HomeMy WebLinkAboutAdmin 31-85CORPORATION OF THE TOWN OF NEWCASTLE
40 TEMPERANCE STREET
BOWMANVILLE, ONTARIO
LIC 3A6
REPORT TO THE GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
MEETING HELD MAY 6 1985
ADMIN. 31 - 85
SUBJECT: REPRINT OF TOURISM BROCHURE a
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RECOMMENDATIONS:
It is respectfully recommended that the General Purpose and
Administration Committee recommend to Council the following:
1. That Administrator's report ADMIN. 31 - 85 be received;
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2. That Council authorize the reprinting of the tourism
brochure with the changes incorporated as noted in this
report; iel - 1—r9-�
3. That the monies for the reprinting of the brochure be
drawn from the General Contingencies account #7007-298-X-9;
4. That staff be requested to review the various tourism
advertising opportunities that are available to the
Corporation and present a marketing strategy for the
Town in connection with the 1986 budget discussions.
BACKGROUND AND COMMENT:
In the Fall of 1983 the Town of Newcastle produced a tourism
brochure for general distribution. This brochure was distributed
widely throughout the Town and the tourism region known as the
Central Ontario Tourist area. We have reached the point that
soon our supplies will be exhausted and as such, it is appropriate
given the popularity of the brochure that it be reprinted and
redistributed. The only change that would be recommended is the
deletion of the reference to Ontario's Bicentennial on the back
cover of the brochure, the movement of the map to the bottom of
that panel and the insertion of several more tourist attractions
ADMIN. 31 - 85 -2-
above the map.
The additions suggested would include golf courses in the area,
Orono Exotic Cat World on Highway 115/35, Elliott's Antique
Car Collection, the addition of reference to the spring trout run
and the apple blossom season.
A recommendation is also made with respect to the development
of a tourism marketing strategy for the Town. Currently there are
many advertising opportunities that the Town could consider.
However, in many instances such opportunities are short term
and are not related to an overall strategy.
It is, I believe, important to decide on a strategy for the Town
and to develop a marketing plan around such a strategy.
If Council accepts this report, staff would present during the
budget considerations for 1986 a strategy for Council's
consideration.
All of which is respectfully submitted,
David&ministrative
.C.I.P.,
Chief Officer
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