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Operations Department
Report
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Report To: General Government Committee
Date of Meeting: November 27, 2017
Report Number: OPD -007-17 Resolution: #GG -481-17
File Number:
By-law Number:
Report Subject: Electronic Message Board for Community Events in Courtice
Recommendations:
1. That Report OPD -007-17 be received;
2. That Council select a location for the electronic message board from the following choices:
Tooley's Mill Park or Courtice Community Complex; and
3. That staff include the cost of the sign to the 2018 Budget as an option for Council's
consideration.
Municipality of Clarington
Resort OPD -007-17
Report Overview
Paae 2
Council requested a report on the cost and possible location of an electronic message board in
the Courtice area. The report identifies costs and options for consideration in the 2018
Municipal Budget.
1.
2.
Background
At the Council meeting of October 17, 2016 the following resolution GG521-16 was
approved:
That Staff be directed to provide a report on the cost and potential locations of an
electronic message board for community events in Courtice.
Council should be aware of the following electronic message boards currently in use:
Municipal Administrative Centre
Tourist Information Centre
Alfred Alldread Fire Station
Diane Hamre Recreation Complex
Garnet B. Rickard Recreation Complex
South Courtice Arena
40 Temperance Street, Bowmanville
181 Liberty Street South, Bowmanville
3333 Hwy 2, Newcastle
1780 Rudell Road, Newcastle
2440 Hwy 2, Bowmanville
1595 Prestonvale Road, Courtice
All of the above message boards are connected to a municipal operated building that
assumes responsibility for the messaging.
The electronic sign at the Tourist Information Centre (Attachment #1) and the Municipal
Administrative Centre grants the company, Futuresign, exclusive rights to sell and display
advertisement on the display board for a term of 5 years. As a result there is no capital
cost for the message board. The company pays the Municipality $1,500 per year and
accepts all responsibility for installing and replacing any damaged or defaced signs.
This agreement includes product and supply of sign, installation and hook up with
wireless connection from the sign to the respective building.
Sign By-law
The Municipal Sign Bylaw requirements for Electronic Message Board Signs are as
follows:
x The maximum sign area of the electronic message board is 50% of the area of
a ground, pylon, or monolith sign.
Municipality of Clarington
Report OPD -007-17
Page 3
xThe minimum display time for any electronic message, without movement
or change in colour, shall be thirty (30) seconds, and the intensity of the
illumination shall be maintained at a constantlevel.
x No sign or sign support structure shall be located in a manner which, in the
opinion of the inspector, impedes the necessary view of a pedestrian or
motorist.
x No person shall erect a sign less than 1.0 metre from a street line.
x No person shall erect a sign higher than 0.75 metres within 3.0 metres of any
road allowance where the sign may impede vision of an access (driveway)
from any improved public street to any/ot.
x No person shall erect a sign within a visibilitytriangle (7.5 m X 7.5 m) at any
intersection of two streets.
x The Municipality will also require municipal consent approval from the
Regional Municipality of Durham for the sign.
3. Sign Locations
Staff considered various locations including the entrance feature on Highway Two,
Tooley's Mill Park and the Courtice Community Complex. Other than the Courtice
Community Complex, all sites do not have electrical service and extending or adding
electrical service is estimated in the range of $5,000 - $7,000.
To install a new sided pylon sign at Tooley's Mill Park, with an illuminated sign box and
LED digital board, including pedestal it is estimated to cost $28,000 with electrical
supplied.
The proposed sign (Attachment #2) complies with the height and size of message board
as outlined in the By -Law. The responsibility of posting messages would have to be
determined.
A sponsorship contract for a minimum of 5 years plus 5, if agreeable to the Municipality
could be considered with minimal cost impact to the Municipality. Similar to the Tourist
Information Centre and Municipal Administrative Centre Board, the vendor would have
exclusive rights to sell advertisement over a said period.
The Courtice Community Complex which is located at Courtice Road houses the aquatics
fitness centre, Courtice Public Library and the 55+ Older Adult Activity Centre. The
current street message board does not include an electronic message board and
retrofitting the existing sign is not recommended. Council may consider upgrading the
current message board to include a two sided full colour outdoor LED unit. It would
feature 16 mm pitch, 140 x 40 pixels, display 5 lines, as well as pictures and videos. The
estimated cost is $34,000.00. Details on the layout of the sign have yet to be determined.
Municipality of Clarington
Report OPD -007-17
Page 4
To be consistent with other recreation facility entrance signs, if placed at the Courtice
Community Complex, advertising will not be permitted on the electronic message board.
Should Council give the necessary approval to move forward with the electronic message
board in 2018, based on the estimates and in keeping with the requirements of the
Purchasing By-law, a form of competitive bidding would be required to complete the
supply and installation of the electronic message board.
4. Concurrence
The Director of Finance, Director of Community Services and Purchasing Manager have
reviewed the report.
5. Strategic Plan Application
Not applicable.
Submitted by.
Frederick J. Horvath
Director of Operations
Reviewed by:
Andrew C. Allison, B. Comm, LL.B
CAO
Staff Contact: Fred Horvath, Director of Operations, 905-263-2291 or fhorvath(o)_clarington.net
Attachment 1: Tourist Information Centre Message Board
Attachment 2: Proposed Message Board
Attachment 1
To Report OPD -007-17
Attachment 2
To Report OPD -007-17
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