HomeMy WebLinkAboutAdmin-18-96-- ° THE CORPORATION OF THE MUNICIPALITY OF CLARINGTON
REPORT
Meeting: GENERAL PURPOSE AND ADMINISTRATION COMMITTEE File # ha
dW
Date: JULY 29 1996 Res. #6 61_ " 4 �,
By -Law #
Report #: ADMIN-18-ile #:
Subject: MARKETING & TOURISM OFFICE UPDATE
Recommendations:.
It is respectfully recommended that the General Purpose and Administration Committee recommend
to Council the following:
1. THAT Report No. ADMIN -18-96 be received for information.
1.0 BACKGROUND:
1.1 During the 1995 budget process of the Municipality of Clarington, Council made an innovative
decision in creating a new office within the municipal structure to be responsible for tourism
development and promotion. In the fall of 1995 the Marketing & Tourism Office officially.
opened.
1.2 Since opening the Marketing & Tourism Office has been proactive in promoting not only
tourism opportunities but the Municipality itself. Report # ADMIN -18-96 is provided to
update Council and the public on- the activities and progress of this new office during the period
from January 1 to June 30 1996.
2.0 INITIATIVES:
2.1 Since January 1, 1996 the Marketing & Tourism Office has identified and implemented a
number of initiatives intended to heighten the awareness and promote the Municipality of
Clarington as a "day trip destination". The first initiative was the production of a new
publication - The Clarington Visitors' Guide. Staff initially reviewed more than 100 brochures
from other tourist destinations and chambers of commerce in order to create a design and
format that would not only be attractive but user friendly and informative. Letters to local
operators were sent out asking them to fill out a simple information request form and to return
it (by mail or fax). Almost 100% of all businesses contacted responded - in fact some operations
that were not on the original mailing list found out about the project and submitted the
../2
RECYCLED PAPIER
PAPER RECYCLE
THIS IS PRINTED ON RECYCLED PAPER 107
e
REPORT ADMIN -18-96 - 2 -
JULY 29 1996
information. The end result was finally delivered to the Municipality at the end of May. The
first "Clarington Visitors' Guide" has been distributed to various information centres/chambers
of commerce across Canada and northern New York State. Locally, copies are available at the
sites of all of our tourism and business partners throughout Clarington.
2.2 The Visitors' Guide was an ongoing process which took approximately 4 months to complete -
from imputing the information into the designated format to receiving the final finished
product. While the process was underway the Marketing & Tourism Office undertook its
second initiative - The Tourism Agenda (held at the G.B. Rickard Recreation Complex March
27 & 28, 1996). This initiative was a special tourism workshop that was designed to bring all
of the Clarington tourism operators/partners together to discuss the issues and opportunities
relative to Clarington tourism. Approximately 90 invitations were sent out with 35 participants
registering for this 1.5 day activity. Representatives from the Port of Newcastle, Mosport Park,
Cedar Valley Trailer Park, Cedar Park Resort, Bowmanville Business Centre, Durham Central
Agricultural Society, Archibald Orchards, Darlington Nuclear Generating Station (Information
Centre), Visual Arts Centre, Bowmanville Zoo and Tyrone Mill actively participated with
representatives of the Municipality and the program facilitators - the Tourism Company. From
this activity the program facilitators and the Marketing & Tourism Office has published a 30
page summary of the discussions held at the workshop with each participant being sent a full
copy. For information Attachment #1 is the published summary of priority actions that came
out of the workshop. An unexpected outcome of the Tourism Agenda has been a spirit of co-
operation and partnership. For example the Municipality of Clarington was able to promote
the Waterfront Trail 1st Anniversary through an full page advertisement that was placed in the
special "Explore Ontario & Quebec travel insert that was published Friday May 24, 1996.
Normally this type of advertising space would not be financially available - the cost was $ 49000
for a full page. By creating a partnership with the Bowmanville Zoo, Darlington Nuclear
Generating Station, the Port of Newcastle and the Bowmanville Business Centre the
Municipality was able to co-ordinate the program for significantly fewer dollars to each partner
(approximately $ 500/partner). Attachment #2 is a copy of the advertisement that was published
by the Globe & Mail.
