HomeMy WebLinkAboutPSD-114-07
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REPORT
PLANNING SERVICES
Meeting:
GENERAL PURPOSE AND ADMINISTRATION MEETING
Report #:
PSD-114-07
File No's: SBA 2007-0001
Re-5bluJi Of\. .}:;- GpA- 51 t5 -D(
By-law #: i,cXY:f-- :2 0 I
Date:
Monday, October 1, 2007
Subject:
AMENDMENT TO SIGN BY-LAW 97-157 TO PERMIT CONSTRUCTION OF
AN ELECTRONIC MEDIA SIGN ON AN EXISTING PYLON SIGN
APPLICANT: COUNTRY SIGNS (ON BEHALF OF CANADIAN TIRE)
RECOMMENDATIONS:
It is respectfully recommended that the General Purpose and Administration Committee
recommend to Council the following:
1. THAT Report PSD-114-07 be received; and
2. THAT the application for Amendment to the Municipality of Clarington Sign By-law 97-
157, submitted by Country Signs, to permit the construction of an electronic media sign
on an existing pylon sign be APPROVED and that a by-law be passed by Council to
adopt the amendment as contained in Attachment NO.2 of Report PSD-114-07;
Reviewed by: (~ ~----' ~
Franklin Wu,
Chief Administrative Officer
GF/CP/sn
September 19, 2007
CORPORATION OF THE MUNICIPALITY OF CLARINGTON
40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L 1C 3A6 T (905)623-3379 F (905)623-0830
REPORT NO.: PSD-114-07
PAGE 2
1.0 APPLICATION DETAILS
1.1 Applicant: Country Signs
1.2
Owner:
Robert Merenda
1.3 Proposal: To amend Sign By-law (97-157) to permit the construction of an electronic
media sign on an existing pylon sign.
1.4 Location: 2401 Highway 2, Bowmanville
2.0 BACKGROUND AND PROPOSED AMENDMENT
2.1 On August 29, 2007, the Municipality received an application from Country Signs for an
amendment to Sign By-law 97-157. The application proposes to replace an existing
manual lettering media sign ("read-o-graph") with a modernized, easier to change and
maintain LED electronic media sign (see Figure 1 below).
Figure 1 - Existing "Read-O-Graph" Sign and Proposed Electronic Media Sign
2.2 Planning Staff initially received a sign permit application on August 8, 2007, for an
electronic media sign that would be affixed to an existing pylon sign located on the
Highway 2 frontage. The Applicant was informed that electronic media signs are only
permitted in the Municipality if they are affixed to a building wall or located in the window
of a building. The proposed sign did not conform to the requirements of Sign By-Law
97-157 and the application was placed on hold.
2.3 Following correspondence between the Applicant and the Municipality, an application
for amending Sign By-Law 97-157 was mailed to the Applicant on August 15, 2007.
This information explained the non-compliance of the proposed sign and outlined the
process required to apply for an amendment to the Sign By-law in order to
accommodate their proposed sign.
REPORT NO.: PSD-114-07
PAGE 3
3.0 SIGN BY-LAW PROVISIONS
3.1 Sign By-Law 97-157 permits electronic media signs on the walls of a building or in the
windows of a building. These signs may be a maximum size of 3.75 square metres if
affixed to the wall of a building or 10% of a wall or window area, whichever is greater.
4.0 APPLICANT'S RATIONALE
4.1 The Applicant has submitted an application for Sign By-Law amendment stating that the
electronic media sign is easier to maintain and update than the older, manual lettering
"read-o-graph" sign which is currently being used by Canadian Tire at this particular
store. The new sign would be controlled remotely using a keyboard and would no
longer require an employee to use a ladder to access the sign and manually change the
"read-o-graph" lettering.
4.2 The Applicant has also noted that the building is setback considerably from the Highway
2 road allowance and an LED electronic media sign affixed to the building at this
distance would not be visible to passing customers. If the building was closer to the
street it would be more practical to conform to the Sign By-Law and install the electronic
media sign on the building's wall, but this is not the case on this property.
5.0 STAFF COMMENTS
5.1 The subject property is located on the south side of Highway 2 within the West
Bowmanville Town Centre and is adjacent to the Clarington Mall. Canadian Tire's
storefront is located approximately 140 metres to the south of Highway 2 with the result
being that any electronic media sign that is built in conformity with the Sign By-Law
would have limited visibility from the street.
5.2 The existing pylon sign already displays two messages. The first is a logo which
identifies the store as a Canadian Tire while the second message is the "read-o-graph"
portion which displays relevant and current information as it relates to store sales and
events. The proposed LED electronic media sign does not propose an increase in size
when compared to the existing "read-o-graph." The messages being portrayed on the
new electronic media sign are similar in nature (i.e. announcing sales, services, events)
to what the read-o-graph is currently being used to display.
5.3 From an urban design perspective, the sign already exists and is a part of the evolving
streetscape in this area and it is not expected that such amendment will detract from the
streetscape's quality given the nature of the requested amendment.
6.0 CONCLUSION
6.1 Based on the comments provided in this report, it is respectfully recommended that the
amendment to the Sign By-law to permit the construction of an electronic media sign on
REPORT NO.: PSD-114-07
PAGE 4
an existing pylon sign be APPROVED and that a by-law be passed by Council to adopt
the amendment as contained in Attachment NO.2 of Report PSD-114-07.
Attachments:
Attachment 1 - Key Map
Attachment 2 - Proposed Sign By-Law Amendment
Attachment 1
To Re ort PSD-114-07
Lot 16
Lot 15
2401 DURHAM HIGHWAY 2
DURHAM HIGHWAY 2
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Property Location Map (Bowmanville)
~ 2401 Durham Highway 2
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SBA 2007-0001
Attachment 2
1"0 Repo~PSD-ll~
THE CORPORATION OF THE MUNICIPALITY OF CLARINGTON
BY-LAW NO. 2007-_
being a by-law to amend By-law 97-157, the Sign By-law for the Corporation of
the Municipality of Clarington
WHEREAS the Council of the Corporation of the Municipality of Clarington deems it advisable
to amend By-law 97-157, as amended, of the Municipality of Cia ring ton in accordance with
application SBA 2007-0001 to permit an electronic media sign on an existing pylon sign;
NOW THEREFORE BE IT RESOLVED THAT the Council of the Corporation of the
Municipality of Clarington enacts as follows:
1. By adding a new Section 4.4.5 respecting lands at 2401 Highway 2, as follows:
"4.4.5 Notwithstanding Section 4.3 to this By-Law, one electronic media sign with a
maximum area of 2.85 square metres may be permitted on a pylon sign at 2401
Highway 2 in Bowmanville."
BY-LAW read a first time this
day of
2007
BY-LAW read a second time this
day of
2007
BY-LAW read a third time and finally passed this
day of
2007
Jim Abernethy, Mayor
Patti L. Barrie, Municipal Clerk