HomeMy WebLinkAboutCSD-11-06
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REPORT
COMMUNITY SERVICES DEPARTMENT
Meeting:
GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
Date:
June 19,2006
Resolution #: rbPfJ . 'J/) ~ -D b
Report #: CSD-11-06
File #:
By-law #:
Subject:
CREATING HEALTHY ENVIRONMENTS FOR YOUTH PROGRAM
Recommendations:
It is respectfully recommended that the General Purpose and Administration Committee
recommend to Council the following:
1. THAT Report CSD-11-06 be received for information.
Reviewed bYO~...:.. RJ-r..
Franklin Wu
Chief Administrative Officer
Submitted By. /
/J seph P. Caruana
!Jirector of Community Services
JPC/ga/wg
CORPORATION OF THE MUNICIPALITY OF CLARINGTON
40 TEMPERANCE STREET, BOWMANVILLE, ONTARIO L 1 C 3A6 T (905)623-3379 F (905)623-5506
REPORT NO.: CSD-11-06
PAGE 2
1.0 BACKGROUND
1.1 Since September 2003, Community Services Staff have worked with a coalition
of partners in the community entitled "Creating Healthy Environments for Youth."
The group consists of Durham Region Public Health Department, Heart and
Stroke Foundation of Ontario, Canadian Cancer Society, Canadian Diabetes
Association and participating Durham Region Municipalities.
1.2 The mandate for this group is to provide healthy food choices for participants and
spectators of recreation centres, in particular, arena facilities. This program
hopes to educate young arena patrons and assist in combating obesity among
our younger age groups. (see attachment #1)
2.0 PROGRAM
2.1 In 2005 a survey of arena patrons throughout Durham Region was undertaken.
The objective of the survey was to identify healthier food options for concessions
that were feasible, cost effective and appealing to patrons. A total of 418 surveys
were completed throughout Durham Region. A report on the results was
prepared and is provided for your information. (see attachment #2)
2.2 Based on a positive result from the survey, the coalition was encouraged to
establish a "Healthy Eating in Arenas Pilot Project". The Scugog Community
Recreation Centre and the Garnet B. Rickard Recreation Complex are the
selected locations for this project.
2.3 The Pilot Project will run from September 2006 to March 2007 and during this
time healthy food choices will be promoted in a new healthy menu. To heighten
the awareness for this project a "Kick Off' will take place at the Rickard Complex
on Saturday September 23,2006. Coalition members will be present for the
event and invitations will be provided to all Members of Council to attend. In
addition, local sport organizations will be invited to take part in the event.
3.0 COMMENT
3.1 Through the various programs that the department provides, specifically in the
fitness area, active lifestyles and healthy eating choices are an integral
component.
3.2 The department is pleased to be involved in this initiative and fully supports the
objective of this pilot project.
Attachments:
Attachment #1 - Creating Healthy Environments for Youth Report 2006
Attachment #2 - Arena Survey Report
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CSD-II-06 - Attachment # 1
Creating Healthy Environments for Youth Report 2006
Overweight and obesity rates have nearly tripled over the past two decades among
Canadian children. The childhood obesity epidemic as a Public Health issue has brought
creating supportive environments for youth to the forefront as a health promotion
strategy. After a needs assessment was completed with community members, Durham
Region Health Department partnered with Heart and Stroke Foundation of Ontario,
Canadian Cancer Society, Canadian Diabetes Association and local sports arenas to form
a community coalition entitled Creating Health Environmentsfor Youth.
The purpose of this coalition is to help create an environment that promotes and supports
healthy eating in arenas. Arenas have been targeted because they include a large
population of youth and their families. At the same time, the arena is the cornerstone of
many communities with people of all ages visiting as participants and spectators.
The Creating Healthy Environments for Youth coalition is implementing a Healthy
Eating in Arenas Pilot Project to study the impact of including healthy food choices in
arena concession stands. The purpose of implementing these healthy food choices is to
enable youth and their families in Durham Region to make the healthy food choice the
easy choice.
A survey was completed in 2005 by arena patrons, ages 15+, from 13 arenas across
Durham Region. Survey results showed that 90% of Durham Region Residents support
the inclusion of healthy food choices in arena concession stands. The 13 municipal arenas
that participated in the survey were provided with the opportunity to participate in the
Healthy Eating in Arenas Pilot Project. Two municipal arenas (Scugog Community
Recreation Centre and Gamet B. Rickard Recreation Complex) were interested and
eligible to participate.
