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THE CORPORATION OF THE MUNICIPALITY OF CLARINGTON
REPORT
Meeting: GENERAL PURPOSE AND ADMNISTRATION COMMITTEE
File # 1036.E'
Res. 4/Gflf-07-n
Date: November 1, 1999
Report #: CD-44-99
Subject: PARKING REVENUES
By-law #
It is respectfully recommended that the General Purpose and Administration Committee recommend to
Council the following:
1. THAT Report CD-44-99 be received for information; and
2. THAT a copy of Report CD-44-99 be forwarded to the Bowmanville BIA.
REPORT:
In July 1998, Council approved a five-month pilot project on parking downtown Bowmanville which
provided for free parking in the Division and Silver Street lots and a flat rate of $2.00 per day in the Church
Street lot. In February 1999, the recommendations contained in Report CD-07-99 were approved which
continued the pilot project to the end of 1999. Report CD-07-99 estimated the annual impact on the
parking Reserve Fund to be $32,650. This estimate appears to be on target with the amounts actually
realized to date. A copy of Report CD-07 -99 is attached hereto as Attachment No.1.
Following consideration of the Monthly Parking Report for July 1999, Council directed staff to meet with
members of the BIA to address the issue of the decrease in parking revenues. This report identified a
decrease in revenues in the amount of $25,396.
A meeting was held on October 8, 1999, with Ron Hooper and Garth Gilpin representing the BIA,
Councillor Jim Schell, Len Creamer and the Municipal Clerk in attendance. In discussing the loss in
revenue, the BIA members indicated that they were prepared to live with the reduced funding as they
believed it to be much less than originally forecasted. It should be noted that they were referring to the
original estimate in June 1998 when it was recommended that all meters in downtown Bowmanville be free
also.
The BIA membership feels that the free parking is a definite attraction to shoppers in the downtown area
and they would like to continue with the parking program as is, with new possible opportunities for funding
being investigated.
702
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Report CD- 44-99
-2-
November 1, 1999
Staff is of the opinion that the free parking should continue to the end of the year, as was originally agreed
to, particularly in light of the various construction projects that are ongoing in the area. Also, we are fast
approaching the Christmas season when free parking is made available each year. A further report will be
submitted to Council following year end to address this matter once again.
This report is submitted to Council for information purposes only.
ReSpe~IY submitt
Reviewed by
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Franklin Wu, M.C.l.P.
Chief Administrative Officer
Attachment
Interested party to be advised of Council's decision:
G. Gilpin
Secretary-Treasurer and
General Manager
Bowmanville Business Centre
P.O. Box 365
Bowmanville, Ontario
L1 C 3L1
703
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Attachment No. 1
~THE CORPORATION OF THE MUNICIPALITY OF CLARINGTON
REPORT
vleeting: GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
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File # ,~~
:Jate:
February 1. 1999
Res.;I[ c'
"1
.,-eport #: CD,07-99
Bv-Iaw #
Subject: PARKING PROPOSAL - BOWMANVILLE BUSINESS CENTRE-
OUR FILE: T02.GE
It is respectfully recommended that the General Purpose and Administration Committee recommend to
Council:
~ THAT Report CD-07-99 be received;
2. THAT the pilot project of providing free three hour parking in the off-street lots at Division Street and
Silver Street continue until December 31, 1999; and
3. THAT the Bowmanville BIA be advised of Council's decision.
BACKGROUND
At its meeting on July 13, 1998 Council approved Resolution #C-622-98 allowing for a five month pilot
project on parking in downtown Bowmanville. Since that time, parking at the DiviSion Street and the Silver
Street lots has been free and the cost of parking in the Church Street lot has been a flat rate of $2.00 per
day. Staff were requested to monitor the situation and report back in the new year.
~. meeting was held with members of the BIA on January 20.1999. At that time, the BIA indicated that the
ntroduction of free parking in the lots has been a positive marketing strategy and the discontinuance of the
practice would have a negative impact on their customers. As such. they have requested that the free
Jarking be continued to the end of 1999 They feel that this time frame would provide a better base for the
;ilot project.
Crom the Municipality's view point. the most apparent result has been the effect on revenue. At the end of
July. parking revenue was $85,158.26, an increase of $4.334.16 over 1997. This was oartly the result of
Increased enforcement, the majonty of which was complaints in the evenings related to on-street parking at
lanous baseball diamonds in residential areas. Despite the early increase, by year end the revenue was
704
. .
Report CD-07 -99
- 2-
February 1. 1999
down $9,270.14 from last year. This equates to a total loss for 1998 of $13,604.30, an average of
$2,720.86 per month. Report TR-58-98 stated that the calculated loss in revenue, should Council approve
staffs original recommendation to provide free parking at all meters and central meters, would be
approximately $5,100 per month. At the request of the BIA, Council did not approve the recommendation
for free parking at the meters, therefore, the lost revenue is less than was projected. However, the actual
loss will impact the Parking Reserve Fund in an annual amount of $32,650.
The Parking Reserve Fund is used to offset all costs of Parking operations, ie, enforcement, maintenance,
acquisition of new parking lots and any related capital expenditures. The approximate balance in this fund
is currently $475,000. The Property Manager is presently negotiating the purchase of two pieces of
property which may impact the funds in this account.
A concern of misuse of the free lots by employees of downtown businesses was identified in the initial
report presented to Council. Originally, municipal staff were instructed to park in the Church Street lot, as
per Council's resolution. By way of letter dated August 21, the BIA requested that municipal staff park in
any of the lots in order to free up the Church Street lot for downtown employees. Accordingly, staff of the
municipality have dispersed from this one lot, thereby freeing up more spaces for the employees of the
downtown businesses. However, inspections of the lot have indicated that these individuals frequently
park in the free lots. The BIA has indicated that they will forward a letter to its members requesting thatall
employees park in the Church Street lot at the $2.00 per day flat rate. Previously, these employeeswer&-.
purchasing a monthly parking pass at a cost of $50.00 plus applicable taxes. Paying $2.00 per day to. park
in the Church Street lot saves each employee approximately $16.00 per month. During the meeting with
the BIA, concern was raised that the Church Street lot was quite often full when the downtown employees
arrive for work. Staff advised that if this should happen, the employees could pay the $2.00 at the central
meter, display the tag on their dash and park in the Division Street or Silver Street lots for the entire day
without the threat of being ticketed.
The resolution of Council stated that ticketing in the lots was only to be carried out on a complaint basis.
The BIA is satisfied with this arrangement and, should Council grant an extension to the pilot project, they
will continue to monitor the lots for vehicles parked in excess of the permitted three hours.
RECOMMENDATIONS
The merchants have indicated that their customers have commented that the free parking is a definite
attraction to shopping downtown. Although the municipality recognizes a loss of approximately $32,000
annually, staff are not opposed to the extension of the pilot project to the end of 1999. The time previously
spent by the Parking Enforcement Officer in monitoring these lots (approximately one to one and one half
hours per day) has been spent in other areas of the municipality investigating complaints. This is
evidenced by the increase of 375 more tickets issued in 1998 than in 1997.
- 705
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Reoort CO-07-99
- .5 -
=ebruary 1, 1999
Should Council extend the pilot project until the end of 1999, a further report wlil be forthcoming early in
2000 to provide an update,
Reviewed by
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PattiL
lv1urucipal CI
Franklin Wu, M,CJP, RP.P"
Chief Administrative Officer
Interested party to be advised of Council's decision:
G, Gilpin
Secretary-Treasurer and
General Manager
Bowmanville Business Centre
P,O, Box 365
Bowmanville, Ontario
L1 C 3L1
706