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Home My WebLink AboutPD-45-99 ~ DN: PD-45.99 . THE CORPORATION OF THE MUNICIPALITY OF CLARINGTON REPORT Date: Monday, May 17, 1999 Filerl07 .(~E' Res. # (''")QA -,;:;),,71-99 Meeting: General Purpose and Administration Committee Report #: PD-45-99 File #: SBA 99-001 By-law # Subject: SIGN BY-LAW AMENDMENT APPLICATION APPLICANT: WILLIAMS COFFEE PUB PART LOT 35, CONCESSION 2, FORMER TOWNSHIP OF DARLINGTON FILE NO.: SBA 99-001 Recommendations: It is respectfully recommended that the General Purpose and Administration Committee recommend to Council the following: 1. THAT Report PD-45-99 be received; 2. THAT application for minor variance to the Municipality of Clarington Sign By-law 97-157, submitted by Pride Signs Limited on behalf of Williams Coffee Pub, to permit an on-site directional sign having a sign area of 1.48 m2 ( 2 by 8 ft.), attached to the rear (east) wall of the building be APPROVED; and 3. THAT all interested parties listed in this report and any delegations be advised of Council's decision. 1. BACKGROUND AND PROPOSED AMENDMENT On April 7, 1999, the Municipal[ty received an application to amend Sign By-law 97-157, submitted by Pride Signs Limited on behalf of Williams Coffee Pub. Williams Coffee Pub opened their establishment about six (6) months ago as a stand-along building with a drive-thru, within the Townline Centre Plaza. Sign permits have been issued for two (2) wall signs (west and south building elevations), three (3) on-site directional signs and a menu board sign. In addition, there is currently a mobile sign on the site, as well as two (2) banners advertising the drive- thru, attached to the front and rear of the building for which sign permits have not been issued. 601 . REPORT P0-45-99 PAGE 2 The proposed amendment is to permit a fourth directional sign mounted on the rear wall of the building. The proposed sign would be 8 ft. by 2 ft. (16 sq. ft.) and is to read "Drive-Thru" with the Williams Coffee Pub symbol (see Attachment No.2). 2. SIGN BY-LAW PROVISIONS The provisions of the sign by-law permits an unlimited number of on-site directional signs, however each directional sign is limited to a sign area of 0.3 m2 (3.2 sq. ft.). The applicant is applying for a sign area of 1.48 m2 (16 sq.ft.) for the proposed sign. 3. APPLICANT'S RATIONALE The applicant has suggested that although they understand the Municipality's desire to minimize the number of signs per development, they believe the proposed sign is small and is proposed on an elevation that currently has no signage. They believe it is important to inform the public of who they are, and what they have available, such as a drive-thru. The proposed sign would be visible to westbound traffic and hopefully contribute to the success of this location. In addition, they suggest that "Williams Coffee Pub successfully portrays their image in the marketplace as they grow, and exterior signage certainly plays an important part in this process". Furthermore, they advise that at a location in Etobicoke "sales increased by 18"10 almost overnight after additional Drive- Thru signage was installed" 4. STAFF COMMENTS The existing identification signs, located on the west and south building elevations, stylishly portray the William Coffee Pub name and logo, without overpowering the development. Similarly the existing directional signs are not considered obtrusive. The east building elevation, where the sign is proposed to be located is the rear of the building and presently has nD sign. The proposed sign on this elevation, as proposed, is not considered to negatively impact the architecture of the building or to provide an excess amount of signage for the development. 602 REPORT PD-45-99 PAGE 3 Staff do not object to allowing a directional sign, 2 ft. by 8 ft. to be located on the rear wall as shown on Attachment No.3. However, prior to issuance of a building permit for the proposed sign, the applicant must remove all signs for which a sign permit has not been issued. 5. LEGISLATION Section 210 of the Municipal Act, Subsection 146 (g) allows Council to authorize minor variances to the Sign By-law, if in the opinion of Council the general intent and purpose of the by-law is maintained. 6. CONCLUSION In consideration of the comments contained in this report, Staff recommends that a minor variance to the Sign By-law be approved to permit an on-site directional sign having a sign area of 1.48 m2 ( 2 by 8 ft.) attached to the rear wall of the existing building. Reviewed by, D I Crom, M.C.I.P., R.P.P. Acting Director of Planning & Development o f' ~Q~.