Information obtained from the original survey will be used to assist in the selection of the
healthy menu items for each arena concession stand. Current available food choices at the
pilot sites will be reviewed, and healthy food options will be identified and categorized
into one of the four food groups of Canada's Food Guide to Healthy Eating. The goal for
the pilot is to have at least 4-5 healthy food choices available within each of the four food
groups. Foods with maximum nutritional value will be selected. These foods are:
. good or excellent sources of important nutrients (eg. Vitamins, minerals, protein
and fiber)
. generally low in added fat, sugar and/or salt
. found within one of the four food groups in Canada's Food Guide to Healthy
Eating
. generally whole grains, vegetables and fruit, low fat milk products and lean meats
and alternatives
As well, some healthier versions of snack foods, which typically fall under the "Other
Foods" category of Canada's Food Guide to Healthy Eating, will also be identified.
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CSD-II-06 - Attachment # 1
During the pilot, new and previously available healthy food choices will be promoted
together as part of a new "healthy menu". A variety of strategies will be used to assist in
the successful promotion and sale of the healthy menu items in Arenas and be spaced out
to allow for continued promotion throughout the season (September - March).
Promotional activities will include:
. A launch event at both Scugog Community Recreation Centre in Port Perry and
Gamet B. Rickard Recreation Complex in Bowmanville including local
champions and speakers from influential organizations in the arena community.
Both launch events will take place in September 2006.
. Media Releases and Media Advisories will be sent to local media outlets to
promote the launch events and promote the pilot project.
. Provision of information about healthy eating and healthy food choices via
bulletin boards, point of sale advertising and promotions in concession stands and
on pre-ordering menu's for sports events.
. Implementation of a contest or draw using a healthy eating frequent purchase
card.
. Website updates, links and promotions will be submitted to recreational
community guides and parent manuals.
. Coalition members will also inform athletic groups, coaches and schools via
School Community Councils and school newsletters, local fruit and vegetable
produces (i.e. Durham Farm Fresh) and Dairy Farmers (i.e. Kawartha Dairy) in
the surrounding areas to promote the project to the community.
. Outreach visits to pilot arenas will be conducted on an ongoing basis to identify
barriers to implementation of healthy food choices on the menu and to assess
what additional information and/or resources are required by the arena
owners/concession stand operators to overcome these barriers.
. In order to foster support for creating healthy environments for youth, coalition
members will continue to liaise with the Ontario Recreations Facilities
Association (ORF A) and update the Ontario Hockey association (OHA), the
Ontario Hockey Federation (OHF), coaches, athletic associations, parents and
local schools of the benefits of creating supportive environments for youth and the
Healthy Eating in Arenas pilot project.
At the conclusion of the pilot project, the data will be analyzed and a report will be
written. The Creating Healthy Environments for Youth coalition will use the study
results to assist arenas to make modifications to improve the sale of healthy food choices.
The summary report of the results of the initiative will be completed by researchers, in
consultation with Durham Region Epidemiology Department following the completion of
all evaluations. The results will be utilized to promote the implementation of healthy food
choices in all arenas across Durham Region.
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HEALTH
DEPARTMENT
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CSD-ll-06 - Attachment #2
Arena Survey Report
crea+ing
Heal+hy
EnVironmen+G
-for '(ou+h
For more information or to order additional copies contact .
Durham Region Health Department at 1- 800 - 841- 2729
D (.1I1,ldi,11l .~()' ide ~ CANADIAN ASSOCIATION
(.II\( t'r (.\\\.Idit'I\(,t' DIABETES CAt~ADIENNE
SOli"ly dll '.III' ('r ASSOCIATION DU DIABETE
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Finding answers. For life.
2
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ARENA SURVEY REPORT
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Background
Studies have shown that overweight and obesity rates have nearly tripled over the past
two decades among Canadian children.1 Environments need to undergo change in
order to make it easier for the next generation to make healthy choices. Communities
and organizations need to work together as this can help to create supportive
environments within communities that promote healthy weights along with an
opportunity to maintain a healthy lifestyle.