2.3 Our next initiative was the creation of a 60 second tourism video to be aired on two occasions
in co-operation with Mosport Park. Mr. Harvey Hudes contacted the Marketing &Tourism
Officer shortly after the Office officially opened indicating that Mosport Park was to be featured
on both a national (TSN) and North American (TNN) racing broadcast. The late Mr. Hudes
invited the Office to provide Mosport with a 60 second video to promote the Municipality and
1108
REPORT ADMIN -18-96 - 3 -
JULY 29 1996
that it would be shown on both broadcasts (one in May and the second in August) for no
charge. Since there wasn't a budget or plan to shoot a new video for tourism the Marketing &
Tourism Officer contacted the Marskell Group to find out if the original video footage shot for
the Economic Development promotional video would contain enough footage to re -mix a video
specific to tourism. From the original 10 reels of video we were able to create the tourism
video at a cost that was significantly lower than for shooting new footage. An original copy has
been delivered to Mosport for the agreed broadcasts and 65 additional copies have been
provided to the Marketing & Tourism Office. These additional copies are to be distributed to
the local tourism operations and the Marketing & Tourism Office will be using the video at
display and show opportunities in the future. This is another example of the spirit of co-
operation that appears to be on the tourism horizon.
2.4 The Marketing & Tourism Office has also been involved in inter -departmental co-operative
efforts in the area of special events. On May 25, 1996 the Marketing & Tourism Office worked
with the Planning Department to plan and implement Clarington's portion of the Waterfront
Trail Relay in recognition of the Trail's 1st Anniversary. This special event was focused on a
family picnic theme taking place at the Port of Newcastle site. The event included
entertainment by Ken Howard and his Jazzmen (Newcastle Village), an inflatable amusement
for children (Velcro Olympics), and a barbecue sponsored by the Port of Newcastle with all
proceeds going to assist the Newcastle Historical Society (the Society is raising funds to
refurbish a historic maritime map). The Municipality's event was well received and, in fact, it
was the only site featured on the CFTO News' coverage of the entire event which aired that
evening. On June 2, 1996 the Marketing &Tourism Office worked with the Public Works
Department to plan and host the opening of the Rotary Park and the dedication of the Colville
Memorial Clock Tower. Through this event the Municipality of Clarington (along with the
Royal Canadian Legion Branch 178) hosted I more than 600 people and special guests. A
portion of the event was featured on Rogers' Community Television's "Community Magazine"
show as well as news coverage by CHEX Television.
3.0 SUMMARY:
3.1 The Marketing &Tourism Office continues to work with other Departments, community
organizations, business and tourism operators to promote the Municipality and all the
attractions/activities that make Clarington unique. Efforts are being made to identify and take
advantage of other venues and opportunities that will facilitate an increased in the public's and
visitor's awareness about Clarington. Where ever possible the Marketing &Tourism Office will
look to work co-operatively with all of our tourism and business partners to identify marketing.
../4
1109
.
REPORT ADMIN -18-96 - 4 - JULY 29 1996
opportunities that will be of mutual benefit and financially available.
Respectfully submitted, Reviewed by,
Ji
Je if J. Cotris
, R M.R., AMCT(A) W. H. Stocvkwell,
M rk inLy & fficer Chief Administrative Officer
JJC.-sa
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1113
ATTACHMENT NO2
TO REPORT NO. ADMIN -18-96
PAGE 1 OF 2
The Globe and Mail, Friday, May 24, 1996 Advertising supplement 5
j 01
- • •
uation W P
qW
FOR. gB
e To -morrow
Join .A Picnic.IffiL...Ceebrate-1The
First ArffllverS
. oLooe• •
ai
10:06 a.m. Daily, May through September
40 FACILITIES AND PROGRAMS INCLUDE•
erfront Tran ie Ont��no.Wal
Of'�he.L��k
' • 45 Acre Picturesque Park Settuig With Over 300 Animals.
