HomeMy WebLinkAboutAdmin 50-85CORPORATION OF THE TOWN OF NEWCAST IFle No ....... Z J,,�,.,.�,
40 TEMPERANCE STREET b 0CA;'
BOWMANVILLE, ONTARIO
LiC3A6 TELEPHONE 623-3379
REPORT TO THE GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
MEETING HELD SEPTEMBER 3RD 1985
ADMIN. 50 - 85
SUBJECT: TOURISM PROMOTION OPPORTUNITIES
RECOMMENDATIONS:
It is respectfully recommended that the General Purpose and Administration
Committee recommend to Council the following:
1. That Administrator's report ADMIN. 50 - 85 be received;
2. That the Town purchase a one-half page advertisement in
the Central Ontario Travel Guide for 1986, said monies to
be drawn from the Contingencies Account #7007-298-X-9
3. That as a part of the on-going tourism promotion of the
Town, Council consider budgeting approximate $1500.00 in the
1986 year for the printing and distribution of further
tourism promotion brochures at the local level.
BACKGROUND AND COMMENT:
In Administrator's report ADMIN. 31 - 85, Council authorized staff to
consider developing a tourism promotion strategy for 1986 as part of
the budget process. It has come to staff's attention that the Central
Ontario Travel Association is putting together a brochure which we hope
will form a cornerstone for our tourism promotion. Advertisements for
this brochure must be finalized prior to the end of November 1985 with
publication being in the late part of February of 1986.
In order to provide sufficient lead time to ensure a proper advertisement
staff is presenting this report at this point in time. The Central Ontario
Travel Association brochure will be distributed throughout Ontario and Canada.
Approximately 75,000 copies will be distributed through a selective
distribution to travel agencies as well as tourist information centres.
In reviewing the various opportunities for advertising, COTA represents
perhaps the best opportunity for promoting tourism within the Town of
Newcastle. Unfortunately in previous years COTA lacked a focus or strategy
ADMIN. 50 - 85 -2-
which was compatible with the Town's efforts. Fortunately over the last
two years a focus has emerged which is very compatible and indeed
complementary to the needs of the Town of Newcastle. COTA through its
brochures will be emphasizing day trips and small tours of a number of
attractions. An attempt will be made to encourage those living in the
Toronto area to take a one day drive "in the country" and through
such advertisements assist local tourist operators. Given our
strategic location relative to Metropolitan Toronto, this approach
is quite compatible with tourism opportunities within the Town of
Newcastle. As such, staff is recommending participation. The half page
rate for an advertisement in the brochure is $1910.00.
For Council's information, it should be noted that the full page rate
is $3200, a third of a page is $1323 and a sixth of a page is $736.00.
It should also be noted that there is a special brochure on Durham with
advertising rates as follows: $2350 for a full page, $1360 for a half page,
$956 for a third of a page and $553 for a sixth of a page.
It should be noted that staff is not recommending advertising in the
Durham brochure as it is felt that there will be a much wider distribution
of the advertisement in the Central Ontario Travel Association's brochure.
It should be also noted that the municipality may receive up to 200
copies of the brochure to be used at its own discretion.
All of which is respectfully submitted, %�
David ��ff Johnston, M.C.I.P.,
Chief Administrative Officer
DSJ:nof
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CORPORATION OF THE TOWN OF NEWCASTLE
40 TEMPERANCE STREET
BOWMANVILLE, ONTARIO
LIC3A6 TELEPHONE 623-3379
REPORT TO THE GENERAL PURPOSE AND ADMINISTRATION COMMITTEE
MEETING HELD MAY 6 1985
ADMIN. 31 - 85
SUBJECT: REPRINT OF TOURISM BROCHURE
RECOMMENDATIONS:
It is respectfully recommended that the General Purpose and
Administration Committee recommend to Council the following:
1. That Administrator's report ADMIN. 31 - 85 be received;
2. That Council authorize the reprinting of the tourism
brochure with the changes incorporated as noted in this
report;
3. That the monies for the reprinting of the brochure be
drawn from the General Contingencies account # 7007-298—X-9;
4. That staff be requested to review the various tourism
advertising opportunities that are available to the
Corporation and present a marketing strategy for the
Town in connection with the 1986 budget discussions.
BACKGROUND AND COMMENT:
In the Fall of 1983 the Town of Newcastle produced a tourism
brochure for general distribution. This brochure was distributed
widely throughout the Town and the tourism region known as the
Central Ontario Tourist area. We have reached the point that
soon our supplies will be exhausted and as such, it is appropriate
given the popularity of the brochure that it be reprinted and
redistributed. The only change that would be recommended is the
deletion of the reference to Ontario's Bicentennial on the back
cover of the brochure, the movement of the map to the bottom of
that panel and the insertion of several more tourist attractions
ADMIN. 31 - 85 -2-
above the map.
The additions suggested would include golf courses in the area,
Orono Exotic Cat World on Highway 115/35, Elliott's Antique
Car Collection, the addition of reference to the spring trout run
and the apple blossom season.
A recommendation is also made with respect to the development
of a tourism marketing strategy for the Town. Currently there are
many advertising opportunities that the Town could consider.
However, in many instances such opportunities are short term
and are not related to an overall strategy.
It is, I believe, important to decide on a strategy for the Town
and to develop a marketing plan around such a strategy.
If Council accepts this report, staff would present during the
budget considerations for 1986 a strategy for Council's
consideration.
All of which is respectfully submitted,
David Johnston, M.C.I.P.,
Chief dministrative Officer
DSJ:nof