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Durham Region Health Department is mandated by the Ministry of Health and Long
Term Care Mandatory Programs and Services Guidelines to "work with food purchase
outlets, and community partners to improve their physical and social environment for
people to adopt healthy eating practices." As a result, Durham Region Health
Department has partnered with Heart and Stroke Foundation of Ontario, Canadian
Cancer Society, Canadian Diabetes Association and local sports arenas including Ajax,
Beaverton, Cannington, Clarington, Scugog, Pickering, Sunderland, Uxbridge and
Whitby to form a community coalition entitled Creating Healthy Environments for Youth.
The purpose of this coalition is to help create an environment that promotes and
supports healthy eating in arenas. Arenas have been targeted because they include one
of the largest populations of youth outside of school. At the same time the arena is the
cornerstone of many communities with people of all ages visiting as participants and
spectators. Over the past several months the coalition has been promoting healthy
eating in arenas and conducting a survey related to healthy eating in arenas.
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Methodology
The survey was developed by Creating Healthy Environments for Youth coalition, in
consultation with Public Health Epidemiologists. Results from the survey were evaluated
by Durham Region Health Department and will be utilized to assist arena vendors to
include healthier food choices at concessions stands at arenas and to promote healthy
environments for youth.
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The Creating Healthy Environments For Youth coalition implemented the survey by
hosting a number of displays and bulletin boards on healthy eating throughout arenas
across Durham Region. Refer to appendix 1. These displays provided an opportunity for
members of the coalition to share information on healthy eating and physical activity
and to ask the arena community for their input on healthy food choices in arenas.
Survey participants were all 15 years of age and over and were asked on a voluntary
basis to complete the survey. Refer to attached arena survey. Several participants
provided additional comments on their attitudes toward foods currently being offered in
arenas. (Refer to appendix 5)
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1 Basrur, S. (2004). Healthy weights, healthy lives: creating environments that promote healthy weights.
Ontario Medical Association Position Paper (2005). An Once of Prevention or a Ton of Trouble: Is There
an Epidemic of Obesity in Children?
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Objectives
The purpose of this survey is to identify healthier food options at arena concession
_ stands that are feasible, cost-effective and appealing to the arena community.
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Results of Survey Findings
A total of (n=418) surveys were filled out at the following arena locations:
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. Ajax,
. Beaverton
. Cannington
. Clarington
. Scugog
. Pickering
. Sunderland
. Uxbridge
. Whitby
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The age distribution of survey participants who visit arenas was from 15 to 55+ years of
age with the majority being in the 36-45 (208 or 52.1 %) age range.
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Age distribution of survey participants who visit arenas in Durham Region
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5.3%, +55
9.5%,15-18
21.1 %, 26-35
The majority of individuals visit the arena 2-3 times a week (40.2% or 165), 26.0% or
107) visit the arena 4-5 times a week
Frequency of visit to arenas in Durham Region
More than 6 times a
week,12.0%
Less than onces a
week, 10.7%
4-5 times, 26.1%
2-3 times, 40.2%
Arena survey participants were asked during what times of the day they were most
likely to visit the arena. The majority of arena users visited in the evening between 5-
8pm (66.7% or 279). A much lower percentage of individuals visited the arenas in the
morning between 6am-12 noon (29.0% or 125), afternoon between 12-3pm (22.5% or
94), early evening between 3-5pm (21.5% or 90) and late evening after 8pm (17.5% or
73).
Arena survey participants were asked whether they buy food from the snack bar or
vending machines at the arenas. The majority of arena users (61.2% or 256) indicated
that they buy food from arenas regularly while (35.4% or 148) indicated that they do not
buy food from the snack bar.
The top five foods that people listed that they bought from the snack bar regularly
include: Refer to appendix 2
Arena survey participants were also asked on average, how much money they usually
spent per visit to the snack bar. On average the majority of arena users spend between
$2.00 and $5.00 (52.0% or 197) while only (4% or 15) spend over $10.00.
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How much money spent at the snack bar during each visit to the arena
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>$10
3.9%
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5-10
18.4%
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2-5
51.0%
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Arena survey participants were asked about which factors influenced the purchases that
they made at snack bars. These include cost, convenience, freshness, and portion size.
The majority of arena consumers reported that convenience (64.6% or 270) was the
most important characteristic that had an influence on the purchases of food items that
they made at snack bars while visiting the arenas.