-t't9~ Franklin Wu, M.C.I.P., R.P.P., Chief Administrative Officer CP*DjC*cc May 11, 1999 Attachment No. 1 Attachment No.2 Attachment No.3 Attachment No.4 Attachment No.5 Key Map Proposed Sign Detail Rear Wall Elevation Site Plan Applicant's Letter 603 REPORT P0-45-99 PAGE 4 Interested parties to be notified of Council and Committee's decision: Pride Signs Limited Attention: svetlana Levant 280 Holiday Inn Drive Cambridge, Ontario N3C 1Z4 Halloway Holdings Attention: Debbie Clarke 177 Nonquon Road 20th Floor Oshawa, Ontario L 1 G 352 604 _ SUBJECT SITE LOT 35 LOT 34 I i __ ~ L ~ . _ \V fill ~ : _ ,--- ~ \'/ 81:"1/~~ f-- f- ' f-- : ~ ~ r= f=-= I, I I ~ J~ t== I T ~- -/ f-- I- !~ ___ :1' ~'---L t== a::: c r--------j / - ~ = o '-----J / - '---- Z y / -= H o j // / I! - e 'I l:: \ I H _ <( I/'== ::;;< \~= fE 4Cf T: t i - B' f- W v I I: i I d : I- --cROAD'/ / lilli, I II H , n I III 1-1 Z -l I I' I ~ 1.1, IT, ~ ~ II EfRlll ,il!:' - ~ iffi!r/I '~ ~I rI'1T '-- r:>Il I II ~ '-- -- ~ IJ ~ I ' ,J ~ c- ~~ IIJ' J -, w ~ m -LIZ~, -~- -~~ Ii! 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"'5 g~ ;:~ i1jtti "l:2 ~~ '!i~ ~.. ~~ eJ~ ;f" "" ~Cl ~~ "it ~;:; ~"' . ~ "'" :ii~ l<13"'n03"~~3""31l-,,J /lpF 6G6 ATTACHMENT NO 2 ATTACHMENT NO 3 8 . -'~ z ~ o u ~ u ~ w ~ u '" w , N ~ cJ ~ I I i ~ o I I / "- " / " // "" / z o ~ () o ....J Z CD Cf) o w Cf) o a.. o c:: a.. ~ ~ ~~ o 00 ,"0 :3~ . ~~ ~w ~z j , , ..I ..oi ~ ~ / " / " // " / " " "- " " / / / / / ,0 C() . I II z o i=~ <C ~* -l <.3-" UJ .9 " QV 0: ~ < <C d.c UJ~j 0: :?"" 8 - -..: ---,.J~ ATTACHMENT NO 4 ..--" - -..;.: "'~~~t. ~- - - ~ -- -".. ., ~~~ --";._-;;':-'--_"!l'5~ .... ",'" ., ~~'"= -' -;::.;;; ..'" .1>\ \7- !::::.-~~"~~: .~.:;.~~"<-,,, ~~l~'~' -;.'>- '....... g0rJ ~ .';' Co ~ '::- -' ~- --.;; ._,,- ~ ~. ~ ! \"'" ~ -.G=-l ic-- ", ~ li'!___ - I ~-'r-.;,-'~____ ....~;i ~ '<:.':\_ ~~_.. _ -r.::--,- ~~ ..~..) _~. -,i;i-~oJ ?,'l;~, ,.\....- ... '. "'. ..~ ~ ~",>' .::-._.-......:~. / - --::~ . ---- . \ - -' "~.,, ----- /. J-_..r:.~.. \ .:..... .:. . .....- _---- -: . . ....it /' .~\--- .." r. " :1..\4'-1" i ~ ~I ~~ ~; h ~ .- ~ ., ~ s ~ ). _..........r- .. ',_..." ~"-i " ~~ u , ~ h > . . .. ~ I rl 1 1::1 ' ~: "''1' .1 =1 r Ta/ " .~~ " ~R. . N o z >- <( ~ :x: " :x: %~ <(. ..J " Q.~ ~~ cn~ (:,81) " , 280 HOLIDAY INN DRIVE, CPMBRIDGE, ONTARIO, CANADA N3C 1Z4 PRI~GHS U~ITIED ATTACHMENT NO 5 TEl,519.220.0505 FAX: 519.220,0606 \VW\V,PRIDESIGNSCOM April 5, 1999 Planning and Building Department Municipality ofClarington 40 Temperance Street Bowmanville, Ontario LlC 3A6 Attn: Carlo Pellarin Re: Sil!n Variance aoolication for Williams Coffee Pub "Drive- Thru" sil!n Dear Carlo: Please accept this letter as a request for a variance for an additional "DRlVE- THRU" sign located on the rear elevation of the building and having 16 IP (1. 19m2) in sign area. We understand that the City considers this sign to be a directional sign and would only allow 0.3m2 in sign area. Also the by-law tries to keep the amount of signage to a minimum on the property. However, the proposed sign is very small and would be placed on the elevation that currently has no signage. The proposed sign will be visible to on coming traffic and hopefully contribute to the success of this location. During implementation of the proposed site, Williams Coffee Pub has been very co-operative in regards to compliance with all local by-laws and regulations. This is true in all aspects including building permits and codes as well as exterior signage restrictions. Williams Coffee Pubs successfully portray their image in the marketplace as they grow, and exterior signage certainly plays an important part in this process. The operations are first class and have been established as not only a "coffee and donut shop", but a comfortable place to dine. Due to strong competition, it is important to inform the public of who they are, what they do and what they have available, such as a Drive-Thru. Williams is also proud to employ many people from your local community and hope to expend even more in the future. A very special note of interest is that at another location in Etobicoke, sales increased by 18% almost overnight after additional Drive-Thru signage was installed. 1 trust that this application will meet your approval and your recommendation will be forwarded to council members for adoption. Regards, Jfu~d Svetlana Levant b!J 9