• • Animal Kingdom Show • Elephant and Camel Rides
Th Port of NMarna Encounters • Children's Mechanical Rides
InClaringwn At e
• - � Licensed Restaurant • Gift Shop And Much More
'..--•------ ------r---r-•----.------rr•----rr------'
i t With this Coupon 50%Off Hwy2
c' 'One Adult Admission.
340 King St. E. Dowmanvipe, Ont. i
'��'➢�905 623-5655
IM ZOOJ.
.
&0m taboo D" 1"6 ----------------------
IT ;
< � 1 ? e�y� 1
AI, �.
o
BOWMANVIL1
LE.
BUSINESS
..... �.. isle
t &e New�ast_CENTRE
Lake Ontarlo'e k? kBOWMANVILLEUfeetyle Co3 C$NTB
f ROW2:3 .In. COMINGEVENTS
Starts At 12:00 Noon Meet Olympic Athlete At Start 0 "N -June 20,21,22, Beach Pa Sidewalk Sale
e Wth
Demonstmfions,Spoits,All On L� OntanO.Midni' ht Madness Sale
P�crllc CIOUS, Music, August 16-=6 until midnight g
Come And Be Part Of The Relay • Come And Have Fun �br The Whole
jb*
October 19--9 until -Apple Festival and Craft Sale
December 6--7 until midnight— Christmas Tree -Lighting
Just 45. Minutes ftm Metro. Hwy. 401 East To ClatingLon And Take '10 Ceremony and Moonlight Magic Downtown
The Newcastle Turn Off South To Lake Ontario And The Port Of Newcastle. er
rkyahymil rim "I I i7_3 =Vx
Y.
T. PARK SCHEDULE OF EVENTS �
� 9.96 MOSPOIct •
May 31, June I 2. - Vintdge racing featuring VARAC classes
June 21, 23, 24.- The International Motorsports Association .24
Hour Endurance Championship Race. The Slick 50 Pro Series. AN Put some Er►ergy into your plans toda .
The .Canadian F1600 Pro Series r �y
RT ,��`� Lots of
' . l
le have eshonabout nudear et 1s it Cafe? What the
August 239 Za, 2S. - The Chrysler Mosport 500 Weekend waste?
How is dectridty produced? You can find the answers to these questions
August 31; Sept 1. -The SCCA Labour Day Nationals • and others by visiting your local Energy In =kion Centre. I's FREE, informative,
October 12, 13. - The Celebration of Mosport. and lots of fun! the oentz+e is located on site at l?arlirngtorn Nudear C,ernerathng
Station, There's lots to do! t
• challenge computer games N
' � • tour the station _ � � "��,,, �«
f u r T h• a n k �s • T o' O u r P a r t n e r s !� • egoy fasanating films . W� � �,� � Ontario Hydro
• the leo • • explore exciting exhibits
. Darlington Infonnation Centre 905-623-7122 Mon to Fri. 9 am to 3 pm
I V -,A
.p.°logo
r�wCas�`e9.ttt o Nag= t of.. • •
Ariho I Irot JIM IN
' TODAY. CLARINGTON IS ALIVE WITH SIGHTS, Mp
COMIETo DURHAM S PLAYGROUND Your AV
LLEI IES SHOPS AND _
SOUNDS AND BARGAINSMALK AMONG MUSEUMS, GA t
RESTAURANTS THAT ARE THE PRIDE OF THE REGION. FOR MORE INFORMATION Da&atlon
CALL,THE Toutus'T INFORMATION CENTRE AT 1-800-563-1195.
a
1 L Advertising
The Globe and Mail, Friday, _May 24, 1996
New Clarington has old Ontario identity crisis
BY MARTIN STUART-BARLE
O you'd like to visit Newcastle,
Ont., just east of Oshawa? Care-
ful. It keeps moving. Over the
past two centuries it has had a Schi-
zophrenic existence as a town, dis-
trict, another town, and now a vU-
lage.