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Influence of purchase Number Percentage
Convenience 270 64.60/0
Cost of Item 88 21.10/0
Freshness 63 15.10/0
Volume or portion size 23 5.50/0
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- Arena survey participants were asked which meals if any they ate at the arena. The
majority of arena consumers reported having only snacks (57.2% or 239).
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Meals at arena Number Percentage
Breakfast 17 4.10/0
Lunch 58 13.90/0
Supper 69 16.50/0
Snacks 239 57.20/0
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Arena survey participants were also asked for whom they most often purchased food for
at the snack bars. The majority of users indicated that they purchase food for
themselves and their children (70.3% or 294)
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Who do you purchase
food for? Number Percentage
For Self 85 20.30/0
For Children and Self 294 70.30/0
For Friends and Self 16 3.80/0
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Arena survey participants were also asked whether they would like to see healthier food
choices being offered at arenas. The majority of arena consumers (89.7% or 375)
indicated that they would like to have healthier choices made available for them to
purchase at the concession stands at arenas.
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The top five healthy food choices that people indicated they would buy include: Refer to
appendix 3
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Arena survey participants were also asked what price range they would be willing to pay
for food choices. On average the majority of arena consumers (61.6 or 236) reported
that they would be willing to pay between $2.00 and $5.00 for food choices while only
(1% or 4) indicated that they were willing to spend over $10.00.
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Price range willing to pay for food choices at the snack bar
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5-10
16%
>$10
1%
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2-5
62%
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Arena survey participants were also asked whether they brought foods from home. The
majority of arena consumers (59.8% or 250) indicated that did not bring foods from
home.
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For the remaining percentage that indicated that they brought foods from the home the
following is a list of the most common foods that are brought to the arenas: Refer to
appendix 4
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Conclusion
The arena questionnaire suggests that arena users would like to have healthier food
choices made available at concessions stands in Durham Region arenas. The cost of a
food item was the second most important factor that influenced peoples purchase and
since the majority of arena respondents were willing to spend between $2-$5 on snacks
during their visit to the arena, it is important that new healthier food choices are also
offered within this price range. The top five foods that people indicated that they would
buy if offered at arenas include fresh fruit, vegetables, yogurt, sandwiches and granola
bars. It is imperative that the Creating Health Environments for Youth coalition take
these suggestions into consideration in order to create an environment within the
arenas that promote healthy weights.
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Addendum to the Arena Survey Report
Results of Survey Findings: Scugog
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· A total of (n=45) surveys were filled out at Scugog.
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· The age distribution of survey participants who visit arenas was from 15 to 55+
years of age with the majority being in the 36-45 (51.1 %) age range.
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· In Scugog compared to other arenas in Durham Region the majority of
individuals visit the arena 4-5 times a week (42.2%) and a much lower
percentage visit the arena 2-3 times a week (33.3%).
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· Arena survey participants were asked during what times of the day they were
most likely to visit the arena. The majority of arena users visited in the evening
between 5-8pm (66.7%).
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· A much lower percentage of individuals visited the arenas in the morning
between 6am-12 noon (26.7%), afternoon between 12-3pm (6.7%), early evening
between 3-5pm (20.0%) and late evening after 8pm (15.6%).
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· Arena survey participants were asked whether they buy food from the snack bar
or vending machines at the arenas. The majority of arena users (51.1 %)
indicated that they buy food from arenas regularly while (44.4%) indicated that
they do not buy food from the snack bar.
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· Arena survey participants were also asked on average, how much money they
usually spent per visit to the snack bar. On average the majority of arena users
spend either less than $2 (42.2%) or between $2.00 and $5.00 (40.0%) while
only (2.2%) spend over $10.00.
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· Arena survey participants were asked about which factors influenced the
purchases that they made at snack bars. These include cost, convenience,
freshness, and portion size. The majority of arena consumers reported that
convenience (73.3%) was the most important characteristic that had an influence
on the purchases of food items that they made at snack bars while visiting the
arenas.
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Influence of urchase
Convenience
Cost of Item
Freshness
Volume or ortion size
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Percenta e
73.30/0
13.30/0
8.90/0
6.70/0
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· Arena survey participants were asked which meals if any they ate at the arena.
The majority of arena consumers reported having only snacks (55.6%).
