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Home My WebLink AboutPSD-108-07 Clw:-ilJgron REPORT PLANNING SERVICES Meeting: GENERAL PURPOSE AND ADMINISTRATION COMMITTEE MEETING Date: Monday, September 17, 2007 'Kesokt.h'OY\ *GP4--5l/:;2-0] Report #: PSD-108-07 File #: SVA 2007-0002 By-law #: Subject: A MINOR VARIANCE TO SIGN BY-LAW APPLICANT: GERR HOLDINGS LIMITED RECOMMENDATIONS: It is respectfully recommended that the General Purpose and Administration Committee recommend to Council the following: 1. THAT Report PSD-108-07 be received; 2. THAT the application for a minor variance to the Clarington Sign By-law 97-157 (SVA 2007-0002), submitted by Joe Gerrits to permit three signs having a maximum sign area of 3.5 sq. m. (2.54m X 1.39m) each attached onto two elevated wall sections at the east and west end of the existing building located at 219 King Street East in Bowmanville to be used by the tenants of any unit of the building be APPROVED; and 3. THAT all interested parties listed in this report and any delegations be advised of Council's decision. Submitted by: Reviewed by: c')~~ Franklin Wu, Chief Administrative Officer JW/COS/DJC/df September 11, 2007 CORPORATION OF THE MUNICIPALITY OF CLARINGTON 40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L 1C 3A6 T (905)623-3379 F (905)623-0830 REPORT NO.: PSD-108-07 PAGE 2 1.0 1.1 APPLICATION DETAILS Applicant: Gerr Holdings Limited 1.2 Owner: Joe Gerrits 1.3 Proposal: Three signs (2.54 x 1.39m of each) on the elevated wall sections of the rear building to be allowed to be used by the tenants of any unit 1.4 Location: Part Lot 10, Concession 1, former Township of Darlington 219 King Street East, Bowmanville 2.0 BACKGROUND AND PROPOSED AMENDMENT 2.1 On July 12, 2007, Mr. Joe Gerrits, on behalf of Gerr Holdings Limited, submitted an application for a minor variance to the Sign By-law to allow any tenant to have signs on the three faces of the two elevated wall sections at the east and west end of the building with a maximum sign area of 3.5 sq. m. (2.5m X 1.39m) each. 2.2 Prior to making the above application, the applicant submitted an application for a sign permit for the above signs. The applicant's intention was to allow the tenants of the middle units of the building to have their signs on the wall sections of the corner units. After review, the applicant was advised that a variance to the Sign By-law was required since the By-law only allows the tenants who occupy the corner units to have two additional wall signs. 2.3 As part of the minor variance application, the applicant submitted the following documents/studies: . A letter outlining the basis for variance to Sign By-law; and . Drawings of the proposed signage. 3.0 SIGN BY-LAW PROVISIONS 3.1 The provisions of the Sign By-law permits, in addition to the group identification sign permitted on the site, two wall or window signs for each business and one additional sign on each canopy to a maximum of three canopy signs for stand alone or exterior corner units on a multiple business site. 4.0 APPLICANT'S RATIONALE 4.1 The applicant has indicated that the visibility of the tenant's signs of the middle units of the commercial building located at the rear of the plaza has been reduced as a result of the new building being constructed along the street at the corner of King and St. George Streets as per the Municipality's requirement based on the Bowmanville King Street East Corridor Study Final Report 2003. REPORT NO.: PSD-108-07 PAGE 3 4.2 The letter dated August 7, 2007, submitted by the their longest tenant, Dr. F. Khan, Optometrist, states that many people travel on King Street and do not even see the plaza at the back anymore and they are constantly faced with client's saying that they cannot locate their office. Therefore, the tenants located in the middle section of the rear building would like to have additional signage on the elevated wall areas. 5.0 STAFF COMMENTS 5.1 The existing tenants of the rear building currently have one canopy sign each conforming to the Clarington Sign By-law requirements. 5.2 As stated above, only the tenants located at the stand alone or exterior corner unit are allowed to have an additional two wall signs. The applicant's request is to allow the other tenants located in the middle units to have additional signs on the elevated wall areas of the east and west end units. The proposal (please refer the Attachments 1 and 2) is to have two wall signs (for Ecowater Systems and Dr. F. Khan & Associates, Optometrists) on the elevated wall section of the west end facing St. George Street and the plaza and one wall sign (for Dr. F. Khan & Associates, Optometrists and a future tenant) on the elevated wall at the east end facing King Street. The maximum area of each sign is 3.5 sq.m. which conforms to the Sign By-law. 5.3 The staff observed and agreed with the applicant that the signs of the tenants in the middle of the building are hardly visible from King Street. The applicant's request is not to increase the number of signs permitted at the end units, but to re-allocate these signage areas for the use of other tenants whose signs are not visible from King Street. The proposed signs will not negatively impact the architecture of the building, rather they conform to the style of the existing signage and the architecture of the commercial plaza. The proposed minor variance does not conflict with the general intent of the Sign By-law. 5.4 Staff do not have objections to the application. 6.0 LEGISLATION 6.1 Section 210 of the Municipal Act, Subsection 146 (g) allows Council to authorise minor variances to the Sign By-law, if in the opinion of Council the general intent and purpose of the by-law is maintained. 7.0 CONCLUSION 7.1 In consideration of the comments contained in this report, staff recommends that the application for a minor variance to the Clarington Sign By-law 97-157 (SVA 2007- 0002), submitted by Joe Gerrits to permit three signs having a maximum sign area of 3.5 sq.m. (2.5m x 1.39m) each attached onto two elevated wall sections at the east REPORT NO.: PSD-108-07 PAGE 4 and west end of the existing building located at 219 King Street East in Bowmanville, to be used by the tenants of any unit of the building, be APPROVED. Attachments: Attachment 1: Location map Attachment 2: Proposed signs for east and west elevated wall sections Attachment 3: Pictures of the plaza proposed signage locations Interested parties to be notified of Council's decision: Joe Gerrits, Gerr Holdings Limited Attachment 1 To Report PSD-108-07 I S~ N 1 ... ~i! ,i~ ,.., I '" 0 1 ... ....til HIVd .....t-'I~"^:n] Ii \ ~. fOO'U QJHSIIIU \ d 'b D& ... ~~ -. ........ I- ;!l? :r.utlJ 0 ~ 81 -' II I- o -' - z o~ I-W <(Cl ()- 0C/) -,w ZZ ~~ C/) r ! r 1 : I: i ! ..-.. : Sp I .. : I ~ i ( r : ,~ ! It : Ji 1m ___-1_ ___ o I I . I B I I i , I ~ \!I. ~ l- I w w ~ 0:: I- Ul N Q Q Q . Z~ """ QC/) Q ~w Q ()Q N 0C/) ~ -'0 t5~ (ij~ tn w ~ ~ D- O:: 0 C'lS w ~ :E l- e 0 .- - C'lS (,) 0 -I e C) .- tn e <<l 1-1 :~!~ t I vJo : 0-' \,i 1 o co It . -=~JJ"Vr---'--- --------..--..... 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