HomeMy WebLinkAbout1986-01-13MEETING: COUNCIL
TOWN OF NEWCASTLE
DATE January 13th, 1986
REPORT #: Mayor's Report #2-86 FILE #:
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Handout
REPORT File #
SUB,ECT: Development of a Distinctive Municipal Logo
RECOMMENDATIONS:
Res. #
By -Law #
It is respectfully recommended to Council the following:
1. That this report be received; and
2. That an official "Logo" be designed for the Town of Newcastle; and
3. That the members of the community be invited to participate in the
process by submitting proposals for a logo; and
4. That a prize of $50.00 be awarded to the person submitting the
successful design.
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BACKGROUND AND COMMENT:
The Town of Newcastle has during the last few years established:
a. a floral symbol;
b. a lapel pin (both corporate seal and flower); and
c. a municipal flag.
While each of these symbols plays a part in identifying and promoting
the Town of Newcastle, nore of them is designed in such a way that they are
instantly recognizable. Logos are, generally speaking, a stylized piece of art
work which carry within them instantly recognizable segments that relate to a
specific place.
It is appropriate, therefore, that this Municipality undertake the
development of a distinctive symbol for use in association with municipal business
activities. Simplicity of design is the major consideration and, in that regard,
it would be reasonable to limit design proposals to three criteria:
Mayor's Report 2-86 Page 2.
Development of a Distinctive Municipal Logo
a) Visual identification of the present Municipality;
b) Contain symbolic reference to the four predecessor Municipalities;.
c) Be limited to a maximum of four colours.
Finally, to stimulate public interest in the proposal, Council
should award a prize of $50.00 to the person submitting the winning design.
Respectfully submitted,
JOfiN WINTERS, Mayor
JW/mr