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Meals at arena
Breakfast
Lunch
Su er
Snacks
Percenta e
4.4 0/0
6.70/0
17.80/0
55.60/0
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· Arena survey participants were also asked for whom they most often purchased
food for at the snack bars. The majority of users indicated that they purchase
food for themselves and their children (77.8%).
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Who do you purchase
food for? Percentage
For Self 26.70/0
For Children and Self 77.80/0
For Friends and Self 4.4 0/0
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· Arena survey participants were also asked whether they would like to see
healthier food choices being offered at arenas. The majority of arena consumers
(91.1 %) indicated that they would like to have healthier choices made available
for them to purchase at the concession stands at arenas.
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· Arena survey participants were also asked what price range they would be willing
to pay for food choices. On average the majority of arena consumers (55.6%)
reported that they would be willing to pay between $2.00 and $5.00 for food
choices while only (13.3%) indicated that they were willing to spend over $10.00.
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· Arena survey participants were also asked whether they brought foods from
home. The majority of arena consumers (62.2%) indicated that did not bring
foods from home.
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Conclusion
The arena questionnaire from Scugog suggests that arena users would like to have
healthier food choices made available at concessions stands in arenas. Convenience of
a food item was the most important factor that influenced peoples purchase and since
the majority of arena respondents were willing to spend no more than $5 on snacks
during their visit to the arena, it is important that new healthier food choices are also
offered within this price range. The top five foods that people indicated that they would
buy if offered at arenas include fresh fruit, vegetables, yogurt, sandwiches and granola
bars. It is imperative that the Creating Health Environments for Youth coalition take
these suggestions into consideration in order to create an environment within the
arenas that promote healthy weights.
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Appendix1
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Figure 1
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Appendix 2
THE TOP FIVE FOODS THAT PEOPLE LISTED THAT THEY BOUGHT FROM
SNACK BARS REGULARLY
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ARENA TOP CHOICES
AJAX 1. Coffee, hot chocolate, tea
2. French Fries and Onion Rings
3. Pop and drinks
4. Slushies
5. Popcorn and Cookies
BEAVERTON 1. Coffee, hot chocolate, tea
2. Pop and drinks
3. Chips
4. Hot dogs
5. Milk and milk chocolate
BLACKSTOCK 1. Pop and drinks
2. Pizza
3. Coffee, hot chocolate, tea
4. Chips
BOWMANVILLE 1.Coffee, hot chocolate, tea
2.Popcorn
3.Pop and drinks
4.French Fries
5.Hot dogs and chips
CANNIGTON 1. Coffee, hot chocolate, tea
2. Hot dogs
3. Candy
4. Pop and drinks
5. Chocolate bars
PICKERING 1.French Fries
2. Pizza
3. Candy
4. Coffee, hot chocolate, tea
5. Pop and drinks
SUNDERLAND 1. Coffee, hot chocolate, tea
2. Candy
3. Slushies
4. Chips
5. Drinks and pop
UXBRIDGE 1. Coffee, hot chocolate, tea
2. Popcorn
3. Pop and drinks
4. Fries and Onion rinQs
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5. Chips
WHITBY 1. Coffee, hot chocolate, tea
2. Pizza
3. Pop and drinks
4. Chips
5. French Fries
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Appendix 4
THE MOST COMMON FOODS THAT ARE BROUGHT TO ARENAS FROM HOME
ARENA TOP CHOICES
AJAX 1. Fruit
2. Drinks
3. Juice
4. Granola and cereal bars
BEAVERTON 1. Fruit
2. Cheese
BLACKSTOCK 1 . Drinks
2. Fruit
3. Vegetables
BOWMANVILLE 1. Fruit
2. Juice,
3. crackers
4. Yogurt
5. Granola bars
CANNIGTON 1. Fruit
2. Granola bars
3. Crackers
4. Drinks
PICKERING 1. Fruit
2. Drinks
SUNDERLAND 1. Crackers
2. Fruit
3. Cheese
4. Bagels
UXBRIDGE 1. Fruit
2. Juice
3. Granola and cereal bars
4. Drinks
WHITBY 1. Fruit
2. Juice
3. Crackers
4. Granola and cereal bars
5. Drinks
18
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19
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Appendix 5
-
Personal Comments from the arena community
-
· "This survey is a great idea. More and more families have extra curricular
activities around the lunch & supper hours. More healthy alternatives would be
great".
