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Home My WebLink AboutPSD-099-07 Clw:mglOn REPORT PLANNING SERVICES Meeting: GENERAL PURPOSE AND ADMINISTRATION MEETING 1.e>O\u.\)(}Y1'*-<:; (J4-51 Lf- 07 Date: Tuesday, September 4, 2007 Report #: PSD-099-07 File No's: SVA 2007-0001 By-law #: Subject: MINOR VARIANCE TO SIGN BY-LAW 97-157 APPLICANT: TERREN'S WELLNESS CENTRE, ORONO RECOMMENDATIONS: It is respectfully recommended that the General Purpose and Administration Committee recommend to Council the following: 1. THAT Report PSD-099-07 be received; 2. THAT the application for Minor Variance to the Municipality of Clarington Sign By-law 97-157, submitted by Terren's Wellness Centre, to permit an increase in the number of permitted signs from one permanent sign to three permanent signs be APPROVED and that the portion of the application to permit a temporary, A-board sign for a period of up to twelve months before a new permit must be issued, be DENIED; and, 3. THAT all interested parties listed in this report and any delegations be advised of Council's decision; Reviewed by: O~-.-J~ Franklin Wu, Chief Administrative Officer PWfCPfDCfdfflw 27 August 2007 CORPORATION OF THE MUNICIPALITY OF CLARINGTON 40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L 1C 3A6 T (905)623-3379 F (905)623-0830 REPORT NO.: PSD-099-07 PAGE 2 1.0 APPLICATION DETAILS 1.1 Applicant: Terren's Wellness Centre 1.2 Owner: Edgar Brookings 1.3 Proposal: To vary the Sign By-law (97-157) to permit an increase in the number of permitted signs from one permanent sign to three permanent signs and to permit a temporary, A-board sign for a period of up to twelve months before a new permit must be issued 1.4 Location: 5324 Main Street, Orono 2.0 BACKGROUND AND PROPOSED VARIANCE 2.1 Terren's Wellness Centre has operated since 2000 as a street-front retail establishment within the Heritage Resource Area of downtown Orono. 2.2 On July 20, 2007, the Municipality received an application from Terren's Wellness Centre for a Minor Variance to Sign By-law 97-157. The application proposes to increase the number of permitted signs from one to three permanent signs, and to permit a temporary, A-board sign for a period of up to twelve months before a new permit must be issued. 2.3 Planning staff initially received an application for a sign permit on April 4, 2007, for one overhanging sign, two window signs, and one temporary A-board sign. Following correspondence between the sign maker/agent and the Municipality a package for minor variance to the sign by-law was faxed/mailed to the business owner and agent on May 1, 2007. This information explained the non-compliance of the proposed sign application and outlined the process required to apply for a Minor Variance to the Sign By-law in order to accommodate these deficiencies. Based on the original sign area calculations staff had determined that a variance was also required for the overhanging wall sign. Revised sign area calculations later determined that a variance to permit an increase in the maximum area for an overhanging wall sign was not required. 2.4 On May 22,2007, the application fee for the Minor Variance to Sign By-law 97-157 was received, however, the completed application form for the minor variance was not submitted. Subsequent follow-up with the applicant corrected this oversight. 2.5 On July 20, 2007, the Municipality received a complete application from Terren's Wellness Centre for a Minor Variance to Sign By-law 97-157 to permit an increase in the number of permitted signs from one permanent sign to three permanent signs and to permit a temporary, A-board sign for a period of up to twelve months before a new permit must be issued. REPORT NO.: PSD-099-07 PAGE 3 3.0 SIGN BY-LAW PROVISIONS 3.1 The provisions of the Sign By-law permit the following: . One permanent window or wall sign and one temporary sign per multiple business site; and . Temporary, A-board signs may be permitted for a period of up to 60 days after which they must be removed for a period of 28 days before a permit can again be issued. A maximum of three (3) permits may be issued within a twelve (12) month period. 4.0 APPLICANT'S RATIONALE 4.1 The applicant has stated that their business requires increased visibility to advertise their location on Main Street in Orono. An overhanging, wall sign will provide their business with exposure to both pedestrian and vehicular traffic from further away while the "eye-level" window signs and A-board sign will provide better identification of their business from the sidewalk. 5.0 STAFF COMMENTS 5.1 The subject property is located on the west side of Main Street in downtown Orono. The business is located within a mutli-tenant commercial building with multiple entrances along Main Street. The applicant has removed the existing wall sign above the store in anticipation of erecting the proposed new signs. The following reviews each component of the application and staff's comments. 1. Permit an increase in the number of permitted signs from one permanent sign to three permanent signs A perpendicular, overhanging sign would not be easily visible to pedestrians standing on the opposite side of the street therefore additional signage is requested to ensure store identification from all areas along the street. The Sign By-law states that multiple commercial sites have only one permanent wall or window sign to serve as identification for each individual business. The intent of this section of the Sign By-law is to ensure a neat and uniform display of signage across the front of a building. The applicant has requested two additional window signs, placed in separate windows separated by a doorway, in addition to the overhanging wall sign. Staff believe that the intent of the By-law will still be maintained as the resulting three (3) signs will not appear along a single surface together and therefore will not result in unnecessary visual clutter. Both the window and overhanging signs maintain the character of the Heritage Resource Area of Orono. The two (2) window signs together with the overhanging sign have a combined area of 1.4 m2. This is considerably less than a typical wall REPORT NO.: PSD-099-07 PAGE 4 identification sign permitted by the sign by-law which has a maximum sign area of 3.75 m2. 2. Permit a temporary, A-board sign for a period of up to twelve (12) months before a new permit must be issued. Temporary signs are intended to advertise an activity or event that is transitory or impermanent in nature. Temporary signs may be displayed for no more than 60 days upon the issuance of a permit and must be removed from display for a minimum of 28 days before a new permit may be granted. A maximum of three (3) permits may be issued within a twelve (12) month period. The applicant's request to allow for the display of a temporary, A-board sign for a period of twelve (12) months on one permit suggests that the A-board sign will be used more as a permanent identification sign than as a temporary sign advertising a one-time event. Therefore, Staff believe that this request does not meet the intent of the Sign By-law and does not support this aspect of the application. 6.0 LEGISLATION 6.1 Section 11 of the Municipal Act, Subsection (3) provides the authority for Council to pass By-laws respecting matters related to signs. The same authority to pass these By- laws also permits Council to modify and amend these By-laws as they see fit. 7.0 CONCLUSION 7.1 Based on the comments provided in this report, it is respectfully recommended that the minor variance to the Sign By-law to permit an increase in the number of permitted signs from one (1) permanent sign to three (3) permanent signs be APPROVED and that the minor variance to permit a temporary, A-board sign for a period of up to twelve (12) months before a new permit must be issued be DENIED. Attachments: Attachment 1 - Key Map Attachment 2 - Sign Illustrations Interested parties to be notified of Committee and Council's decision: Terren's Wellness Centre Taylor Made Signs Edgar Brookings Lot 29 5324 Main Street 8)": -'1)"10 "'8l; f?~~)" .. 5324 Main Street, Orono ORONO KEY MAP Attachment 1 To Report PSD-099-07 ;:: l> Z (/) -< ;lJ m m -< IV ~ CENTREVIEW STREET () :I: c: ;lJ () :I: (/) -< ~! 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