HomeMy WebLinkAboutPD-79-99
<& ON: PD-79-99
THE CORPORATION OF THE MUNICIPALITY OF CLARINGTON
.
REPORT
Date:
Monday, July 5, 1999
File # 1757 5/
Res. # ~Pfl- -=)1J-c{9
Meeti ng:
General Purpose and Administration Committee
Report #:
Subject:
PD-79-99
File #: SBA 99-003
By-law #
SIGN BY-LAW AMENDMENT APPLICATION
APPLICANT: PAYLESS SHOESOURCE
PART lOT 16, CONCESSION 1, FORMER TOWNSHIP OF DARLINGTON
FilE NO.: SBA 99-003
Recommendations:
It is respectfully recommended that the General Purpose and Administration Committee
recommend to Council the following:
1. THAT Report PD-79-99 be received;
2. THAT the application for minor variance to the Municipality of Clarington Sign By-
law 97-157, submitted by Provincial Sign Service on behalf of payless ShoeSource,
to permit three wall signs with a wall coverage of 12.3% on the north wall, 12.3%
on the south wall and 11.4% on the east wall, be APPROVED; and
3. THAT all interested parties listed in this report and any delegations be advised of
Council's decision.
1. lEGISLATION
Section 210 of the Municipal Act, Subsection 146 (g) allows Council to authorize
minor variances to the Sign By-law, if in the opinion of Council, the general intent
and purpose of the By-law is maintained.
2. BACKGROUND AND PROPOSED AMENDMENT
On June 10, 1999, the Municipality received an application to amend Sign By-law
97-157, submitted by Provincial Sign Service on behalf of Payless ShoeSource. The
proposed amendment is to permit three wall signs with wall coverage greater than
the by-law maximum of 10%. The location and size of each sign as proposed by
the applicant was as follows:
658
REPORT PD-79-99
PAGE 2
. north wall-
. south wall-
. east wall -
16.1 % of the wall area
18.1 % of the wall area
11.4% of the wall area
3. SIGN BY-LAW PROVISIONS
The provisions of the sign by-law permit a maximum of 10% wall coverage by wall
signs for identification purposes. At the Director of Planning's discretion, he/she has
the authority to make minor exceptions without amendment to this By-law for size
of a sign, not exceeding 10%.
4. APPLICANT'S RATIONALE
The applicant has requested the amendment to enable the use of their Company's
standard sign design and size. In support of their application they have stated that
they are an international store and the signs proposed are used on the majority of
their other sites. Also, Payless ShoeSource states that they are a "destination store"
and require the larger signage.
5. STAFF COMMENTS
5.1 The applicant is proposing to use channel letters, surrounded on all sides by a 4
inch eyebrow. Upon reviewing the application drawings, it was staff's opinion that
the 4-inch eyebrow is part of the sign area and not the display surface. The agent,
Provincial Signs, is aware of this interpretation. All further sign size calculations by
staff include this 4 inch eyebrow.
North Elevation
The 36-inch letter chosen by the applicant for the north wall represents a wall
coverage of 16.1 %.
The application package submitted by the agent contains information detailing
smaller letter sizes than the applicant proposed to use. This data is summarized in
Attachment No.5.
659
REPORT PD-79-99
PAGE 3 .
Using the smallest letter size shown in the application package (24-inch channel
letter with 4-inch eyebrow surrounding the letters) the wall coverage would be
reduced from 16.1 % to 12.3%, a difference of 21.8 sq. ft. for the north wall.
South Elevation
The 38-inch letter chosen for the south wall represents a wall coverage of 18.1 %.
Again, using the smallest letter size shown in the application (24-inch channel letter
with 4-inch eyebrow surrounding the letters) the wall coverage would be reduced
from 18.1 % to 12.3%, a difference of 33.6 sq. ft. for the south wall.
East Elevation
The 44-inch letter size chosen for the east wall represents a wall coverage of 11.4 %.
This is an increase of 18.3 sq. ft., above the 10% wall coverage permitted by the By-
law.
5.2 Staff conducted a site visit to examine the view to the site of the proposed retail unit
and signs. Staff found that the location will have excellent visibility from Highway
2, Clarington Boulevard, the Canadian Tire Store parking area, the road south of the
proposed store which connects to Green Road and the main aisle within the parking
lot which is parallel to Highway 2
Visibility is only limited from the aisle directly abutting the north wall of the Zellers
and the retail plaza to the west.
The proposed Payless ShoeSource will be located between Canadian Tire and
Zellers. Due to the size of these two stores and thus their wall area, the signage on
the north wall is 1322 sq. ft. for the Canadian Tire Store and is 752 sq. ft. for the
Zellers Store (these are both well below the 10% maximum wall coverage
permitted). By permitting a minor variance for sign size Pay less ShoeSource will be
able to maintain a visible presence between these two larger retail stores.
660
REPORT PD-79-99
PAGE 4
6. CONCLUSION
Staff are not able to support the application as applied for. However, staff would
recommend approval for the 24-inch channel lettering for the north and south walls,
resulting in wall coverage of 12.3% for both, and 36-inch channel lettering for the
east wall at 11.4%. Staff feel that this maintains the visibility of the signs for the
proposed store, and does not interfere with the continuity of the signage between
Payless ShoeSource's other store locations. The applicant has been advised of
staff's position.
7. RECOMMENDATIONS
Staff would recommend approval of the application for minor variance to Sign By-
law 97-157 at 12.3 % for the north wall, 12.3 % for the south wall and 11.4% for the
east wall.
Reviewed by,
o f1~_ ~
Franklin Wu, M.C.I.P., R.P.P.,
Chief Administrative Officer
Davi . Crome, M.C.I.P., R.P.P.
Director of Planning & Development
SL *LDT*DjC*cc
June 29, 1999
Attachment No. 1
Attachment No.2
Attachment No.3
Attachment No.4
Attachment No.5
Key Map
Proposed Sign Detail
Elevations of North, South and East Wall
Sight-Line Sketch
Applicant's Letter Schedule
Interested parties to be notified of Council and Committee's decision:
Robert C. Vansickle
Provincial Sign Services Limited
375 Frankcom Street
Ajax, Ontario L 1 S 1 R4
661
002
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