-
· "This survey is an excellent idea and hopefully this will prompt arenas to alter (at
least somewhat) the menu selections".
-
· "Arena stock junk food and it's a challenge to deny the kids every night (there 4-5
nights a week), it's a problem".
-
· "Looking forward to some food changes".
-
· "All the candies are displayed in the front and up high where the kids see them.
This is obviously by design - perhaps if they are re-organized the kids would not
be so attracted to the sweets offered and consider alternative snacks".
-
· "Nice to see that healthy choices are being considered and hopefully
implemented" .
-
· "There is much time spent at the arenas, the more siblings, the greater the time
spent. We need better choices especially for breakfast - donuts, muffins or
cookies are basically it".
-
-
· "It would be nice to see food that actually gives you energy, seeing that your
reason for being here is to participate in physical activity".
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Your opinion countsl Your input
will assist operators to plan
healthier menusl
20
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Your arena is involved with a community coalition Creating Healthy Environments for
Youth with Durham Region Health Department, Heart & Stroke Foundation, Canadian
Cancer Society and The Canadian Diabetes Association. This group is working towards
promoting and supporting healthy eating in arenas.
...
...
This survey will take about 5 minutes of your time. If you decide to participate, you may
refuse to answer any questions or withdraw from the survey at any time. Participation in
this survey may not necessarily effect services provided. The answers that you provide
will be used to assist arena operators in providing healthy foods in their facilities.
..
-
*NOTE YOU MUST BE ATLEAST 15 YEARS OLD TO COMPLETE *
..
1. Date: Year_ Month Day
2. Locations that you visit regularly: Ajax 0
Clarington 0 Oshawa 0 Scugog 0
Uxbridge 0 Whitby 0
Beaverton 0
Pickering 0
Cannington D
Sunderland D
.
..
3.
Arena Usage
How often do you visit the arena in one week?
o Less than once a week 0 once 0 2-3 times
o 4-5 times 0 more than 6 times
..
What times of the day are you most often visiting the arena?
o Morning (6 a.m.-12 noon) 0 Afternoon (12-3 p.m.)
o Early evening (3-5 p.m.) 0 evening (5-8 p.m.) 0 late evening (after 8
pm)
..
..
4.
Demographic Information
...
Age:
15-18 0
55+0
19-25 0
26-35 0
36-45 0
46-55 0
...
Are you an employee at this facility? Yes c::::J
No c::::J
...
5. Do you buy food from the snack bar regularly?
Yes 0
No 0
..
If yes, what do you buy?
IIIiI
IIIiI
IIIiI
-
21
-
If no, why not?
-
6. Who are you usually purchasing food for when at the arena?
-
Self CJ
children and self CJ
friends and self CJ
-
7. On average, how much do you usually spend at the snack bar at each visit to the
arena?
-
$2 or less CJ
$2-$5 D
$5-$10 D
more than $10 D
-
8. What influences the purchases that you make at the snack bar?
Cost of item D
portion size D
convenience D
freshness CJ
-
-
9. What meals, if any do you eat at the arena?
Breakfast D
Lunch D
Supper D
Snacks D
-
10. Do you bring foods into the arena from home?
-
Yes CJ
No D
-
11 . What kind of foods do you bring from home?
-
12. Would you like to see healthy food choices being offered at the arena?
-
Yes D
No D
-
13. What food choices would you like to see at the arena?
-
14. What price range would you be willing to pay for these food choices?
-
$2 or less D
$2-5 D
$5-10 D
more than $10 D
-
-
22
..
Thank you for taking the time to complete this survey!
..
All information gathered will be presented to arena operators to assist in the possible
development of healthier food choices in arenas.
..
..
If you have any questions regarding this survey please contact
Durham Region Health Department
1-800-841-2729 ext. 2125
..
General Comments:
..
..
..
..
Collection of information on this form is collcctcd undcr the Authority of the Health Protection & Promotion Act. 1990, Part VII, Section 91,1 for
the purposes related to administration of a public health program or service. Questions about the collection of this information should be
addressed to the Director, Public Health Nursing & Nutrition, Durham Region Health Department, 200-1615 Dundas St., E,. Whitby, Ontario
L1N 2L1. (1-800-841-2729)
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