HomeMy WebLinkAboutAdmin-29-96 AddendumTHE CORPORATION OF THE MUNICIPALITY OF CLARINGTON
XXX XXXC�
7CY�CX UNFINISHED BUSINESS
REPORT
COUNCIL MEETING
Meeting:
Date:
NOVEMBER 25, 1996
Report #:
Subject:
File # _
Res. # _
ADDENDuu ilgt :ADMIN -29-96
Dy -Law ##
MUNICIPAL RESPONSE - GREATER TORONTO MARKETING ALLIANCE
Recommendations:
It is respectfully recommended that Council recommend the following:
1. THAT Report No. ADDENDUM TO ADMIN -29-96 be received for information.
1.0 BACKGROUND:
1.1 At the November 11, 1996 meeting of Council Report #ADMIN -29-96 was presented for
Council's consideration. At this meeting the following resolution was passed:
"THAT Report Admin -29-96 be tabled to the Council meeting scheduled to be held on
November 25, 1996; and,
THAT a further report be submitted to the General Purpose and Administration Committee
outlining the position of the area municipalities and the Regional Municipality of Durham on
the GTA Marketing Alliance."
1.2 Staff have contacted all of the municipalities within the Region of Durham, including the
Region of Durham itself, to obtain information regarding their individual positions on the
question of support for the Greater Toronto Marketing Alliance (GTMA). This information
is presented for Council's information.
2.0 MUNICIPAL RESOLUTIONS
2.1 The information and associated Council resolutions, where available, are summarized in the
following table.
RECYCLERECYCLED PAPIER.
PAPER:
.. ..
REPORT ADMIN -29-96 - 2 - NOVEMBER 25, 1996
MUNICIPALITY
RESOLUTION OF COUNCIL
Town of AJAX
"THAT Council supports the formation of the
Greater Toronto Marketing Alliance;
THAT Regional Councillor McMaster be nominated
as the representative from Durham Region to sit on
the Board of Directors;
THAT the necessary 1997 funding allocation from
the Town of Ajax to support the Marketing Alliance
be considered during the Town's budget
deliberations. "
(October 7, 1996)
Township of BROCK
"THAT the Brock Township Administration
Committee support the resolution of the GTA
Mayors and Regional Chairs Committee. "
(Resolution 2-13 ; ratified by Council November 18,
1996)
City of OSHAWA
"THAT the City of Oshawa support the creation of
the Greater Toronto Marketing Alliance;
THAT the City of Oshawa contribute up to $7,000
as the City's 1997 financial commitment to the
Greater Toronto Marketing Alliance, provided the
support of other municipalities and the private
sector is obtained as outlined in the report dated
October 31, 1996 from the Director of Economic
Development;
THAT the City of Oshawa recommend to Durham
Regional Council an Oshawa representative to the
Greater Toronto Marketing Alliance Board of
Directors; and,
THAT the Chair of the GTA Mayors' Committee
be advised of the City of Oshawa's support for the
Greater Toronto Marketing Alliance. "
(November 4, 1996)
../3
REPORT ADMIN -29-96 - 3 - NOVEMBER 259 1996
MUNICIPALITY
RESOLUTION OF COUNCIL
Town of PICKERING
"THAT the Report of the GTA Mayors and
Regional Chairs Committee dated September 20,
1996 regarding the formation of the Greater
Toronto Marketing Alliance be received; and
THAT the Council of the Corporation of the Town
of Pickering hereby supports the formation of the
Greater Toronto Marketing Alliance; and,
THAT Mayor Arthurs be nominated as a Public
Sector representative of the Regional Municipality
of Durham on the Board of Directors of the Greater
Toronto Marketing Alliance; and,
THAT this nomination be forwarded to the Regional
Municipality of Durham for its consideration; and,
THAT the Council for the Corporation of the Town
of Pickering recognizes that participation in the
Greater Toronto Marketing Alliance will require
financial support and that the necessary funds be
provided in the 1997 operating budget to support the
Alliance. "
Township of SCUGOG
"THAT this council concur with Staff's
recommendation to the effect that the Township of
Scugog not participate financially in the OGTA
Marketing Alliance and that the Townships of
Brock, Uxbridge & Clarington, the Region of
Durham and the City of Mississauga be so
advised. "
(Resolution 96-580;November 18, 1996)
Township of Uxbridge
All members of Council were polled and the Chief
Administrative Officer indicated that Uxbridge
Council did not support the proposal for the creation
of the Greater Toronto Marketing Alliance. A
motion to this effect was to be on their next agenda.