On July 1, 1993 the Zbwn of New=
castle was changed to the Municipal-
ity of Clarington, which encompasses
Bowmanville, Courtice, Darlington,
Clarke, Orono and Newcastle Village.
This was not the first Newcastle,
which is now Presque Isle. Or is it
Colborne? Confused?
Newcastle was first put on the
map, literally, on July 7, 1802. An or-
dinance required a jail and court-
house to be built, along with several
other concessions. And it made the
.news again on Oct. 8, 1807, with the
sinking of the government schooner,
Speedy, along with the core of Upper
Canada's senior judiciary.
Beldar's 1878 Atlas says "the loca-
tion of this original town of New-
castle was somewhat of a difficulty."
No kidding.
PAGE 20F2
Eventually, Newcastle was laid out
near what is now Colborne, by Pre-
sque Isle Point, which is now a con-
servation area and bird sanctuary. It
was once slated to become capital of
Upper Canada, in competition with
Hamilton, York (which became To-
ronto) and several other lake ports. It
Was to Newcastle's new courthouse,
and assizes the Speedy was. headed
when she embarked from York on
Oct. 7, 1807. On board was a local In-
TAKE THE DAY OFF,
AND THE DAY .-'AFTER,
THEN ANOTHER ONE,
AND THE ONE AFTER,
*W5, summer,
0004, early
and SaV9s
..................................................s; ............................. ....................
MAGINE YOUR DAYS OFF A ROOM WITH A VIEW. A MORNING STRETCH
BEFORE YOUR TENNIS LESSON. THE EXHILARATION OF MOUNTAIN
BIKING. A NAP BY THE LAKE. GOLF WITH NEW FRIENDS. A STROLL 1N
THE FOREST AFTER A VOLLEYBALL TOURNAMEN'r. A MASSAGE. A SUNSL.'1'
CANOE RIDE. A GOURMET BAR -B -Q AT THE BEACiI... IMAGINE YOUR KIDS,
HAPPY AND BUSY IN OUR KIDS CLUB, GIVING YOU A BREAK, FOR ONCE...
GET BACK TO NATIAiE, GET A Q1W ROCKS VACA 10NI
..........:................................................ ............... ....................... I..............................
• FAMOUS TENNIS AND 601E ACANEC • YY MTN CM •
• 11 RE CBAMPIONMIIP COURSE • on= MOR 0 MOUNUIN MENG'*' PRIVATE BEACH AND MARINA •
• MR PROIN • HTNM CENTER • ROTS. AMD CONDUN NUMS •
CRAY4'ROCKS
5 KI @ 001.F @ TENN15 P 5FA
A WORLD FAMOUS FOUR SEASON RESORT, IN NORPTRIMOLAMT, Outem
1 -800 -567w6767 -
dian, 0 -go -tong nat, accused of mur-
dering a John Sharpe, whose skull
was smashed in with a club while he
was manning a fur -trading camp on
Lake Scugog.
Also on board .was "Mr. Justice
Cochrane, Solicitor General ... Mr.
Angus McDonald sgaaws (sic), wit-
nesses, constables, and several - pas-
sengers," says Beldar's. The Speedy
was lastseen a few -miles from New-
castle in the midst of a gale. She went
SHOP
&
SNOOZE
Shop the charming
Village of St. Jacobs .
brimming with one -of -a
kind shops ... and just a
short drive away you
will find the finest
Farmers' Markets,
with a huge selection of
food and crafts ...
or buy direct from over
20 great top brand
manufacturers at the
Factory Outlet Mall.
After a day of shopping,
come: relax at the
Waterloo Inn in one
of our 160 guestrooms,
take a refreshing swim,
relax in a hot & -steamy
whirlpool or sauna, and
enjoy a leisurely dinner
in our Terrace Cafe or
Vintage Dining Room.
WWTERWO
475 King'Street. North
Waterloo, Ontario N2J 2Z5
Which is the rightful Newcastle? Both are.
