by the
Tourism Advisory committee and formulate appropriate action to achieve each
strategic goal. A summary draft of the Strategic Goals and actions will be
presented at the next committee meeting for review.
o The Tourism Advisory Committee hopes to recommend to Council its version of a
Tourism Strategic Plan in September 2019 for consideration.
o Meeting extension past 8:30 pm — agreed.
o The committee emphasized that branding awareness and a brand strategy is a
vital piece for Tourism and the division's strategic plans.
o Motion to council from the committee:
Whereas the Tourism Advisory Committee convened and has begun to develop a
tourism strategic plan;
And whereas branding the Municipality has come up as the key issue, one that is
of utmost importance;
Now therefore be it resolved that the Tourism Advisory Committee recommends
that Council expedite the development of a branding strategy for the Municipality,
which incorporates Tourism.
Motion: Fred Archibald, Seconded: Evan King CARRIED
6. Other Business
x None
7. Date of next meeting:
x Laura to send out dates for meeting end of June
8. Motion to adjourn
Moved by, Ann Harley; seconded by, Petra Schwirtz, Carried.
The meeting concluded at 9:00 p.m.