_j
../4
REPORT ADMIN -29-96 - 4 - NOVEMBER 25, 1996
MUNICIPALITY
RESOLUTION OF COUNCIL
Town of WHITBY
"THAT the Marketing and Economic Development
Director's Report No. 6-96 be received as
information;
THAT the Town of Whitby endorse the formation
of the Greater Toronto Marketing Alliance as the
basis for the creation of a public-private
international marketing agency for the Greater
Toronto Area;
THAT the Town of Whitby encourage the Region
of Durham to endorse the formation of the Greater
Toronto Marketing Alliance, and to provide
financial support in 1997 in the amount of $80,000
to be shared $40,000 by the Region and $40,000 by
the local municipalities;
THAT the Town of Whitby financially support the
Greater Toronto Marketing Alliance and an amount
up to $8,000 be allocated for Whitby's share of the
Region's total financial contribution to the GTMA;
and that amount be included in the Marketing and
Economic Development Department's 1997
operating budget;
THAT the Town of Whitby recommend a member
of Whitby Council as a nominee for consideration
by Durham Regional Council as a Regional
representative to sit on the Board of Directors of the
Greater Toronto Marketing Alliance; and,
THAT the GTA Mayors and Regional Chairs
Committee be informed of the Town of Whitby's
support for the Greater Toronto Marketing
Alliance. "
(November 12, 1996)
Regional Municipality of DURHAM
A report from the Region's Commissioner of
Economic Development was on the November 19,
1996 Regional Affairs Committee agenda. The
issue was TABLED until the next Regional Affairs
Committee meeting to be held December 17, 1996.
10 NOVEMBER 15 MEETING OF GTA MAYORS AND REGIONAL CHAIRS
3.1 At the regular monthly meeting of the GTA Mayors and Regional Chairs Committee
(held in the City of York) further discussion took place relative to the Greater Toronto
Marketing Alliance proposal. Copies of that information is attached to this report as
../5
REPORT ADMIN -29-96 - 5- NOVEMBER 25, 1996
Attachments 1 & 2. Attachment 1 is a status report relative to the approved actions from
the previous Committee meeting. It should be noted that not all Municipalities/Regions
had responded to the request for support.
3.2 Attachment 2, the Preliminary Implementation Plan, shows the progress of the Alliance
to date. Upon review of this document, Council will notice that the sense of urgency,
that was expressed previously in the correspondence received from the Chair of the GTA
Mayors and Regional Chairs Committee has been downgraded. On the page beginning
with the title "Private Sector Fundraising" one can see that the time frames for the
private sector financial participation has changed dramatically. It appears that the
fundraising campaign for the private sector will not begin until April 1997. The
Chambers of Commerce and Boards of Trade involved in the Alliance proposal are
considering hiring a high-profile fundraising company to assist with securing funds as
part of the private sector's contribution. The decreased sense of urgency and the change
in action time frames allows all partners the time to carefully review and discuss the
original proposal.
4.0 SUMMARY
4.1 Within the Durham Region the support for the Greater Toronto Marketing Alliance is
split with the northern (rural) communities being the ones questioning the value they will
receive from the Alliance. Only the City of Oshawa and the Town of Whitby have
specified a specific dollar amount - a maximum of $7,000 from Oshawa and $8,000 from
Whitby. All other municipalities have left this question to the budget process with no
dollar consideration being expressed.
Respectfully submitted,
J
JJC : sa
Attachment
[CT(A)
Reviewed by,
W. H. Stockwell,
Chief Administrative Officer
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