Newcastle Harbour.today and as it appeared in
the last century to a departing sidewheeler.
(MARTIN STUART-HARLE)
down with all hands. It seems: New-
castle has always been an elusive des-
tination and -the loss was a blow to
the' administration of early Upper
Canada. Today, the event is marked
by a small memorial in Presque Isle
Park, but at the time it was a cata-
strophic event for the administration
of a fledgling Canada. So when boat-
ers line up the green beacon with the
Canadian flagpole as they approach
picturesque little Newcastle Village,
they are approaching what used to be
known as Bond Head, not the old
Newcastle. The town sprung up
round Stephen Crandell's two-storey
tavern at the corner of the Kingston-
7bronto trail and a sideroad leading
to the little harbour.
The farm -machinery empire which .
came to be known as Massey -Fergu-
son started in Newcastle. Still a meet-
ing place for locals; its community
hall was built in 1923 as a gift from
Chester D. Massey. Newcastle had be-
come a hub of industrial activity with
the Massey agricultural shops supply -
Ing equipment to the growing farm
industry in the area. .
The whole region, now known as
Clarington, claims to be the fastest-
growing municipality east of Toronto,
and many former city dwellers are
migrating to the area. In addition to
Newcastle Village, its principle towns
are Orono, Darlington, Clarke, Court -
ice and Bowmanville. But to gee what
the region looked like before farming
and agriculture changed the face of
its softly rolling, glaciated hills, visit
Ganaraska Forest just east of High-
way 35/115 off Regional Road 9:
Tucked away in the hamlets of
rural Ganaraska are, many antiques
and colloc:tibles Ktorotc Not only are
these shops often a wealth of local
history, but many specialize in refi-
nishing and restoration, so its a good
place to take that careworn heirloom.
Sometime in the early 1800s, Char-
lie Bowman opened a store on the
trail which would become Highway 2.
It attracted other settlers, and in 1858
Bowmanville was incorporated. Now
it is Clarington's largest town. High-
way 2 passes through its centre and it
used to be the main highway along.
Lake Ontario's north shore.
Despite a lot of development in the
last. decade, Bowmanville -still retains
a pleasant "main -street Ontario" feel,
and shopkeepers know their custom-
ers. Charlie would no doubt have
been proud of them. Dating from.
1919; Bowmanville boasts Canada's
oldest zoo. The compact zoo is re -
11115.
nowned for it's emphasis *on animal
encounters. Daily programs aim at
bringing visitors into close contact
with the animals.
And big cats roam in the hills of
Clarington. Just off. Highway 35/115 is
Jungle Cat World, though there are
also other. such animals as wolves,
monkeys and deer.
The cat World is near another Clan
ington town, Orono, which echoes the
region's agricultural roots, and for
decades was an important stop on the
road from Lindsay to Newcastle, It is
home to the Durham Central Fair on
the second weekend each September,
and has a fine antique tractor show.
Founded in 1922 and ever more signif
icant in an age of deforestation is the
Orono Forestry Station. It is open to
the public.
Throughout the area, milling was
important as an adjunct to agricul-
ture. Mills sprouted along the many
streams feeding Lake Ontario. Some
produced woollens for the chilly On-
tario climate, but many others pro-
duced flour, feed and lumber. .
A fine example of these water -pow-
ered mills, dating from 1846, can be
found in 'Tyrone, north of Bowman-
ville on Highway 14. It is a working
mill and open to the public. It was
first powered by a water wheel and
later a turbine was added. In this ap-
ple -producing region its not surpris.
ing that fall and winter sees its cider
press working at full tilt.
No visit to the region would be
complete without a 20th century real-
ity. check at the Darlington Nuclear
Generating Station. It has a fact -filled
information centre with many crea-
tive displays and regular conducted
tours of the whole plant. A(Uncent to
the plant are nature trails created by
volunteer Hydro workers.
Detailed information about activi-
ties and prospects in. Clarington is
available by calling (905) 372-5831.
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